市场概览
- 超值服务是指直接向数字用户提供电视节目和电影,无需卫星或有线电视订阅。超值服务内容可以根据用户需求下载和观看。此类内容包括电视服务和电影,并通过互联网直接传送到智能手机、平板电脑、个人电脑和游戏机等联网设备。
市场范围
“2031 年全球 OTT 服务市场分析”是一项专业且深入的研究,特别关注全球市场趋势分析。该报告旨在概述 OTT 服务市场,并按组件、设备类型、内容类型、用户类型、最终用户和地理位置进行详细的市场细分。该报告提供了领先 OTT 服务市场参与者的市场状况的关键统计数据,并提供了市场中的关键趋势和机会。市场细分
- 根据组成部分,全球 OTT 服务市场分为解决方案和服务。
- 根据设备类型,市场分为智能手机、智能电视、笔记本电脑、台式电脑和平板电脑、游戏机、机顶盒等。
- 根据内容类型,市场分为视频、音频/VoIP、游戏、通信和其他。
- 根据用户类型,市场分为个人市场和商业市场。
- 根据最终用户,市场细分为媒体和娱乐、教育和培训、IT和电信、电子商务等。
市场动态
驱动程序:
- 不断增长的宽带、固定数据连接以及智能设备使用量的增加是推动 OTT 服务市场增长的一些重要因素。
- 预计数字视频消费者数量的增长将推动 OTT 服务市场的增长。
限制:
- 数据隐私和安全问题可能会阻碍 OTT 服务市场的增长。
该报告提供了行业的详细概述,包括定性和定量信息。它根据各个细分市场提供了全球市场的概述和预测。它还提供了 2021 年至 2031 年五个主要地区的市场规模和预测估计,即:北美、欧洲、亚太地区 (APAC)、中东和非洲 (MEA) 和南美。每个地区的 OTT 服务市场随后按相应的国家和细分市场细分。该报告涵盖了全球 18 个国家的分析和预测以及该地区的当前趋势和机遇。该报告
从需求和供应两个方面分析了影响市场的因素,并进一步评估了预测期内影响市场的市场动态,即驱动因素、限制因素、机会和未来趋势。该报告还评估了影响这些地区 OTT 服务市场的政治、经济、社会和技术因素,为所有五个地区(即北美、欧洲、亚太地区、MEA 和南美)提供了详尽的 PEST 分析。COVID-19 对 OTT 服务市场的影响
COVID-19 于 2019 年 12 月首先在中国武汉爆发,此后迅速蔓延至全球。美国、印度、巴西、俄罗斯、法国、英国、土耳其、意大利和西班牙是确诊病例和死亡人数最多的国家。由于封锁、旅行禁令和企业停工,COVID-19 已影响到各国的经济和行业。各种工厂的关闭影响了全球供应链,并对全球市场产品的制造、交付计划和销售产生了负面影响。一些公司已经宣布产品交付可能延迟,未来产品销售下滑。除此之外,欧洲、亚太地区和北美国家实施的全球旅行禁令也影响了商业合作和伙伴关系机会。市场参与者
报告涵盖了 OTT 服务市场的关键发展,包括有机和无机增长战略。各公司都专注于有机增长战略,如产品发布、产品审批以及其他战略,如专利和活动。市场上见证的无机增长战略活动包括收购、合作与协作。这些活动为市场参与者的业务和客户群扩张铺平了道路。随着全球市场需求的不断增长,预计 OTT 服务市场的市场参与者未来将获得丰厚的增长机会。
报告还包括主要公司的概况以及他们在 OTT 服务市场的 SWOT 分析和市场战略。此外,报告还重点介绍了行业领先企业,提供公司概况、组件和提供的服务、过去 3 年的财务信息以及过去 5 年的关键发展等信息。- 亚马逊网络服务公司
- 苹果公司
- Facebook 公司
- 谷歌有限责任公司
- Hulu有限责任公司
- 微软
- Netflix 公司
- Roku公司
- 腾讯控股有限公司
- Vudu 公司
顶级服务报告范围
报告属性 细节 2023 年的市场规模 XX 百万美元 2031 年市场规模 XX 百万美元 全球复合年增长率(2023 - 2031) 15.9% 史料 2021-2022 预测期 2024-2031 涵盖的领域 按组件 - 解决方案
- 服务
- 智能手机
- 智能电视
- 笔记本电脑
- 台式电脑和平板电脑
- 游戏机
- 机顶盒
- 视频
- 音频/VoIP
- 游戏
- 沟通
- 个人的
- 商业的
覆盖地区和国家 北美 - 我们
- 加拿大
- 墨西哥
- 英国
- 德国
- 法国
- 俄罗斯
- 意大利
- 欧洲其他地区
- 中国
- 印度
- 日本
- 澳大利亚
- 亚太其他地区
- 巴西
- 阿根廷
- 南美洲和中美洲其他地区
- 南非
- 沙特阿拉伯
- 阿联酋
- 中东和非洲其他地区
市场领导者和主要公司简介 - 亚马逊网络服务公司
- 苹果公司
- Facebook 公司
- 谷歌有限责任公司
- Hulu有限责任公司
- 微软
- Netflix 公司
- Roku公司
- 腾讯控股有限公司
- Historical Analysis (2 Years), Base Year, Forecast (7 Years) with CAGR
- PEST and SWOT Analysis
- Market Size Value / Volume - Global, Regional, Country
- Industry and Competitive Landscape
- Excel Dataset
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
This text is related
to segments covered.
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
This text is related
to country scope.
Frequently Asked Questions
The report can be delivered in PDF/PPT format; we can also share excel dataset based on the request.
Some of the customization options available based on request are additional 3-5 company profiles and country-specific analysis of 3-5 countries of your choice. Customizations are to be requested/discussed before making final order confirmation, as our team would review the same and check the feasibility.
Key players in this market are -
Amazon Web Services Inc, Apple Inc, Facebook Inc, Google LLC, Hulu LLC, Microsoft, Netflix Inc, Roku Inc, Tencent Holdings
The continuous streaming of the OTT Services Market can be attributed to the production of original content as well as subscription-based models. Content providers will continue to make investments in premium programming and bundled services to enhance the user experience, address diversified demands, and cater to a larger consumer base.
The market is expected to register a CAGR of 15.9% during 2023-2031
The OTT Services Market is rapidly growing as shown in the bar graph. This growth is due to consumer behavior and demand for flexible, cheaper subscriptions. The demand has been majorly pushed by binge-watching And on-demand content and new technology advancements such as new generation phones, new series, and better-streaming infrastructure.
Trends and growth analysis reports related to Technology, Media and Telecommunications : READ MORE..
1. Amazon Web Services, Inc.
2. Apple Inc.
3. Facebook, Inc.
4. Google LLC
5. Hulu, LLC
6. Microsoft
7. Netflix, Inc.
8. Roku, Inc
9. Tencent Holdings Ltd.
10. Vudu, Inc.
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published and advised several client across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organization are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.