产品分析市场战略、顶级参与者、增长机会、2031 年分析和预测

  • Report Code : TIPRE00006175
  • Category : Technology, Media and Telecommunications
  • No. of Pages : 150
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产品分析市场规模预计将从 2023 年的 91.6 亿美元增至 2031 年的 367.4 亿美元。预计 2023-2031 年期间市场复合年增长率将达到 19.0%。对增强型客户行为管理服务的需求不断增长以及先进技术使用率的上升可能是市场的主要驱动力和趋势。

产品分析 市场分析

全球范围内的产品分析市场正在经历显著增长。这种增长归因于对增强型客户行为管理服务的需求不断增长以及先进技术的使用增加等因素。此外,对基于云的分析解决方案的需求激增预计将为产品分析市场带来诸多机遇。

产品分析市场概览

产品分析是分析用户如何留住产品或服务的方法。它使产品团队能够分析、跟踪、可视化用户参与度和行为数据。团队使用这些数据来优化和改进产品或服务。

定制研究以满足您的需求

我们可以优化和定制标准产品无法满足的分析和范围。这种灵活性将帮助您获得业务规划和决策所需的准确信息。

产品分析市场:

产品分析市场
  • Product Analytics Market
    复合年增长率(2023 - 2031)
    19.0%
  • 2023 年市场规模
    91.6 亿美元
  • 2031年市场规模
    367.4亿美元

市场动态

增长动力
  • 增强客户行为管理服务的需求日益增加,以利于市场
未来趋势
  • 预计预测期内对基于云的分析解决方案的需求激增将推动市场发展。
机会
  • 基于云的分析解决方案激增。

关键人物

  • Amplitude 公司
  • Gainsight
  • 堆公司
  • IBM 公司
  • Mixpanel
  • Pendo.io 公司
  • LogRocket 公司
  • 智能外观
  • 用户IQ
  • KISSMETRICS。

区域概况

Product Analytics Market
  • 北美
  • 欧洲
  • 亚太
  • 南美洲和中美洲
  • 中东和非洲

市场细分

Product Analytics Market成分
  • 解决方案
  • 服务
Product Analytics Market部署
  • 本地和云端
Product Analytics Market模式
  • 跟踪数据和分析数据
Product Analytics Market垂直的
  • 零售和消费品
  • 食品和饮料
  • 医疗保健和制药
  • 能源和公用事业
  • 汽车
  • 制造业
  • 示例 PDF 通过定性和定量分析展示了内容结构和信息的性质。

产品分析市场驱动因素和机遇

增强客户行为管理服务的需求日益增加,以利于市场

随着许多企业了解个人客户的偏好和行为以定制个性化体验,对增强型客户行为管理服务的需求不断增长,这确实推动了产品分析市场的发展。市场上有几家公司提供产品分析以增强客户行为。例如,2023 年 3 月,Adobe 在 Adob​​e Experience Cloud中推出了新的 Adob​​e 产品分析。新应用程序通过统一营销和产品中的客户旅程洞察,重新构想了产品分析类别。专注于客户体验的团队首次可以从真正统一的客户视图中受益,并在整个组织中无缝协作,从而推动盈利增长。

基于云的分析解决方案激增。

基于云的分析解决方案激增可以通过多种方式推动产品分析市场的发展。由于基于云的解决方案具有可扩展性,因此企业可以根据需求轻松调整其分析功能。此外,许多公司都提供基于云的分析解决方案。例如,SAP Analytics Cloud 解决方案是 SAP Business Technology Platform 的一部分,许多公司正在授权各个级别和技能水平的人员做出对其业务和社区产生重大影响的决策。

产品分析市场报告细分分析

有助于得出产品分析市场分析的关键部分是组件、部署、模式和垂直。

  • 根据组件,产品分析市场分为解决方案和服务。预计解决方案部分将在预测期内占据相当大的市场份额。
  • 根据部署情况,产品分析市场分为跟踪数据和分析数据。预计跟踪数据部分将在预测期内占据相当大的市场份额。
  • 按垂直行业划分,市场分为零售和消费品、食品和饮料、医疗保健和制药、能源和公用事业、汽车、制造业等。预计零售和消费品在预测期内将占据相当大的市场份额。

按地区划分的产品分析市场份额分析

产品分析市场报告的地理范围主要分为五个区域:北美、亚太、欧洲、中东和非洲、南美和中美。

北美在产品分析市场中占据主导地位。北美地区各行业的高科技采用趋势推动了产品分析市场的增长。数字工具的采用率提高和政府机构在技术方面的高投入等因素预计将推动北美产品分析市场的增长。此外,美国和加拿大等发达经济体高度重视研发,这迫使北美参与者将技术先进的解决方案引入市场。此外,美国拥有大量产品分析市场参与者,他们越来越专注于开发创新解决方案。所有这些因素都促进了该地区产品分析市场的增长。

产品分析市场报告范围

报告属性细节
2023 年的市场规模91.6亿美元
2031 年市场规模367.4亿美元
全球复合年增长率(2023 - 2031)19.0%
史料2021-2022
预测期2024-2031
涵盖的领域按组件
  • 解决方案
  • 服务
按部署
  • 本地和云端
按模式
  • 跟踪数据和分析数据
按垂直
  • 零售和消费品
  • 食品和饮料
  • 医疗保健和制药
  • 能源和公用事业
  • 汽车
  • 制造业
覆盖地区和国家北美
  • 我们
  • 加拿大
  • 墨西哥
欧洲
  • 英国
  • 德国
  • 法国
  • 俄罗斯
  • 意大利
  • 欧洲其他地区
亚太
  • 中国
  • 印度
  • 日本
  • 澳大利亚
  • 亚太其他地区
南美洲和中美洲
  • 巴西
  • 阿根廷
  • 南美洲和中美洲其他地区
中东和非洲
  • 南非
  • 沙特阿拉伯
  • 阿联酋
  • 中东和非洲其他地区
市场领导者和主要公司简介
  • Amplitude 公司
  • Gainsight
  • 堆公司
  • IBM 公司
  • Mixpanel
  • Pendo.io 公司
  • LogRocket 公司
  • 智能外观
  • 用户IQ
  • KISSMETRICS。
  • 示例 PDF 通过定性和定量分析展示了内容结构和信息的性质。

产品分析市场新闻和最新发展

产品分析市场通过收集一手和二手研究后的定性和定量数据进行评估,其中包括重要的公司出版物、协会数据和数据库。以下列出了产品分析市场的一些发展情况:

  • 领先的学习技术生态系统和 Canvas LMS 制造商 Instructure 推出了一款由人工智能和分析技术驱动的新产品 Intelligent Insights,它解锁了教育机构通常无法获得的自助报告功能。(来源:Instructure 公司网站,2024 年 6 月)
  • LSEG(伦敦证券交易所集团)和道琼斯宣布建立新的多年期数据、新闻和分析合作伙伴关系。道琼斯将把 LSEG 的世界级数据和分析能力融入数字和印刷资产中,包括《华尔街日报》、《巴伦周刊》、《投资者商业日报》和 MarketWatch。(来源:LSEG 公司网站,2024 年 7 月)

产品分析市场报告覆盖范围和交付成果

“产品分析市场规模和预测(2021-2031)”报告对市场进行了详细分析,涵盖以下领域:

  • 范围内涵盖的所有主要细分市场的全球、区域和国家层面的产品分析市场规模和预测。
  • 产品分析市场趋势以及市场动态,如驱动因素、限制因素和关键机遇。
  • 详细的 PEST/波特五力分析和 SWOT 分析。
  • 产品分析市场分析涵盖主要市场趋势、全球和区域框架、主要参与者、法规和最新的市场发展。
  • 行业格局和竞争分析涵盖市场集中度、热图分析、知名参与者以及产品分析市场的最新发展。
  • 详细的公司简介。
  • Historical Analysis (2 Years), Base Year, Forecast (7 Years) with CAGR
  • PEST and SWOT Analysis
  • Market Size Value / Volume - Global, Regional, Country
  • Industry and Competitive Landscape
  • Excel Dataset
Report Coverage
Report Coverage

Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends

Segment Covered
Segment Covered

This text is related
to segments covered.

Regional Scope
Regional Scope

North America, Europe, Asia Pacific, Middle East & Africa, South & Central America

Country Scope
Country Scope

This text is related
to country scope.

Frequently Asked Questions


What would be the estimated value of the product analytics market by 2031?

The global product analytics market is expected to reach US$ 36.74 billion by 2031.

Which are the leading players operating in the product analytics market?

The key players holding majority shares in the global product analytics market are Amplitude, Inc., Gainsight, Heap Inc., IBM Corporation, Mixpanel, Pendo.io, Inc., LogRocket, Inc, Smartlook, USERIQ, KISSMETRICS.

What are the future trends of the product analytics market?

The surge in demand for cloud-based analytical solutions is anticipated to drive the market in the forecast period.

What are the driving factors impacting the product analytics market?

The increasing need for enhanced customer behavior management services and the rise in usage of advanced technologies are some of the factors driving the product analytics market.

Which region dominated the product analytics market in 2023?

North America is anticipated to dominate the product analytics market in 2023.

What is the expected CAGR of the product analytics market?

The expected CAGR of the product analytics market is 19.0%.

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The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.

  1. Data Collection and Secondary Research:

As a market research and consulting firm operating from a decade, we have published and advised several client across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.

Several associations trade associates, technical forums, institutes, societies and organization are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in last 3 years are scrutinized and analyzed to understand the current market trends.

  1. Primary Research:

The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.

For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.

A typical research interview fulfils the following functions:

  • Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
  • Validates and strengthens in-house secondary research findings
  • Develops the analysis team’s expertise and market understanding

Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:

  • Industry participants: VPs, business development managers, market intelligence managers and national sales managers
  • Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.

Below is the breakup of our primary respondents by company, designation, and region:

Research Methodology

Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.

  1. Data Analysis:

Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.

  • Macro-Economic Factor Analysis:

We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.

  • Country Level Data:

Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.

  • Company Profile:

The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.

  • Developing Base Number:

Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.

  1. Data Triangulation and Final Review:

The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.

We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.

We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.