预计 OTC 消费保健市场在 2023 年至 2031 年期间的复合年增长率为 8.4%,市场规模将从 2023 年的 XX 百万美元扩大到 2031 年的 XX 百万美元。
报告按产品(非处方药、膳食补充剂)细分非处方消费保健品市场;分销渠道(批发商和分销商、药店或药房、专卖店、在线零售商、大卖场/超市、其他);形式(片剂、粉末、液体、其他)和地域(北美、欧洲、亚太地区、中东和非洲以及南美和中美洲)。全球分析进一步细分为区域和主要国家。报告以美元为单位提供上述分析和细分的价值。
报告目的
The Insight Partners 发布的《OTC 消费者保健市场》报告旨在描述当前形势和未来增长、主要驱动因素、挑战和机遇。这将为各种业务利益相关者提供见解,例如:
- 技术提供商/制造商:了解不断变化的市场动态并了解潜在的增长机会,从而能够做出明智的战略决策。
- 投资者:对市场增长率、市场财务预测以及整个价值链中存在的机会进行全面的趋势分析。
- 监管机构:监管市场政策和警察活动,旨在最大限度地减少滥用行为,维护投资者的信任和信心,维护市场的完整性和稳定性。
OTC消费保健品市场细分
产品
- 非处方药
- 膳食补充剂
分销渠道
- 批发商和分销商
- 药房或药店
- 专卖店
- 网上零售商
- 大卖场/超市
- 其他
形式
- 药片
- 粉末
- 液体
- 其他的
地理
- 北美
- 欧洲
- 亚太
- 南美洲和中美洲
- 中东和非洲
地理
- 北美
- 欧洲
- 亚太
- 南美洲和中美洲
- 中东和非洲
定制此报告以满足您的需求
您可以免费定制任何报告,包括本报告的部分内容、国家级分析、Excel 数据包,以及为初创企业和大学提供优惠和折扣
- 获取此报告的关键市场趋势。这个免费样品将包括数据分析,从市场趋势到估计和预测。
OTC 消费保健品市场增长动力
- 健康意识增强:随着人们对生活方式疾病和健康问题的认识不断提高,消费者开始寻求自我治疗选择和预防性治疗。随着人们越来越注重健康,他们越来越倾向于使用非处方 (OTC) 产品来治疗轻微疾病并保持整体健康。
- 自我药疗的偏好日益增长:自我药疗是一种趋势,极大地扩大了非处方药市场。非处方药产品因其价格实惠、使用方便以及无需处方即可治疗疾病的能力而越来越受到消费者的欢迎。这些因素在最近一段时间内促进了整体市场的增长,预计在预测期内将继续保持类似的趋势。
- 人口老龄化:全球人口老龄化推动了非处方保健品的需求。由于老年人经常需要处方药来治疗长期疾病,非处方 (OTC) 因其可获得性和可用性而受到青睐。这一因素在最近一段时间内推动了整体市场的增长,预计在预测期内将继续保持类似的趋势。
OTC 消费保健品市场未来趋势
- 技术发展:由于产品配方、包装和分销策略的进步,非处方药产品变得越来越有吸引力。由于电子商务和网上药店的增加,消费者现在可以更轻松地获得各种保健产品,这推动了行业扩张。
- 可支配收入增加:不同地区的经济发展带来的可支配收入增加使消费者能够在健康相关产品上花费更多。这种模式在发展中国家尤为明显,因为发展中国家中产阶级人口不断增长,他们寻求高质量的医疗服务。这一因素在近期推动了整体市场的增长,预计在预测期内将继续保持类似的趋势。
- 市场扩张:随着发展中国家医疗基础设施的发展,该行业的使用率不断上升,地域范围不断扩大。医疗成本的上升和许多地区对医疗管理策略的日益重视是这一扩张的主要驱动力。随着从业者寻求专门的术后护理策略,该行业受到了非处方医疗产品定制化医疗趋势的影响。这种模式非常适合非处方药,它根据患者要求提供个性化的剂量方案。
OTC 消费保健品市场机会
- 提高品牌知名度:网红营销是提高品牌知名度的有力工具。网红合作伙伴关系让品牌能够与更大、更多样化的受众建立联系,从而加快回忆和认知。一项研究预测,网红营销广告支出将从 2021 年的 138 亿美元增加到 2024 年的 223 亿美元,凸显了这种策略在营销计划中日益重要的意义。
- 增强消费者信任:网红经常与粉丝建立密切联系,从而促进真诚和信任。由于客户更倾向于听从他们尊重的网红的建议,这种信任会转化为更高的参与率,并可能带来更高的销售额。根据调查,77% 的顾客在听取网红的推荐后购买了产品。
- 目标营销:品牌可以利用与特定人群或专业市场有联系的有影响力的人来创造更成功、更经济的营销活动。通过确保营销信息传达给最相关的人,这种有针对性的方法可以提高转化率。这一因素在最近一段时间内促进了整体市场的增长,预计在预测期内将继续保持类似的趋势。
OTC消费者保健市场区域洞察
Insight Partners 的分析师已详细解释了预测期内影响 OTC 消费者保健市场的区域趋势和因素。本节还讨论了北美、欧洲、亚太地区、中东和非洲以及南美和中美洲的 OTC 消费者保健市场细分和地理位置。
![OTC Consumer Healthcare Market](https://www.theinsightpartners.com/assets/rd-new-images/by_geography/otc-consumer-healthcare-market-global-geography.webp)
- 获取 OTC 消费保健品市场的区域特定数据
OTC 消费者保健市场报告范围
报告属性 | 细节 |
---|---|
2023 年的市场规模 | XX 百万美元 |
2031 年市场规模 | XX 百万美元 |
全球复合年增长率(2023 - 2031) | 8.4% |
史料 | 2021-2022 |
预测期 | 2024-2031 |
涵盖的领域 | 按产品
|
覆盖地区和国家 | 北美
|
市场领导者和主要公司简介 |
|
OTC 消费保健品市场参与者密度:了解其对业务动态的影响
由于消费者偏好的不断变化、技术进步以及对产品优势的认识不断提高等因素,终端用户需求不断增加,OTC 消费保健品市场正在快速增长。随着需求的增加,企业正在扩大其产品范围,进行创新以满足消费者的需求,并利用新兴趋势,从而进一步推动市场增长。
市场参与者密度是指在特定市场或行业内运营的企业或公司的分布情况。它表明在给定市场空间中,相对于其规模或总市场价值,有多少竞争对手(市场参与者)存在。
在 OTC 消费者保健市场运营的主要公司有:
- 太阳药业有限公司
- 葛兰素史克公司
- 格兰马克制药有限公司
- 强生私人有限公司
- 赛诺菲公司
免责声明:上面列出的公司没有按照任何特定顺序排列。
![OTC Consumer Healthcare Market](https://www.theinsightpartners.com/assets/rd-new-images/players_concentration/otc-consumer-healthcare-market-speedometer.webp)
- 获取 OTC 消费者保健市场顶级关键参与者概览
主要卖点
- 全面覆盖:报告全面涵盖了 OTC 消费者保健市场的产品、服务、类型和最终用户的分析,提供了整体概况。
- 专家分析:报告基于对行业专家和分析师的深入了解而编写。
- 最新信息:该报告涵盖了最新信息和数据趋势,确保了其与业务的相关性。
- 定制选项:此报告可以定制以满足特定客户要求并恰当地适应业务策略。
因此,OTC 消费保健品市场研究报告有助于引领解读和了解行业情景和增长前景。尽管可能存在一些合理的担忧,但本报告的总体优势往往大于劣势。
- Historical Analysis (2 Years), Base Year, Forecast (7 Years) with CAGR
- PEST and SWOT Analysis
- Market Size Value / Volume - Global, Regional, Country
- Industry and Competitive Landscape
- Excel Dataset
- Advanced Planning and Scheduling Software Market
- Sterilization Services Market
- Webbing Market
- Electronic Shelf Label Market
- Nitrogenous Fertilizer Market
- Asset Integrity Management Market
- Enzymatic DNA Synthesis Market
- Electronic Toll Collection System Market
- Surety Market
- Hydrocephalus Shunts Market
![Report Coverage](https://www.theinsightpartners.com/assets/rdimages/report_coverage.png)
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
![Segment Covered](https://www.theinsightpartners.com/assets/rdimages/segment_covered.png)
Segment Covered
This text is related
to segments covered.
![Regional Scope](https://www.theinsightpartners.com/assets/rdimages/regional_scope.png)
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
![Country Scope](https://www.theinsightpartners.com/assets/rdimages/country_scope.png)
Country Scope
This text is related
to country scope.
Frequently Asked Questions
Asia pacific region is expected to witness the highest growth during the forecast period
In Europe, the UK held the second largest share in 2023.
Increased Brand Awareness
North America held the largest share in 2023 and is expected to retain its dominance during the forecast period
Rising Health Awareness
The OTC Consumer Healthcare Market is estimated to witness a CAGR of 8.4% from 2023 to 2031
Trends and growth analysis reports related to Life Sciences : READ MORE..
1. Sun Pharmaceutical Industries Limited
2. GlaxoSmithKline Plc
3. Glenmark Pharmaceuticals Ltd
4. Johnson and Johnson Private Ltd
5. Sanofi S.A.
6. Piramal Enterprises Ltd.
7. Boehringer Ingelheim GmbH
8. Bayer AG
9. Ipsen SA
10. Teva Pharmaceutical Industries Ltd.
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published and advised several client across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organization are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.