移动电源市场战略、顶级参与者、增长机会、2030 年分析和预测

  • Report Code : TIPRE00010296
  • Category : Electronics and Semiconductor
  • Status : Published
  • No. of Pages : 203
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[研究报告] 移动电源市场规模预计将从 2022 年的 109.4167 亿美元增至 2030 年的 275.289 亿美元,预测期内的复合年增长率预计为 12.6%。

 

分析师观点:

远程办公的兴起和日益流动的劳动力推动了对移动电源的需求。在传统办公环境之外工作或经常出差的专业人士依靠移动电源来确保他们的设备全天保持电量充足。移动电源提供便携可靠的充电解决方案,让用户在移动中工作、通信和娱乐。对便携式电子设备的依赖性日益增加、智能手机普及、电源插座使用受限、应急准备需求、游戏和娱乐需求、更大的电池容量以及对其便利性和便携性的认可推动了对移动电源的需求。随着技术进步和电力需求不断发展,对移动电源的需求预计将持续增长。

 

移动电源市场分析:

近年来,移动电源市场经历了显著的增长和演变。移动电源,也称为便携式充电器,是一种外部电池组,可让人们随时随地为电子设备充电。由于对智能手机、平板电脑和笔记本电脑等便携式电子设备的依赖日益增加,移动电源市场大幅增长。移动电源市场竞争激烈,由老牌公司和新进入者组成。市场上的知名企业包括 Anker Innovations、小米集团、三星电子有限公司、RavPower、AUKEY 和 Mophie。这些公司提供各种型号的移动电源,容量、尺寸和功能各不相同。例如,2023 年 6 月,科技配件品牌 juice 推出了其最受欢迎的移动电源的限量版,配备 10,000 mAh 电池。这些移动电源旨在提供快速功率提升和高容量充电,让人们可以轻松为手机或平板电脑充电。

 

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移动电源市场:

移动电源市场
  • Power Bank Market
    复合年增长率(2022 - 2030 年)
    12.6%
  • 2022 年市场规模
    109.4 亿美元
  • 2030 年市场规模
    275.3 亿美元

市场动态

增长动力
  • 智能手机和其他电子设备的普及率不断提高
  • 电力问题日益严重
未来的趋势
  • 无线充电移动电源
机会
  • 环保移动电源越来越受到青睐

关键人物;主力;重要一员

  •  
  • 威刚科技股份有限公司
  • Ambrane 印度私人有限公司
  • 安克创新科技有限公司
  • AUKEY 在线
  • 芬奇品牌有限公司
  • Intex 技术公司。
  • 联想
  • RAV 动力
  • 小米

区域概况

Power Bank Market
  • 北美
  • 欧洲
  • 亚太
  • 南美洲和中美洲
  • 中东和非洲

市场细分

Power Bank Market容量
  • 1000-5000毫安时
  • 5001?10000毫安时
  • 10001?15000毫安时
  • 15001?20000毫安时
  • 20001mAh以上
Power Bank Market电池类型
  • 锂离子电池和锂聚合物电池
Power Bank Market指标
  • LED 照明和数字显示
Power Bank Market应用
  • 手机
  • 药片
  • 笔记本电脑
  • 可穿戴设备
  • 数码相机
  • 其他的
  • 示例 PDF 通过定性和定量分析展示了内容结构和信息的性质。

 

移动电源市场驱动因素:

 

智能手机和其他电子设备的普及率不断提高,推动移动电源市场发展

移动设备已成为当今生活中不可或缺的一部分。平板电脑、笔记本电脑和智能手机等便携式设备以及包括 智能手表在内的可穿戴技术提供了许多通信功能,例如语音/视频通话和短信。此外,智能手机应用程序现已很常见,支持各种活动,例如跟踪健康和健身相关信息、获取路线、购物和银行业务。然而,所有这些使用都带来了一个主要问题:电池寿命。为了让这些设备在旅途中保持充电状态,消费者需要一种可靠且方便的充电解决方案,即移动电源。随着全球智能手机的普及,对移动电源的需求正在增加。根据 GSMA 的数据,2021 年亚太地区智能手机普及率为总人口的 74%,预计到 2025 年将达到总人口的 84%。2021 年欧洲智能手机普及率为总人口的 79%,预计到 2025 年将达到 83%。2021 年北美智能手机普及率为总人口的 82%,预计到 2025 年将达到 85%。随着智能手机和其他电子产品的普及率不断提高,各家公司都在推出不同容量的移动电源。例如,2021 年 8 月,手机配件品牌“Ambrane”扩大了其移动电源产品线,推出了三款设备:Stylo 10K、Stylo 20K 和 Stylo Pro。这些移动电源配有 USB Type-C 端口,并配备快速充电 3.0。因此,智能手机和平板电脑、笔记本电脑和可穿戴设备等其他电子设备的日益普及正在推动移动电源市场的增长。

 

移动电源市场细分分析:

根据电池类型,移动电源市场分为锂离子电池和锂聚合物电池。2022 年,锂离子电池领域占据了更大的市场份额。锂离子 (Li-ion) 电池是一种广泛使用的可充电电池,以其高能量密度和长循环寿命而闻名。这些电池在充电和放电循环过程中利用锂离子在正极和负极之间移动,从而实现高效的能量存储和释放。推动锂离子电池普及的关键因素之一是其高能量密度,从而实现紧凑的尺寸和轻巧的设计。这使它们成为移动电源等便携式设备的理想选择。所有这些因素都促进了锂离子电池领域移动电源市场的增长。

 

移动电源市场区域分析:

2022 年,北美移动电源市场规模为 28.0873 亿美元,预计到 2030 年将达到 68.7018 亿美元;预计 2023-2030 年的复合年增长率为 12.3%。北美移动电源市场分为美国、加拿大和墨西哥。2022 年,美国占据北美移动电源市场的最大份额。美国是技术进步显著的国家之一。美国手机的加速使用为该国经济做出了贡献。根据 GSM 协会的数据,预计 2021 年美国智能手机普及率将达到 88%。华硕于 2022 年 4 月在美国推出了 Zenfone 10 智能手机。此外,2023 年 6 月,谷歌推出了具有独特功能的 Pixel 平板电脑。主要智能手机参与者的存在正在推动该国市场的发展。智能手机需求的增加推动了对移动电源的需求。多家公司正在推出移动电源,以满足对电源备用解决方案日益增长的需求。2023 年 6 月,UGREEN 在美国推出了一款新的移动电源。因此,随着对智能手机和其他电子设备的需求不断增长,美国的移动电源市场正在大幅增长。

 

移动电源市场主要参与者分析:

移动电源市场由联想、小米、安克创新科技有限公司、威刚科技股份有限公司、AUKEY Online、Ambrane India Pvt Ltd.、Vinci Brands LLC、Intex Technologies.、RAVPower 和 ZAGG Inc. 等参与者组成。

 

移动电源市场报告范围

报告属性细节
2022 年市场规模109.4亿美元
2030 年的市场规模275.3亿美元
全球复合年增长率(2022 - 2030 年)12.6%
历史数据2020-2021
预测期2023-2030
涵盖的领域按容量
  • 1000-5000毫安时
  • 5001?10000毫安时
  • 10001?15000毫安时
  • 15001?20000毫安时
  • 20001mAh以上
按电池类型
  • 锂离子电池和锂聚合物电池
按指标
  • LED 照明和数字显示
按应用
  • 手机
  • 药片
  • 笔记本电脑
  • 可穿戴设备
  • 数码相机
  • 其他的
覆盖地区和国家北美
  • 我们
  • 加拿大
  • 墨西哥
欧洲
  • 英国
  • 德国
  • 法国
  • 俄罗斯
  • 意大利
  • 欧洲其他地区
亚太
  • 中国
  • 印度
  • 日本
  • 澳大利亚
  • 亚太其他地区
南美洲和中美洲
  • 巴西
  • 阿根廷
  • 南美洲和中美洲其他地区
中东和非洲
  • 南非
  • 沙特阿拉伯
  • 阿联酋
  • 中东和非洲其他地区
市场领导者和主要公司简介
  •  
  • 威刚科技股份有限公司
  • Ambrane 印度私人有限公司
  • 安克创新科技有限公司
  • AUKEY 在线
  • 芬奇品牌有限公司
  • Intex 技术公司。
  • 联想
  • RAV 动力
  • 小米
  • 示例 PDF 通过定性和定量分析展示了内容结构和信息的性质。

 

最近的发展:

 

移动电源市场中的公司普遍采用并购等无机和有机战略。以下列出了移动电源市场的一些近期关键发展:

  • 2023 年 5 月,Ambrane 在印度市场推出了两款新移动电源,Powerlit Ultra 和 Powerlit Boost。这些紧凑型移动电源可在旅途中为手机和笔记本电脑充电。Ultra 型号是该公司的高端产品,电池容量比 Boost 更大,充电速度更快。
  • 2020 年 6 月,AUKEY 推出了 Basix Pro 无线移动电源,彰显了该公司致力于满足互联、移动生活方式的需求。其纤薄的设计、10000 mAh 的大容量以及高达 10 W 的无线充电功能提供了便利性和多功能性。包括翻盖支架进一步增强了用户体验,可在充电期间解放双手观看。这款创新的移动电源在设计时考虑到了精通技术的个人寻求便携式、高效的充电解决方案。
  • 2021 年 5 月,联想宣布推出其新子品牌 Lenovo Go,提供专门设计的 PC 配件,旨在提高移动生产力并满足混合劳动力的需求。联想 Go USB-C 笔记本电脑移动电源和联想 Go 无线多设备鼠标的推出旨在解决电源问题并在多设备之间提供无缝输入。这些配件为远程工作者面临的挑战提供了实用的解决方案,使他们能够在任何地方高效工作。
  • Historical Analysis (2 Years), Base Year, Forecast (7 Years) with CAGR
  • PEST and SWOT Analysis
  • Market Size Value / Volume - Global, Regional, Country
  • Industry and Competitive Landscape
  • Excel Dataset
Report Coverage
Report Coverage

Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends

Segment Covered
Segment Covered

This text is related
to segments covered.

Regional Scope
Regional Scope

North America, Europe, Asia Pacific, Middle East & Africa, South & Central America

Country Scope
Country Scope

This text is related
to country scope.

Frequently Asked Questions


Which countries are registering a high growth rate during the forecast period?

The country anticipated to grow with the highest CAGR are US, Germany and China.

Which is the fastest growing regional market?

North America is anticipated to grow with the highest CAGR over the forecast period.

Which are the key players holding the major market share of power bank market?

The key players, holding majority shares, in power bank market includes include Lenovo; Xiaomi; Anker Innovations Technology Co., Ltd; ADATA Technology Co., Ltd.; AUKEY.

What are the future trends of the global power bank market?

The adoption of wireless charging technology is emerging as a future trend the global power bank market.

What is the global market size for the Power Bank Market in 2022?

The power bank market was valued at US$ 10941.67 million in 2022 2022 and is expected to grow at a CAGR of 12.6% during the forecast period to reach US$ 27528.90 million by 2030.

What are the driving factors impacting the global power bank market?

There is an increasing penetration of smartphones and other electronic devices such as tablets, laptops, and wearables are driving the power bank market.

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The List of Companies - Power Bank Market

  1. ADATA Technology Co., Ltd.
  2. Ambrane India Pvt Ltd. 
  3.  Anker Innovations Technology Co., Ltd 
  4. AUKEY Online
  5. Vinci Brands LLC
  6. Intex Technologies. 
  7. Lenevo
  8. RAV Power
  9. Xiomi
  10. ZAGG Inc

The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.

  1. Data Collection and Secondary Research:

As a market research and consulting firm operating from a decade, we have published and advised several client across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.

Several associations trade associates, technical forums, institutes, societies and organization are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in last 3 years are scrutinized and analyzed to understand the current market trends.

  1. Primary Research:

The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.

For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.

A typical research interview fulfils the following functions:

  • Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
  • Validates and strengthens in-house secondary research findings
  • Develops the analysis team’s expertise and market understanding

Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:

  • Industry participants: VPs, business development managers, market intelligence managers and national sales managers
  • Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.

Below is the breakup of our primary respondents by company, designation, and region:

Research Methodology

Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.

  1. Data Analysis:

Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.

  • Macro-Economic Factor Analysis:

We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.

  • Country Level Data:

Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.

  • Company Profile:

The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.

  • Developing Base Number:

Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.

  1. Data Triangulation and Final Review:

The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.

We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.

We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.