Phishing Protection Market Trends, Insights, and Scope by 2031
网络钓鱼防护市场规模预计将从 2023 年的 23.9 亿美元增至 2031 年的 59.4 亿美元。预计 2023 年至 2031 年期间市场复合年增长率为 12.1%。行为分析功能的整合很可能成为未来几年市场的一个关键趋势。
网络钓鱼防护市场分析
网络钓鱼攻击的频率和复杂性增加表明需要改进保护措施,这推动了全球网络钓鱼保护市场的增长。北美在份额和创新方面领先全球市场。该地区的市场增长归因于成熟的网络安全生态系统和对各个行业(主要是金融和医疗保健)实施的严格监管。在欧洲,不同行业受到《通用数据保护条例》(GDPR)和其他数据保护法规的监控。预计在预测期内,亚太地区的网络钓鱼保护市场复合年增长率最快。该地区的市场受到快速数字化、日益增加的网络威胁和不断增强的意识的推动。韩国、日本和新加坡等国家是关键的增长推动力,而印度和印度尼西亚等发展中经济体则为市场增长提供了巨大的增长机会。此外,由于数字基础设施的扩大和网络犯罪的增加,中东和非洲以及拉丁美洲对网络钓鱼保护解决方案的采用正在增加。然而,一些国家的预算限制和缺乏意识对网络钓鱼保护市场的增长构成了挑战。
网络钓鱼防护市场概览
网络钓鱼一词的范围已超出窃取美国在线 (AOL) 账户的行为,包括针对全球个人和组织的所有复杂网络威胁。网络钓鱼防护市场虽然成熟但仍在发展中,因为有效的网络钓鱼防护解决方案需要应对日益复杂的威胁。这些解决方案包括电子邮件安全、用户培训平台的网络过滤工具,还包括威胁情报服务。此外,随着各行业数字化转型的加速和远程工作模式的日益普及,网络钓鱼防护的重要性不断增加。
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网络钓鱼防护市场:
复合年增长率(2023 - 2031)12.1%- 2023 年市场规模
23.9 亿美元 - 2031 年市场规模
59.4 亿美元
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市场动态
- 网络钓鱼攻击的复杂性和频率不断提高
- 严格的监管合规要求
- 行为分析的整合
- 人工智能和机器学习驱动的保护解决方案的出现
- 移动网络钓鱼攻击激增
关键人物
- 微软公司
- 梭子鱼网络公司
- SlashNext 公司
- 铁标有限公司
- Proofpoint 公司
- 美播服务有限公司
- 开放文本公司
- Paubox 公司
- Trustwave 控股公司
- 思科系统公司
区域概况
![区域概况](https://www.theinsightpartners.com/assets/images/rd_int_img/ig-regional.png)
- 北美
- 欧洲
- 亚太
- 南美洲和中美洲
- 中东和非洲
市场细分
![市场细分](https://www.theinsightpartners.com/assets/images/rd_int_img/cust_bullet_danger.png)
- 解决方案与服务
![市场细分](https://www.theinsightpartners.com/assets/images/rd_int_img/cust_bullet_warning.png)
- 本地和云
![市场细分](https://www.theinsightpartners.com/assets/images/rd_int_img/cust_bullet_primary.png)
- 基于电子邮件的网络钓鱼和非基于电子邮件的网络钓鱼
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- 大型企业和中小企业
- 示例 PDF 通过定性和定量分析展示了内容结构和信息的性质。
网络钓鱼防护市场的驱动因素和机遇
严格的监管合规要求推动网络钓鱼防护市场
全球各国政府和监管机构都在积极制定和实施严格的数据保护法规。例如,欧盟于 2018 年实施的《GDPR》规定,侵犯个人信息隐私的行为将受到严厉处罚;其中还包括因网络钓鱼攻击而导致的违规行为。2021 年,美国《关于改善国家网络安全的行政命令》强调了加强联邦机构网络安全措施的必要性,并强调了借助改进的防御机制来防范网络钓鱼攻击,确保供应链安全的重要性。巴西(LGPD)、中国(PIPL)和印度(拟议数据保护法)等国家正在遵守合规法规,这在全球范围内形成了制定更严格数据保护法规的趋势。
旨在确保多个行业数据保护的其他监管合规措施如下:
- 支付卡行业数据安全标准 (PCI DSS) 是保护支付卡数据的全球标准。
- 美国《健康保险流通与责任法案》(HIPAA)要求医疗保健组织保护患者数据。
- 美国除纽约有纽约州金融服务局(NYDFS)外,还有联邦层面的《金融服务现代化法案》(GLBA)生效。
- 《个人信息保护法》(APPI)是日本近年来制定的数据保护重要法规之一。
- 澳大利亚拥有全面的数据保护框架,主要受 1988 年《隐私法》及其修正案的监督。
随着法规不断发展和日益严格,目标组织积极投资全面的网络钓鱼防护解决方案,以避免潜在的罚款和法律问题,同时展示保护敏感数据的承诺;这也有助于他们恢复客户对他们的信任并提高品牌声誉。因此,严格的监管合规要求推动了网络钓鱼防护市场的增长。
移动网络钓鱼攻击激增为市场提供机会
大多数人更喜欢使用移动设备(例如智能手机和平板电脑)完成许多个人和专业任务。这种趋势迫切需要针对移动设备的网络钓鱼保护解决方案。由于移动设备的广泛使用,网络安全威胁变得越来越普遍。根据 Lookout 的报告,移动网络钓鱼率在 2022 年最高。报告显示,平均而言,2022 年每个季度有超过 30% 的个人和企业客户遭受过此类攻击。根据微软公司的数据,2021 年发生了一次大规模的移动网络钓鱼攻击,利用 OAuth 2.0 协议访问了 Office 365 帐户。攻击者使用移动浏览器绕过传统的电子邮件安全措施,影响了各个组织的数千名用户。2023 年 1 月,另一次网络钓鱼活动针对了 WhatsApp 用户。诈骗电子邮件中的恶意链接似乎来自他们熟悉的人。这导致帐户被接管并造成数据被盗。此类事件推动了对移动专用网络钓鱼防护解决方案的需求。
企业越来越多地使用移动威胁防御 (MTD) 平台来防止员工通过短信应用程序和移动浏览器等渠道通过手机发送的非法网站链接被欺骗。此外,人们越来越重视以移动为中心的安全意识培训。公司实施模拟移动网络钓鱼场景的程序,以教育员工了解与移动设备相关的独特风险。随着移动设备继续成为个人和职业生活中不可或缺的一部分,预计在预测期内对强大的移动网络钓鱼保护的需求将增长,为网络钓鱼保护市场参与者创造重大机遇。
网络钓鱼防护市场报告细分分析
有助于得出网络钓鱼防护市场分析的关键部分是产品、部署、类型和企业规模。
- 根据产品,市场分为解决方案和服务。2023 年,解决方案部分在网络钓鱼防护市场中占有较大份额。
- 根据部署情况,市场分为本地部署和云部署。2023 年,云部署在网络钓鱼防护市场中占据了较大的份额。
- 根据类型,市场分为基于电子邮件的网络钓鱼和非基于电子邮件的网络钓鱼。基于电子邮件的网络钓鱼部分在 2023 年的网络钓鱼防护市场中占据了较大的份额。
- 根据企业规模,市场分为大型企业和中小型企业。大型企业在 2023 年占据了网络钓鱼防护市场的较大份额。
- 根据垂直行业,市场分为 BFSI、媒体和娱乐、IT 和电信、零售和电子商务、政府和公共部门等。BFSI 部门在 2023 年占据了网络钓鱼防护市场的最大份额。
网络钓鱼防护市场份额(按地区)分析
网络钓鱼保护市场分为五个主要区域:北美、欧洲、亚太地区 (APAC)、中东和非洲 (MEA) 以及南美和中美洲。北美在 2023 年占据了市场主导地位,其次是欧洲和亚太地区。日益增加的网络威胁和严格的数据保护法(例如《通用数据保护条例》 (GDPR))是推动欧洲网络钓鱼保护市场发展的重要因素。总部位于英国的网络安全公司 Darktrace 采用机器学习来即时识别和阻止高级网络钓鱼电子邮件。德国和其他几个欧洲实体的大型国家医疗服务 (NHS) 信托基金已经实施了 Darktrace 的“Antigena Email”计划。此外,芬兰的 F-Secure 在其网络钓鱼预防产品中将基于机器学习的威胁情报与人类知识相结合。该公司与众多欧洲银行合作,保护客户免受金融欺诈企图的侵害。因此,这些公司凭借其创新产品为欧洲网络钓鱼保护市场的增长做出了显著贡献。
2022 年,趋势科技的云应用安全为亚太国家的客户拦截了超过 1270 万封危险电子邮件。亚太地区的金融业一直是网络钓鱼攻击的重要目标。卫生部门正在遭受大量通过电子邮件进行的网络攻击。据澳大利亚信号局称,2022 年澳大利亚的网络安全事件增加了 75%。因此,市场参与者和政府机构正专注于该领域的技术整合和严格的监管政策。例如,2023 年 8 月,星展银行宣布实施利用人工智能的电子邮件保护系统,这使网络钓鱼攻击减少了 40%。在中国,政府的网络安全政策以及数据保护法促使组织投资于网络安全措施。中国工商银行 (ICBC) 于 2022 年实施的渐进式反网络钓鱼系统导致实施后的前 6 个月内网络钓鱼攻击减少了 60%。
网络钓鱼防护市场报告范围
报告属性 | 细节 |
---|---|
2023 年的市场规模 | 23.9亿美元 |
2031 年市场规模 | 59.4 亿美元 |
全球复合年增长率(2023 - 2031) | 12.1% |
史料 | 2021-2022 |
预测期 | 2024-2031 |
涵盖的领域 | 按奉献
|
覆盖地区和国家 | 北美
|
市场领导者和主要公司简介 |
|
- 示例 PDF 通过定性和定量分析展示了内容结构和信息的性质。
网络钓鱼防护市场新闻和最新发展
网络钓鱼防护市场通过收集一手和二手研究后的定性和定量数据进行评估,其中包括重要的公司出版物、协会数据和数据库。以下列出了市场中的一些发展情况:
- IRONSCALES 是一家人工智能电子邮件安全领域的领导者,保护全球 13,000 名客户免受高级网络钓鱼攻击,该公司宣布其基于 GPT 的网络钓鱼模拟测试解决方案正式上市 (GA)。这项创新功能现已向 IRONSCALES Complete Protect 客户开放,标志着网络安全培训和意识解决方案的易用性、有效性和可访问性有了重大进步。(来源:IRONSCALES,新闻稿,2024 年 6 月)
- SlashNext 推出了一项开创性的服务——SlashNext Gen AI,用于垃圾邮件和灰色邮件。这项服务是同类服务中第一个使用生成式 AI 大型语言模型 (LLM) 来检测和过滤垃圾邮件和灰色邮件的服务。它以接近于零的误报率提供无与伦比的准确性和精确度,从而显著提高了用户的工作效率和安全运营中心 (SOC) 的效率。(来源:SlashNext,新闻稿,2024 年 5 月)
网络钓鱼防护市场报告覆盖范围和交付成果
“网络钓鱼防护市场规模和预测(2021-2031 年)”对市场进行了详细分析,涵盖了以下领域:
- 范围内涵盖的所有主要细分市场的全球、区域和国家层面的网络钓鱼防护市场规模和预测
- 网络钓鱼防护市场趋势以及市场动态,如驱动因素、限制因素和关键机会
- 详细的 PEST 和 SWOT 分析
- 网络钓鱼防护市场分析涵盖主要市场趋势、全球和区域框架、主要参与者、法规和最新市场发展
- 行业格局和竞争分析,涵盖市场集中度、热图分析、知名参与者以及网络钓鱼防护市场的最新发展
- 详细的公司简介
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Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
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Segment Covered
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Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
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Frequently Asked Questions
Microsoft Corp, Barracuda Networks Inc., Open Text Corp, Proofpoint Inc., and Cisco Systems Inc. are major players in the market.
The market is expected to reach a value of US$ 5.95 billion by 2031.
The market is anticipated to expand at a CAGR of 12.1% during 2023-2031.
North America dominated the phishing protection market in 2023.
Increasing sophistication and frequency of phishing attacks and stringent regulatory compliance requirements are driving the market growth.
Integration of behavioral analysis is a key trend in the market.
The List of Companies - Phishing Protection Market
- Microsoft Corp
- Cisco Systems Inc
- Open Text Corp
- Barracuda Networks, Inc.
- SlashNext, Inc.
- Ironscales
- Proofpoint Inc
- Mimecast Services Limited
- Paubox, Inc.
- Trustwave Holdings, Inc.
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published and advised several client across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organization are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.