2021 年益生菌补充剂市场价值为 69.701 亿美元;预计 2022 年至 2028 年的复合年增长率为 7.6%。
益生菌补充剂是活微生物,以粉末、片剂、胶囊等形式提供;这些补充剂用于恢复或改善肠道菌群。由于消化系统疾病的患病率不断上升以及儿童产品供应增加,全球益生菌补充剂消费量正在高速增长。此外,对软糖形式的营养补充剂的偏好以及非转基因和素食益生菌补充剂的日益普及是促进益生菌补充剂市场增长的主要趋势之一
2021 年,北美占据了益生菌补充剂市场的最大收入份额。由于消费者对消化系统健康的认识不断提高,以及益生菌菌株及其健康益处等因素,该地区益生菌补充剂的消费量正在逐渐增加。益生菌补充剂有胶囊和片剂、软糖、粉末等形式,适合所有年龄段的人群。根据 GI Alliance 于 2021 年 1 月 23 日发布的一份报告,2000 万北美人被诊断患有慢性消化系统疾病。消化系统疾病与痛苦和疼痛有关,是北美国家最严重的健康问题之一。消化系统疾病的流行导致个人治疗支出激增和工作时间减少。益生菌补充剂有助于维持肠道内适当的微生物群,并有助于治疗胃肠道疾病。
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COVID-19 疫情对益生菌补充剂市场的影响
在疫情前,益生菌补充剂市场主要受功能性食品饮料和膳食补充剂的消费以及对富含蛋白质产品的高需求推动。然而,在新冠疫情爆发后,许多行业面临着前所未有的挑战。由于制造部门关闭和供应链中断,食品和饮料制造商在疫情初期增长缓慢。然而,消费者生活方式的转变、对健康饮食习惯的偏好增加以及注重健康的人口的增加,大大促进了对益生菌补充剂的需求。随着疫情高峰期消费者对免疫力和健康的关注度增加,对益生菌补充剂的需求也随之增加。许多研究表明,服用益生菌补充剂可以增强免疫力,从而降低感染(包括新冠)的风险。例如,意大利罗马大学专家的研究发现,益生菌菌株混合物——嗜热链球菌 DSM 32245 和乳双歧杆菌 DSM 32246——足以降低患严重肺炎的风险。根据同一项研究,高浓度的细菌会释放出调节宿主免疫反应的特定酶。
市场洞察
预测期内,战略发展举措不断提升,推动益生菌补充剂市场增长
益生菌补充剂市场的制造商正在大力投资研发、建立合作伙伴关系和合作,以推出创新产品,挖掘新兴市场机会。例如,2021 年 2 月,瑞典益生菌菌株制造商 Probi 和健康补充剂制造商 Perrigo 签署了一项协议,在西班牙、意大利和比利时等 14 个欧洲国家联合推出针对消化和免疫健康的益生菌补充剂。根据该协议,两家公司推出了三款产品:Probify Digestive Support,有助于恢复肠道菌群并支持消化功能;Probify Daily Balance,支持日常健康以及免疫和肠道健康;Probify Travel Protect,支持旅行时的肠道菌群。同样,Jarrow Formula 推出了三种益生菌软糖补充剂——益生菌双软糖、益生菌和益生元软糖以及益生菌和免疫软糖。它们以果胶为基础,非转基因(不含转基因生物/成分),无麸质,并且是素食。它们不含任何人工香料、甜味剂、色素或防腐剂,可满足各种消费者的需求。此类发展预计将在未来几年为益生菌补充剂市场提供巨大的增长机会。
产品类型洞察
根据产品类型,益生菌补充剂市场细分为胶囊和片剂、软糖、粉末和其他。胶囊和片剂部分在 2021 年占据了最大的市场份额,而软糖部分预计在预测期内将实现最快的复合年增长率。胶囊更受欢迎,因为它们不太可能有难闻的味道或气味。胶囊包装中的益生菌补充剂具有更高的生物利用度,这使得它们更有效。片剂是最常见的补充剂类型。此外,由于胶囊和片剂等营养补充剂价格实惠、服用方便、保质期更长,它们越来越受欢迎,预计将在预测期内推动胶囊和片剂部分的市场增长。
分销渠道洞察
根据类别,益生菌补充剂市场细分为超市和大卖场、专卖店、在线零售和其他。专卖店部分在 2021 年占据了最大的市场份额。专卖店是销售特定类别产品的零售连锁店。例如,益生菌补充剂在药店和营养品商店等专卖店很容易买到。专卖店展示了来自不同品牌的多种产品。这些商店是益生菌补充剂广受欢迎的分销渠道,因为它们能够展示各种口味、提供诱人的优惠和折扣,并提供高端的客户服务。
益生菌补充剂市场中的一些参与者包括拜耳公司、Pharmavite LLC、BioGaia AB、Nature's Way Products, LLC、雀巢公司、SFI Health、GNC Holdings, LLC、Nature's Bounty、Church & Dwight Co., Inc. 和 NOW Foods。市场参与者专注于产品发布策略,以吸引大量消费者群体、获得新客户、提高业务收入并满足不断变化的消费者偏好。此外,由于行业技术进步迅速发展和竞争日益激烈,这些参与者正在投入大量资金进行产品开发和创新。
益生菌补充剂市场区域洞察
Insight Partners 的分析师已详细解释了预测期内影响益生菌补充剂市场的区域趋势和因素。本节还讨论了北美、欧洲、亚太地区、中东和非洲以及南美和中美洲的益生菌补充剂市场细分和地理位置。
- 获取益生菌补充剂市场的区域特定数据
益生菌补充剂市场报告范围
报告属性 | 细节 |
---|---|
2021 年市场规模 | 69.7 亿美元 |
2028 年市场规模 | 115.3亿美元 |
全球复合年增长率(2021 - 2028) | 7.6% |
史料 | 2019-2020 |
预测期 | 2022-2028 |
涵盖的领域 | 按产品类型
|
覆盖地区和国家 | 北美
|
市场领导者和主要公司简介 |
|
益生菌补充剂市场参与者密度:了解其对业务动态的影响
益生菌补充剂市场正在快速增长,这得益于终端用户需求的不断增长,而这些需求又源于消费者偏好的不断变化、技术进步以及对产品益处的认识不断提高等因素。随着需求的增加,企业正在扩大其产品范围,进行创新以满足消费者的需求,并利用新兴趋势,从而进一步推动市场增长。
市场参与者密度是指在特定市场或行业内运营的企业或公司的分布情况。它表明在给定市场空间中,相对于其规模或总市场价值,有多少竞争对手(市场参与者)存在。
在益生菌补充剂市场运营的主要公司有:
- 拜耳公司
- Pharmavite 有限责任公司
- 拜欧盖亚公司
- 自然之道产品有限公司
- 雀巢公司
免责声明:上面列出的公司没有按照任何特定顺序排列。
- 了解益生菌补充剂市场的主要参与者概况
报告亮点
- 益生菌补充剂市场的渐进式行业趋势可帮助参与者制定有效的长期战略
- 发达市场和发展中市场采用的业务增长战略
- 2020 年至 2028 年益生菌补充剂市场的定量分析
- 全球益生菌补充剂需求量估计
- 波特五力分析说明了行业内买家和供应商的效力
- 了解竞争市场状况的最新发展
- 市场趋势和前景以及推动和抑制益生菌补充剂市场增长的因素
- 通过强调支撑商业利益的市场策略来协助决策过程,从而促进市场增长
- 益生菌补充剂市场在不同节点的规模
- 市场详细概述和细分,以及益生菌补充剂行业动态
- 各地区益生菌补充剂市场规模及增长潜力巨大
益生菌补充剂市场
“益生菌补充剂市场分析至 2028 年”是一项针对食品和饮料行业的专业深入研究,重点关注益生菌补充剂市场趋势分析。该报告旨在提供市场概述和详细细分。益生菌补充剂市场根据产品类型、分销渠道和地理位置进行细分。根据产品类型,市场细分为胶囊和片剂、软糖、粉末等。根据分销渠道,市场细分为超市和大卖场、专卖店、在线零售等。根据地理位置,益生菌补充剂市场分为 5 个主要地区——北美、欧洲、亚太地区、中东和非洲以及南美和中美洲。2021 年,北美占据市场主导地位,预计亚太地区在预测期内的复合年增长率最高。
公司简介
- 拜耳公司
- Pharmavite 有限责任公司
- 拜欧盖亚公司
- 自然之道产品有限公司
- 雀巢公司
- SFI 健康
- GNC 控股有限公司
- 自然的恩赐
- 丘奇与德怀特公司
- 现在食品
- Historical Analysis (2 Years), Base Year, Forecast (7 Years) with CAGR
- PEST and SWOT Analysis
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- Industry and Competitive Landscape
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Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
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to segments covered.
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
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to country scope.
Frequently Asked Questions
Increasing consumer focus on preventive health, rising demand for probiotic supplements for women’s health, and increasing awareness of the health benefits of probiotics for infants and kids are some of the key driving factors for the probiotic supplements market.
Based on distribution channels, online retail is the fastest-growing segment because consumers can conveniently buy desirable products remotely.
North America accounted for the largest share of the global probiotic supplements market owing to the factors such as increasing consumer awareness about probiotic strains with multiple health benefits and increased focus on digestive health across the region.
Based on the product type, the capsules and tablets segment accounted for the largest revenue share as owing to their convenient cost, easier dosing, and longer shelf life.
Manufacturers are making significant investments in research & development, partnerships, and collaborations to launch innovative products to tap into emerging market opportunities.
The major players operating in the global probiotic supplements market are Bayer AG; Pharmavite LLC; BioGaia AB; Nature's Way Products, LLC; Nestle SA; SFI Health; GNC Holdings, LLC; Nature's Bounty; Church & Dwight Co., Inc.; NOW Foods among few others.
Trends and growth analysis reports related to Consumer Goods : READ MORE..
The List of Companies - Probiotic Supplements Market
- Bayer AG
- Pharmavite LLC
- BioGaia AB
- Nature's Way Products, LLC
- Nestle SA
- SFI Health
- GNC Holdings, LLC
- Nature's Bounty
- Church & Dwight Co., Inc.
- NOW Foods
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published and advised several client across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organization are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.