Playout Automation and Channel-In-a-Box Market Scope 2031
2023 年播放自动化和盒式频道市场规模价值 206 亿美元,预计到 2031 年将达到 633 亿美元;预计 2023 年至 2031 年的复合年增长率为 15.1%。统一解决方案的实施可能仍是市场的一个主要趋势。
播放自动化和 Channel-In-a-Box 市场分析
市场将继续经历技术进步,例如高清 (HD) 和超高清 (UHD) 内容的集成,这将提高频道呈现的质量和观众体验。对高度可定制的播放自动化和盒式频道解决方案的需求日益增长。广播公司正在寻求可以根据其特定要求量身定制的解决方案,以便他们能够向观众提供独特和个性化的内容。流媒体平台等 OTT 服务日益普及,推动了对能够高效向这些平台提供内容的播放自动化和盒式频道解决方案的需求。由于娱乐、新闻、体育和生活方式等各个行业对视频内容的需求不断增加,播放自动化和盒式频道市场规模可能会激增,这为播放自动化和盒式频道解决方案提供商提供了满足这一需求的机会。
播放自动化和 Channel-In-a-Box 市场概览
播放自动化是指将源媒体和频道内容转换并播放到外部广播环境所需的广播流程、设备和软件的自动化。它涉及内容的调度、管理和向观众交付。播放自动化系统可以处理内容摄取、存储、播放列表管理、图形插入和传输控制等任务。这些系统旨在提高效率、减少人为错误并确保广播顺畅无阻。一体式频道 (CiaB) 概念将生成频道信号所需的多种功能集成到单个设备中。它将视频播放服务器、自动化软件、图形和其他必要组件组合成一个统一的系统。一体式频道系统旨在通过提供频道创建和播放的一体化解决方案来简化广播工作流程。它们在单个设备中提供内容调度、图形插入、徽标品牌和信号处理等功能。
推动采用播放自动化和一体机频道服务的关键因素之一是全球品牌在广播行业的存在感和可用性不断增强。随着越来越多的广播公司和内容提供商寻求扩大其覆盖范围并提供高质量的内容,过去几十年来,对促进高效且具有成本效益的运营的解决方案(如播放自动化和一体机频道系统)的需求不断增长。这些技术提供了许多好处,包括简化操作、降低硬件要求、提高可扩展性和增强内容管理灵活性。它们使广播公司能够自动执行重复任务,优化资源利用率,并更高效、更可靠地向观众提供内容。
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播放自动化和 Channel-In-a-Box 市场:
复合年增长率(2023 - 2031)15.1%- 2023 年市场规模
206 亿美元 - 2031年市场规模
633亿美元
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市场动态
- 蓬勃发展的广播业
- 在线教育和电子学习实践蓬勃发展
- 技术进步带来沉浸式体验和轻松集成
- 统一解决方案实施
- 与人工智能和机器学习的集成
关键人物;主力;重要一员
- 埃弗茨科技有限公司
- 哈默尼克公司
- 圆石滩系统
- 加拿大草谷
- Avid 技术公司
- 想象通讯
- 天城
- Playbox 技术
- 阿维柯公司
- ENCO 系统公司
区域概况
![区域概况](https://www.theinsightpartners.com/assets/images/rd_int_img/ig-regional.png)
- 北美
- 欧洲
- 亚太
- 南美洲和中美洲
- 中东和非洲
市场细分
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- 解决方案
- 服务
![细分市场](https://www.theinsightpartners.com/assets/images/rd_int_img/cust_bullet_warning.png)
- 国家广播电台
- 国际广播公司
![细分市场](https://www.theinsightpartners.com/assets/images/rd_int_img/cust_bullet_primary.png)
- 媒体与娱乐
- 电信
- 教育及企业领域
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- 播送
- 电缆
- 流媒体
- 示例 PDF 通过定性和定量分析展示了内容结构和信息的性质。
播放自动化和 Channel-In-a-Box 市场驱动因素和机遇
人工智能和机器学习技术的融合
将人工智能 (AI) 和机器学习 (ML) 技术集成到广播行业使用的工具、解决方案或流程中,可以对工作流程的灵活性和效率产生积极影响。人工智能已用于封闭式字幕系统,该系统经过训练,能够熟练地准确地为人们说的话配上字幕,即使是那些通常很难理解的单词。人工智能系统将语调、口音和发音翻译成可读的文本。因此,各种人工智能实现都有可能增强媒体和广播行业的工作流程。
2023 年 NAB 展会的参展商展示了通过使用各种基于 AI 和 ML 的解决方案来提高广播行业准确性和效率的方法。此外,电视广播公司可以找到节省运营成本的方法,同时保持为客户提供的服务质量。播放自动化和盒内频道中的 AI 和 ML 实现可以帮助公司了解和预测观众偏好,从而最大限度地提高观众参与度。此外,ML 模型可以通过从客户或观众的历史数据中学习,帮助市场参与者进行有效的调度。因此,采用 AI 和 ML 技术可以帮助播放自动化和盒内频道市场参与者获得更多客户,从而在未来几年创造增长机会。
播放自动化和 Channel-In-a-Box 市场报告细分分析
有助于得出播放自动化和盒式频道市场分析的关键部分是产品、覆盖、垂直和应用。
- 根据产品,播放自动化和盒内频道市场分为解决方案和服务。解决方案部分在 2023 年占据了最大的市场份额。播放自动化和盒内频道解决方案对于现代广播至关重要,提供精简高效的内容管理和广播方法。播放自动化和盒内频道系统的硬件组件包括服务器、图形引擎、采集卡以及网络和设备。
- 就覆盖范围而言,市场分为国家广播公司和国际广播公司。2023 年,国家广播公司占据了更大的市场份额。国家广播公司在向广大观众传播信息、娱乐和文化内容方面发挥着至关重要的作用。在快速发展的广播领域,需要全天候广播,国家广播公司利用播放自动化和频道内置解决方案来简化运营并确保广播的连续性。
- 就垂直行业而言,市场细分为媒体和娱乐、电信、教育和企业部门等。媒体和娱乐部门在 2023 年占据了更大的市场份额。播放自动化频道内置解决方案是媒体和娱乐内容广播公司获取最佳内容的绝佳选择。这些解决方案提供了一种存储、管理和分发媒体文件的有效方法,使其更容易接触到更多的观众。广播公司或内容所有者可以将与媒体管理相关的大部分工作转移给外部播放自动化服务提供商,这有助于他们降低管理费用,并让他们更好地控制媒体的使用方式和时间。
- 在应用方面,市场细分为广播、有线电视、流媒体和其他。流媒体部分在 2023 年占据了最大的市场份额。播放自动化系统用于安排和控制电视节目、商业广告和其他内容的传输。这种自动化有利于直播活动、新闻频道和模仿传统电视广播的线性流媒体服务。自动化有助于动态广告插入 (DAI),从而能够根据观众数据投放有针对性的广告。
按地区划分的播放自动化和 Channel-In-a-Box 市场份额分析
播放自动化和盒式频道市场报告的地理范围主要分为五个地区:北美、亚太地区、欧洲、中东和非洲、南美和中美。
亚太地区的市场正在经历相当大的增长。亚太地区 (APAC) 的播放自动化和频道内市场分为澳大利亚、印度、中国、日本、韩国和亚太地区其他地区。这是一个多元化的地区,人口众多,数字经济不断发展。亚太地区的互联网普及率显著提高,导致数据消费激增。根据 GSM 协会的数据,IT 行业在扩大全球连接方面发挥了重要作用。2021 年,亚太地区约占全球互联网用户总数的 59%,预计到 2025 年这一数字将进一步达到 62%。此外,5G 网络的推出预计将通过实现更快的数据速度、更低的延迟和更高的数据设备密度来增加互联网使用量。根据 GSM 协会的数据,2021 年亚太地区的 5G 用户约占 8%,预计到 2025 年这一比例将飙升至 25%。因此,互联网普及率和广播业 5G 的推出表明需要无缝、高质量的内容。随着越来越多的人可以访问互联网,该地区消费者对 OTT 内容和直播的需求正在增加,这迫使广播公司使用各种解决方案来提高效率,通过增强的调度无缝地交付内容。这一因素促进了亚太地区采用播放自动化和频道一体机。
根据世界足球峰会 (WFS) 网站的信息,视频质量的提高、先进的云技术和全球互联网消费是推动亚太地区广播格局和 over-the-top (OTT) 流媒体服务发展的主要因素。此外,印度和中国等亚太国家对足球的狂热日益高涨,凸显了这些国家对广播频道的需求。据 BB Media 称,亚太地区是现场体育内容观看次数最多的地区,而足球是体育内容消费量最高的运动。因此,蓬勃发展的广播行业催化了亚太地区的播放自动化和一体式频道市场。
播放自动化和盒式频道市场报告范围
报告属性 | 细节 |
---|---|
2023 年的市场规模 | 206亿美元 |
2031 年市场规模 | 633亿美元 |
全球复合年增长率(2023 - 2031) | 15.1% |
历史数据 | 2021-2022 |
预测期 | 2024-2031 |
涵盖的领域 | 通过奉献
|
覆盖地区和国家 | 北美
|
市场领导者和主要公司简介 |
|
- 示例 PDF 通过定性和定量分析展示了内容结构和信息的性质。
播放自动化和 Channel-In-a-Box 市场新闻和最新发展
通过收集主要和次要研究后的定性和定量数据来评估播放自动化和盒式频道市场,其中包括重要的公司出版物、协会数据和数据库。下面列出了播放自动化和盒式频道市场的一些发展:
- 通过推出 Aviator Automation,Imagine Communications 让媒体公司能够更轻松地在各地高效运营频道。这一突破性的自动化解决方案支持在统一的本地和云生态系统中发起多站点和多模式频道。Aviator Automation 为播放、主控和直播集成提供了一个通用控制系统——无论运行这些频道的资源位于何处——以及跨线性和联网电视 (CTV) 频道的无缝运营协调。(来源:Imagine Communications,新闻稿,2024 年 3 月)
播放自动化和 Channel-In-a-Box 市场报告覆盖范围和交付成果
“播放自动化和盒式频道市场规模和预测(2021-2031)”报告对市场进行了详细的分析,涵盖以下领域:
- 播放自动化和盒式频道市场规模以及范围涵盖的所有关键细分市场的全球、区域和国家/地区预测
- 播放自动化和盒式频道市场趋势,以及驱动因素、限制因素和关键机遇等市场动态
- 详细的 PEST/波特五力分析和 SWOT 分析
- 播放自动化和盒式频道市场分析涵盖关键市场趋势、全球和区域框架、主要参与者、法规和最新市场发展
- 行业格局和竞争分析,涵盖市场集中度、热图分析、知名参与者以及播放自动化和盒式频道市场的最新发展
- 详细的公司简介
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Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
![Segment Covered](https://www.theinsightpartners.com/assets/rdimages/segment_covered.png)
Segment Covered
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Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
![Country Scope](https://www.theinsightpartners.com/assets/rdimages/country_scope.png)
Country Scope
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Frequently Asked Questions
Flourishing broadcasting industry; surging online education and e-learning practice; and technological advancements enabling immersive experience and easy integration are driving the market growth.
The market is expected to reach a value of US$ 63.3 billion by 2031.
Implementation of unified solution is a key trend in the market.
Evertz; Pebble Beach Systems; Imagine Communications; Avid Technology, Inc.; and Grass Valley are major players operating in the market.
Asia Pacific dominated the playout automation and channel-in-a-box market in 2023.
The market is anticipated to expand at a CAGR of 15.1% during 2023–2031.
The List of Companies -Playout Automation & Channel-in-a-Box Market
- Evertz Technologies Ltd
- Harmonic Inc
- Pebble Beach Systems
- Grass Valley Canada
- Avid Technology, Inc.
- Imagine Communications
- Amagi
- Playbox Technology
- Aveco s.r.o.
- ENCO Systems, Inc.
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published and advised several client across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organization are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.