北美扁面包市场战略、顶级参与者、增长机会、2031 年分析和预测

  • Report Code : TIPRE00008905
  • Category : Food and Beverages
  • Status : Published
  • No. of Pages : 72
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North America Flatbread Market Growth Report and Size by 2031

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北美扁面包市场规模预计将从 2023 年的 75 亿美元增长到 2031 年的 104.1 亿美元;预计 2023-2031 年期间市场复合年增长率为 4.2%。市场对无麸质产品的偏好可能会逐渐增加。

北美扁面包市场分析

由于消费者对更健康、更多样化的食物选择的偏好不断变化,北美对扁面包的需求正在增加。随着该地区健康意识的不断增强,许多消费者开始寻求传统面包的替代品,尤其是那些被认为更轻或具有特定健康益处的替代品。用全麦、低碳水化合物和无麸质品种制成的扁面包在注重体重管理、消化健康和整体健康的消费者中越来越受欢迎。这种转变促使扁面包制造商进行创新,并提供满足这些需求的各种更健康的扁面包产品。例如,2023 年 10 月,Joseph's Bakery 宣布推出 Heart Friendly 皮塔饼,该皮塔饼经美国心脏协会的心脏检查食品认证计划认证。此次发布旨在满足对健康和营养扁面包日益增长的需求。

北美薄饼市场概览

北美日益增长的多元文化,尤其是美国、加拿大和墨西哥的大都市,促进了市场的增长。美国西班牙裔人口的增长使该地区对扁面包的需求激增。根据皮尤研究中心的数据,2010 年至 2022 年,美国的西班牙裔人口增长了 26%。此外,产品发布、合并、收购、合作和伙伴关系等战略举措也促进了该地区市场的增长。例如,2023 年 7 月,Rich Products 宣布推出 Cheesy Pull Apart Flatbread,这是一种面向快餐店和便利店运营商的新型食品服务和零售产品。

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北美扁面包市场:

北美薄饼市场
  • North America Flatbread Market
    复合年增长率(2023 - 2031)
    4.2%
  • 2023 年市场规模
    75 亿美元
  • 2031年市场规模
    104.1亿美元

市场动态

增长动力
  • 民族美食越来越受欢迎
  • 主要市场参与者的战略举措
未来趋势
  • 消费者对无麸质产品的偏好日益增加
机会
  • 电子商务领域的扩张

关键参与者

  • Kontos 食品 Foods
  • GRUMA 股份有限公司
  • FGF 品牌公司 Brands Inc
  • 约瑟夫面包店
  • 墨西哥食品公司
  • 通用磨坊公司
  • 戈雅食品公司
  • 米兰乔
  • 雷顿食品公司
  • Toufayan 面包店

区域概况

North America Flatbread Market
  • 北美

市场细分

North America Flatbread Market类型
  • 玉米饼
  • 皮塔饼
North America Flatbread Market分销渠道
  • 超市和大卖场
  • 便利店
  • 面包店
  • 网上零售
  • 示例 PDF 通过定性和定量分析展示了内容结构和信息的性质。

北美扁面包市场驱动因素和机遇

民族美食越来越受欢迎

随着越来越多的消费者开始探索多样化和全球化的食品选择,各种民族的美食开始在北美流行起来。随着人们对地中海、中东、南亚和拉丁美洲美食的兴趣日益浓厚,印度烤饼、皮塔饼、印度煎饼和玉米饼等扁面包已成为主流主食。这些民族扁面包传统上用于各种菜肴,如卷饼、酱汁和配餐,随着消费者寻求标准面包产品的正宗、美味的替代品,它们在北美越来越常见。这种文化探索扩大了杂货店和超市提供的扁面包种类,迎合了更广泛的消费者群体。

随着北美多元文化人口的不断增长,社区对传统食品的追求进一步推动了对民族扁面包的需求。移民社区和第二代消费者经常寻找能够反映其文化传统的正宗扁面包。此外,美国西班牙裔人口的增长也推动了该地区对扁面包的需求。根据皮尤研究中心的数据,2010 年至 2022 年,美国的西班牙裔人口增长了 26%,这导致了一个更加多元化的市场,传统的民族扁面包不仅随处可见,而且受到更广泛人群的欢迎。

电子商务领域的扩张

电子商务为北美扁面包市场的增长和扩张提供了巨大的机会。在线杂货平台、送餐服务和直接面向消费者的食品品牌已经扩大了其产品范围,包括各种扁面包,从传统的皮塔饼和玉米饼到无麸质、有机或手工扁面包等特色产品。通过在线平台轻松获得产品,消费者可以轻松购买当地商店可能不容易买到的扁面包,尤其是小众或民族品种。电子商务平台还使消费者能够通过有针对性的营销和个性化推荐发现新的扁面包产品。

此外,电子商务平台为面包生产商提供了展示产品和直接与消费者沟通的灵活性,从而提高了品牌知名度和客户参与度。通过在线平台,制造商可以提供详细的产品信息,包括认证、原料来源和生产流程,以教育消费者并建立对品牌的信任。此外,电子商务使面包生产商能够通过数据分析收集有关消费者偏好和市场趋势的宝贵见解,从而使他们能够相应地定制产品和营销策略。

北美扁面包市场报告细分分析

有助于北美扁面包市场分析的关键部分是类型和分销渠道。

  • 根据类型,北美扁面包市场分为玉米饼、皮塔饼、印度烤饼等。玉米饼部分在 2023 年占据了最大的市场份额。
  • 就分销渠道而言,市场分为超市和大卖场、便利店、在线零售等。超市和大卖场在 2023 年占据了市场主导地位。

北美扁面包市场份额分析(按国家/地区)

北美扁面包市场报告的范围进一步分为美国、加拿大和墨西哥。预计加拿大在预测期内的复合年增长率最高。在加拿大,由于消费者越来越注重健康饮食,以及对多样化、方便的食品选择的渴望,对扁面包的需求正在增加。许多加拿大人正在寻求传统面包的更健康替代品,转向被认为更轻、通常用全麦制成、可适应各种饮食需求(包括无麸质、低碳水化合物和有机偏好)的扁面包。此外,加拿大的多元文化人口激发了人们对皮塔饼、印度烤饼和玉米饼等民族扁面包的兴趣,因为这些是流行的全球美食的关键组成部分。随着对扁面包的需求不断增长,市场上的知名参与者正在采取合并、收购、产品发布和扩张等战略举措,以满足对扁面包日益增长的需求。 2023年1月,宾堡加拿大公司(宾堡集团旗下子公司)投资1120万美元在其汉密尔顿工厂新建玉米饼生产线。安大略省政府通过先进制造和创新竞争力计划提供了110万美元支持扩建,旨在满足加拿大西部地区对玉米饼日益增长的市场需求。

北美扁面包市场报告范围

报告属性细节
2023 年的市场规模75亿美元
2031 年市场规模104.1亿美元
全球复合年增长率(2023 - 2031)4.2%
史料2021-2022
预测期2024-2031
涵盖的领域按类型
  • 玉米饼
  • 皮塔饼
按分销渠道
  • 超市和大卖场
  • 便利店
  • 面包店
  • 网上零售
覆盖地区和国家北美
  • 我们
  • 加拿大
  • 墨西哥
市场领导者和主要公司简介
  • Kontos 食品
  • GRUMA 股份有限公司
  • FGF 品牌公司
  • 约瑟夫面包店
  • 墨西哥食品公司
  • 通用磨坊公司
  • 戈雅食品公司
  • 米兰乔
  • 雷顿食品公司
  • Toufayan 面包店
  • 示例 PDF 通过定性和定量分析展示了内容结构和信息的性质。

北美薄饼市场新闻及最新发展

北美扁面包市场通过收集一手和二手研究后的定性和定量数据进行评估,其中包括重要的公司出版物、协会数据和数据库。以下列出了北美扁面包市场的一些发展情况:

  • Joseph's Bakery 在全国范围内推出了全新的 Heart Friendly Pita 面包,该面包已通过美国心脏协会的心脏检查食品认证计划认证。(来源:Joseph's Bakery,公司网站,2024 年 10 月)

北美扁面包市场报告覆盖范围和交付成果

“北美扁面包市场规模和预测(2021-2031 年)”报告对以下领域进行了详细的市场分析:

  • 北美扁面包市场规模以及范围内所有主要细分市场的预测
  • 北美扁面包市场趋势,以及市场动态,如驱动因素、限制因素和关键机遇
  • 详细的波特五力分析和 SWOT 分析
  • 北美扁面包市场分析涵盖主要市场趋势、国家框架、主要参与者、法规和最近的市场发展。
  • 行业格局和竞争分析,涵盖市场集中度、热图分析、知名参与者以及北美扁面包市场的最新发展
  • 详细的公司简介
Report Coverage
Report Coverage

Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends

Segment Covered
Segment Covered

This text is related
to segments covered.

Regional Scope
Regional Scope

North America, Europe, Asia Pacific, Middle East & Africa, South & Central America

Country Scope
Country Scope

This text is related
to country scope.

Frequently Asked Questions


What is the expected CAGR of the North America flatbread market?

The market is expected to register a CAGR of 4.2% during 2023–2031.

Which are the leading players operating in the North America flatbread market?

Kontos Foods, GRUMA SAB de CV, FGF Brands Inc, Joseph's Bakery, Olé Mexican Foods Inc., General Mills Inc,  Goya Foods Inc,  Mi Rancho, Leighton Foods AS, and Toufayan Bakeries are among the key players operating in the market.

What are the future trends in the North America flatbread market?

Rising preference for gluten-free products is expected to emerge as a trend in the market during the forecast period.

What are the factors driving the North America flatbread market?

Increasing popularity of ethnic cuisines and strategic initiatives by key players drive the North America flatbread market.

The List of Companies - North America Flatbread Market

  1. Kontos Foods
  2. GRUMA SAB de CV
  3. FGF Brands Inc
  4. Joseph's Bakery
  5. Olé Mexican Foods Inc.
  6. General Mills Inc
  7. Goya Foods Inc
  8. Mi Rancho
  9. Leighton Foods AS
  10. Toufayan Bakeries

The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.

  1. Data Collection and Secondary Research:

As a market research and consulting firm operating from a decade, we have published and advised several client across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.

Several associations trade associates, technical forums, institutes, societies and organization are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in last 3 years are scrutinized and analyzed to understand the current market trends.

  1. Primary Research:

The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.

For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.

A typical research interview fulfils the following functions:

  • Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
  • Validates and strengthens in-house secondary research findings
  • Develops the analysis team’s expertise and market understanding

Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:

  • Industry participants: VPs, business development managers, market intelligence managers and national sales managers
  • Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.

Below is the breakup of our primary respondents by company, designation, and region:

Research Methodology

Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.

  1. Data Analysis:

Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.

  • Macro-Economic Factor Analysis:

We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.

  • Country Level Data:

Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.

  • Company Profile:

The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.

  • Developing Base Number:

Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.

  1. Data Triangulation and Final Review:

The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.

We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.

We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.

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