印刷标牌材料市场规模预计将从 2022 年的 425.1242 亿美元增长到 2028 年的 540.1534 亿美元;预计 2022 年至 2028 年的复合年增长率为 4.1%。
印刷标牌是最有效和最高效的广告类型之一。它是零售店用来销售产品的必备工具。各家公司不断寻找推广其品牌的最佳方式。室内和室外印刷广告因其高可见度而具有重要意义。设计精良、位置合适的印刷标牌可以激励购物者使用不同的产品。大幅面印刷有助于创造高影响力的视觉效果,并带来信息和促销广告。
2022 年,亚太地区占据了全球印刷标牌材料市场的最大份额。亚太地区的市场分为澳大利亚、中国、印度、日本、韩国和亚太地区其他地区。在该地区,各行各业高度依赖印刷标牌来宣传和营销其品牌。娱乐、制造、物流和零售等关键行业需要大量标牌来推广其产品。此外,标牌维护成本较低、这种营销方式效率高,再加上印度和中国等发展中国家的快速城市化,加速了该地区印刷标牌材料市场的增长。此外,亚太市场中的各家公司都在推出新产品,以先进和精致的设计为客户提供更广泛的选择。这一策略有助于新进入者为自己创造巨大的市场机会。2021 年 4 月,Colorje 推出了 SoniQ I 标牌打印机,以扩大其标牌打印机阵容。
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印刷标牌材料市场:
复合年增长率(2022 - 2028)4.1%- 2022 年市场规模
425.1 亿美元 - 2028 年市场规模
540.2 亿美元
市场动态
- 財政部
- 財政部
- 財政部
- 財政部
- 財政部
- 財政部
- 財政部
- 財政部
- 財政部
关键人物;主力;重要一员
- 3A复合材料有限公司
- 艾利丹尼森公司
- IGEPA 集团有限公司
- 斯潘德克斯公司
- Lintec 欧洲(英国)有限公司
- ORAFOL 欧洲有限公司
- 温克控股有限公司
- 蒂森克虏伯材料服务有限公司
- 安塔利斯
区域概况
- 北美
- 欧洲
- 亚太
- 南美洲和中美洲
- 中东和非洲
市场细分
- 纸和纸板
- 塑料
- 金属
- 其他的
- 海报
- PoP 显示器
- 背光显示器
- 广告牌横幅
- 旗帜和背景
- 车辆/车队图形
- 其他的
- 金融保险业协会
- 零售
- 运输和物流
- 卫生保健
- 体育和娱乐
- 其他的
- 示例 PDF 通过定性和定量分析展示了内容结构和信息的性质。
COVID-19 疫情对印刷标牌材料市场的影响
COVID-19 疫情对化学品和材料行业的增长产生了不利影响,进而阻碍了印刷标牌材料市场的表现。为抗击 SARS-CoV-2 传播而采取的措施对各行业的增长产生了负面影响。由于国内和国际边界突然关闭,体育和娱乐、银行、运输和物流等行业的运营效率突然下降,价值链中断,这些行业受到了阻碍。2020 年实施的封锁迫使企业暂停运营,从而减少了印刷标牌和相关印刷材料的使用。在疫情期间,对小册子、传单、展位展板、海报、墙贴和标牌的需求下降。
然而,医院、机场和其他紧急服务对印刷标牌的需求有所增加。此外,在 2021 年,随着各种零售店、活动场所和其他公共场所的重新开放,不同国家对印刷标牌材料的需求有所增加。
市场洞察
零售业对印刷标牌的需求不断增长推动市场增长
根据美国人口普查局 2021 年度零售贸易调查 (ARTS) 的最新估计,美国零售额增长了 17.1%,从 2020 年的 5,5720 亿美元增至 2021 年的 6,5226 亿美元。在零售领域,印刷标牌用于品牌营销和产品识别。印刷标牌广泛用于销售点展示、横幅、海报、背光广告牌、图形、围板和其他展示图案和信息板,用于广告产品以吸引顾客并扩大他们对产品的了解。室内零售标牌和室外零售标牌是零售标牌的类型。室内零售标牌旨在说服顾客购买,并将顾客引导至商店中的特定位置,例如更衣室和洗手间。室外零售标牌用于创建最新的引人入胜的邀请。对外部印刷标牌的需求在增加,因为它们有助于吸引顾客进入商店。
此外,根据标牌基金会的数据,标牌对销售有显著的积极影响,超过 60% 的企业报告称,通过增加或更新标牌,销售额增长了 10%。户外广告媒体(如广告牌和海报)的使用率不断上升,推动了印刷标牌材料的需求。
材料洞察
根据材料,全球印刷标牌材料市场细分为纸张和纸板、塑料、金属和其他。塑料部分在 2022 年占据了最大的印刷标牌材料市场份额。塑料用于许多不同的标牌应用,包括热成型标牌面、餐厅菜单板以及寻路和识别牌。亚克力标牌用于公司徽标;高光泽海报用于展示公司的产品和材料;以及促销标志、方向标志和悬挂标志。此外,聚氯乙烯 (PVC) 可以形成任何尺寸、厚度和颜色的平板。因此,由塑料制成的标牌用途广泛、坚固、轻便、耐用且价格实惠。
应用程序洞察
根据应用,全球印刷标牌材料市场细分为海报、PoP 显示器、背光显示器、广告牌横幅、旗帜和背景、车辆/车队图形等。海报部分在 2022 年占据了印刷标牌材料最大的市场份额。企业可以通过多种方式与目标消费者沟通,但使用大型海报是最有益的沟通方式之一。海报是在公共场所展示的大型印刷图片或通知,通常用于户外广告。海报可以通过清晰地显示相关内容来有效吸引观众。此外,通过海报做广告只需要少数人的参与。
3A Composites GmbH、Avery Dennison Corp、IGEPA group GmbH & Co KG、Spandex AG、Lintec Europe (UK) Ltd、ORAFOL Europe GmbH、Vink Holdings Ltd、Thyssenkrupp Materials Services GmbH、Antalis 和 Inapa Investimentos Particip Gestao SA 是全球印刷标牌材料市场的主要参与者。市场参与者专注于提供高质量的产品以满足客户需求。他们还采取了投资研发活动和新产品发布等策略。
印刷标牌材料市场报告范围
报告属性 | 细节 |
---|---|
2022 年市场规模 | 425.1亿美元 |
2028 年市场规模 | 540.2亿美元 |
全球复合年增长率(2022 - 2028) | 4.1% |
历史数据 | 2020-2021 |
预测期 | 2023-2028 |
涵盖的领域 | 按材质
|
覆盖地区和国家 | 北美
|
市场领导者和主要公司简介 |
|
- 示例 PDF 通过定性和定量分析展示了内容结构和信息的性质。
报告亮点
- 印刷标牌材料市场的渐进式行业趋势可帮助参与者制定有效的长期战略
- 发达市场和发展中市场采用的业务增长战略
- 2020 年至 2028 年印刷标牌材料市场的定量分析
- 全球印刷标牌材料需求量估计
- 波特五力分析说明了行业内买家和供应商的效力
- 了解竞争市场状况的最新发展
- 市场趋势和前景,以及推动和抑制印刷标牌材料市场增长的因素
- 通过强调支撑商业利益的市场策略来协助决策过程,从而促进市场增长
- 不同节点的印刷标牌材料市场规模
- 市场的详细概述和细分,以及印刷标牌材料行业动态
- 各地区印刷标牌材料市场规模及增长机遇
全球印刷标牌材料市场
根据材料,印刷标牌材料市场分为纸张和纸板、塑料、金属和其他。根据应用,市场分为海报、PoP 显示器、背光显示器、广告牌横幅、旗帜和背景、车辆/车队图形和其他。根据最终用途行业,全球印刷标牌材料市场分为 BFSI、零售、运输和物流、医疗保健、体育和娱乐和其他。
公司简介
- 3A复合材料有限公司
- 艾利丹尼森公司
- IGEPA 集团有限公司
- 斯潘德克斯公司
- Lintec 欧洲(英国)有限公司
- ORAFOL 欧洲有限公司
- 温克控股有限公司
- 蒂森克虏伯材料服务有限公司
- 安塔利斯
- Inapa Investimentos Particip Gestao SA。
- Historical Analysis (2 Years), Base Year, Forecast (7 Years) with CAGR
- PEST and SWOT Analysis
- Market Size Value / Volume - Global, Regional, Country
- Industry and Competitive Landscape
- Excel Dataset
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
This text is related
to segments covered.
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
This text is related
to country scope.
Frequently Asked Questions
Paper and paperboard segment is estimated to register the highest CAGR in the global printed signage materials market during the forecast period. Paper is a fully recyclable material that can be used for indoor short-term signage applications. Paperboard is a fully recyclable, sustainable option for short-term point-of-purchase (POP) displays, exhibits and kiosks, signage (hanging and 3-dimensional), and window displays.
The retail segment held the largest share of the global printed signage materials market in 2022. Retail enterprises continuously focus on expanding their businesses by investing in advertising and marketing. Retail signage can include anything from posters, banners, and backdrops to pop-up displays and graphics.
The posters segment held the largest share of the global printed signage materials market in 2022. Posters are large, printed pictures or notices displayed in public places, which are often used to advertise something. Posters can be used to address audiences more effectively by displaying the relevant content with clarity.
The plastic segment held the largest share of the global printed signage materials market in 2022. Plastics are used for many different signage applications, including thermoformed sign faces, restaurant menu boards, wayfinding and identification plaques, etc.
Major players operating in the global printed signage materials market includes, 3A Composites GmbH, Avery Dennison Corp, IGEPA group GmbH & Co KG, Spandex AG, Lintec Europe (UK) Ltd, ORAFOL Europe GmbH, Vink Holdings Ltd, Thyssenkrupp Materials Services GmbH, Antalis, and Inapa Investimentos Particip Gestao SA.
In 2022, Asia Pacific held the largest share of the global printed signage materials market. The growing demand from retail and transportation & logistics sectors are driving the demand for printed signage materials in Asia Pacific.
Trends and growth analysis reports related to Chemicals and Materials : READ MORE..
The List of Companies - Printed Signage Materials Market
- 3A Composites GmbH
- Avery Dennison Corp
- IGEPA group GmbH & Co KG
- Spandex AG
- Lintec Europe (UK) Ltd
- ORAFOL Europe GmbH
- Vink Holdings Ltd
- Thyssenkrupp Materials Services GmbH
- Antalis
- Inapa Investimentos Particip Gestao SA.
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published and advised several client across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organization are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.