Product Information Management Market Key Findings by 2031
产品信息管理市场规模预计将从 2023 年的 127.9 亿美元增至 2031 年的 357.1 亿美元。预计 2023-2031 年市场复合年增长率将达到 13.70%。对有效数据管理的需求不断增长以及客户体验价值的提升可能会推动市场增长。
产品信息管理市场分析
近年来,产品信息管理市场经历了显着增长,这主要是由于各行业越来越多地采用数字商务和数字化转型。随着电子商务公司的扩张,定期更新不断增加的库存单位 (SKU) 列表的任务变得越来越具有挑战性。随着新产品的添加,价格、标签和产品描述列表也在不断增加。产品数据往往会很快变得难以管理。例如,如果一家公司的目标是接触不同的人群或探索新的沟通平台,它通常需要调整其产品信息和定价。当新供应商加入时,他们还会刷新产品目录和描述。手动整理产品信息是一项耗时且成本高昂的任务。如果没有标准化的系统来管理各个团队之间的数据共享,则会导致一些困难,例如可能向消费者提供不准确或过时的信息。因此,许多电子商务公司正在采用这些工具,以便为客户和员工提供流畅的体验。
产品信息管理市场概览
产品信息管理解决方案与许多电子商务平台、ERP 软件和 CRM 系统兼容,可让公司所有部门轻松访问最新产品信息。此外,它们对于销售策略、产品供应和营销传播不断变化的电子商务企业至关重要。
定制研究以满足您的需求
我们可以优化和定制我们的标准产品无法满足的分析和范围。这种灵活性将帮助您获得业务规划和决策所需的准确信息。
产品信息管理市场:战略洞察
年均复合增长率(2023 - 2031)13.70%- 2023 年市场规模
127.9 亿美元 - 2031 年市场规模
357.1 亿美元
市场动态
- 对有效数据管理的需求日益增加
- 将 AI 功能集成到 PIM
- 节省成本的功能
关键人物;主力;重要一员
- 亚当软件公司
- 敏捷多渠道
- IBM 公司
- 信息学
- Inriver 公司
- 甲骨文公司
- 皮姆科
- Riversand Technologies,Inc.
- SAP系统公司
- 斯蒂博系统
区域概况
- 北美
- 欧洲
- 亚太
- 南美洲和中美洲
- 中东和非洲
市场细分
- 解决方案
- 服务
- 本地部署
- 云
- 中小企业
- 大型企业
- BFSI
- 卫生保健
- 信息技术和电信
- 制造业
- 零售与电子商务
- 运输与物流
- 其他的
- 示例 PDF 通过定性和定量分析展示了内容结构和信息的性质。
产品信息管理市场驱动因素和机遇
对有效数据管理的需求不断增加以推动市场增长
每天都有多种产品通过电子商务网站提供,高效的产品信息管理对于成功至关重要。该解决方案具有对电子商务网站极其有利的各种功能。这些解决方案的主要优点是能够将所有产品信息集中到一个存储库中。因此,照片、产品描述、定价和规格等详细信息都保存在一个位置。此外,该解决方案可确保所有网络(包括网站、社交媒体平台和市场)的信息保持一致。对系统所做的任何更新或修改都会自动镜像,从而获得更一致的品牌形象和更好的客户体验。
提升客户体验价值以支持市场增长
PIM 解决方案为客户提供了对详细且相关的产品信息的持续访问。因此,产品退货和投诉的频率有所下降。它还减少了被遗弃的购物车数量。它能够立即向客户介绍新产品。客户还可以查看有多少库存,以防他们想买东西。业务代表还可以利用他们能够访问的信息来改善他们的客户服务。客户可以在转到结帐部分完成购买所需商品之前进行研究。
节省成本的功能——市场机会
使用可靠的产品信息管理软件可以帮助您节省运营和供应链费用。正确的信息可以降低管理风险,并帮助您避免因错误产品数据而产生的成本。公司可以在客户提出正式投诉之前恢复缺货商品。除此之外,供应商还可以使用 PIM 数据来审核和优化其交付程序。
产品信息管理市场报告细分分析
有助于产品信息管理市场分析的关键部分是组件、部署、组织规模和垂直领域。
- 根据组件,市场分为解决方案和服务。 2023 年,解决方案领域占据了重要的市场份额。
- 在部署方面,市场分为本地和云。 2023 年,本地市场占据了相当大的市场份额。
- 根据组织规模,市场分为中小企业和大型企业。到 2023 年,大型企业细分市场将占据相当大的市场份额。
- 从垂直角度来看,市场分为BFSI、医疗保健、IT与电信、制造、零售与电子商务、运输与物流等。 BFSI 细分市场在 2023 年占据了重要的市场份额。
按地域划分的产品信息管理市场份额分析
产品信息管理市场报告的地理范围主要分为五个区域:北美、亚太、欧洲、中东和非洲、南美/南美和中美。
预计亚太地区在预测期内将实现最快的增长。该地区人口迅速增长,互联网使用率和数字商务也不断增长。此外,许多发展中国家的农村地区的网络接入和 5G 普及率正在提高。该地区正在经历数字化变革,许多国家推出了智慧城市计划。这种趋势立即促进了该地区的互联网使用和数字商务。
此外,在印度和中国等人口大国,许多电子商务公司正在加入零售业,以满足日益增长的数字商务需求。中国被认为是世界上最大的电子商务市场,占所有交易的一半以上。阿里巴巴的淘宝和天猫、京东、拼多多、考拉、小红书、大众点评、苏宁、国美、1号店、唯品会、当当、蘑菇街和聚美优品等国内电子商务平台都为该行业的增长做出了重大贡献。同样,印度也有 Flipkart、亚马逊、Nykaa、Myntra、Ajio 和 Lenskart。该地区蓬勃发展的电子商务行业正在创造对各种产品信息管理解决方案的需求。
产品信息管理市场报告范围
报告属性 | 细节 |
---|---|
2023 年的市场规模 | 127.9亿美元 |
2031 年市场规模 | 357.1亿美元 |
全球复合年增长率(2023 - 2031) | 13.70% |
历史数据 | 2021-2022 |
预测期 | 2024-2031 |
涵盖的细分市场 | 按组件
|
覆盖地区和国家 | 北美
|
市场领导者和主要公司简介 |
|
- 示例 PDF 通过定性和定量分析展示了内容结构和信息的性质。
产品信息管理市场新闻和最新动态
产品信息管理市场通过收集一手和二手研究后的定性和定量数据进行评估,其中包括重要的公司出版物、协会数据和数据库。以下是市场发展情况的列表:
- inriver 是一家领先的软件公司,通过跨每个客户接触点的收入驱动产品信息管理 (PIM) 为整个产品旅程提供动力,推出了 inriver Brand Store,这是一个自助服务数字店面,提供集中且安全的方式来分发产品信息。今天推出的 inriver Brand Store 延续了该公司通过其新型 PIM 发展产品信息管理空间的承诺。
(来源:inriver,新闻稿,2023)
- Pimly 是首个产品云,它使 Salesforce 成为关键产品信息的真实来源,让员工、潜在客户、合作伙伴和客户成为产品信息专家。
(来源:Pimly,公司网站,2023 年)
产品信息管理市场报告范围和交付成果
“产品信息管理市场规模和预测(2021-2031)”报告对以下领域进行了详细的市场分析:
- 范围内涵盖的所有主要细分市场在全球、区域和国家层面的产品信息管理市场规模和预测
- 市场动态,例如驱动因素、限制因素和关键机遇
- 产品信息管理市场趋势
- 详细的 PEST/波特五力分析和 SWOT 分析
- 产品信息管理市场分析涵盖关键市场趋势、主要参与者、法规和最新市场发展
- 产品信息管理行业格局和竞争分析,包括市场集中度、热图分析、知名参与者和最新发展
- 详细的公司简介
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
This text is related
to segments covered.
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
This text is related
to country scope.
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published and advised several client across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organization are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.