Personal Care Wipes Market Size, Growth an Forecast to 2027
[研究报告] 2018年个人护理湿巾市场价值为108.4367亿美元,预计2019年至2027年期间复合年增长率为5.4%,到2027年达到169.1456亿美元。
湿巾是一种用于清洁表面的小湿布。市面上有各种类型的个人护理湿巾,例如婴儿个人护理湿巾、卸妆个人护理湿巾、冷却个人护理湿巾、香水个人护理湿巾、身体个人护理湿巾、医疗个人护理湿巾、一般清洁个人护理湿巾、私密个人护理湿巾、指甲油去除个人护理湿巾和抗菌个人护理湿巾。这些个人护理湿巾经过轻微的摩擦或摩擦即可去除表面的污垢或液体。个人护理湿巾的主要优势是方便。使用个人护理湿巾比分配液体并使用另一块布或纸巾清洁或去除灰尘更快捷、更轻松。
由于经济的总体增长、人口的增长、健康和卫生意识的增强、消费者生活方式的人口结构变化以及消费品行业的蓬勃发展,预计亚太地区在预测期内将以最高的复合年增长率增长。由于人口的增长,中国和日本是亚太地区的领先国家。生活方式的改善和经济增长是推动个人护理湿巾市场增长的其他一些关键动力。亚太地区的经济繁荣、生活水平的提高、可支配收入的提高以及对健康和福祉的兴趣日益浓厚,是推动个人护理湿巾市场增长的主要因素。目前,个人护理湿巾主要由天然成分制成,尤其是用于婴儿和儿童。美国疾病控制与预防中心、美国食品药品监督管理局和世界卫生组织等协会对卫生和健康生活方式需求的不断支持和支持运动进一步增加了个人护理湿巾市场的潜力。社交媒体和在线广告的影响力不断增强,向人们展示了个人护理和卫生趋势的持续模式,这加速了消费者对个人护理湿巾的使用。这使得人们能够接触到有关清洁剂和健康生活方式的信息。
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个人护理湿巾市场:
复合年增长率(2018 - 2027)5.4%- 2018 年市场规模
108.4 亿美元 - 2027 年市场规模
169.1 亿美元
市场动态
- 財政部
- 財政部
- 財政部
- 財政部
- 財政部
- 財政部
- 財政部
- 財政部
- 財政部
关键人物;主力;重要一员
- 身体擦拭公司
- 钻石湿巾国际公司
- Edgewell 个人护理
- 强生公司
- 金佰利克拉克公司
- 拉弗雷什
- Nice-Pak 产品公司
- 宝洁公司
- 洛克莱恩工业公司
区域概况
- 北美
- 欧洲
- 亚太
- 南美洲和中美洲
- 中东和非洲
市场细分
- 婴儿
- 面部及美容
- 手部和身体
- 可冲洗
- 其他的
- 超市/大卖场
- 专卖店
- 在线的
- 商业和工业
- 其他的
- 北美
- 欧洲
- 亚太地区
- 中东和非洲
- 南美洲和中美洲
- 示例 PDF 通过定性和定量分析展示了内容结构和信息的性质。
COVID-19 对个人护理湿巾市场的影响
COVID-19 疫情于 2019 年 12 月首先在中国武汉爆发,此后迅速蔓延至全球。截至 2020 年 3 月,就确诊病例和报告死亡人数而言,中国、意大利、伊朗、西班牙、韩国、法国、德国和美国是受影响最严重的国家。由于封锁、旅行禁令和企业停业,疫情已影响到各国的经济和行业。全球消费品行业是受疫情影响严重的主要行业之一,例如工厂停工、供应链中断、技术活动取消和办公室关闭。
市场洞察
推出全新改良的湿巾品种
在个人护理行业,湿巾被视为促进皮肤健康和卫生的简单而独特的解决方案。在过去的一年里,湿巾制造商通过强大的研发战略推出了各种新产品。通过技术满足消费者的便利性以建立强大的个人护理湿巾市场地位变得非常重要。随着消费者生活方式的转变和可支配收入的增加,消费者正在转向改进的产品以满足特定的皮肤需求。随着个人护理湿巾的普及,制造商期待着生产独特形式的湿巾。这些包括女性卫生湿巾和湿厕湿巾。此外,各家公司都在推出最新的水果和蔬菜湿巾产品或限量版湿巾。这些湿巾非常柔软、耐用,具有最佳的清洁性能。例如,如今,对椰子味湿巾的需求正在上升。这些湿巾可用于身体、面部、颈部和手部,适合干性皮肤。这些湿巾有助于滋养和强效保湿皮肤。此外,还推出了蓝莓清洁面部湿巾和黄瓜低过敏性面部湿巾,以满足特定的皮肤需求。此外,还推出了新的创新形式的湿巾,如调味湿巾、个人卫生湿巾、预湿面部清洁湿巾、消毒湿巾和烟雾湿巾,预计将推动个人护理湿巾市场的增长。
基于产品类型的洞察
根据产品类型,个人护理湿巾市场细分为婴儿湿巾、面部和化妆品湿巾、手部和身体湿巾、可冲洗湿巾和其他湿巾。2018 年,婴儿湿巾占据了全球个人护理湿巾市场的最大份额,预计手部和身体湿巾市场在预测期内将以更高的复合年增长率增长。婴儿湿巾是浸渍了清洁成分的一次性湿巾,用于清洁婴儿和幼儿的敏感皮肤。它们通过独特的柔软无纺布材料、温和清洁剂和温和清洁乳液的组合提供温和的清洁效果。婴儿湿巾通常装在塑料盒中出售,以保持湿巾湿润,便于取用。大多数婴儿湿巾的配方不含酒精和肥皂,并经过皮肤病学测试,可用于婴儿皮肤。它们设计得足够耐用,可以完成重型清洁工作,同时仍然是一次性的。从高级婴儿湿巾到经济实惠的婴儿湿巾,婴儿湿巾的供应量很大,导致中等收入家庭和低收入家庭大量消费婴儿湿巾。全球范围内可支配收入的不断增长带来了购买力的提升,因此父母们比以往任何时候都更愿意购买优质的婴儿湿巾产品。此外,婴儿湿巾易于清洁和方便,以及职场妈妈们忙碌的生活也增加了婴儿湿巾的销量。
基于分销渠道的洞察
根据分销渠道,个人护理湿巾市场细分为超市/大卖场、专卖店、在线、商业和工业等。超市/大卖场细分市场在 2018 年占全球个人护理湿巾市场的最大份额;然而,预计专卖店细分市场在预测期内将实现最快的增长率。超市和大卖场是自助商店,提供各种抗菌个人湿巾。这些种类繁多的湿巾以非常有组织的方式摆放在不同的区域和货架上,以吸引顾客。与其他分销渠道相比,这类商店为消费者提供了来自不同品牌的广泛产品选择,价格实惠。此外,类似的产品会摆放在附近,让买家在购买合适的产品之前可以轻松比较不同的产品。这些商店总是提供一些新类型的折扣、优惠和品牌营销方式来吸引消费者。
公司通常会采用并购、业务规划、战略和产品发布来扩大其全球业务,这进一步影响了个人护理湿巾市场的规模。宝洁等个人护理湿巾市场的参与者一直在实施并购和产品发布策略,以扩大客户群并在全球范围内获得显着的市场份额,这也使参与者能够在全球范围内维护其品牌名称。例如,2019 年,宝洁宣布收购 L. 产品的所有者 This Is L.,以满足消费者对天然产品领域日益增长的需求。其产品组合主要包括设计精美、高品质的卫生棉条、卫生巾、护垫和用有机棉制成的湿巾。
个人护理湿巾市场报告范围
报告属性 | 细节 |
---|---|
2018 年市场规模 | 108.4亿美元 |
2027 年市场规模 | 169.1亿美元 |
全球复合年增长率(2018 - 2027) | 5.4% |
历史数据 | 2016-2017 |
预测期 | 2019-2027 |
涵盖的领域 | 按产品类型
|
覆盖地区和国家 | 北美
|
市场领导者和主要公司简介 |
|
- 示例 PDF 通过定性和定量分析展示了内容结构和信息的性质。
全球个人护理湿巾市场 – 按产品类型
- 婴儿
- 面部及美容
- 手部和身体
- 可冲洗
- 其他的
全球个人护理湿巾市场 – 按分销渠道
- 超市/大卖场
- 专卖店
- 在线的
- 商业和工业
- 其他的
全球个人护理湿巾市场 - 公司简介
- 身体擦拭公司
- 钻石湿巾国际公司
- Edgewell 个人护理
- 强生公司
- 金佰利克拉克公司
- 拉弗雷什
- Nice-Pak 产品有限公司
- 宝洁
- 洛克莱恩工业公司
- 尤妮佳国际
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
This text is related
to segments covered.
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
This text is related
to country scope.
Frequently Asked Questions
Among all five segments of product type, the baby segment has led the market in 2018 and is expected to be the dominant segment in the near future.Baby wipes are disposable cloths impregnated with cleansing ingredients used to cleanse the sensitive skin of babies and infants. They deliver gentle cleaning through their unique combination of soft-nonwoven cloths like material, gentle cleansing agents, and mild cleaning lotions.The availability of baby wipes ranging from premium baby wipes to budget-friendly baby wipes has led to significant consumption of baby wipes in medium income level households as well as low income level households. The growing disposable incomes across the world have led to increased purchasing power and as a result parents are more than ever willing to purchase premium baby wipes products. Furthermore, the ease of cleaning and convenience offered by baby wipes and the hectic life led by parent moms in the workforce has amplified the sales of baby wipes.
The major players operating in the global personal care wipes market are Body Wipe Company, Diamond Wipes International, Edgewell Personal Care, Johnson and Johnson, Kimberly Clark Corporation, La Fresh, Nice-Pak Products, Inc., Procter & Gamble, Rockline Industries, Unicharm International, and among many others.
In 2018, the personal care wipes market was predominant by North America at the global level. North America will account for a remarkable share in the personal care wipes market owing to the vigorous growth of personal care products due to the concerns related to personal hygiene in the region. The US held a larger share of the North America personal care wipes as it has a larger population and is the most developed economies spurring the growth of the customer goods industry.A growing concern among the consumers in the developed countries such as the US and Canada towards hygiene factors such as recommendations by dermatologists and social media and other promotional activities have raised consumer awareness towards health and hygiene. This has significantly raised the demand for personal care products such as wipes to maintain personal hygienic.
The List of Companies - Personal Care Wipes Market
- Body Wipe Company
- Diamond Wipes International
- Edgewell Personal Care
- Johnson and Johnson
- Kimberly Clark Corporation
- La Fresh
- Nice-Pak Products, Inc
- Procter and Gamble Co
- Rockline Industries
- Unicharm International
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