定价软件市场规模预计将从 2023 年的 12.0444 亿美元增至 2031 年的 28.7561 亿美元。预计 2023-2031 年期间,该市场的复合年增长率将达到 11.49%。移动设备普及率的提高以及定价管理软件或平台订阅基础的增加是推动市场增长的其他几个关键因素。
定价软件市场分析
过去几年,由于工业化,制造业在产出、制造公司总数和制造业数字化趋势方面都得到了显着扩张。例如,根据联合国 2023 年发布的数据,2015 年全球制造业生产指数为 100,而 2019 年的指数达到 113。2021 年第三季度,全球制造业指数达到 117。2023 年,全球制造业指数超过 120 点。汽车行业是全球值得关注的行业之一,在过去几年中表现出强劲的增长率。根据国际汽车制造商组织 2023 年发布的数据,2021 年汽车总产量为 8000 万辆,到 2023 年将增至 9300 万辆。根据印度劳工局的数据,2020 年工厂数量与 2019 年相比增加了 2.48%。这些统计数据表明,过去几年全球制造业产量有所增加。制造业的这种增长增加了有助于获得竞争优势的工具的重要性,最终推动了对定价优化和管理软件的需求。
定价软件市场概览
定价软件是一种商业上可用的价格管理应用程序,其中包括用于自动进行价格分析、优化和执行的工具,以协助企业做出高效且有效的定价决策。公司越来越多地寻求将这些应用程序集成到其现有技术基础架构中的选项,以确保管理层实施的改进具有长期可持续性。它起源于旅游和酒店行业的收入管理软件。定价软件还适用于零售、B2B、金融服务和电信等行业。B2B 定价软件可帮助公司分析、管理、优化和实施其价格。
行业中使用的定价软件类型包括价格优化软件、价格管理软件以及定价分析和执行。人工智能和机器学习算法使用大量数据来分析价格趋势和模式。因此,这些算法使公司能够预测客户行为和需求,从而帮助设定最佳价格。人工智能定价软件不断学习并适应不断变化的市场条件。它考虑了竞争性定价、季节性和客户细分等各种因素,从而实现最大销售额和更高的盈利能力。
推动定价软件市场增长的关键因素包括各个行业采用定价软件的增加、全球数字化转型、对竞争性定价策略的需求不断增长以及制造业的增长。然而,与 IT 基础设施的不兼容问题阻碍了定价软件市场的增长。此外,云计算、人工智能和数据分析与定价软件的日益融合预计将在预测期内为在定价软件市场运营的公司创造机会。此外,预计从 2023 年到 2031 年,对采用数字基础设施和开发不同定价工具的投资增加将成为定价软件市场的主要趋势。
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定价软件市场:
复合年增长率(2023 - 2031)11.49%- 2023 年市场规模
12.0444 亿美元 - 市场规模 2031
28.7561 亿美元
市场动态
- 对竞争性定价策略的需求日益增加
- 全球数字化转型
- 制造业持续增长
- 与人工智能(AI)的融合
- 不断增长的数据生成和数据分析工具
关键参与者
- Epicor软件公司
- PROS 控股公司
- 重新评估公司
- 康普泰拉有限公司
- 价格 fx AG
- 普里西恩
- Webcentric 公司
- 齐利安特公司
- BlackCurve 解决方案有限公司
- 斯库乌德尔
区域概况
- 北美
- 欧洲
- 亚太
- 南美洲和中美洲
- 中东和非洲
市场细分
- 基于云
- 本地部署
- 中小企业
- 大型企业
- 制造业
- 旅游与酒店
- 信息技术和电信
- 零售和电子商务
- 食品和饮料
- 布斯菲
- 示例 PDF 通过定性和定量分析展示了内容结构和信息的性质。
定价软件市场驱动因素和机遇
对竞争性定价策略的需求日益增加
考虑到当前通货膨胀、消费者意识和参与者数量不断增加的环境,定价已成为影响整体业务及其增长的重要因素之一。竞争性定价策略通过分析影响特定商品和服务定价的各种因素,帮助全球公司减少损失并提高公司的盈利能力。让用户理解的因素之一是价格弹性和需求动态。价格弹性是业务中值得注意的因素之一,因为它衡量客户对价格变化的敏感度。这有助于识别消费者行为并进一步优化价格。此外,它还有助于分析竞争对手在销售渠道中的价格。有了这些数据,公司就可以提出有竞争力的价格,因为竞争越来越激烈,对竞争优势的需求也越来越大。这种竞争性定价策略在制定动态价格方面非常有益。由于电子商务和其他在线市场的渗透率不断提高,动态价格的趋势有所增加。定价软件不仅可以帮助用户识别客户行为和竞争对手的分析,还可以帮助用户进行整个销售渠道的定价管理,最终导致定价软件的采用率不断提高。
不断增长的数据生成和数据分析工具
由于生成的数据量巨大,数据分析已成为企业从宝贵见解中获益并做出明智决策的强大工具。数据分析正在经历工具、技术、应用程序和采用方面的革命。该行业正在迅速发展,公司正在大力投资将数据和分析转化为竞争优势。据大多数大数据专家称,在预测期内,生成的数据量预计将大幅增加。例如,希捷的《数据时代 2025》报告估计,到 2025 年,全球生成的数据量预计将达到 175 ZB。在家或远程工作、学习和上网时间的人数大幅增加,推动了数据扩张。如此大量的数据,在定价软件中集成的人工智能的帮助下处理后,预计将为其最终用户提供详细且非常有见地的分析,这将有助于他们优化和管理价格。据专家称,定价软件处理的数据越多,获得的结果就越准确。因此,大量数据的生成、对数据分析工具的投资增加以及人工智能集成定价软件的出现预计将为定价软件市场创造丰厚的机会。
定价软件市场报告细分分析
有助于得出定价软件市场分析的关键部分是类型、企业规模和行业。
- 根据类型,定价软件市场分为基于云和本地两种。基于云的部分在 2023 年占据了更大的市场份额。
- 根据企业规模,定价软件市场分为中小型企业和大型企业。
- 按行业划分,市场分为制造业、旅游和酒店业、IT 和电信业、零售和电子商务、食品和饮料、BFSI 等。制造业在 2023 年占据了最大的市场份额。
按地区划分的定价软件市场份额分析
定价软件市场报告的地理范围主要分为五个地区:北美、亚太、欧洲、中东和非洲、南美和中美。
亚太定价软件市场分为澳大利亚、中国、印度、日本、韩国和亚太其他地区。这些国家在采用先进技术方面正在逐步增加。该地区正在不断发展数字能力,以保持长期竞争力。各国政府正在采取数字化战略步骤。例如,2023 年 2 月,中国政府发布了数字中国发展总体规划。该计划旨在促进数字技术在经济、政治、文化、社会事务和环境维持领域的应用。根据该计划,中国将在 2025 年建立一个全国性的系统,以实现其数字中国目标。到 2035 年,中国希望成为数字化水平世界领先的经济体之一。该计划旨在促进数字技术在经济、政治、文化、社会事务和环境整治领域的应用。同样,2022 年 3 月,澳大利亚政府宣布投资 7491 万美元(1.072 亿澳元)用于改善澳大利亚的医疗保健系统。因此,数字技术的采用率不断提高以及数字化举措的数量不断增加预计将推动该地区定价软件市场的增长。
移动使用量的激增、数据消费量的增加、电信行业的大幅增长以及对物联网连接的需求增加是推动定价软件市场增长的主要因素,主要是该地区的电信行业。此外,企业对基于云的解决方案和服务的需求不断增加,以提高其兼容性,以应对不断增长的用户群和管理新的收入来源,预计将为提供定价软件解决方案的主要参与者提供重大机会。
定价软件市场报告范围
报告属性 | 细节 |
---|---|
2023 年的市场规模 | 12.0444亿美元 |
2031 年市场规模 | 28.7561亿美元 |
全球复合年增长率(2023 - 2031) | 11.49% |
史料 | 2021-2022 |
预测期 | 2024-2031 |
涵盖的领域 | 按类型
|
覆盖地区和国家 | 北美
|
市场领导者和主要公司简介 |
|
- 示例 PDF 通过定性和定量分析展示了内容结构和信息的性质。
定价软件市场新闻和最新发展
定价软件市场通过收集一手和二手研究后的定性和定量数据进行评估,其中包括重要的公司出版物、协会数据和数据库。定价软件市场的一些发展情况如下:
- Epicor 是一家全球领先的行业专用企业软件提供商,致力于促进业务增长。该公司宣布,即将推出一个功能强大且高度灵活的全新 B2B 电子商务平台,为汽车替换零件分销商及其客户提供服务。基于云的 ECA 平台旨在通过提供最新的、针对客户的零件定价和可用性,帮助汽车零件分销商和其他用户提高销售额和客户满意度。该解决方案的云原生架构简化了客户设置和控制,并简化了在线销售和购买体验中的每个步骤。ECA 与 Epicor 售后产品内容引擎集成,具有业界一流的零件和应用程序目录、售后市场到售后市场和 OE 到售后市场的交换、劳动力数据库、预配置的工作包等。(来源:Epicor,新闻稿,2023 年 10 月)
- Revalize 是为制造商提供 CAD、CPQ 和 PLM 软件解决方案的全球领导者,该公司宣布收购 KCL,KCL 是北美及其他地区首屈一指的食品服务设备设计软件。Revalize 提供从创意到现金的更高效途径,提高敏捷性和上市速度,同时降低使用其行业领先的 CPQ 解决方案进行设计和建模的企业的成本和复杂性。KCL 通过其强大的设计工具增强了 Revalize 的 CPQ 产品。Revalize 将通过一个由 AutoQuotes(AQ) 目录和 CPQ 软件组成的精简解决方案将设计师和制造商联系起来。(来源:Revalize,新闻稿,2023 年 10 月)
定价软件市场报告范围和交付成果
“定价软件市场规模和预测(2023-2031)”报告对市场进行了详细的分析,涵盖以下领域:
- 定价软件市场规模及全球、区域和国家层面所有关键细分市场的预测
- 定价软件市场趋势以及市场动态,如驱动因素、限制因素和关键机遇
- 详细的 PEST 和 SWOT 分析
- 定价软件市场分析涵盖主要市场趋势、全球和区域框架、主要参与者、法规和最新市场发展
- 行业格局和竞争分析,涵盖市场集中度、热图分析、知名参与者以及定价软件市场的最新发展
- 详细的公司简介
- Historical Analysis (2 Years), Base Year, Forecast (7 Years) with CAGR
- PEST and SWOT Analysis
- Market Size Value / Volume - Global, Regional, Country
- Industry and Competitive Landscape
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Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
This text is related
to segments covered.
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
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to country scope.
Frequently Asked Questions
The pricing software market is expected to reach US$ 2875.61 million by 2031.
The manufacturing segment led the pricing software market with a significant share in 2023.
APAC is anticipated to grow at the fastest CAGR over the forecast period.
The key players operating in the pricing software market include Epicor Software Corp; PROS Holdings Inc; Revalize, Inc; Competera Limited; Price f(x) AG; Prisync; Webcentric D.O.O.; Zilliant Inc; BlackCurve Solutions Limited; Skuuudle; PriceBeam; Flintfox; Sniffie Software Ltd.; Eversight; Minderest; Wiser Solutions, Inc.; Reactev; Price Edge; Toptal, LLC.
Integration with Artificial Intelligence (AI) is expected to drive the growth of the pricing software market in the coming years.
Owing to the increased penetration of e-commerce and other online marketplaces, the trends of dynamic prices have increased. Pricing software helps the users not only identify customer behavior and competitors' analysis but also helps in pricing management across the sales channel, which ultimately leads to increased adoption of the pricing software.
The pricing software market was valued at US$ 1,204.44 million in 2023; it is expected to register a CAGR of 11.5% during 2023–2031.
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The List of Companies - Pricing Software Market
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published and advised several client across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organization are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.