Pens Market Size Report | Growth & Forecast 2030
2022 年钢笔市场规模价值 168.8108 亿美元,预计到 2030 年将达到 205.4479 亿美元;预计 2022 年至 2030 年的复合年增长率为 2.5%。
市场洞察和分析师观点:
钢笔市场主要受教育系统发展和钢笔品种和款式日益增多的推动。钢笔制造商不断创新,推出新的墨水技术、设计和功能(如可擦墨水或多色选择),以满足消费者对创新钢笔的需求。此外,环保意识推动了由竹子或再生塑料等可持续材料制成的环保钢笔的流行,这为钢笔市场制造商带来了增长机会。
增长动力和挑战:
传统钢笔的种类和款式繁多,在推动市场发展方面发挥了关键作用。钢笔设计和功能的多样性使制造商能够满足广泛的消费者偏好。人们有不同的书写习惯,例如在圆珠笔、滚珠笔、凝胶笔或钢笔之间进行选择。这些不同类型的钢笔确保消费者可以选择符合其书写风格、舒适度和特定需求的钢笔。这种多样性满足了个人偏好,并通过为每个人提供产品来刺激市场。
美学和个性化是传统钢笔市场的重要驱动因素。钢笔已不再只是书写工具,而是时尚配饰和身份象征。制造商提供各种款式、材料和饰面,让消费者可以选择符合自己品味和生活方式的钢笔。无论是时尚现代的设计、复古风格的外观,还是采用优质材料制成的钢笔,款式的多样性都能满足消费者对反映其独特身份的钢笔的需求。通过刻上名字或定制颜色等选项来个性化钢笔的能力进一步增强了它们作为贴心礼物或标志性物品的吸引力。
各种墨水颜色和书写功能的可用性也促进了对传统钢笔的需求。不同的墨水颜色使用户可以为他们的书写或绘画增添创意和表现力。此外,具有人体工程学握把、可伸缩机制或速干墨水等独特功能的钢笔提供了额外的便利性和功能性。书写功能的多样性确保消费者可以找到符合他们特定任务和偏好的钢笔,用于日常笔记、艺术追求或专业用途。
数字化的兴起在多个方面给传统钢笔市场带来了巨大挑战。数字设备在通信和记笔记方面的广泛使用大大减少了对传统钢笔的需求。在智能手机、平板电脑和笔记本电脑无处不在的时代,许多人更喜欢以电子方式输入笔记和信息,减少对实体书写工具的依赖。这种行为转变导致对钢笔的需求明显减少,尤其是在精通技术的一代人中。
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钢笔市场:
复合年增长率(2022 - 2030 年)2.5%- 2022 年市场规模
168.8 亿美元 - 2030 年市场规模
205.4 亿美元
市场动态
- 教育行业的增长
- 品种和款式的可用性
- 定制和个性化
- 环保笔
关键人物;主力;重要一员
- 万宝龙新普罗有限公司
- C Josef Lamy 有限公司
- 派克钢笔公司
- AT Cross 公司
- 格雷森·泰格
- 弗莱尔写作实业有限公司
- PILOT 公司
- 水手笔有限公司
- 施德楼玛斯有限公司
区域概况
- 北美
- 欧洲
- 亚太
- 南美洲和中美洲
- 中东和非洲
市场细分
- 可重复填充且一次性使用
- 圆珠笔
- 喷泉
- 凝胶
- 其他的
- 超市和大卖场
- 专卖店
- 网上零售
- 其他的
- 示例 PDF 通过定性和定量分析展示了内容结构和信息的性质。
报告细分和范围:
全球钢笔市场根据类别、产品类型、分销渠道和地理位置进行细分。根据类别,钢笔市场分为可再填充钢笔和一次性钢笔。根据产品类型,钢笔市场分为圆珠笔、钢笔、凝胶钢笔和其他钢笔。根据分销渠道,市场分为超市和大卖场、专卖店、在线零售和其他。根据地理位置,全球钢笔市场大致分为北美、欧洲、亚太地区、中东和非洲以及南美和中美洲。
- 示例 PDF 通过定性和定量分析展示了内容结构和信息的性质。
节段分析:
根据类别,钢笔市场分为可再填充钢笔和一次性钢笔。可再填充钢笔部分预计将在预测期 2022-2030 年实现最高复合年增长率。可再填充钢笔的需求激增,因为它们具有多种好处,包括环境效益、更换笔芯的灵活性和节省成本。从长远来看,可再填充钢笔更具成本效益,因为购买替换墨盒或笔芯的成本通常低于持续购买一次性钢笔。此外,消费者的环保意识越来越强,这增加了对减少浪费(尤其是塑料)的产品的需求。可再填充钢笔被视为比一次性钢笔更可持续的选择。一些钢笔制造商参与了可持续产品的发布,以减少塑料浪费。例如,2022 年 9 月,Penon Inc. 宣布在日本最大的零售书商之一纪伊国屋书店推出可持续钢笔。这些笔采用 100% 可回收墨水腔和 PEFC 认证的木材和纸张制成,有助于减少塑料垃圾。
- 示例 PDF 通过定性和定量分析展示了内容结构和信息的性质。
区域分析:
钢笔市场分为五个主要区域——北美、欧洲、亚太、南美和中美以及中东和非洲。亚太地区在全球钢笔市场中占据主导地位,2022 年该地区市场规模为 64.5701 亿美元。欧洲是第二大贡献者,占全球市场份额的 23% 以上。预计亚太地区在 2022-2030 年期间的复合年增长率将超过 3%。亚太地区对钢笔的需求不断增长可归因于多种因素。一个关键驱动因素是手写在几个亚洲国家的文化意义。书法和精确的书法至关重要,尤其是在日本和韩国等国家。这种文化价值刺激了对高品质钢笔的需求。
导致钢笔需求激增的另一个因素是创意写作和日记的流行。尤其是子弹日记已成为一种趋势,鼓励人们通过手写记录来艺术地表达自己。随着人们寻求增强创意写作体验的工具,这增加了对各种钢笔的需求,从细线笔到凝胶笔。
COVID-19 疫情影响:
由于制造工厂停工、劳动力短缺、供应链中断和金融不稳定,COVID-19 疫情最初阻碍了全球钢笔市场的发展。COVID-19 疫情导致经济放缓,各行各业受到干扰,限制了钢笔供应。各种钢笔店都关门了。然而,随着各国放松先前实施的限制,企业正在取得进展。此外,各国政府推出的 COVID-19 疫苗缓解了这种情况,导致全球商业活动增加。在解除封锁和行动限制后,包括钢笔市场在内的多个市场都报告了增长。
竞争格局和重点公司:
Montblanc-Simplo GmbH、C Josef Lamy GmbH、The Parker Pen Co、AT Cross Co LLC、Grayson Tighe、Flair Writing Industries Ltd、PILOT Corp、Sailor Pen Co Ltd、STAEDTLER Mars GmbH & Co KG 和 Pelikan International Corp 是全球钢笔市场的知名企业。
钢笔市场报告范围
报告属性 | 细节 |
---|---|
2022 年市场规模 | 168.8亿美元 |
2030 年的市场规模 | 205.4亿美元 |
全球复合年增长率(2022 - 2030 年) | 2.5% |
历史数据 | 2020-2021 |
预测期 | 2023-2030 |
涵盖的领域 | 按类别
|
覆盖地区和国家 | 北美
|
市场领导者和主要公司简介 |
|
- 示例 PDF 通过定性和定量分析展示了内容结构和信息的性质。
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
This text is related
to segments covered.
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
This text is related
to country scope.
Frequently Asked Questions
The availability of a wide range of varieties and styles of traditional pens has played a pivotal role in driving the market. Pen design and functionality diversity have allowed manufacturers to cater to a broad spectrum of consumer preferences. People have distinct writing habits, such as choosing between ballpoint, rollerball, gel pens, or fountain pens. The availability of these different pen types ensures that consumers can select pens that align with their writing style, comfort, and specific needs. This diversity meets individual preferences and stimulates the market by offering a product for everyone.
Asia Pacific accounted for the largest share of the global pens market. One key driver is the cultural significance of handwriting in several Asian countries. Calligraphy and precise penmanship are essential, especially in nations such as Japan and South Korea. This cultural value fueled the demand for high-quality pens. Another factor contributing to the surge in pens demand is the popularity of creative writing practices and journaling. Bullet journaling, in particular, has become a trend, encouraging individuals to express themselves artistically through handwritten entries. This has increased the desire for various pens, from fine liners to gel pens, as people seek tools to enhance their creative writing experiences.
Based on category, refillable segment mainly has the largest revenue share. The growth of the segment has surged due to their various benefits, including environmental benefits, flexibility in replacing refills, and cost savings. Refillable pens are more cost-effective over the long term, as the cost of buying replacement ink cartridges or refills is often lower than continuously purchasing disposable pens.
Based on the distribution channel, online retail segment is projected to grow at the fastest CAGR over the forecast period. Online retail stores offer a wide variety of products with heavy discounts; consumers can conveniently buy desirable products remotely. Additionally, home delivery service attracts a large group of customers to shop through e-commerce platforms.
The rise of eco-friendly pens presents a significant opportunity within the pens market. As environmental awareness grows, consumers increasingly seek sustainable and eco-conscious alternatives in their purchasing decisions. Eco-friendly pens, often made from recycled or biodegradable materials, cater to this demand by offering a more environmentally responsible option. As a result, these pens appeal to environmentally conscious consumers, allowing manufacturers to tap into a niche market segment that prioritizes sustainability. Many companies in the market offer eco-friendly pens, such as Ingli Sweden, Pilot, and Wagtail Industries.
The major players operating in the global pens market are Montblanc-Simplo GmbH, C Josef Lamy GmbH, The Parker Pen Co, A T Cross Co LLC, Grayson Tighe, Flair Writing Industries Ltd, PILOT Corp, Sailor Pen Co Ltd, STAEDTLER Mars GmbH & Co KG, and Pelikan International Corp.
The List of Companies - Pens Market
- Montblanc-Simplo GmbH
- C Josef Lamy GmbH
- The Parker Pen Co
- A T Cross Co LLC
- Grayson Tighe
- Flair Writing Industries Ltd
- PILOT Corp
- Sailor Pen Co Ltd
- STAEDTLER Mars GmbH & Co KG
- Pelikan International Corp
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published and advised several client across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organization are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.