Retail Execution Software Market to Grow at a CAGR of 7.2% to reach US$ 303.26 million from 2020 to 2027
2019 年零售执行软件市场价值为 1.9839 亿美元,预计到 2027 年将达到 3.0326 亿美元;预计 2020 年至 2027 年的复合年增长率为 7.2%。
由于零售和电子商务平台的偏好日益增加,以及支付网关与零售执行软件的日益融合,全球零售执行软件市场正在经历大幅增长。从地域上看,北美以 31.13% 的收入份额领先市场,其次是欧洲和亚太地区。快速增长的经济、自动化技术的日益普及、互联网的日益普及以及终端用户对软件的大量采用是推动这些地区零售执行软件市场增长的主要因素。预计亚太地区的零售执行软件市场在预测期内将以最高的复合年增长率增长。零售行业越来越多地采用先进技术推动了零售执行软件的采用率。公司投资软件以简化其业务运营。在亚太地区,零售和电子商务增长最快的市场是印度和中国。由于互联网普及率的提高,这些国家的消费者非常倾向于网上购物,网上购物趋势正在改变该地区零售和电子商务的多个领域。因此,这些因素正在推动亚太地区零售执行软件市场的增长。由于政府不断加大力度采用先进技术实现经济数字化,预计中东和非洲及南美等其他发展中地区也将保持稳步增长。
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零售执行软件市场:
复合年增长率(2019 - 2027 年)7.2%- 2019 年市场规模
1.9839 亿美元 - 2027 年市场规模
3.0326 亿美元
市场动态
- 財政部
- 財政部
- 財政部
- 財政部
- 財政部
- 財政部
- 財政部
- 財政部
- 財政部
关键人物;主力;重要一员
- Bizom(Mobisy 技术私人有限公司)
- EdgeCG(StayinFront 公司)、
- 智能零售
- 摩比软件
- POPProbe
- Spring Mobile Solutions, Inc.
- Trax 技术解决方案私人有限公司
- 瓦洛米尼亚
- 威尼特
区域概况
- 北美
- 欧洲
- 亚太
- 南美洲和中美洲
- 中东和非洲
市场细分
- 中小企业和大型企业
- 零售业务
- 现场服务管理
- 移动表单自动化
- 现场销售
- 贸易促销管理
- 员工敬业度
- 其他的
- 北美
- 欧洲
- 亚太地区
- 中东和非洲
- 南美洲和中美洲
- 示例 PDF 通过定性和定量分析展示了内容结构和信息的性质。
COVID-19 疫情对零售执行软件市场的影响
根据世界卫生组织 (WHO) 的最新报告,美国、西班牙、意大利、法国、德国、英国、俄罗斯、土耳其、巴西、伊朗和中国是受 COVID-19 疫情影响最严重的国家。这场危机对全球各行各业产生了不利影响。全球经济在 2020 年受到的打击最为严重,而且这种情况很可能在 2021 年持续下去。疫情对物流、零售和电子商务等主要行业造成了严重破坏。国际物流业务行业的急剧下滑正在抑制全球零售执行软件市场的增长。
零售执行软件市场洞察
提高支付网关与零售执行软件的集成度
推动零售执行软件市场的增长
在线支付在亚太地区相对流行,因为大多数消费者使用手机支付商品。在韩国、日本、新加坡和澳大利亚等国家,有几种流行的电子支付方式用于移动数字购物。这些国家的支付网关公司正在向各种零售执行软件提供商提供全面的电子支付解决方案,以赶上技术发展的浪潮。此外,市场增长归因于支付网关技术的进步和移动钱包使用的增加。支付网关系统与零售执行软件的日益融合、在线购物的兴起,加上计费方法的进步,预计将在预测期内进一步推动对零售执行软件的需求。
基于企业规模的市场洞察
根据企业规模,零售执行软件市场分为大型企业和中小型企业。2019 年,大型企业占据了相当大的市场份额。然而,预计中小型企业在预测期内将实现显著的复合年增长率。
基于应用的市场洞察
根据应用,零售执行软件市场细分为零售运营、现场服务管理、移动表单自动化、现场销售、贸易促销管理、员工参与等。2019 年,零售运营部门占据了市场相当大的份额。零售运营涉及个人管理、供应链、商店布局、现金运营、实物库存以及主数据、促销和定价管理。零售运营的零售执行软件为实体零售店提供了工具,以利用其当前信息并以有利于其业务的方式利用这些信息。
公司积极开发新产品,以在零售执行软件市场获得吸引力。例如,Salesforce 推出了一款新的行业产品,即 Consumer Goods Cloud,它允许消费品公司通过增强零售执行能力来促进收入增长并提高投资回报率。以下列出了一些主要参与者的进展:
2020 年:StayinFront, Inc. 零售数据洞察 (RDI) 扩大了与 Field Sales Solutions 的合作伙伴关系,以实现实时分析。StayinFront RDI 的现场视图和 ROI 视图为现场销售团队提供了可操作的洞察。这些服务促进并最大程度地提高店内效率,使 Field Sales Solutions 的客户能够做更多、了解更多并销售更多。2018
年:Intelligence Retail 与 IBM 接洽,以增强其主要产品,并允许其客户利用实时跟踪关键商店审计指标的优势。Intelligence Retail 解决方案的新分析模块基于嵌入式 IBM Watson Analytics 技术,旨在通过实时处理大数据来帮助有效跟踪零售审计的关键指标,包括货架上商品的可用性、货架份额、价格和促销活动
零售执行软件市场报告范围
报告属性 | 细节 |
---|---|
2019 年市场规模 | 1.9839亿美元 |
2027 年市场规模 | 3.0326亿美元 |
全球复合年增长率(2019 - 2027) | 7.2% |
历史数据 | 2017-2018 |
预测期 | 2020-2027 |
涵盖的领域 | 按企业规模
|
覆盖地区和国家 | 北美
|
市场领导者和主要公司简介 |
|
- 示例 PDF 通过定性和定量分析展示了内容结构和信息的性质。
按企业规模
- 大型企业
- 中小企业
按应用
- 零售业务
- 现场服务管理
- 移动表单自动化
- 现场销售
- 贸易促销管理
- 员工敬业度
- 其他的
按地理位置
北美
- 我们
- 加拿大
- 墨西哥
欧洲
- 法国
- 德国
- 意大利
- 英国
- 俄罗斯
- 欧洲其他地区
亚太地区 (APAC)
- 中国
- 印度
- 韩国
- 日本
- 澳大利亚
- 亚太地区其他地区
中东和非洲 (MEA)
- 南非
- 沙特阿拉伯
- 阿联酋
- MEA 其他地区
南美洲 (SAM)
- 巴西
- 阿根廷
- SAM 其余部分
公司简介
- Bizom(Mobisy 技术私人有限公司)
- EdgeCG(StayinFront,Inc.)
- 智能零售
- 摩比软件
- POPProbe
- Spring Mobile Solutions, Inc.
- Trax 技术解决方案私人有限公司
- 瓦洛米尼亚
- 威尼特
- 凯度集团
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
This text is related
to segments covered.
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
This text is related
to country scope.
Frequently Asked Questions
The retail operations segment led the retail execution software market with a market share of 33.3% in 2019. Further, it is expected to garner 30.9% share by 2027. Retail operations involves the management of individuals, supply chain, store layout, cash operations, physical inventory, and management of master data, promotions and pricing, etc. Retail execution software for retail operations equips brick-and-mortar retail stores with tools to take advantage of their current information and leverage it in a way that benefits their business. This information is often obtained from POS systems, retail management systems, and other retail use software daily. This information is taken and analyzed by the retail operations platform, providing managers and business owners with usable insights. Pricing, inventory management, or store layout can be the focus of these insights. The objective is to optimize a store user data that the store is already collecting for maximum sales. Retail operations may be integrated to manage retail POS software, retail management systems, or retail task management software.
North America dominated the retail execution software market in 2019 with a share of 31.1%; and is expected to lose its market share during the forecast period. APAC is anticipated to hold the largest market share by 2027, followed by North America and Europe. APAC is anticipated to grow at the highest CAGR during the forecast period. The region comprises prime nations such as China, India, Japan, South Korea, and Australia. Rising adoption of advanced technologies in the retail industry is drives the adoption rate of retail execution software. Companies invest in software to streamline their business operations.
The retail and e-commerce industry provides a huge platform for shopping. It is increasing at an unprecedented rate across the globe. Retail and e-commerce platforms also help various businesses to reach their customers easily; hence, necessary exposure to business is achieved. According to the Census Bureau of the Department of Commerce, US retail e-commerce sales were US$ 160.3 billion for the first quarter of 2020, an increase of 2.4% from the fourth quarter of 2019. Growing retail and e-commerce industries in APAC and North America are thriving in the business for retail execution software. The retail execution software is used for planning, managing, and monitoring the in-store activities in the consumer packaged goods (CPG) industry—such as retail operations, field sales, trade promotion management, field service management, mobile forms automation, and employee engagement. These software facilitate to enhance the collaboration between CPG companies and retailers to increase profits and optimize in-store sales. This factor is scaling up the retail execution software market size year-on-year.
The List of Companies - Retail Execution Software Market
- Bizom (Mobisy Technologies Private Limited)
- EdgeCG (StayinFront, Inc.),
- Intelligence Retail
- Mobisoft
- POPProbe
- Spring Mobile Solutions, Inc.
- Trax Technology Solutions Pte Ltd.
- Valomnia
- WINIT
- Kantar Group
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published and advised several client across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organization are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.