Nutritional Bars Market Growth & Analysis 2022 to 2028
营养棒市场规模预计将从 2022 年的 71.0096 亿美元增长到 2028 年的 98.3838 亿美元;预计 2022 年至 2028 年的复合年增长率为 5.6%。
营养棒含糖量低,蛋白质和 omega-3 脂肪酸含量高,添加剂较少。由于其纤维和蛋白质含量高,它们被认为是比其他棒更健康的替代品。营养棒可提高体内蛋白质水平,帮助修复肌肉,提高身体机能,促进新陈代谢,降低锻炼前后的葡萄糖和饱和脂肪水平。营养棒包括各种产品类型,如蛋白质棒和高纤维棒。营养棒市场的增长归因于人们对营养棒益处的认识不断提高,以及全球健身和健康中心的数量不断增加。
2021 年,北美占据了全球营养棒市场的最大份额。然而,预计亚太地区在预测期内的复合年增长率最高。亚太地区的新兴国家正在见证注重健康的消费者的激增,这将创造对营养棒等功能性食品的需求。不断增长的城市中产阶级人口的繁忙生活方式和个人营养饮食的缺乏正在推动市场增长。该地区各国政府已采取积极措施控制导致 COVID-19 的新型冠状病毒感染的传播。在 COVID-19 大流行期间,整个地区对健康食品和饮料产品的需求增加,以提高免疫力。城市化进程加快、可支配收入增加以及注重健康的消费者数量不断增加,正在推动整个地区对营养棒的需求。
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营养棒市场:
复合年增长率(2022 - 2028)5.6%- 2022 年市场规模
71 亿美元 - 2028 年市场规模
98.4 亿美元
市场动态
- 財政部
- 財政部
- 財政部
- 財政部
- 財政部
- 財政部
- 財政部
- 財政部
- 財政部
关键人物;主力;重要一员
- Simply Good Foods 公司
- Clif 酒吧
- 通用磨坊公司
- 凯洛格公司
- 崛起酒吧公司
- 桂格燕麦公司
- 完美酒吧有限公司
- 玛氏公司
- 善良有限责任公司
区域概况
- 北美
- 欧洲
- 亚太
- 南美洲和中美洲
- 中东和非洲
市场细分
- 蛋白质棒
- 高纤维棒
- 其他的
- 传统和无麸质
- 超市和大卖场
- 便利店
- 网上零售
- 其他的
- 示例 PDF 通过定性和定量分析展示了内容结构和信息的性质。
COVID-19 疫情对营养棒市场的影响
在 COVID-19 爆发之前,营养棒市场受到对高营养含量零食选择不断增长的需求的推动,这些零食有助于消化和免疫健康。此外,2021 年,随着各国政府宣布放宽先前实施的限制,各经济体恢复运营,这提振了全球市场。此外,制造商被允许满负荷运营,这有助于他们克服供需缺口和其他影响。此外,COVID-19 大流行对营养棒市场产生了长期有利的影响。因此,对营养棒的需求很高,因为它们有助于维持人体的整体营养需求。
此外,COVID-19 疫情对营养棒市场产生了长期有利影响。因此,营养棒的需求很高,因为它们有助于维持人体的整体营养需求。由于 COVID-19 患者人数不断增加,消费者倾向于购买增强免疫力和营养丰富的产品。由于 COVID-19 疫情的影响,消费者越来越关注自己的健康和保健。此外,对营养含量高的便携零食产品的需求增加促进了营养棒的销售。随着消费者在疫情期间越来越关注寻找更好的提高免疫力的选择,全球对营养棒的需求也在增长。
市场洞察
主要参与者的战略发展有利于营养棒市场的增长
2022 年 6 月,家乐氏 Special K 推出了蛋白质零食棒,每根可提供 6 克蛋白质和 90 卡路里。该产品有两种口味:浆果香草味和布朗尼圣代味。该产品五支装售价 4.29 美元。各公司正在扩大生产能力,以满足全球对营养棒日益增长的需求。预计此类战略将在预测期内推动营养棒市场的增长。
类别洞察
根据类别,营养棒市场分为传统和无麸质两类。传统部分在 2021 年占据了更大的市场份额,而无麸质部分预计将在 2022 年至 2028 年期间实现更高的复合年增长率。随着消费者越来越注重健康并更喜欢无麸质营养棒等健康替代品,对传统营养棒的需求预计将下降。对麸质过敏的人不能食用传统棒。
分销渠道洞察
根据分销渠道,营养棒市场细分为超市和大卖场、便利店、在线零售等。超市和大卖场细分市场在 2021 年占据了最大的市场份额,而在线零售细分市场预计在预测期内将实现最高的复合年增长率。超市和大卖场是大型零售机构,提供各种产品,例如杂货、营养产品和其他家居用品。这些商店以合理的价格提供不同品牌的产品,让购物者能够快速找到合适的产品。此外,这些商店还提供诱人的折扣、多种付款方式和愉快的客户体验。超市和大卖场专注于最大化产品销售以增加利润。
Simply Good Foods Co、Clif Bar & Co、General Mills Inc、The Kellogg Co、Rise Bar Inc、The Quaker Oats Co、Perfect Bar LLC、Mars Inc、Kind LLC 和 Premier Nutrition Co LLC 是营养棒市场的几家主要参与者。这些公司主要专注于产品创新,以扩大其市场规模并顺应新兴市场趋势。
营养棒市场报告范围
报告属性 | 细节 |
---|---|
2022 年市场规模 | 71亿美元 |
2028 年市场规模 | 98.4 亿美元 |
全球复合年增长率(2022 - 2028) | 5.6% |
历史数据 | 2020-2021 |
预测期 | 2023-2028 |
涵盖的领域 | 按类型
|
覆盖地区和国家 | 北美
|
市场领导者和主要公司简介 |
|
- 示例 PDF 通过定性和定量分析展示了内容结构和信息的性质。
报告
聚光灯
- 营养棒市场不断发展的行业趋势有助于企业制定有效的长期战略
- 发达国家和发展中国家营养棒市场参与者采用的业务增长战略
- 2022 年至 2028 年市场定量分析
- 全球营养棒需求量估计
- 波特五力分析说明营养棒市场中买家和供应商的效力
- 了解竞争市场状况的最新发展
- 市场趋势和前景,以及推动和抑制营养棒市场增长的因素
- 通过强调支撑商业利益的市场策略来协助决策过程
- 营养棒市场不同节点的规模
- 营养棒行业的市场和增长动态的详细概述和细分
- 各地区营养棒市场规模及增长潜力
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
This text is related
to segments covered.
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
This text is related
to country scope.
Frequently Asked Questions
The major players operating in the global nutritional bars market are The Simply Good Foods Co, Clif Bar & Co, General Mills Inc, The Kellogg Co, Rise Bar Inc, The Quaker Oats Co, Perfect Bar LLC, Mars Inc, Kind LLC, and Premier Nutrition Co LLC.
Nutritional bars manufacturers are increasingly launching products with functional claims and are communicating the health benefits associated with the consumption of the bars. This allows them to expand their customer base and increase their profits. The successful communication of functional claims is the main concern for manufacturers. Recent reports from scientific literature confirm that consumers are genuinely interested in health-related claims, but interest seems to vary depending on the type of food products. Too much information and difficulty interpreting different health claims have been noted as factors that can negatively influence consumers while purchasing nutritional bars. Therefore, including functional claims on labels is likely to provide significant growth opportunities to the manufacturers of nutritional bars in the coming years.
Based on the category, gluten-free segment is projected to grow at the fastest CAGR over the forecast period. Rising health concerns among consumers and increasing number of product launches has surged the growth of gluten-free nutritional bars segment.
Over the past few years, people have become more concerned about what they eat and the nutritional profile of the products they eat. Nutritional bars manufacturers are engaging in various strategic development initiatives to sustain in the market by offering innovative products to customers. For example, in 2021, LUNA, the women-centric brand by Clif Bar & Company, launched a new line of bars containing 2.5 grams of prebiotics. These are the first bars with prebiotics. Studies show that 5 grams or more of fiber-containing prebiotics can propel the development of beneficial bacteria in the gut, supporting digestive health. Such product launches attract consumers to choose from a wide range of nutritional bars, which is eventually bolstering the growth of the nutritional bars market.
Based on type, protein bars segment mainly has the largest revenue share. The growth of the segment is attributed to growing veganism trend among consumers and increasing popularity and consumption of plant-based protein bars.
North America accounted for the largest share of the global nutritional bars market. North America is one of the most significant regions for the nutritional bars market owing to the rising preference for on-the-go snacking, meal replacement, functional food, and indulgence. In addition, the rising vegan population and veganism are boosting the demand for plant-based nutritional bars. Thus, leading manufacturers are launching plant-based nutritional bars to cater to consumers’ demands.
The List of Companies - Nutritional Bars Market
- The Simply Good Foods Co
- Clif Bar & Co
- General Mills Inc
- The Kellogg Co
- Rise Bar Inc
- The Quaker Oats Co
- Perfect Bar LLC
- Mars Inc
- Kind LLC
- Premier Nutrition Co LLC
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published and advised several client across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organization are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.