Point-of-Sale Terminals Market Growth Analysis (2021-2031)
预计 2023 年至 2031 年,销售点终端市场规模将以 8.5% 的复合年增长率扩大。POS 设备的使用改变了公司管理交易的方式。手动处理现金和使用纸质收据的日子已经一去不复返了。企业可以使用 POS 终端通过各种渠道收取付款,包括借记卡和信用卡、移动钱包,甚至非接触式支付方式。这不仅提高了交易速度和准确性,还为客户提供了多种支付选择,从而提高了客户满意度。
销售点终端市场分析
销售点终端市场预测是根据各种二手和一手研究结果(例如主要公司出版物、协会数据和数据库)估算的。销售点 (POS) 终端是一种用于处理零售店信用卡付款的硬件系统。该设备包括可以读取信用卡和借记卡磁条的软件。下一代 POS 系统包括便携式设备(而不是固定在柜台上的终端),包括专有和第三方,以及用于未来移动支付类型的非接触式功能。
销售点终端行业概况
- 全球电子商务销售额的上升是推动销售点终端市场增长的主要因素。到 2027 年,电子商务预计将占全球零售总额的约四分之一。建立在线业务无疑是零售商的首要任务,因为 96% 的零售商希望在 2022 年增加其电子商务支出。
- 销售点技术使小公司能够适应复杂的购买行为,从而使它们能够与支出更高的大型企业竞争。例如,Square POS 和 Shopify POS 允许客户在线创建购物篮,然后在店内完成订单——反之亦然。
- 2022 年 5 月,Square 推出了 Square for Restaurants 移动 POS,将 Square for Restaurants(一体化餐厅 POS)的强大功能放入服务员的围裙口袋中,使他们能够在餐桌旁或排队时快速轻松地处理订单和付款。使用 Square for Restaurants 移动 POS 测试计划的餐厅尽管员工人数不多,却能够增加餐桌翻台率并提高销售额。
销售点终端市场驱动因素
零售业的数字化转型推动销售点终端市场
- 零售业的数字化转型需要使用新技术来改善消费者体验、优化业务流程、增强零售员工的能力以及开发更敏捷、以增长为导向的业务模式。
- 零售业数字化转型是指在零售业中使用技术来提高运营效率、客户体验并促进增长。零售数字化转型包括 POS 系统、定制购物体验、自助结账系统、成本优化、虚拟现实展厅、品牌移动应用、地理围栏和人工智能产品建议。
- 如今,企业零售销售点 (POS) 系统(如 NCR、Lightspeed Retail、iQmetrix、Square 等)经历了重大转型,在改变企业零售运营方面发挥着关键作用。现代销售点系统不仅仅是交易中心;它们已经发展成为完整的零售管理解决方案。这些系统集成了云计算、人工智能和数据分析等先进技术,提供实时库存管理、销售跟踪和客户数据分析。
销售点终端 市场报告细分分析
- 根据类型,销售点终端市场报告分为固定销售点终端和移动/便携式销售点终端。预计 2023 年,移动/便携式销售点终端细分市场将占据相当大的销售点终端市场份额。
- 得益于移动销售点 (POS) 系统,小公司所有者不再需要依赖实体店或在线商店的台面 POS。人们可以使用任何移动设备(包括智能手机或平板电脑)上的 POS 应用来处理销售。
销售点终端 按地区划分的市场分析
销售点终端市场报告的范围主要分为五个地区 - 北美、欧洲、亚太地区、中东和非洲以及南美。北美正在经历快速增长,预计将占据相当大的销售点终端市场份额。该地区的重大技术发展和蓬勃发展的零售业促进了这一增长。北美是美国和加拿大等许多发展中国家的所在地,推动了销售点终端市场的增长。
销售点终端 市场报告范围
“销售点终端市场分析”是基于核心投资策略和地理位置进行的。就组件而言,市场细分为硬件、软件和服务。根据地理位置,市场细分为北美、欧洲、亚太地区、中东和非洲以及南美。
销售点终端 市场新闻和最新发展
公司在销售点终端市场中采用并购等无机和有机策略。以下列出了一些近期的关键市场发展:
- 2023 年 10 月,电子商务网站构建器 Shopify 为其用户开发了一种新的销售点 (POS) 终端。该终端主要用于移动和台面销售,允许 Shopify 用户将其在线零售企业扩展到面对面购买的世界。
[来源:Shopify,公司网站]
销售点终端市场报告覆盖范围和交付成果
市场报告“销售点终端市场规模和预测(2021-2031)”对市场进行了详细分析,涵盖以下领域-
- 范围内涵盖的所有关键细分市场的全球、区域和国家/地区规模和预测。
- 市场动态,例如驱动因素、限制因素和关键机会。
- 关键的未来趋势。
- 详细的 PEST 和SWOT 分析
- 全球和区域市场分析,涵盖主要市场趋势、主要参与者、法规和最新市场发展。
- 行业格局和竞争分析,涵盖市场集中度、热图分析、主要参与者和最新发展。
- 详细的公司简介。
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Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
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Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
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The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published and advised several client across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organization are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.