RTD Cocktails Market Size Report | Outlook & Growth by 2030
[研究报告] RTD鸡尾酒市场规模预计将从2022年的247.3153亿美元增长到2030年的633.7338亿美元;预计2022年至2030年市场复合年增长率为12.5%。
市场洞察和分析师观点:
RTD鸡尾酒是即饮包装饮料,可直接饮用。这些饮料包括预混饮料、无酒精鸡尾酒和烈酒混合饮料。它通常是一种含酒精的混合饮料。由于人们对健康的担忧日益增加,对低酒精含量的调味饮料的需求不断增长,推动了市场的发展。城市化进程加快、派对文化趋势日益增长以及消费者口味偏好的变化是推动RTD鸡尾酒市场发展的因素
增长动力和挑战:
全球范围内高品质RTD鸡尾酒的消费量正在增加,这是目前酒精饮料行业最大的趋势之一。RTD鸡尾酒等RTD酒精饮料提供的便利性使消费者可以节省购买原料、混合和准备饮料的时间和精力。由于工作日程繁忙,消费者更愿意高效利用时间,而不是将时间花在繁琐的任务上。因此,他们更有可能将钱花在便利性上,这促使鸡尾酒和硬苏打水等RTD饮料越来越受欢迎。这些因素有望推动RTD鸡尾酒市场的增长。
此外,人们深受社交媒体影响者和名人的影响,并试图追随他们。品牌受益于社交媒体和名人对人们日益增长的影响力。名人大力推广即饮鸡尾酒,也参与其中。例如,Thomas Ashbourne Craft Spirits 是最新一家与名人合作以打造品牌形象的公司。莎拉·杰西卡·帕克和约翰·塞纳等名人合作创立了 The Spirit Company。他们推出了经典的即饮罐装鸡尾酒,包括“The Perfect Cosmo ”和“The Classic Old Fashioned”。因此,社交媒体和名人对即饮鸡尾酒的影响力日益增强,预计将在未来几年为即饮鸡尾酒市场带来新的趋势。
定制研究以满足您的需求
我们可以优化和定制标准产品无法满足的分析和范围。这种灵活性将帮助您获得业务规划和决策所需的准确信息。
RTD鸡尾酒市场:
复合年增长率(2022 - 2030 年)12.5%- 2022 年市场规模
247.3 亿美元 - 2030 年市场规模
633.7 亿美元
市场动态
- 消费者对即饮酒精饮料的偏好强烈
- 制造商的战略发展举措
- 社交媒体和名人的影响
- 创新包装解决方案
关键人物;主力;重要一员
- 百加得马天尼公司
- 宾三得利公司
- 大道酿酒公司
- Bully Boy Distillers 有限责任公司
- 星座品牌公司
- 卡特沃特烈酒有限公司
- 五饮料公司
- 新荷兰酿酒有限公司
- 午后精神公司
区域概况
- 北美
- 欧洲
- 亚太
- 南美洲和中美洲
- 中东和非洲
市场细分
- 麦芽基
- 以龙舌兰酒为基础
- 伏特加酒
- 以威士忌为基础
- 其他的
- 瓶子
- 罐头
- 其他的
- 超市和大卖场
- 专卖店
- 网上零售
- 其他的
- 示例 PDF 通过定性和定量分析展示了内容结构和信息的性质。
报告细分和范围:
“全球 RTD 鸡尾酒市场”根据基料类型、应用和地理位置进行细分。根据基料类型,市场分为麦芽基、龙舌兰基、伏特加基、威士忌基和其他。根据包装类型,RTD 鸡尾酒市场分为瓶装、罐装和其他。在分销渠道方面,市场分为超市和大卖场、专卖店、在线零售和其他。根据地理位置,RTD 鸡尾酒市场分为北美(美国、加拿大和墨西哥)、欧洲(德国、法国、意大利、英国、俄罗斯和欧洲其他地区)、亚太地区(澳大利亚、中国、日本、印度、韩国和亚太其他地区)、中东和非洲(南非、沙特阿拉伯、阿联酋和中东和非洲其他地区)以及南美洲和中美洲(巴西、阿根廷和南美洲和中美洲其他地区)
节段分析
根据类型,RTD 鸡尾酒市场分为麦芽基、龙舌兰基、伏特加基、威士忌基和其他。麦芽基部分对 RTD 鸡尾酒市场份额的上升做出了重大贡献。麦芽基鸡尾酒在各种零售店中广泛销售。制造商提供不同口味的麦芽基鸡尾酒,含糖量低,酒精含量低。硬苏打水是美国流行的麦芽基鸡尾酒之一。其酒精含量通常在 4% 到 6% 之间。White Claw 和 Truly 是麦芽基硬苏打水的主要品牌。因此,对麦芽基 RTD 鸡尾酒的需求不断增长预计将进一步提升该部分的份额。
区域分析:
根据地理位置,RTD 鸡尾酒市场分为五个主要区域:北美、欧洲、亚太地区、南美和中美以及中东和非洲。全球 RTD 鸡尾酒市场以北美为主,2022 年市场规模为 97.2473 亿美元。欧洲是第二大贡献者,占全球市场份额的 25% 以上。此外,预计亚太地区在预测期内将以 18.0% 的复合年增长率大幅增长。北美是市场增长的主要地区之一,因为该地区 RTD 酒精饮料的消费量迅速增加。随着忙碌的生活方式越来越多地转向在家中享受放纵的体验,RTD 鸡尾酒为消费者提供了一种方便的方式来享受他们选择的酒精饮料,而无需去餐厅或酒吧。该地区的消费者在选择饮料时越来越优先考虑便利性、口味、多样性和质量。以烈酒为基础的 RTD 鸡尾酒完全符合这一趋势。因此,整个地区对此类鸡尾酒的需求正在增加。
此外,欧洲人的健康意识日益增强,也刺激了欧洲对“低热量”即饮鸡尾酒的需求。因此,为了满足消费者对“低热量”的需求,主要的区域行业参与者正在逐步创新产品。例如,2020 年 12 月,总部位于苏格兰的酿酒商 Boe Gin 推出了低热量杜松子酒和柠檬水罐装。该公司提供的 Boë Violet with Rose Lemonade 和 Boë Passionfruit with Sicilian Lemonade 即饮鸡尾酒酒精含量为 5.5% (ABV),每 250 毫升罐装热量不到 80 卡路里。区域参与者提供的此类产品预计将推动该地区即饮鸡尾酒市场的份额。
行业发展和未来机遇:
以下列出了 RTD 鸡尾酒市场的主要参与者采取的各种举措:
- 2021 年 3 月,帝亚吉欧公司为威士忌鸡尾酒爱好者推出了“皇冠即饮鸡尾酒”,提供经典的皇冠特色口味,如苹果、蔓越莓、可乐和桃子茶。
- 2020 年 8 月,帝亚吉欧公司在美国推出了一系列口味低热量即饮鸡尾酒,该品牌名为 Ketel One。该产品由伏特加与植物、天然水果和苏打水混合而成。有三种浓郁的口味可供选择:桃子和橙花、黄瓜和薄荷以及葡萄柚和玫瑰。
- 2022 年 6 月,屡获殊荣的千禧一代旗下烈酒公司 Holla Spirits 为其 RTD 鸡尾酒推出了方便携带的袋装系列包装。这种预混饮料由有机伏特加和椰子水制成,有天然酸橙、西瓜和木瓜口味,采用精美的袋装包装。
RTD 鸡尾酒市场报告范围
报告属性 | 细节 |
---|---|
2022 年市场规模 | 247.3亿美元 |
2030 年的市场规模 | 633.7亿美元 |
全球复合年增长率(2022 - 2030 年) | 12.5% |
历史数据 | 2020-2021 |
预测期 | 2023-2030 |
涵盖的领域 | 按基座类型
|
覆盖地区和国家 | 北美
|
市场领导者和主要公司简介 |
|
- 示例 PDF 通过定性和定量分析展示了内容结构和信息的性质。
COVID-19 影响:
COVID-19 疫情影响了各国几乎所有行业。北美、欧洲、亚太地区 (APAC)、南美和中美 (SAM) 以及中东和非洲 (MEA) 的封锁、旅行限制和企业关闭阻碍了多个行业的增长,包括食品和饮料行业。制造部门的关闭扰乱了全球供应链、制造活动、交付计划以及必需品和非必需品销售。2020 年,各公司的产品交付延迟,产品销售下滑。在 COVID-19 疫情爆发之前,RTD 鸡尾酒市场主要受繁忙的生活方式、不断变化的消费者偏好和对随时随地消费的需求驱动。
COVID-19 疫情对即饮鸡尾酒市场产生了积极影响。COVID-19 疫情改变了消费者对低酒精、低糖即饮鸡尾酒的偏好,以及对含有天然成分、有机认证和可持续包装的即饮鸡尾酒产品的偏好。消费者大幅转向在线渠道购买即饮鸡尾酒,利用便利性、送货上门和更广泛的产品选择。这一因素推动了疫情期间即饮鸡尾酒市场的增长。
竞争格局和重点公司:
全球 RTD 鸡尾酒市场排名前十的公司分别是百加得有限公司、Beam Suntory Inc、Boulevard Brewing Co、Bully Boy Distillers LLC、Constellation Brands Inc、Cutwater Spirits LLC、Five Drinks Co、New Holland Brewing Co LLC、Post Meridiem Spirit Co 和 The Crown Royal Co。这些公司提供具有创新功能的 RTD 鸡尾酒,以吸引大量消费者。
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
This text is related
to segments covered.
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
This text is related
to country scope.
Frequently Asked Questions
Based on category, online is the fastest-growing segment in the RTD cocktails market. Online portals such as Amazon, offer various benefits such as home delivery, various secure payment options, attractive discounts, and convenience for customers.
Asia pacific accounted for the fastest CAGR of the global RTD cocktails market with middle-class population, coupled with growth in urbanization.
Based on the base type, the malt-based segment accounted for the largest revenue share as the malt-based cocktails are widely available across various retail stores. Manufacturers offer malt-based cocktails in different flavors with low sugar and low alcohol content.
Strong preference for RTD alcoholic beverages among consumers along with the strategic development initiatives by manufacturers are some of the key driving factors for the RTD cocktails market.
The major players operating in the global RTD cocktails market are Bacardi Limited, Beam Suntory Inc, Boulevard Brewing Co, Bully Boy Distillers LLC, Constellation Brands Inc, Cutwater Spirits LLC, Five Drinks Co, New Holland Brewing Co LLC, Post Meridiem Spirit Co, and The Crown Royal Co among few others.
RTD cocktails manufacturers are investing significantly in innovative packaging solutions to increase the product shelf life and attract a large number of consumers is expected to provide lucrative opportunities to the players operating in the RTD cocktails market.
The List of Companies - Folding Furniture Market
- Bacardi-Martini BV
- Beam Suntory Inc
- Boulevard Brewing Co
- Bully Boy Distillers LLC
- Constellation Brands Inc
- Cutwater Spirits LLC
- Five Drinks Co
- New Holland Brewing Co LLC
- Post Meridiem Spirit Co
- The Crown Royal Co
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published and advised several client across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organization are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.