口腔护理市场规模预计将从 2023 年的 400.9506 亿美元增至 2031 年的 523.7958 亿美元。预计 2023-2031 年期间,市场复合年增长率将达到 4.3%。个性化口腔护理解决方案趋势可能会继续影响市场,公司会根据个人客户的特定偏好和需求提供定制产品和服务。
口腔护理市场分析
口腔和牙齿卫生对人类健康至关重要,因为适当的卫生有助于预防多种口腔疾病。影响人们的一些口腔和牙齿护理问题包括口臭、蛀牙、牙龈疾病、牙周病、口腔溃疡、龋齿和错颌畸形。饮酒、吸烟、人乳头瘤病毒 (HPV) 和日晒(尤其是嘴唇日晒)是与口咽癌和口腔癌相关的一些风险因素。通过接种 HPV 疫苗和安排定期的牙齿卫生检查可以降低患癌症的风险。许多私人和政府组织在世界各地组织调查和项目,以提高人们对口腔卫生的认识。因此,随着人们对口腔护理的认识不断提高,此类举措的兴起正在推动口腔护理市场的增长。
口腔护理市场概况
口腔健康是整体健康、幸福感和生活质量的关键指标。它涵盖一系列疾病和状况,包括龋齿、牙周(牙龈)疾病、牙齿脱落、口腔癌、艾滋病毒感染的口腔表现和口腔牙齿创伤。口腔护理产品旨在清洁口腔、清新口气和保持良好的口腔卫生。口腔和牙齿疾病的患病率不断上升,加上人们对口腔护理益处的认识不断提高,预计将在预测期内推动全球口腔护理市场的发展,同时口腔疾病的患病率不断上升、口腔护理产品的推出不断增加以及口腔卫生意识不断提高。然而,口腔护理市场主要参与者面临的价格压力阻碍了口腔护理市场的增长。
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口腔护理市场驱动因素和机遇
对天然和环保产品的需求不断增加。
一个日益增长的趋势是人们对天然和环保产品的需求不断增长。消费者越来越关注其购买决策对环境的影响,并积极追求可持续采购和制造的产品。因此,公司正在创造更多天然和植物性成分以及可回收或可生物降解的包装。智能设备和远程医疗等技术进步通过提高可及性和便利性推动了口腔护理行业的增长。例如,虚拟牙科护理是一种日益壮大的行业力量,它允许患者远程咨询牙医,从而提高牙科护理的可及性和便利性。
提高口腔护理意识
由于牙医、牙科协会和主要市场参与者的积极努力,人们对口腔护理意识的关注度显著提高。利益相关者不断举办教育研讨会、讲习班和推广计划,以提高公众对口腔卫生重要性的认识。这些举措是展示口腔护理产品最新技术进步的平台。通过这些活动,公司可以展示他们的产品组合,并积极为其企业社会责任 (CSR) 计划做出贡献,对口腔健康意识和教育产生积极影响。
口腔护理市场报告细分分析
有助于得出口腔护理市场分析的关键部分是类型、原因、疾病类型、类别和最终用户。
- 根据产品,口腔护理市场细分为牙膏、牙刷及配件、口腔护理/漱口水、假牙产品、假牙清洁液、牙科配件/辅助设备和其他牙科产品
- 根据分销渠道,市场分为超市/大卖场、便利店、药店、在线零售店和其他分销渠道。
口腔护理市场份额(按地区)分析
口腔护理市场报告的地理范围主要分为五个地区:北美、亚太、欧洲、中东和非洲、南美和中美。
在北美,美国占有相当大的口腔护理市场份额。该国市场的增长主要得益于人们对漱口水益处的认识不断提高以及牙齿疾病患病率的不断上升。该国在口腔和牙科护理方面的支出大幅增加,也为预测期内美国口腔护理市场的增长创造了有利可图的机会。人口老龄化加上牙齿疾病的增加可能会推动牙科手术的数量。这些手术预计将对漱口水的采用产生积极影响。预计如此大量的外科手术将推动该国术后漱口水的应用。此外,许多私人和政府组织提供报销政策,以提高该国对口腔和牙科护理的认识。此外,疾病控制和预防中心提供牙科公共卫生住院医师计划,以培养牙科公共卫生方面的熟练专家。该住院医师计划为牙科利益相关者提供了更多机会,以改善口腔健康并在与公共卫生部门合作方面提供指导实践。此外,对预防保健的日益重视预计将增加该国的整体牙科诊所就诊量。由于生活方式的改变、牙齿问题以及诊断设施的改善,预计这一趋势将会持续下去。
预计亚太地区在预测期内的复合年增长率最高。中国、印度和日本是市场增长的三大贡献者,主要原因是人口老龄化、口腔疾病患病率上升以及产品上市增加。此外,越来越多的市场参与者将重点放在亚太国家,以进行地域扩张和其他战略。随着消费者对口腔卫生习惯的认识不断扩大,而不仅仅是刷牙习惯,口腔护理在中国正经历强劲增长。口腔护理不再局限于刷牙,还涉及整体护理方案。由于人口不断增长、家庭收入增加、消费者对新产品和先进产品的认识提高,预计预测期内对口腔护理产品的需求将出现强劲增长。在中国,龋齿是儿童中最常见的慢性疾病之一。
口腔护理市场区域洞察
Insight Partners 的分析师已详尽解释了预测期内影响口腔护理市场的区域趋势和因素。本节还讨论了北美、欧洲、亚太地区、中东和非洲以及南美和中美洲的口腔护理市场细分和地理位置。
- 获取口腔护理市场的区域特定数据
口腔护理市场报告范围
报告属性 | 细节 |
---|---|
2023 年的市场规模 | 400.9506 亿美元 |
2031 年市场规模 | 523.7958亿美元 |
全球复合年增长率(2023 - 2031) | 4.3% |
史料 | 2021-2022 |
预测期 | 2023-2031 |
涵盖的领域 | 按产品
|
覆盖地区和国家 | 北美
|
市场领导者和主要公司简介 |
|
市场参与者密度:了解其对商业动态的影响
口腔护理市场正在快速增长,这得益于终端用户需求的不断增长,而这些需求又源于消费者偏好的不断变化、技术进步以及对产品优势的认识不断提高等因素。随着需求的增加,企业正在扩大其产品范围,进行创新以满足消费者的需求,并利用新兴趋势,从而进一步推动市场增长。
市场参与者密度是指在特定市场或行业内运营的企业或公司的分布情况。它表明在给定市场空间中,相对于其规模或总市场价值,有多少竞争对手(市场参与者)存在。
在口腔护理市场运营的主要公司有:
- 荷兰皇家飞利浦公司
- 高露洁棕榄公司
- 宝洁公司
- 葛兰素史克公司
- 联合利华
- 强生服务公司
免责声明:上面列出的公司没有按照任何特定顺序排列。
- 了解口腔护理市场顶级关键参与者概况
口腔护理市场新闻及最新发展
口腔护理市场通过收集一手和二手研究后的定性和定量数据进行评估,其中包括重要的公司出版物、协会数据和数据库。口腔护理市场的一些发展情况如下:
- 为了进一步实现为所有人带来更好口腔卫生的使命,BURST Oral Care 自豪地向市场推出了 Pro Sonic 牙刷和 Curve Sonic 牙刷。这两款牙刷均采用创新设计和新技术,由 BURST 的 Ambassador 网络(由超过 35,000 名牙科专业人士组成)合作打造,以确保以消费者可承受的价格获得高品质的性能。(来源:BURST Oral Care,简报,2023 年 10 月)
- 高露洁棕榄(印度)有限公司将推出其全球个人和家庭护理品牌组合的产品,因为这家消费品制造商旨在将其业务扩展到其核心牙膏和牙刷类别之外,该公司高管表示。高露洁是印度最大的口腔护理品牌,销售牙膏、漱口水和牙刷。该公司还销售棕榄品牌沐浴露——这是该公司不久前进入的一个类别。高露洁棕榄(印度)董事总经理兼首席执行官 Prabha Narasimhan 在孟买公司总部接受 Mint 采访时表示:“我们正在内部开展大量工作,研究可以从我们的全球组合中获得的其他潜在类别,在接下来的几个季度里,你会看到其中一些项目取得成果。” (来源:高露洁棕榄公司,简报,2024 年 5 月)
口腔护理市场报告覆盖范围和交付成果
“口腔护理市场规模和预测(2023-2031)”报告对以下领域进行了详细的市场分析:
- 口腔护理市场规模及全球、区域和国家层面所有主要细分市场的预测
- 口腔护理市场趋势以及市场动态,如驱动因素、限制因素和关键机遇
- 详细的 PEST/波特五力分析和 SWOT 分析
- 口腔护理市场分析涵盖主要市场趋势、全球和区域框架、主要参与者、法规和最新市场发展
- 行业格局和竞争分析,涵盖市场集中度、热点图分析、知名参与者以及口腔护理市场的最新发展
- 详细的公司简介
- Historical Analysis (2 Years), Base Year, Forecast (7 Years) with CAGR
- PEST and SWOT Analysis
- Market Size Value / Volume - Global, Regional, Country
- Industry and Competitive Landscape
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Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
This text is related
to segments covered.
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
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to country scope.
Frequently Asked Questions
Asia-Pacific dominate the market.
The demand for eco-friendly products and advancements in technology, such as smart devices and telemedicine, is driving growth in the natural and eco-friendly products industry.
Raising awareness of oral care drives the market growth.
Personalized oral care solutions offered by the companies to individual cutomerz is likey to be the trend in the oral care market.
Koninklijke Philips N.V.
Colgate-Palmolive Co
Procter & Gamble Co
GlaxoSmithKline Plc
Unilever Plc
Johnson and Johnson Services Inc
Perrigo Company Plc
Lion Corp
Sunstar Suisse SA
BURST Oral Care
The oral care market has estimated value of US$52,379.58 million.
The market is expected to register a CAGR of 4.3%.
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The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published and advised several client across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organization are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.