包装布朗尼市场增长、规模、份额、趋势、关键参与者分析和预测至 2031 年

  • Report Code : TIPRE00023897
  • Category : Food and Beverages
  • Status : Published
  • No. of Pages : 250
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预计到 2031 年,包装布朗尼市场规模将从 2024 年的 39.1 亿美元增至 59.6 亿美元。预计 2024-2031 年期间市场复合年增长率将达到 6.2%。在预测期内,人们对无麸质产品的偏好日益增加,可能会为市场带来新的趋势。

 

包装布朗尼市场分析

消费者对方便和美味零食的需求不断增长,推动了包装布朗尼市场的发展。由于便于携带和保质期较长,预包装布朗尼越来越受欢迎。市场的特点是越来越喜欢适合忙碌生活方式的即食甜点,这使得包装布朗尼成为零售货架和在线市场的主打产品。越来越多的职业人士、忙碌的生活方式和不断变化的消费者习惯正在推动对方便、即食零食的需求,例如包装布朗尼。

 

包装布朗尼市场概览

布朗尼因其独特的风味和质地而成为广受欢迎的甜食和知名零食之一。布朗尼有经典巧克力、咸焦糖和榛子等口味,还有草莓和覆盆子等水果口味,深受消费者喜爱。随着消费者生活方式的改变,过去几年对包装食品的需求不断增加。消费者更喜欢包装食品,因为它们方便、保质期更长、容易买到。此外,包装食品可以帮助消费者节省烹饪时间和精力,从而推动其销量,尤其是在工作人群中。包装布朗尼作为忙碌工作时间中的中餐零食和小吃,越来越受欢迎。

 

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包装布朗尼市场:

Packaged Brownies Market
  • 获取此报告的关键市场趋势。
    这个免费样品将包括数据分析,从市场趋势到估计和预测。

 

包装布朗尼市场驱动因素和机遇

 

主要参与者增加产品创新和发布

消费者在准备或购买烘焙食品时越来越追求便利、营养和手工品质,这促使制造商提高产品质量并开发创新产品以满足不断变化的消费者需求。制造商正在大力投资战略发展计划,例如产品创新、研发、并购和业务扩展,以吸引广泛的客户群并提升其市场地位。2023 年 12 月,Golden Dough Foods(一家烘焙食品制造商)与美国女童子军 (GSUSA) 合作。此次合作以便携式布朗尼蛋糕为特色,加入了薄荷饼干的标志性风味。2024 年 2 月,Bimbo Bakeries USA(Grupo Bimbo SAB de CV 的子公司)以 Entenmann's 品牌推出了 Entenmann's Brownie Drizzle Drops,有两种口味,分别是三重巧克力和奶油焦糖。创新的原料采购和加工方法使制造商能够提供创新的包装布朗尼蛋糕,例如非转基因和不含人工香料或色素。例如,2023 年 8 月,Beech-Nut Nutrition Co 推出了“隐藏蔬菜布朗尼”,这是一款由葡萄干、南瓜和胡萝卜制成的非转基因蔬菜零食。该产品提供了一种比传统布朗尼更健康的替代品,每份含有 2-3 克全谷物,不含人工色素和香料。因此,主要参与者不断增加的产品创新和发布推动了全球包装布朗尼市场的发展。

 

电子商务的普及

随着网上购物越来越受欢迎和便捷,电子商务平台为包装布朗尼生产商提供了接触全球消费者的直接渠道。通过利用电子商务平台,包装布朗尼制造商可以克服传统的进入壁垒,例如地理限制和分销挑战,并开拓当地以外的新市场。随着消费者越来越多地转向网上购物以寻求便利,包装布朗尼市场有望从更高的知名度和更广泛的产品供应中受益。据加拿大农业部称,在美国,从 2019 年到 2023 年,食品杂货电子商务销售额每年增长 26.4%。电子商务平台为包装布朗尼生产商提供了展示产品和直接与消费者沟通的灵活性,从而提高了品牌知名度和客户参与度。此外,电子商务使包装布朗尼生产商能够通过数据分析收集有关消费者偏好和市场趋势的宝贵见解,从而使他们能够相应地定制产品和营销策略。随着电子商务在全球的普及,包装布朗尼制造商正通过沃尔玛、Kroger、亚马逊、乐购、Sainsbury 等成熟的电子商务平台销售产品,以提升其在线业务。电子商务平台的日益普及正在消除对线下零售店的依赖。包装布朗尼市场的快速商务平台旨在以创纪录的速度(通常在一小时或更短的时间内)将新鲜出炉的即食布朗尼送到客户手中。此外,通过电子商务和快速商务平台销售包装布朗尼产品的不断增长预计将为包装布朗尼制造商在预测期内接触广泛消费者群体提供有利可图的机会。

 

包装布朗尼市场报告细分分析

有助于得出包装布朗尼市场分析的关键部分是口味、类别和分销渠道。

  • 根据口味,市场分为巧克力、巧克力片、榛子、咸焦糖、覆盆子等。巧克力部分在 2024 年占据了最大的市场份额。
  • 就类别而言,市场分为无麸质和传统两类。2024 年,传统类别占据了市场主导地位。
  • 根据分销渠道,市场分为超市和大卖场、便利店、在线零售和其他。超市和大卖场在 2024 年占据了市场主导地位。

 

包装布朗尼市场份额分析(按地区)

包装布朗尼市场的地理范围主要分为四个区域:美洲、亚太地区、欧洲和世界其他地区。预计亚太地区的市场复合年增长率为。

亚太地区的包装布朗尼市场正在经历显著增长,这得益于人们对方便、便携和美味零食日益增长的需求。该地区的制造商提供各种各样的布朗尼产品,包括经典、软糖和蛋糕式布朗尼,以及加入坚果、水果和其他混合配料的布朗尼。从丰富和奢华到更健康、更有营养,这些广泛的选择满足了消费者不同的口味和偏好。可支配收入的增加、繁忙生活方式的激增以及对舒适食品日益增长的需求推动了包装布朗尼市场的增长。消费者正在寻求方便、易于准备的零食,从而导致对包装布朗尼产品的需求增加。此外,分销渠道的改善以及在线零售商、超市和大卖场的大量存在正在推动其在全球范围内的普及。市场的主要参与者正在投资创新的包装设计、口味和形式,以占领更大的市场份额。市场的主要参与者正在与分销商合作并结成伙伴关系,以满足消费者日益增长的需求。例如,Britannia Industries 于 2024 年 10 月与快速商务平台 Zepto 合作,通过 Sonic Signature 增强在线购物体验,这是一项专注于快速配送服务的开创性计划。这可以帮助包装布朗尼制造商通过创新的配送解决方案提高消费者对产品的获取,以满足不断增长的需求。

 

 

包装布朗尼市场区域洞察

Insight Partners 的分析师已详细解释了预测期内影响包装布朗尼市场的区域趋势和因素。本节还讨论了北美、欧洲、亚太地区、中东和非洲以及南美和中美洲的包装布朗尼市场细分和地理位置。

Packaged Brownies Market
  • 获取包装布朗尼市场的区域特定数据

包装布朗尼市场报告范围

报告属性细节
2024 年的市场规模39.1亿美元
2031 年市场规模59.6亿美元
全球复合年增长率(2024 - 2031)6.2%
史料2021-2023
预测期2024-2031
涵盖的领域按口味
  • 巧克力
  • 巧克力片
  • 榛子
  • 咸焦糖
  • 覆盆子
按类别
  • 不含麸质
  • 传统的
按分销渠道
  • 超市和大卖场
  • 便利店
  • 网上零售
覆盖地区和国家北美
  • 我们
  • 加拿大
  • 墨西哥
欧洲
  • 英国
  • 德国
  • 法国
  • 俄罗斯
  • 意大利
  • 欧洲其他地区
亚太
  • 中国
  • 印度
  • 日本
  • 澳大利亚
  • 亚太其他地区
南美洲和中美洲
  • 巴西
  • 阿根廷
  • 南美洲和中美洲其他地区
中东和非洲
  • 南非
  • 沙特阿拉伯
  • 阿联酋
  • 中东和非洲其他地区
市场领导者和主要公司简介
  • 通用磨坊公司
  • 麦基食品公司
  • 宾堡集团
  • 不列颠尼亚工业有限公司
  • 精英食品私人有限公司
  • 富品公司
  • 亚麻4生命
  • 玛丽亚甜品
  • 甜品街甜品公司
  • 圣米歇尔饼干有限公司

 

包装布朗尼市场参与者密度:了解其对业务动态的影响

包装布朗尼市场正在快速增长,这得益于终端用户需求的不断增长,而这些需求又源于消费者偏好的不断变化、技术进步以及对产品优势的认识不断提高等因素。随着需求的增加,企业正在扩大其产品范围,进行创新以满足消费者的需求,并利用新兴趋势,从而进一步推动市场增长。

市场参与者密度是指在特定市场或行业内运营的企业或公司的分布情况。它表明在给定市场空间中,相对于其规模或总市场价值,有多少竞争对手(市场参与者)存在。

在包装布朗尼市场运营的主要公司有:

  1. 通用磨坊公司
  2. 麦基食品公司
  3. 宾堡集团
  4. 不列颠尼亚工业有限公司
  5. 精英食品私人有限公司
  6. 富品公司

免责声明上面列出的公司没有按照任何特定顺序排列。


Packaged Brownies Market

 

  • 获取包装布朗尼市场顶级关键参与者概览

 

包装布朗尼市场新闻和最新发展

包装布朗尼市场通过收集一手和二手研究后的定性和定量数据进行评估,其中包括重要的公司出版物、协会数据和数据库。包装布朗尼市场最近的一个关键发展如下:

  • Britannia Industries 正在与印度快速商务公司 Zepto 合作,以增强在线购物体验。(来源:Britannia Industries,新闻稿,2024 年 10 月)
  • McKee Foods 宣布推出新款 Little Debbie 零食 Big Pack Cookies & Creme Brownies。每盒包含 12 个大号独立包装的布朗尼蛋糕,上面涂有白色糖霜和巧克力饼干碎。(来源:McKee Foods,新闻稿,2023 年 5 月)

 

包装布朗尼市场报告覆盖范围和交付成果

“包装布朗尼市场规模和预测(2021-2031 年)”报告对市场进行了详细的分析,涵盖以下领域:

  • 范围内涵盖的所有主要市场领域的包装布朗尼市场份额和全球、区域和国家层面的预测
  • 包装布朗尼市场趋势,以及市场动态,如驱动因素、限制因素和关键机会
  • 详细的波特五力分析和 SWOT 分析
  • 包装布朗尼市场涵盖关键市场趋势、全球和区域框架、主要参与者、法规和最新市场发展
  • 行业格局和竞争分析,涵盖市场集中度、热图分析、知名参与者以及包装布朗尼市场的最新发展
  • 详细的公司简介
  • 历史分析(2 年)、基准年、预测(7 年)及复合年增长率
  • PEST 和 SWOT 分析
  • 市场规模价值/数量 - 全球、区域、国家
  • 行业和竞争格局
  • Excel 数据集
packaged-brownies-market-report-deliverables-img1
packaged-brownies-market-report-deliverables-img2
Report Coverage
Report Coverage

Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends

Segment Covered
Segment Covered

This text is related
to segments covered.

Regional Scope
Regional Scope

North America, Europe, Asia Pacific, Middle East & Africa, South & Central America

Country Scope
Country Scope

This text is related
to country scope.

常见问题


What are the future trends of the packaged brownies market?

The rising preference for gluten-free products is likely to emerge as a key trend in the market in the future.

Which are the leading players operating in the packaged brownies market?

General Mills Inc, McKee Foods Corp, Grupo Bimbo SAB de CV, Britannia Industries Ltd, Elite Foods Pvt Ltd, Rich Products Corp, Flax4Life, Dolci di Maria, Sweet Street Desserts Inc, St Michel Biscuits SAS, Mars Inc, nutrezybars, Dr. August Oetker Nahrungsmittel KG, Marks and Spencer Group Plc, and Pulsin Ltd are a few of the key players operating in the packaged brownies market.

What is the estimated value of the packaged brownies market by 2031?

The market size is projected to reach US$ 5,96 billion by 2031.

Which region dominated the packaged brownies market in 2024?

Americas accounted for the largest share of the market in 2024.

What are the driving factors impacting the packaged brownies market?

Rising demand for packaged and convenience food and increasing product innovation and launches by key players are major factors contributing to the market growth.

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The List of Companies - Packaged Brownies Market

  • General Mills Inc
  • McKee Foods Corp
  • Grupo Bimbo SAB de CV
  • Britannia Industries Ltd
  • Elite Foods Pvt Ltd
  • Rich Products Corp
  • Flax4Life
  • Dolci di Maria
  • Sweet Street Desserts Inc
  • St Michel Biscuits SAS
  • Mars Inc
  • nutrezybars
  • Dr. August Oetker Nahrungsmittel KG
  • Marks and Spencer Group Plc
  • Pulsin Ltd
packaged-brownies-market-cagr

The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.

  1. Data Collection and Secondary Research:

As a market research and consulting firm operating from a decade, we have published and advised several client across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.

Several associations trade associates, technical forums, institutes, societies and organization are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in last 3 years are scrutinized and analyzed to understand the current market trends.

  1. Primary Research:

The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.

For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.

A typical research interview fulfils the following functions:

  • Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
  • Validates and strengthens in-house secondary research findings
  • Develops the analysis team’s expertise and market understanding

Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:

  • Industry participants: VPs, business development managers, market intelligence managers and national sales managers
  • Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.

Below is the breakup of our primary respondents by company, designation, and region:

Research Methodology

Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.

  1. Data Analysis:

Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.

  • Macro-Economic Factor Analysis:

We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.

  • Country Level Data:

Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.

  • Company Profile:

The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.

  • Developing Base Number:

Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.

  1. Data Triangulation and Final Review:

The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.

We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.

We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.