播放解决方案市场战略、顶级参与者、增长机会、2031 年分析和预测

  • Report Code : TIPRE00007092
  • Category : Technology, Media and Telecommunications
  • No. of Pages : 150
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Playout Solutions Market Insights and Updates by 2031

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预计到 2031 年,播放解决方案市场规模将从 2023 年的 15.6 亿美元增至 32.9 亿美元。预计 2023-2031 年期间市场复合年增长率将达到 9.8%。个性化广播服务需求的不断增长和云播放解决方案的兴起可能仍是市场的主要趋势和驱动力。

 

播放解决方案市场分析

 

随着对无缝电视内容广播的需求不断增长、个性化广播服务的兴起以及基于云的技术的采用,预计对播放解决方案市场的需求将增长。此外,5G 技术的引入预计将改变播放解决方案场景。此外,向数据传输的转变对于高质量至关重要。

 

播放解决方案市场概览

 

播放是广播中用于向目标受众传输媒体内容的技术。这可以通过多种方式实现,例如播放服务,它为内容创建者提供了一种快速可靠的方式,通过各种平台与观众建立联系。播放服务还允许用户访问多个广播频道,将其内容流式传输到移动、平板电脑和台式设备。

 

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播放解决方案市场:

播放解决方案市场
  • Playout Solutions Market
    复合年增长率(2023 - 2031)
    9.8%
  • 2023 年市场规模
    15.6 亿美元
  • 2031 年市场规模
    32.9 亿美元

市场动态

增长动力
  • 云端播放解决方案的兴起有利于市场
未来的趋势
  • 预计预测期内地面电视需求的增加将推动市场发展。
机会
  • 5G技术不断推广应用。

关键人物;主力;重要一员

  • 天城
  • 埃弗茨
  • BroadStream 解决方案
  • 哈默尼克公司
  • 百通公司(格拉斯谷)
  • 想象通讯
  • 圆石滩系统
  • 像素力量
  • Playbox 技术
  • 花卉系统。

区域概况

Playout Solutions Market
  • 北美
  • 欧洲
  • 亚太
  • 南美洲和中美洲
  • 中东和非洲

市场细分

Playout Solutions Market成分
  • 硬件
  • 软件
  • 服务
Playout Solutions Market应用
  • 运动的
  • 消息
  • 娱乐
  • 生活方式和时尚
  • 其他的
  • 示例 PDF 通过定性和定量分析展示了内容结构和信息的性质。

 

 

播放解决方案市场驱动因素和机遇

 

 

基于云的播放解决方案的兴起有利于市场。

 

基于云的播放解决方案可以极大地推动播放解决方案市场的发展。这种增长归因于成本效益、可扩展性和灵活性、全球覆盖和分销、先进技术等。Playbox Technology 等公司正在提供名为 Cosmos 的基于云的播放解决方案。它通过防火墙保护的安全互联网连接,在标准企业计算机的控制下虚拟化频道管理过程。节目播放可以自动化到任何需要的程度,同时始终保留插入直播内容的自由。因此,提供基于云的播放解决方案的大量优势和参与者正在推动市场的发展。

5G技术不断推广应用。

 

5G 技术的实施为播放解决方案市场带来了巨大的机遇。与 4G 相比,5G 提供的数据速率明显更高,能够实现快速传输。此外,随着 5G 的使用增加,消费者在手机、笔记本电脑、平板电脑等设备上播放更多视频内容。因此,视频消费的增加推动了对强大播放解决方案的需求。因此,预计未来几年 5G 技术的实施将不断增长。

 

播放解决方案市场报告细分分析

 

有助于得出播放解决方案市场分析的关键部分是组件和应用程序。

  • 根据组件,播放解决方案市场分为硬件、软件和服务。预计软件将在预测期内占据相当大的市场份额。  
  • 根据应用,市场分为体育、新闻、娱乐、生活方式和时尚等。预计体育将在预测期内占据相当大的市场份额。  

 

按地区划分的播放解决方案市场份额分析

 

播放解决方案市场报告的地理范围主要分为五个地区:北美、亚太地区、欧洲、中东和非洲、南美和中美。

北美占据了市场主导地位。美国占据了北美最大的市场份额。播放解决方案对于电视内容的便捷和无缝播放非常重要。北美是一个技术先进的地区。5G技术的增长预计将通过提供更快、更可靠的数据传输来改变播放解决方案格局。

此外,美国和加拿大等发达经济体高度重视研发,这迫使北美企业将技术先进的解决方案引入市场。此外,美国拥有大量播放解决方案市场参与者,他们越来越专注于开发创新解决方案。所有这些因素都促进了该地区播放解决方案市场的增长。

 

播放解决方案市场报告范围

报告属性细节
2023 年的市场规模15.6亿美元
2031 年市场规模32.9亿美元
全球复合年增长率(2023 - 2031)9.8%
历史数据2021-2022
预测期2024-2031
涵盖的领域按组件
  • 硬件
  • 软件
  • 服务
按应用
  • 运动的
  • 消息
  • 娱乐
  • 生活方式和时尚
  • 其他的
覆盖地区和国家北美
  • 我们
  • 加拿大
  • 墨西哥
欧洲
  • 英国
  • 德国
  • 法国
  • 俄罗斯
  • 意大利
  • 欧洲其他地区
亚太
  • 中国
  • 印度
  • 日本
  • 澳大利亚
  • 亚太其他地区
南美洲和中美洲
  • 巴西
  • 阿根廷
  • 南美洲和中美洲其他地区
中东和非洲
  • 南非
  • 沙特阿拉伯
  • 阿联酋
  • 中东和非洲其他地区
市场领导者和主要公司简介
  • 天城
  • 埃弗茨
  • BroadStream 解决方案
  • 哈默尼克公司
  • 百通公司(格拉斯谷)
  • 想象通讯
  • 圆石滩系统
  • 像素力量
  • Playbox 技术
  • 花卉系统。
  • 示例 PDF 通过定性和定量分析展示了内容结构和信息的性质。

 

 

播放解决方案市场新闻和最新发展

 

播放解决方案市场通过收集一手和二手研究后的定性和定量数据进行评估,其中包括重要的公司出版物、协会数据和数据库。播放解决方案市场的一些发展如下所列:

  • Brightcove 宣布推出 Cloud Playout 2.0,提供在一个平台上创建线性频道、实现媒体货币化和简化工作流程的新方法。Brightcove 的 Cloud Playout 2.0 允许用户利用其现有的内容目录和直播流在几分钟内建立一个频道。(来源:Brightcove 公司网站,2024 年 3 月)
  • 罗德与施瓦茨在位于巴登巴登的德国地区广播公司 Südwestrundfunk (SWR) 实施了 Pixel Power 图形和播出解决方案。 SWR 是德国 ARD 联盟联盟的一部分,不仅为其自己的频道提供主要播放设施,还为其他德国南部广播公司提供主要播放设施,包括 Saarländischer Rundfunk (SR)、Hessischer Rundfunk (HR) 和 Bayerischer Rundfunk (BR)。 (来源:罗德与施瓦茨公司网站,2024 年 5 月)

 

播放解决方案市场报告覆盖范围和交付成果

 

“播放解决方案市场规模和预测(2021-2031)”报告对市场进行了详细分析,涵盖以下领域:

  • 范围内涵盖的所有主要细分市场的全球、区域和国家层面的播放解决方案市场规模和预测。
  • 播放解决方案市场趋势以及市场动态,如驱动因素、限制因素和关键机遇。
  • 详细的 PEST/波特五力分析和 SWOT 分析。
  • 播放解决方案市场分析涵盖主要市场趋势、全球和区域框架、主要参与者、法规和最新的市场发展。
  • 行业格局和竞争分析涵盖市场集中度、热图分析、知名参与者以及播放解决方案市场的最新发展。
  • 详细的公司简介。
Report Coverage
Report Coverage

Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends

Segment Covered
Segment Covered

This text is related
to segments covered.

Regional Scope
Regional Scope

North America, Europe, Asia Pacific, Middle East & Africa, South & Central America

Country Scope
Country Scope

This text is related
to country scope.

Frequently Asked Questions


Which region dominated the playout solutions market in 2023?

North America is anticipated to dominate the playout solutions market in 2023.

What are the driving factors impacting the playout solutions?

The increasing demand for personalized broadcasting services and the rise in cloud playout solutions are some of the factors driving the playout solutions market.

What are the future trends of the playout solutions market?

Increasing demand for terrestrial television is anticipated to drive the market in the forecast period.

Which are the leading players operating in the playout solutions market?

The key players holding majority shares in the global playout solutions market are Amagi, Evertz, BroadStream Solutions, Harmonic Inc, Belden Incorporated (Grass Valley), Imagine Communications, Pebble Beach Systems, Pixel Power, Playbox Technology, Florical Systems.

What would be the estimated value of the playout solutions market by 2031?

The global playout solutions market is expected to reach US$ 3.29 billion by 2031.

What is the expected CAGR of the playout solutions market?

The expected CAGR of the playout solutions market is 9.8%.

The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.

  1. Data Collection and Secondary Research:

As a market research and consulting firm operating from a decade, we have published and advised several client across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.

Several associations trade associates, technical forums, institutes, societies and organization are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in last 3 years are scrutinized and analyzed to understand the current market trends.

  1. Primary Research:

The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.

For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.

A typical research interview fulfils the following functions:

  • Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
  • Validates and strengthens in-house secondary research findings
  • Develops the analysis team’s expertise and market understanding

Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:

  • Industry participants: VPs, business development managers, market intelligence managers and national sales managers
  • Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.

Below is the breakup of our primary respondents by company, designation, and region:

Research Methodology

Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.

  1. Data Analysis:

Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.

  • Macro-Economic Factor Analysis:

We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.

  • Country Level Data:

Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.

  • Company Profile:

The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.

  • Developing Base Number:

Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.

  1. Data Triangulation and Final Review:

The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.

We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.

We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.

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