动力运动服装市场增长、规模、份额、趋势、关键参与者分析及 2031 年预测

  • Report Code : TIPRE00030304
  • Category : Consumer Goods
  • No. of Pages : 150
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预计到 2031 年,动力运动服装市场规模将从 2023 年的 1031.3 亿美元增至 1513.1 亿美元。预计 2023-2031 年市场复合年增长率为 4.9%。技术应用的进步彻底改变了体育运动的训练、比赛和粉丝体验,提高了运动表现、安全性和刺激性。随着各个领域的进步,技术的使用可能仍是动力运动服装市场趋势中的关键。

力量运动服装市场分析

摩托车、越野和水上运动等动力运动越来越受欢迎,这主要得益于全球体育消费者的可支配收入和购买力的增加。随着经济的增长,越来越多的人有财力参与这些活动,从而导致对专业服装的需求增加。社交媒体和数字平台极大地影响了动力运动和相关服装的流行。动力运动爱好者分享他们的经验和装备推荐,创建社区并培养归属感。这种在线存在提高了人们对动力运动的认识,并加速了运动服装的销售。全球参与这些内容鼓励人们参与动力运动并投资合适的装备,从而推动动力运动服装市场的增长。

力量运动服装市场概况

由于多种因素,动力运动服装市场一直保持稳定增长。其中一个关键驱动因素是动力运动越来越受欢迎,例如摩托车、越野车、雪地摩托、足球、体操和其他机动运动。随着越来越多的爱好者参与这些活动,对安全、舒适和时尚的专业服装的需求显著增加。此外,面料技术的进步在市场扩张中发挥了至关重要的作用。制造商正在投资研发,以创造创新材料,提供更好的防磨损、防撞击和防风雨保护。面料已成为标准功能,提升了动力运动爱好者的整体体验。因此,预计上述所有因素都将在预测期内推动动力运动服装市场的发展。

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动力运动服装市场:

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动力运动服装市场驱动因素和机遇

运动服材料的技术进步提高了运动服的性能和舒适度

面料技术的进步正在彻底改变运动服装的安全性和舒适性。尖端技术的发展,例如保持运动员干爽的吸湿排汗面料和调节体温的透气材料,都是为了提高运动成绩而设计的。这些技术创新使运动员能够专注于训练和比赛,确保他们的运动服能够提供必要的支撑和舒适度,以实现最佳表现。

定制和专业运动服装需求增加

消费者越来越多地从标准运动服转向符合其个性和喜好的个性化服装,这促使品牌提供定制服务。随着人们越来越重视健康和参与各种体育运动,对满足特定要求的专业运动服装的需求也日益增加。这包括个性化设计和定制服装,以适应个人体型,以及吸湿排汗、温度控制和增强耐用性等运动特定功能。此外,消费者寻求兼具功能性和时尚感的运动服装,使他们能够在从事自己喜欢的活动时展现个性。因此,运动服装行业不断适应,提供定制和专业的服装选择,以满足消费者的不同需求和偏好。

动力运动服装市场报告细分分析

有助于得出动力运动服装市场分析的关键部分是类型、原因、疾病类型、类别和最终用户。

  • 根据产品类型,动力运动服装市场分为上装、下装和配饰。
  • 根据运动类型,市场分为举重、体操、赛车运动、足球、棒球和其他。
  • 就最终用户而言,市场分为男性、女性、儿童和中性。
  • 根据分销渠道,市场分为超市和大卖场、专卖店、网上零售和其他

动力运动服装市场份额按地区分析

动力运动服装市场报告的地理范围主要分为五个地区:北美、亚太、欧洲、中东和非洲、南美/南美和中美。

 根据地理位置,动力运动服装市场分为五个主要区域——北美、欧洲、亚太地区、南美和中美以及中东和非洲。全球动力运动服装市场以北美为主。北美的动力运动服装市场是动力运动服装的重要市场之一,因为运动员对专业服装和运动配件有着独特的偏好和需求。面料技术的进步在市场扩张中起着至关重要的作用。轻质、透气和吸湿排汗材料的开发增强了整体用户体验,使动力运动服装对消费者更具吸引力。此外,职业运动员和赛车运动对消费者偏好的影响也不容忽视。代言和赞助在成功的运动员和他们穿的服装之间建立了直接联系,激励粉丝模仿他们的偶像,从而刺激市场需求。另一方面,一些制约因素挑战了动力运动服装市场的增长。经济波动和消费者可支配收入直接影响购买力。在经济低迷时期,消费者往往会削减非必要开支,这可能导致动力运动服装销量下降。此外,动力运动行业严格的法规和安全标准可能给制造商带来挑战。此外,市场竞争激烈,众多老牌和新兴企业争夺市场份额。这种竞争格局往往导致价格战和对削减成本措施的关注,这可能会损害产品质量。时尚趋势和消费者偏好的快速变化也给制造商带来了挑战,要求他们保持敏捷和创新,以跟上不断变化的市场需求。然而,像 FIFA 世界杯这样的全球性赛事导致球衣和相关商品的需求激增。足球风格的时尚和街头服饰推动了足球服装在球场之外的流行。电子商务平台为球迷提供了一种方便的方式,让他们可以随时随地访问各种足球服装。此外,当地俱乐部和业余足球俱乐部也产生了对定制球队球衣和装备的需求。体育运动和健身活动的日益普及促进了力量运动服装的增长。

 

动力运动服装市场区域洞察

Insight Partners 的分析师已详细解释了预测期内影响动力运动服装市场的区域趋势和因素。本节还讨论了北美、欧洲、亚太地区、中东和非洲以及南美和中美洲的动力运动服装市场细分和地理位置。

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动力运动服装市场报告范围

报告属性细节
2023 年的市场规模1031.3亿美元
2031 年市场规模1513.1亿美元
全球复合年增长率(2023 - 2031)4.9%
史料2021-2022
预测期2023-2031
涵盖的领域按产品类型
  • 上装
  • 下装
  • 配件
按运动类型
  • 举重
  • 体操
  • 赛车运动
  • 足球
  • 棒球
按最终用户
  • 男性
  • 女性
  • 孩子们
  • 男女通用的
按分销渠道
  • 超市和大卖场
  • 专卖店
  • 网上零售
覆盖地区和国家北美
  • 我们
  • 加拿大
  • 墨西哥
欧洲
  • 英国
  • 德国
  • 法国
  • 俄罗斯
  • 意大利
  • 欧洲其他地区
亚太
  • 中国
  • 印度
  • 日本
  • 澳大利亚
  • 亚太其他地区
南美洲和中美洲
  • 巴西
  • 阿根廷
  • 南美洲和中美洲其他地区
中东和非洲
  • 南非
  • 沙特阿拉伯
  • 阿联酋
  • 中东和非洲其他地区
市场领导者和主要公司简介
  • Fila 控股公司
  • 哥伦比亚运动服装公司
  • 露露柠檬运动用品公司
  • 安德玛公司
  • 阿迪达斯公司
  • 艾康尼克斯国际
  • 拉夫·劳伦公司
  • 彪马
  • 新百伦运动器材公司
  • 耐克公司

市场参与者密度:了解其对商业动态的影响

由于消费者偏好的不断变化、技术进步以及对产品优势的认识不断提高等因素,最终用户需求不断增加,推动了动力运动服装市场快速增长。随着需求的增加,企业正在扩大其产品范围,进行创新以满足消费者需求,并利用新兴趋势,从而进一步推动市场增长。

市场参与者密度是指在特定市场或行业内运营的企业或公司的分布情况。它表明在给定市场空间中,相对于其规模或总市场价值,有多少竞争对手(市场参与者)存在。

在动力运动服装市场运营的主要公司有:

  1. Fila 控股公司
  2. 哥伦比亚运动服装公司
  3. 露露柠檬运动用品公司
  4. 安德玛公司
  5. 阿迪达斯公司
  6. 艾康尼克斯国际

免责声明上面列出的公司没有按照任何特定顺序排列。


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  • 了解动力运动服装市场顶级关键参与者概况

动力运动服装市场新闻和最新发展

通过收集主要和次要研究后的定性和定量数据来评估动力运动服装市场,其中包括重要的公司出版物、协会数据和数据库。以下是动力运动服装市场的发展列表:

  • 在最新的 PUMA x KIDSUPER 合作中,时尚与篮球相遇。PUMA x KIDSUPER MB.03 的推出,将 Melo 的“1-of-1”美学与 Colm Dillane 的独特艺术作品相结合。KidSuper 的创始人、艺术家 Colm Dillane 对 LaMelo Ball 的标志性 MB.03 鞋进行了改造,并对其进行了 KidSuper 处理。此次合作将 Dillane 的标志性艺术作品和对篮球的热情带入了生活。这款个性十足的鞋子以泡泡糖粉色为底,点缀着蓝色,全身印有抽象的人脸特征。但它不仅仅是为了外观;这款鞋还拥有顶级技术。最新的 MB.03 专为性能而打造,采用 NITROFOAM™ 缓冲技术,提供舒适性和响应性,全覆盖橡胶外底可增​​强抓地力,透气单网鞋面可提供支撑性贴合性。该系列是继 SportStyle 成功推出服装和鞋类之后推出的,该系列采用 KidSuper 的标志性风格。同样,此次 Hoops 发布会也包括各种与鞋款联名的服装单品。期待柔和的配色、现代美学和俏皮的全印花,重新诠释经典的 PUMA 轮廓。留意球衣上的“KidSuper Deportes”,意思是“运动”,增添了俏皮的感觉。(来源:Puma SE,公司网站,2024 年)
  • 阿迪达斯的 Ultimate365 服饰系列始终采用该品牌最新的性能材料创新。今天,阿迪达斯高尔夫推出了 Ultimate365 系列的全新阿迪达斯材料概念——TWISTKNIT 和 TWISTWEAVE——它们在纤维层面上操纵材料,以开辟一条通往性能的新途径。Ultimate365 男女服饰系列​​的所有产品现已在 adidas.com、阿迪达斯应用程序和全球精选零售商处发售。TWISTKNIT 和 TWISTWEAVE 由阿迪达斯高尔夫类别的专业团队首创,是该品牌首次推出的新材料概念。TWISTKNIT 和 TWISTWEAVE 旨在为高尔夫球手提供更好的运动范围,同时减轻材料的整体重量和密度,开辟了一条通往性能的新途径。(来源:阿迪达斯股份公司,公司网站,2024 年)

动力运动服装市场报告覆盖范围和交付成果

“动力运动服装市场规模和预测(2021-2031)”报告对市场进行了详细分析,涵盖以下领域:

  • 范围内涵盖的所有主要细分市场的全球、区域和国家层面的市场规模和预测
  • 市场动态,如驱动因素、限制因素和关键机遇
  • 未来主要趋势
  • 详细的 PEST/波特五力分析和 SWOT 分析
  • 全球和区域市场分析涵盖关键市场趋势、主要参与者、法规和最新市场发展
  • 行业格局和竞争分析,涵盖市场集中度、热点图分析、知名参与者和最新发展
  • 详细的公司简介
  • Historical Analysis (2 Years), Base Year, Forecast (7 Years) with CAGR
  • PEST and SWOT Analysis
  • Market Size Value / Volume - Global, Regional, Country
  • Industry and Competitive Landscape
  • Excel Dataset
Report Coverage
Report Coverage

Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends

Segment Covered
Segment Covered

This text is related
to segments covered.

Regional Scope
Regional Scope

North America, Europe, Asia Pacific, Middle East & Africa, South & Central America

Country Scope
Country Scope

This text is related
to country scope.

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1.Fila Holdings Corp.
2.Columbia Sportswear Company
3.Lululemon Athletica Inc
4.Under Armour Inc
5.Adidas AG
6.Iconix International
7.Ralph Lauren Corporation
8.Puma SE
9.New Balance Athletics Inc
10.Nike Inc


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The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.

  1. Data Collection and Secondary Research:

As a market research and consulting firm operating from a decade, we have published and advised several client across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.

Several associations trade associates, technical forums, institutes, societies and organization are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in last 3 years are scrutinized and analyzed to understand the current market trends.

  1. Primary Research:

The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.

For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.

A typical research interview fulfils the following functions:

  • Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
  • Validates and strengthens in-house secondary research findings
  • Develops the analysis team’s expertise and market understanding

Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:

  • Industry participants: VPs, business development managers, market intelligence managers and national sales managers
  • Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.

Below is the breakup of our primary respondents by company, designation, and region:

Research Methodology

Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.

  1. Data Analysis:

Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.

  • Macro-Economic Factor Analysis:

We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.

  • Country Level Data:

Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.

  • Company Profile:

The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.

  • Developing Base Number:

Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.

  1. Data Triangulation and Final Review:

The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.

We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.

We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.