Parenting Apps Market Strategies, Trends, and Forecast by 2031
育儿应用市场规模预计将从 2023 年的 5.12 亿美元增至 2031 年的 9.482 亿美元。预计 2023-2031 年期间市场复合年增长率将达到 8.01%。电子学习的兴起趋势很可能仍是市场的主要趋势。CAGR of 8.01% during 2023–2031. The rising trend of e-learning is likely to remain a key trend in the market.
育儿应用市场分析
随着儿童早期发展的重要性越来越被广泛认可,育儿应用程序越来越注重提供信息和活动,以帮助儿童学习和成长。提供互动游戏、语言发展练习和认知刺激活动的教育应用程序在希望从小培养孩子智力成长的父母中需求量很大。此外,随着家庭强调共度美好时光,通过讲故事、音乐和游戏活动促进亲子关系的应用程序越来越受欢迎。育儿应用程序市场概览
ParentApp 是“父母和青少年终身健康育儿”(PLH for Teens)计划的应用程序版本,旨在帮助 10 至 17 岁青少年的父母和照顾者。每个孩子都需要关爱、营养、关爱、健康,以及一个支持早期学习的激励、安全的环境。所有父母都需要帮助,并且有无数关于如何帮助孩子健康聪明成长的问题;育儿应用程序可以满足所有这些需求。
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育儿应用市场:
复合年增长率(2023 - 2031)8.01%- 2023 年市场规模
5.12 亿美元 - 2031 年市场规模
9.482 亿美元
市场动态
- 越来越依赖育儿应用程序来获取育儿和儿童相关信息
- 电子学习的兴起
- 数据驱动的育儿应用程序
关键人物
- AppClose 公司
- Baby Connect(Seacloud 软件)
- Blub Blub 公司
- 金杜
- Med Art Studios(Sprout Baby)
- 家长提示
- 花生
- 俏皮有限责任公司
- 人类改善项目有限责任公司
- 温妮股份有限公司
区域概况
- 北美
- 欧洲
- 亚太
- 南美洲和中美洲
- 中东和非洲
市场细分
- iOS
- 安卓
- 父母和儿童保育/日托
- 月度订阅和年度订阅
- 教育
- 睡眠和运动追踪
- 喂食
- 药品
- 示例 PDF 通过定性和定量分析展示了内容结构和信息的性质。
育儿应用程序市场驱动因素和机遇
育儿应用程序对育儿和儿童相关信息的依赖性不断增长,市场青睐
这些应用程序通过促进学习和成长的游戏,提供与年轻人进行有趣互动的众多选项。父母可以选择有助于孩子发展运动和社会情感技能以及语言、沟通和认知能力的游戏。该工具使用简单,可让父母跟踪孩子在实现适合其年龄的里程碑方面的进展。它可以帮助父母了解如何通过游戏促进孩子的发展。此外,该应用程序每天都会推荐一款每日游戏和一篇由专业人士撰写的育儿建议库中的文章,涵盖广泛的主题,包括婴儿断奶和早期学习。所有建议都可以轻松保存为收藏夹并与其他父母或朋友分享。由于上述特点,父母对育儿应用程序的依赖性正在增加,这推动了育儿应用程序市场的增长。
数据驱动的育儿应用程序
数据驱动的育儿应用程序为每个孩子提供个性化的建议。根据孩子的年龄、发育阶段和特定偏好提供个性化建议的应用程序在寻求定制育儿帮助和支持的父母中越来越受欢迎。人工智能 (AI) 和机器学习技术的融合正在改变育儿应用程序环境,从而改善功能和用户体验。预测分析、语音识别和自然语言处理等人工智能功能正被用于提供定制见解、自动执行常规任务并为父母提供实时支持。从睡眠跟踪算法到智能喂养时间表,育儿应用程序变得更加直观、高效和用户友好。因此,数据驱动的育儿应用程序为市场的增长创造了机会。
育儿应用程序市场报告细分分析
有助于得出育儿应用程序市场分析的关键部分是操作系统、最终用户和跟踪类型。
- 根据操作系统,育儿应用程序市场分为 iOS、Android 和其他系统。
- 根据最终用户,育儿应用市场分为父母和儿童保育/日托。
- 根据定价,育儿应用程序市场分为月度订阅和年度订阅。
- 在应用方面,市场细分为教育、睡眠和运动追踪、喂食、医药等。
育儿应用程序市场份额(按地区)分析
育儿应用程序市场报告的地理范围主要分为五个地区:北美、亚太地区、欧洲、中东和非洲以及南美和中美洲。北美是一个技术先进的地区。该地区越来越多地采用各种数字解决方案。育儿应用程序使父母能够为孩子提供最好的人生开端。该软件在孩子从出生到六岁这段发育高峰期的各个阶段为父母提供帮助和建议,因此它在北美被广泛采用。此外,Bebbo 育儿应用程序由联合国儿童基金会和国家合作伙伴开发,已在欧洲和中亚的 15 个国家/地区推出。
育儿应用市场报告范围
报告属性 | 细节 |
---|---|
2023 年的市场规模 | 5.12亿美元 |
2031 年市场规模 | 9.482亿美元 |
全球复合年增长率(2023 - 2031) | 8.01% |
史料 | 2021-2022 |
预测期 | 2024-2031 |
涵盖的领域 | 按操作系统
|
覆盖地区和国家 | 北美
|
市场领导者和主要公司简介 |
|
- 示例 PDF 通过定性和定量分析展示了内容结构和信息的性质。
育儿应用程序市场新闻和最新发展
通过收集一手和二手研究的定性和定量数据来评估育儿应用市场,其中包括重要的公司出版物、协会数据和数据库。以下列出了育儿应用市场的一些发展情况:
- AppClose 宣布推出 AppClose Pro,这是一个专为家庭法从业者打造的免费全新综合网络平台。在美国所有 50 个州和 90% 以上的县,每月有数十万名法院命令共同抚养子女的父母使用 AppClose 共同抚养应用程序。AppClose 已成为良好共同抚养沟通的基石和家庭法专家必不可少的平台。
(来源:AppClose,2024 年 5 月)
- Talkspace 发布了一款面向父母的新应用。该软件名为 Lasting 的育儿指南,旨在帮助父母对自己养育孩子的方法充满信心。据该公司称,该应用为父母和看护者提供了工具,帮助他们养育健康、坚韧的孩子。
(来源:Talkspace,2022 年 3 月)
育儿应用程序市场报告覆盖范围和交付成果
“育儿应用市场规模和预测(2021-2031)”报告对市场进行了详细分析,涵盖以下领域:
- 育儿应用程序市场规模及全球、区域和国家层面所有主要细分市场的预测
- 育儿应用程序市场趋势以及市场动态,如驱动因素、限制因素和关键机遇
- 详细的 PEST/波特五力分析和 SWOT 分析
- 育儿应用程序市场分析涵盖关键市场趋势、全球和区域框架、主要参与者、法规和最新市场发展
- 行业格局和竞争分析,涵盖市场集中度、热图分析、知名参与者以及育儿应用市场的最新发展
- 详细的公司简介
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
This text is related
to segments covered.
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
This text is related
to country scope.
Frequently Asked Questions
The market is expected to register a CAGR of 8.01% during 2023–2031.
The global parenting apps market is expected to reach US$ 948.2 million by 2031.
The rising trend of e-learning to play a significant role in the global parenting apps market in the coming years.
The leading players operating in the global parenting apps market are AppClose, Inc., Baby Connect (Seacloud Software), Blub Blub Inc., Kinedu, Med Art Studios (Sprout Baby), Parent Cue, Peanut, Playfully LLC, Human Improvement Project LLC, and Winnie, Inc.
Growing dependency on parenting apps for parenting and child-related information is the major factors that propel the global parenting apps market.
North America region dominated the parenting apps market in 2023.
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published and advised several client across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organization are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.