[研究报告] 2018 年燕麦市场规模为 98.6亿美元,预计 2019 年至 2027 年预测期内复合年增长率为4.2%,到 2027 年将达到 140.8亿美元。
燕麦片是用燕麦和水或牛奶等液体制成的早餐食品。燕麦片被认为是营养和风味的宝藏。过去几年,燕麦片市场发展迅速。可支配收入的增加加上生活方式的改变,吸引着消费者在日常饮食中加入燕麦片。众所周知,燕麦营养丰富,生物价值较高,不饱和脂肪酸含量较高,膳食纤维含量高,包括可溶性和不溶性纤维。燕麦还含有丰富的微量营养素,是铁、钾、铜和镁、硫胺素、叶酸、锌和磷的公认来源。目前,可用于制作燕麦片的一些常见燕麦类型有全麦燕麦粒、钢切燕麦、苏格兰燕麦、普通燕麦片、速食燕麦片、即食燕麦和麸皮燕麦。然而,领先的燕麦片制造商,例如麦肯爱尔兰燕麦片、苏格兰哈姆林斯公司、自然之路食品公司、雀巢 公司和桂格燕麦公司等其他著名的燕麦片市场参与者,也为其庞大的客户群提供了各种口味的燕麦片产品。
定制此报告以满足您的需求
您可以免费定制任何报告,包括本报告的部分内容、国家级分析、Excel 数据包,以及为初创企业和大学提供优惠和折扣
- 获取此报告的关键市场趋势。这个免费样品将包括数据分析,从市场趋势到估计和预测。
市场洞察
生活方式的转变以及健康饮食习惯的养成
随着生活方式的转变和可支配收入的增加,消费者期待采用更健康的生活方式,尤其是在主要城市和大都市。此外,纯素和无麸质食品在北美、欧洲和亚太地区发达经济体的流行度上升,也吸引了对大量燕麦食品和饮料的大量需求。此外,越来越多的健康意识强的人以及对燕麦片健康益处的认识显著提高,预计也将在未来几年推动市场增长。此外,有机、无麸质、纯素和营养丰富的燕麦片产品的普及促进了发展中经济体新兴城市年轻人群的大量普及。
基于类型的洞察
根据类型,燕麦片市场分为全麦燕麦片、钢切燕麦片、苏格兰燕麦片、普通和速食燕麦片、速食燕麦片等。2018 年,普通和速食燕麦片部分被认为是燕麦片市场利润丰厚的部分之一。燕麦片由去壳燕麦粒制成,经过压延、研磨或钢切。这种富含纤维和蛋白质的膳食有助于消费者保持体重,因为燕麦片需要时间消化,可以减少饥饿感。它还具有多种健康益处,包括降低血糖和胆固醇水平、降低血压、降低儿童哮喘相关风险,还可以纳入皮肤护理方案。市场上有不同类型的燕麦。然而,它们的营养价值几乎相同,只是根据其质地、用途和加工方式而有所不同。
基于销售渠道的洞察
根据销售渠道,燕麦片市场分为在线和实体店。2018 年,一般保健品市场被认为是燕麦片市场利润丰厚的市场之一。实体店市场预计将占据主要市场份额,而在线市场是燕麦片市场增长最快的市场,这归因于电子商务设施的发展以及在线分销产品的趋势预计将在预测期内得到提升。
全球燕麦片市场的一些主要参与者是 B&G Food, Inc.、Bagrrys India Limited、家乐氏公司和雀巢公司。主要市场参与者专注于并购和产品发布等战略,以增加其全球地域影响力和消费者基础。例如,2018 年,B&G Foods 以约 3200 万美元现金收购了 TreeHouse Foods, Inc. 旗下的优质燕麦片品牌 McCann's。
报告亮点
- 燕麦片市场不断发展的行业趋势有助于参与者制定有效的长期战略
- 发达市场和发展中市场采用的业务增长战略
- 2017 年至 2027 年燕麦市场定量分析
- 各行业肥料添加剂需求量估算
- PEST 分析可说明行业内买家和供应商预测市场增长的有效性
- 了解竞争激烈的市场形势和肥料添加剂需求的最新发展
- 市场趋势和前景以及推动和抑制燕麦市场增长的因素
- 了解燕麦市场增长的商业利益战略,促进利益相关者的决策过程
- 不同市场节点的燕麦市场规模
- 燕麦市场的详细概述和细分,以及其行业动态
燕麦市场区域洞察
Insight Partners 的分析师已详细解释了预测期内影响燕麦片市场的区域趋势和因素。本节还讨论了北美、欧洲、亚太地区、中东和非洲以及南美和中美洲的燕麦片市场细分和地理位置。
- 获取燕麦市场的区域特定数据
燕麦市场报告范围
报告属性 | 细节 |
---|---|
2018 年市场规模 | 98.6亿美元 |
2027 年市场规模 | 140.8亿美元 |
全球复合年增长率(2018 - 2027) | 4.2% |
史料 | 2016-2017 |
预测期 | 2019-2027 |
涵盖的领域 | 按类型
|
覆盖地区和国家 | 北美
|
市场领导者和主要公司简介 |
|
市场参与者密度:了解其对商业动态的影响
燕麦片市场正在快速增长,这得益于终端用户需求的不断增长,而这些需求又源于消费者偏好的不断变化、技术进步以及对产品优势的认识不断提高等因素。随着需求的增加,企业正在扩大其产品范围,进行创新以满足消费者的需求,并利用新兴趋势,从而进一步推动市场增长。
市场参与者密度是指在特定市场或行业内运营的企业或公司的分布情况。它表明相对于给定市场空间的规模或总市场价值,有多少竞争对手(市场参与者)存在于该市场空间中。
在燕麦片市场运营的主要公司有:
- B&G 食品公司(麦肯
免责声明:上面列出的公司没有按照任何特定顺序排列。
- 获取燕麦市场顶级关键参与者概览
全球燕麦市场 – 按类型
- 全麦燕麦
- 钢切燕麦
- 苏格兰燕麦
- 普通燕麦片和速食燕麦片
- 即食燕麦
- 其他的
全球燕麦市场 – 按销售渠道
- 在线的
- 实体店
公司简介
- B&G Food, Inc.(麦肯爱尔兰燕麦片)
- Bagrrys 印度有限公司
- 谷物磨坊股份有限公司
- 苏格兰哈姆林
- 凯洛格公司
- 马里科有限公司
- 大自然之路食品有限公司
- 雀巢公司
- 桂格燕麦公司
- 维他麦有限公司
- Historical Analysis (2 Years), Base Year, Forecast (7 Years) with CAGR
- PEST and SWOT Analysis
- Market Size Value / Volume - Global, Regional, Country
- Industry and Competitive Landscape
- Excel Dataset
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
This text is related
to segments covered.
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
This text is related
to country scope.
Trends and growth analysis reports related to Food and Beverages : READ MORE..
The List of Companies - Oatmeal Market
- B&G Food, Inc. (McCann’s Irish Oatmeal)
- Bagrrys India Limited
- Grain Millers, Inc.
- Hamlyns of Scotland
- Kellogg Company
- Marico Limited
- Nature's Path Foods, Inc.
- Nestlé S.A.
- The Quaker Oats Company
- Weetabix Limited
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published and advised several client across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organization are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.