营养保健品市场战略、顶级参与者、增长机会、2031 年分析和预测

  • Report Code : TIPRE00005504
  • Category : Food and Beverages
  • Status : Published
  • No. of Pages : 175
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Nutraceuticals Market Analysis, Outlook, and Overview by 2031

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营养保健食品市场规模预计将从 2023 年的 5007.7 亿美元增至 2031 年的 8957.6 亿美元。预计 2023-2031 年期间,该市场的复合年增长率将达到 7.5%。预测期内,植物性和有机营养保健食品可能会为市场带来新的趋势。

保健食品市场分析

由于肥胖、糖尿病和其他疾病的患病率不断上升,人们的健康意识不断增强,这是推动营养保健品市场发展的主要因素之一。人们对积极生活方式的偏好有利于北美市场的增长。快速发展的电子商务行业推动了营养保健品的在线销售,进而促进了市场的增长。

保健食品市场概览

发达国家和一些发展中国家的消费者对功能性产品非常感兴趣,主要是因为这些产品具有额外的健康和保健功效。保健食品具有各种药用和保健功效,例如改善免疫系统功能、促进肠道健康等。医疗保健成本的上升,加上全球老年人口的增加,推动了各种保健食品的采用,例如膳食补充剂、功能性食品和饮料以及运动营养产品。消费者越来越关注预防保健和促进健康的饮食,以及生活方式相关疾病的增加,进一步增加了保健食品的受欢迎程度。

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营养保健品市场:

保健食品市场
  • Nutraceuticals Market
    复合年增长率(2023 - 2031)
    7.5%
  • 2023 年市场规模
    5007.7 亿美元
  • 2031年市场规模
    8957.6亿美元

市场动态

增长动力
  • 消费者关注预防保健
  • 市场参与者的创新和战略发展
未来趋势
  • 植物性和有机营养品
机会
  • 电子商务渗透率不断上升

关键人物

  • 格兰比亚公司
  • 现在健康集团
  • 安利公司
  • 自然的恩赐
  • 生命花园有限责任公司
  • 达能公司
  • GNC控股有限公司
  • Quest Nutrition 有限责任公司
  • 凯拉诺娃
  • Chobani有限责任公司

区域概况

Nutraceuticals Market
  • 北美
  • 欧洲
  • 亚太
  • 南美洲和中美洲
  • 中东和非洲

市场细分

Nutraceuticals Market类型
  • 功能性食品
  • 功能性饮料
  • 膳食补充剂
Nutraceuticals Market分销渠道
  • 超市和大卖场
  • 专卖店
  • 网上零售
  • 便利店
  • 示例 PDF 通过定性和定量分析展示了内容结构和信息的性质。

保健食品市场的驱动因素和机遇

创新和战略发展推动营养保健品市场

全球营养保健品市场正在增长,制造商在研发、合作伙伴关系和合作方面投入了大量资金,以推出创新产品,以开拓尚未开发的细分市场。2022 年 2 月,百事可乐的 Rockstar Energy 品牌在美国推出了一款“大麻饮料”。这款名为“Rockstar Unplugged”的能量饮料含有大麻籽油、维生素 B 复合物、留兰香和柠檬香脂;此外,该饮料不含糖或卡路里。该产品有三种口味:蓝莓、百香果和覆盆子黄瓜。同样,2024 年 3 月,日本一家乳制品巨头推出了一款名为“Meiji Eye and Sleep W Support”的牛奶饮料,其中含有 7.5 毫克功能性成分——藏红花素,这是一种从栀子果和藏红花中提取的类胡萝卜素。由于分子量小,这种饮料很容易被人体吸收。因此,全球主要市场参与者不断增加的产品创新正在推动市场增长。

在欧洲运营的各种营养保健品制造商都在开展合作以扩大客户群。例如,2024 年 5 月,DSM-Firmenich 和 Indena 在 2024 年欧洲国际食品展上推出了结合生物和植物成分的膳食补充剂解决方案,重点关注肠道健康、大脑健康和健康老龄化。2024 年 5 月,丹麦食品科技公司 Aliga Microalgae 收购了荷兰的小球藻藻类工厂,标志着其小球藻藻类产品商业化迈出了一步。通过此次收购,该公司计划扩大其食品成分和膳食补充剂的生产能力。因此,主要市场参与者的战略发展计划和持续创新推动了全球营养保健品市场的发展。

电子商务渗透率不断提高,为市场带来增长机会

电子商务的出现极大地改变了人们购物和消费的方式。有组织的零售业发生了积极变化,智能手机和互联网的普及率不断提高,购买力激增,新兴技术的便捷获取以及在线零售购物平台随时随地提供的便利,这些都是推动电子商务在全球范围内普及的主要因素。消费者对在线购买各种营养保健产品越来越有信心,从传统的购买模式转向送货上门服务模式。此外,由于实体店关闭和政府实施社会限制,在 COVID-19 大流行期间,营养保健品的在线销售额显着增长。由于封锁限制了人们的行动并迫使他们待在家里,人们倾向于网上购物。随着网上购物的日益普及,制造商开始通过直接面向客户 (D2C) 的渠道销售产品,方法是推出他们的在线零售网站,从而无需投资昂贵的营销和分销基础设施。例如,康宝莱国际公司;Now Foods;和 Quest Nutrition 都有自己的零售渠道。因此,对电子商务服务的日益依赖以及制造商采用 D2C 战略预计将为未来几年的营养保健品市场增长创造丰厚的机会。

保健食品市场报告细分分析

有助于得出营养保健品市场分析的关键部分是类型和分销渠道。

  • 根据类型,酪蛋白酸盐市场分为功能性食品、功能性饮料和膳食补充剂。膳食补充剂细分市场进一步分为一般健康、运动营养、体重管理、免疫健康等。功能性食品细分市场在 2023 年占据了最大的市场份额。
  • 就分销渠道而言,市场分为超市和大卖场、专卖店、在线零售、便利店等。超市和大卖场在 2023 年占据了相当大的市场份额。

保健食品市场份额按地区分析

营养保健品市场报告的地理范围主要分为五个地区:北美、亚太地区、欧洲、中东和非洲以及南美和中美洲。北美在 2023 年占据了市场主导地位。功能性食品和饮料以及膳食补充剂等营养保健品在美国人口中越来越受欢迎。消费者对营养保健品的认识不断提高,对健康的担忧不断增加,推动了北美营养保健品市场的发展。肥胖是糖尿病和其他慢性疾病的主要原因。根据美国健康信托基金的数据,截至 2023 年 9 月,美国 41.9% 的美国人肥胖。为了克服这些健康问题,大多数人口都采取了具有功能性要求的更健康的饮食。他们还采取了积极的生活方式,包括体育锻炼和运动,这进一步刺激了对运动和健康有益补充剂的需求。为了应对这一趋势,该地区的几家主要参与者正在提供全面的营养保健产品组合。例如,2023 年 11 月,Vinatura Supplements LLC 推出了用于健康生活和保健的高品质补品。该公司旨在帮助专注于实现最佳健康状态的个人。

营养保健品市场报告范围

报告属性细节
2023 年的市场规模5007.7亿美元
2031 年市场规模8957.6亿美元
全球复合年增长率(2023 - 2031)7.5%
史料2021-2022
预测期2024-2031
涵盖的领域按类型
  • 功能性食品
  • 功能性饮料
  • 膳食补充剂
按分销渠道
  • 超市和大卖场
  • 专卖店
  • 网上零售
  • 便利店
覆盖地区和国家北美
  • 我们
  • 加拿大
  • 墨西哥
欧洲
  • 英国
  • 德国
  • 法国
  • 俄罗斯
  • 意大利
  • 欧洲其他地区
亚太
  • 中国
  • 印度
  • 日本
  • 澳大利亚
  • 亚太其他地区
南美洲和中美洲
  • 巴西
  • 阿根廷
  • 南美洲和中美洲其他地区
中东和非洲
  • 南非
  • 沙特阿拉伯
  • 阿联酋
  • 中东和非洲其他地区
市场领导者和主要公司简介
  • 格兰比亚公司
  • 现在健康集团
  • 安利公司
  • 自然的恩赐
  • 生命花园有限责任公司
  • 达能公司
  • GNC控股有限公司
  • Quest Nutrition 有限责任公司
  • 凯拉诺娃
  • Chobani有限责任公司
  • 示例 PDF 通过定性和定量分析展示了内容结构和信息的性质。

保健食品市场新闻和最新发展

通过收集一手和二手研究后的定性和定量数据来评估保健食品市场,其中包括重要的公司出版物、协会数据和数据库。保健食品市场最近的一个关键发展如下:

  • Nutrartis 在美国市场推出了含有植物固醇的天然补充剂 Cardiosmile。液体小袋包装提供了一种方便有效的健康胆固醇管理和心脏健康方法,适合日常生活。(来源:Nutrartis,时事通讯,2023 年 9 月)
  • FrieslandCampina 宣布推出一款新型乳清蛋白粉,其中含有蛋白质成分,旨在增强医疗营养、支持运动表现和促进肠道健康。(来源:FrieslandCampina,公司网站,2023 年 11 月)
  • Glanbia Nutritionals 推出了一款新型乳清蛋白 FerriUp,它为活跃女性提供了强大的营养基础,而活跃女性可能会经历铁和能量水平的下降。Glanbia 的新款 FerriUp 是一种高品质乳清蛋白,采用其选择性转移膜系统生产,该系统浓缩了乳清中的关键营养成分。(来源:Glanbia Plc,公司网站,2022 年 10 月)

保健食品市场报告覆盖范围和交付成果

“营养保健品市场规模和预测(2021-2031)”报告对市场进行了详细分析,涵盖以下领域:

  • 营养保健食品市场规模及全球、区域和国家层面所有主要细分市场的预测
  • 营养保健品市场趋势以及市场动态,如驱动因素、限制因素和关键机遇
  • 详细的波特五力分析和 SWOT 分析
  • 营养保健品市场分析涵盖主要市场趋势、全球和区域框架、主要参与者、法规和最新市场发展
  • 行业格局和竞争分析,涵盖市场集中度、热图分析、知名参与者以及营养保健品市场的最新发展
  • 详细的公司简介
Report Coverage
Report Coverage

Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends

Segment Covered
Segment Covered

This text is related
to segments covered.

Regional Scope
Regional Scope

North America, Europe, Asia Pacific, Middle East & Africa, South & Central America

Country Scope
Country Scope

This text is related
to country scope.

Frequently Asked Questions


Which region dominated the nutraceuticals market in 2023?

North America accounted for the largest share of the market in 2023.

Which are the leading players operating in the nutraceuticals market?

Glanbia Plc; NOW Health Group Inc; Amway Corp; Nature's Bounty; Garden of Life LLC; Danone SA; GNC Holdings, LLC; Quest Nutrition LLC; Kellanova; and Chobani LLC are a few of the key players operating in the nutraceuticals market.

What are the driving factors impacting the nutraceuticals market?

Consumer focus on preventive health, and innovations and strategic developments by market players are major factors contributing to the growth of the market.

What are the future trends of the nutraceuticals market?

Plant-based and organic nutraceuticals are likely to emerge as key trends in the market in the future.

What would be the estimated value of the nutraceuticals market by 2031?

The nutraceuticals market size is projected to reach US$ 895.76 billion by 2031.

The List of Companies - Nutraceuticals Market

  1. Glanbia Plc
  2. NOW Health Group Inc
  3. Amway Corp
  4. Nature's Bounty
  5. Garden of Life LLC
  6. Danone SA
  7. GNC Holdings, LLC
  8. Quest Nutrition LLC
  9. Kellanova
  10. Chobani LLC

The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.

  1. Data Collection and Secondary Research:

As a market research and consulting firm operating from a decade, we have published and advised several client across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.

Several associations trade associates, technical forums, institutes, societies and organization are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in last 3 years are scrutinized and analyzed to understand the current market trends.

  1. Primary Research:

The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.

For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.

A typical research interview fulfils the following functions:

  • Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
  • Validates and strengthens in-house secondary research findings
  • Develops the analysis team’s expertise and market understanding

Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:

  • Industry participants: VPs, business development managers, market intelligence managers and national sales managers
  • Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.

Below is the breakup of our primary respondents by company, designation, and region:

Research Methodology

Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.

  1. Data Analysis:

Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.

  • Macro-Economic Factor Analysis:

We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.

  • Country Level Data:

Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.

  • Company Profile:

The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.

  • Developing Base Number:

Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.

  1. Data Triangulation and Final Review:

The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.

We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.

We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.

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