Global Nicotine Pouches Market Share, and Size | 2030
2022 年尼古丁袋市场规模价值 35.3292 亿美元,预计到 2030 年将达到 58.9749 亿美元;预计 2022 年至 2030 年的复合年增长率为 6.6%。CAGR of 6.6% from 2022 to 2030.
市场分析
尼古丁袋专为谨慎使用而设计,以干燥、无烟的形式包含定量的尼古丁。尼古丁浓度的多样性使用户能够根据个人喜好和耐受程度微调他们的体验。许多品牌提供不同口味的尼古丁袋,为消费者提供适合他们喜好的选择。不同尼古丁浓度的尼古丁袋的出现和有效的营销策略进一步促进了尼古丁袋市场的增长。较低浓度的尼古丁袋迎合了希望精确管理尼古丁消费量的用户的需求,允许逐步减少或控制体验。
增长动力与挑战
无烟烟草替代品的日益普及以及有效的品牌/营销策略推动了全球尼古丁袋市场的增长。公共卫生运动和反吸烟举措在传播吸烟健康风险意识方面发挥了重要作用,这促使许多人戒烟或避免吸烟并寻求健康的生活方式。社会认为,使用电子烟、加热不燃烧产品和尼古丁袋等无烟替代品比吸烟更容易被接受,特别是在吸烟受到限制的环境中。一些消费者使用尼古丁袋作为戒烟辅助工具。尼古丁袋制造商投资于传达现代、时尚和精致产品形象的品牌。该品牌战略旨在吸引烟草用户和喜欢与产品相关的现代和时尚形象的消费者。smokefree alternatives to tobacco products and effective branding/marketing strategies boost the global nicotine pouches market growth. Public health campaigns and anti-smoking initiatives have played a major role in spreading awareness regarding the health risks of smoking, which has led many individuals to quit or avoid smoking and seek healthy lifestyles. The use of smoke-free alternatives such as
政府对尼古丁袋的严格规定和潜在限制可能会抑制尼古丁袋市场。尼古丁袋被宣传为危害较小的烟草替代品。然而,全世界对其对健康的潜在影响的认识正在不断提高。各国政府旨在保护消费者免受尼古丁的不利影响,并确保这些产品在投放市场之前经过测试和评估。他们正在越来越多地审查和监管尼古丁袋等含尼古丁产品的生产、营销和销售,以解决与尼古丁消费相关的健康风险并防止尼古丁成瘾。因此,政府对尼古丁袋的严格规定对尼古丁袋市场构成了挑战。
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尼古丁袋市场:
复合年增长率(2022 - 2030 年)6.6%- 2022 年市场规模
35.3 亿美元 - 2030 年市场规模
59 亿美元
市场动态
- 无烟烟草替代品日益流行
- 有效的品牌和营销策略
- 財政部
- 財政部
- 財政部
关键人物;主力;重要一员
- 斯威舍国际公司
- Nu-X 风险投资有限公司
- 瑞典火柴公司
- 奥驰亚集团
- 帝国品牌公司
- 菲利普莫里斯国际公司
- 英美烟草公司
- 阿特拉斯国际有限公司
- Sesh 产品美国公司
区域概况
- 北美
- 欧洲
- 亚太
- 南美洲和中美洲
- 中东和非洲
市场细分
- 少于 6 毫克/克
- 6 毫克/克至 12 毫克/克
- 超过 12 毫克/克
- 原版/普通版
- 调味
- 超市和大卖场
- 便利店
- 网上零售
- 其他的
- 示例 PDF 通过定性和定量分析展示了内容结构和信息的性质。
报告分类和范围
“2030 年全球尼古丁袋市场分析与预测”是一项专业而深入的研究,重点关注全球市场趋势和增长机会。该报告旨在概述全球市场,并根据强度、风味、分销渠道和地理位置对市场进行详细细分。该报告提供了全球尼古丁袋消费量的关键统计数据,以及主要地区和国家的需求。此外,该报告还对影响主要地区和国家尼古丁袋市场表现的各种因素进行了定性评估。它还包括对尼古丁袋市场主要参与者及其关键战略发展的全面分析。还包括对市场动态的分析,以帮助确定关键驱动因素、市场趋势和有利可图的机会,进而有助于确定主要收入来源。
生态系统分析和波特五力分析提供了全球尼古丁袋市场的360度视角,有助于了解整个供应链和影响市场增长的各种因素。
节段分析
全球尼古丁袋市场根据强度、口味和分销渠道进行细分。根据强度,市场细分为小于 6 mg/g、6 mg/g 至 12 mg/g 和大于 12 mg/g。2022 年,6 mg/g 至 12 mg/g 部分在尼古丁袋市场中占有相当大的份额。强度从 6mg/g 到 12mg/g 不等的尼古丁袋提供中等水平的尼古丁含量,为用户提供平衡且可控的体验。这些尼古丁袋介于较低和较高尼古丁浓度之间,迎合了那些希望获得比温和选择更显著效果但仍想避免传统烟草产品中尼古丁含量较高的个人。强度超过 12mg/g 的尼古丁袋具有更高的尼古丁浓度,为寻求强劲和令人满意的效果的用户提供强烈的体验。与传统烟草产品相比,浓度低于 6 毫克/克的尼古丁袋对于寻求较低尼古丁摄入量的人来说是一种更温和的替代品。
就口味而言,全球尼古丁袋市场分为原味/普通味和调味味。调味味部分在 2022 年占据了相当大的市场份额。调味味尼古丁袋作为一种多功能且令人愉悦的尼古丁消费替代品而广受欢迎。这些袋子有各种口味,从水果味到薄荷味,为用户提供多样化和可定制的体验。原味/普通味尼古丁袋是一种简单而朴实的选择。这些袋子通常不含额外的味道添加剂,为用户提供干净、简单的尼古丁体验。
根据分销渠道,市场细分为超市和大卖场、便利店、在线零售和其他。便利店部分在 2022 年占据了尼古丁袋市场的很大份额。便利店仅限于有限的区域,比超市和大卖场小。在尼古丁袋市场中,超市和大卖场在接触广泛的消费者群体方面发挥着关键作用。超市以其广泛的产品供应和可及性而闻名,是尼古丁袋的主要零售店。在线零售平台提供方便且易于访问的购物体验。客户可以在家中浏览各种尼古丁袋,而无需前往实体店。尼古丁袋的其他分销渠道包括加油站和专卖店。
区域分析
该报告详细概述了全球尼古丁袋市场,涉及五大主要地区,包括北美、欧洲、亚太地区 (APAC)、中东和非洲 (MEA) 以及南美和中美。
北美占据了相当大的市场份额,2022 年价值超过 24 亿美元。北美是全球尼古丁袋市场最大的区域市场之一。随着越来越多的人寻求传统烟草产品的替代品,尼古丁袋成为一种无烟选择,让用户能够满足他们对尼古丁的渴望,而不会产生与吸烟相关的燃烧相关健康风险。许多消费者认识到吸烟对呼吸和整体健康的有害影响,正在积极寻求减害策略。所有这些因素推动了北美对尼古丁袋的需求。
到 2030 年,欧洲的尼古丁袋装市场预计将达到 12 亿美元以上。欧洲见证了尼古丁消费的动态变化。这些传统香烟和电子烟的谨慎、无烟替代品吸引了整个欧洲的消费者。增强的健康意识起着关键作用。吸烟者希望远离烟草燃烧的有害影响,因此被无烟袋装的特性所吸引。
由于消费者偏好的变化和烟草行业格局的变化,预计亚太市场在 2022 年至 2030 年期间的复合年增长率将达到约 7%。该地区拥有全球相当一部分烟草用户,为尼古丁袋提供了巨大的潜在市场。此外,尼古丁袋有各种口味,从薄荷和水果到咖啡和茶,可满足不同的偏好。东南亚市场也显示出可观的增长势头,这得益于年轻、精通技术的人口不断增长的需求以及可支配收入的增加。
行业发展和未来机遇
以下列出了尼古丁袋市场的主要参与者采取的各种举措:
- 2023 年 11 月,帝国烟草加拿大有限公司获得加拿大卫生部的批准,可以销售调味尼古丁袋,这样一来,该产品就可以合法销售给任何年龄段的儿童,而且不受广告限制。
- 2023 年 10 月,Sesh Products US Inc 宣布美国食品和药物管理局 (FDA) 批准其上市前烟草产品申请 (PMTA)。
- 2023 年 9 月,Premier Manufacturing 与 Enorama 签订了在美国销售白鼻烟产品的分销协议。
尼古丁袋市场报告范围
报告属性 | 细节 |
---|---|
2022 年市场规模 | 35.3亿美元 |
2030 年的市场规模 | 59亿美元 |
全球复合年增长率(2022 - 2030 年) | 6.6% |
历史数据 | 2020-2021 |
预测期 | 2023-2030 |
涵盖的领域 | 按实力
|
覆盖地区和国家 | 北美
|
市场领导者和主要公司简介 |
|
- 示例 PDF 通过定性和定量分析展示了内容结构和信息的性质。
新冠疫情的影响/地缘政治形势的影响/经济衰退的影响
在 COVID-19 疫情爆发之前,尼古丁袋制造商投资了调味尼古丁袋的研发。主要市场参与者专注于通过并购策略扩大地理覆盖范围,以满足广泛的客户群。人们对吸烟相关健康问题的认识不断提高,以及对无烟替代品的倾向日益增加,推动了市场的发展。在疫情爆发期间,许多公司面临运营中断,导致生产能力暂时放缓。制造商报告称,从供应商处采购原材料和成分面临挑战,从而影响了尼古丁袋的生产率。此外,供应链严重中断和熟练劳动力有限导致的生产短缺,在许多地区,尤其是亚太地区、欧洲和北美地区造成了供需缺口。
2021 年,疫苗接种率的上升促进了全球整体状况的改善,为尼古丁袋市场创造了有利的环境。制造商获准经营,这有助于他们克服供需缺口。市场适应了新的消费趋势和无烟选择的日益普及。
竞争格局和主要公司
Swisher International Inc、Nu-X Ventures LLC、Swedish Match AB、Altria Group Inc、Imperial Brands plc、Philip Morris International Inc、British American Tobacco plc、Atlas International LLC、Sesh Products US Inc 和 Enorama Pharma AB 是尼古丁袋市场的主要参与者。
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
This text is related
to segments covered.
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
This text is related
to country scope.
Frequently Asked Questions
The major players operating in the global nicotine pouches market are Swedish Match AB, Altria Group Inc, Imperial Brands plc, Philip Morris International Inc, and British American Tobacco plc, amongst others.
North America nicotine pouches market is expected to surge with the decline in usage of traditional cigarettes. Nicotine pouches are one of the fastest-growing nicotine delivery products in the US. A shift in consumer preferences toward smokeless and discreet alternatives has driven interest in nicotine pouches.
The strategic development initiatives by key market players and accessibility of nicotine pouches through online channel offer lucrative growth opportunities to the global nicotine pouches market during the forecast period.
Rising popularity of smokefree alternatives to tobacco products, and effective branding and marketing strategies, are some of the key driving factors for the nicotine pouches market.
Based on distribution channel, online retail is the fastest-growing segment. Online retail platforms provide a convenient and accessible shopping experience. Customers can browse various varieties of nicotine pouches from their homes without visiting physical stores.
The List of Companies - Nicotine Pouches Market
- Swisher International Inc
- Nu-X Ventures LLC
- Swedish Match AB
- Altria Group Inc
- Imperial Brands plc
- Philip Morris International Inc
- British American Tobacco plc
- Atlas International LLC
- Sesh Products US Inc
- Enorama Pharma AB
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published and advised several client across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organization are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
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Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
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Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.