Point of Sale Software Market Growth Report | 2021 to 2031
预计销售点软件市场规模将从 2023 年的 183.1 亿美元增长到 2031 年的 349.2 亿美元;预计从 2023 年到 2031 年的复合年增长率为 8.4%。使用正确的 POS 系统,可以立即减少人工劳动和数据输入的时间,从而避免报告不准确。POS 系统是公司的核心枢纽,将销售、库存管理、付款处理和客户管理整合在一起。POS 系统可确保所有流程正常运行。
销售点软件市场分析
销售点软件市场预测是根据各种二手和一手研究结果(例如主要公司出版物、协会数据和数据库)估算的。销售点 (POS) 系统正在不断发展,为企业提供比以往更多的灵活性、控制力和智能性。企业正在逐步从无现金交易和固定信用卡读卡器过渡到基于平板电脑和云的 POS 解决方案。这项技术转型不仅增加了新功能,还有助于组织将所有数据和交易整合到一个位置。
销售点软件行业概述
- 预计 2024 年将成为销售点技术趋势的分水岭。随着人工智能的不断扩展,POS 有望迅速适应这项新技术。除了人工智能之外,数据科学和机器学习的改进预计将重新定义 POS 扫描仪在销售管理中的作用。从小企业主到连锁餐厅,POS 将变得更加用户友好。这些技术还旨在处理交易、跟踪库存并更准确地记录精确的销售数据。
- POS 系统现在可以合并数据以用于未来的应用。这些信息可能会帮助企业主有效地制定战略。 POS 系统与其他业务工具(如客户关系管理 (CRM) 软件和库存管理系统)的集成正变得越来越普遍。
销售点软件市场驱动因素
个性化购物推动销售点软件市场
- 使用现代 POS 系统,企业主可以利用客户购买数据来更好地规划与客户的互动。个性化购买体验已成为标准,通过 POS 允许个性化购买体验意味着许多以前被排除在这项技术之外的企业现在将能够从中获益。POS 系统可以实时推荐合适的商品、折扣或促销活动。
- POS 定制可能会使零售更加以客户为导向,从激励措施到吸引客户回到同一家公司,并针对他们制定适当的忠诚度计划。采用 POS 个性化的企业将与客户建立更紧密的联系,从而形成不仅具有交易性而且高度个性化和引人入胜的购买环境。
销售点软件 市场报告细分分析
- 根据部署模式,销售点软件市场报告细分为基于云和本地。预计基于云的细分市场将在 2023 年占据相当大的销售点软件市场份额。
- 基于云的 POS 软件可自动同步所有平台上的零售店、商品、客户和订单。最终用户不再需要保留大量产品记录或依靠猜测进行库存管理。
销售点软件 按地区进行的市场分析
销售点软件市场报告的范围主要分为五个地区——北美、欧洲、亚太地区、中东和非洲以及南美。北美正在经历快速增长,预计将占据相当大的销售点软件市场份额。该地区在电子商务、零售和酒店业数字解决方案领域的重大发展推动了这一增长。北美是美国和加拿大等许多发展中国家的所在地,推动了销售点软件市场的增长。
销售点软件 市场报告范围
“销售点软件市场分析”是基于核心投资策略和地理位置进行的。就最终用户而言,市场细分为餐厅、酒店、医疗保健、零售等。根据地理位置,市场细分为北美、欧洲、亚太地区、中东和非洲以及南美。
销售点软件 市场新闻和最新发展
公司在销售点软件市场中采用并购等无机和有机策略。以下列出了一些近期的关键市场发展:
- 2023 年 3 月,Stripe Reader S700 面世,帮助企业将线上和线下支付体验比以往任何时候都更加紧密地结合在一起。这款基于 Android 的新型智能读卡器是 Stripe Terminal 的一部分,Stripe Terminal 是一组开发人员界面、预认证的读卡器和物流管理工具。Stripe Reader S700 是 Stripe 对线下支付承诺的最新体现,此前,Stripe 于 2021 年推出了 Stripe Reader M2,Stripe 于 2022 年收购了 BBPOS 用于制造,Stripe 于 2022 年在 iPhone 上推出了 Tap to Pay,并于 2023 年在 Android 上推出了 Tap to Pay。
[来源:Stripe,公司网站]
销售点软件 市场报告覆盖范围和可交付成果
市场报告“销售点软件市场规模和预测(2021-2031)”提供了详细的市场分析,涵盖以下领域-
- 范围内涵盖的所有关键细分市场的全球、区域和国家/地区规模和预测。
- 市场动态,例如驱动因素、限制因素和关键机会。
- 主要的未来趋势。
- 详细的 PEST 和 SWOT 分析
- 全球和区域市场分析,涵盖关键市场趋势、关键参与者、法规和最近的市场发展。
- 行业格局和竞争分析,涵盖市场集中度、热图分析、关键参与者和最新发展。
- 详细的公司简介。
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Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
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Segment Covered
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Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
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The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published and advised several client across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organization are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.