机顶盒市场增长、规模、份额、趋势、关键参与者分析及 2031 年预测

  • Report Code : TIPRE00008869
  • Category : Electronics and Semiconductor
  • No. of Pages : 150
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Set Top Box Market Growth Report and Size by 2031

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机顶盒市场规模预计将从 2023 年的 215.6 亿美元增至 2031 年的 281.8 亿美元。预计 2023-2031 年期间市场复合年增长率将达到 3.4%。4k 超高清 ( HD ) 机顶盒的兴起等技术进步很可能仍是市场的主要趋势。

 

机顶盒市场分析

 

近年来,在多种驱动因素的影响下,机顶盒 ( STB ) 行业经历了显著的扩张和转型。数字技术的快速发展和对高质量内容日益增长的需求推动了机顶盒行业在全球范围内的崛起。机顶盒在解码和转换这些数字信号以供电视显示、确保兼容性和更好的图像质量方面至关重要。这种扩张的一个重要驱动因素是从模拟到数字广播的转变,随着世界各国纷纷转向数字电视信号,对机顶盒的需求也随之增加。此外,基于互联网的流媒体服务的普及对这一业务产生了相当大的影响。Roku、Apple TV 和 Amazon Fire TV 是流行的设备,可让消费者直接在电视上访问各种网络娱乐节目。这一趋势推动了对支持互联网访问并提供流畅流媒体体验的机顶盒的需求不断增加。

 

机顶盒市场概况

 

机顶盒 ( STB ) 是一种连接电视的设备,可充当电视与有线、卫星或互联网流媒体服务等外部来源之间的桥梁。它解码和显示数字信号,并提供频道调谐、节目指南、点播节目和交互式功能。机顶盒已成为现代电视观看的重要组成部分,因为它们可以提高图像和声音质量、扩展内容选择并提供更多娱乐。机顶盒业务正在迅速扩展,对于提供数字内容和交互式电视服务至关重要。机顶盒市场已大幅扩张,尤其是随着互联网协议电视 ( IPTV ) 提供商的推出。IPTV允许通过互联网协议网络发送电视材料,提供更广泛的频道选择和点播选项。由于IPTV可提供无缝流媒体和交互式服务,对支持IPTV技术的机顶盒的需求不断增长。可以支持高分辨率材料的高清( HD ) 机顶盒在寻求更好视频质量的消费者中越来越受欢迎。

 

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机顶盒市场:

机顶盒市场
  • Set Top Box Market
    复合年增长率(2023 - 2031)
    3.4%
  • 2023 年市场规模
    215.6 亿美元
  • 2031年市场规模
    281.8亿美元

市场动态

增长动力
  • 电视网络数字化
  • 媒体分发的转变
未来的趋势
  • 4K 超高清 ( HD ) 机顶盒的兴起等技术进步
机会
  • 改善用户体验的需求

关键人物;主力;重要一员

  • 先进的数字广播
  • 康普公司
  • 深圳市同洲电子有限公司(同洲电子)
  • 华为技术有限公司
  • 数码控股
  • 卡昂传媒有限公司
  • 萨基姆
  • 创维集团有限公司
  • 真威公司
  • Altech UEC

区域概况

Set Top Box Market
  • 北美
  • 欧洲
  • 亚太
  • 南美洲和中美洲
  • 中东和非洲

市场细分

Set Top Box Market产品
  • 电缆
  • 卫星
  • 红外电视
  • 其他的
Set Top Box Market内容质量
  • 标准定义
  • 示例 PDF 通过定性和定量分析展示了内容结构和信息的性质。

 

 

机顶盒市场驱动因素和机遇

 

 

电视网络数字化推动机顶盒市场增长

 

从模拟广播到数字广播的转变极大地推动了机顶盒 (STB) 市场的增长。随着全球各国采用数字广播,这种转变导致对机顶盒的需求增加。与模拟信号相比,数字信号具有多种优势,例如更好的图像和声音质量、扩大的频道容量和交互功能。然而,需要专门的设备来解释和在电视上显示数字信号,这凸显了机顶盒的重要作用。机顶盒对于接收、解释和将数字信号转换为与电视机兼容的格式至关重要。它们保证数字内容的流畅接收和显示,增强观众的视听体验。向数字广播的转变拓宽了内容领域,随着观众寻求设备来访问和显示改进的产品,对机顶盒的需求也随之增加。电视网络的数字化也促进了传统广播和基于互联网的内容的融合。许多机顶盒现在都包括互联网连接,允许用户访问流媒体服务、交互式应用程序和在线平台。由于消费者寻求能够无缝集成广播和 OTT 内容的设备,这种融合进一步推动了对机顶盒的需求。

 

改善用户体验的需求 

 

值得探索的内容和 OTT 服务提供商日益增多。服务提供商名单不再局限于全球前三或前四名。越来越多的专业或区域供应商名单也吸引了越来越多的用户群。这些服务及其承载平台争夺用户的注意力,以推动消费,这是通过订阅或广告实现盈利的关键。争夺注意力正在推动基于引人注目的高分辨率用户界面和内容推荐引擎的更好的用户体验。4K UI 已经成为可能,并且可以使用 Web 技术来创建可扩展、流畅的界面。这些技术和其他技术都需要增强 STB 的计算能力,这为市场提供了充足的机会。

 

机顶盒市场报告细分分析

 

有助于机顶盒市场分析的关键部分是产品和内容质量。

  • 根据产品,市场分为有线电视、卫星电视、IRTV 和其他。有线电视部分在 2023 年占据了相当大的市场份额。
  • 就内容质量而言,市场分为标清 (SD)、高清 (HD) 和 4K。2023 年,高清 (HD) 部分占据了相当大的市场份额。

 

机顶盒市场份额按地区分析

 

机顶盒市场报告的地理范围主要分为五个区域:北美、亚太、欧洲、中东和非洲、南美和中美。

亚太地区成为市场的主要力量。凭借庞大的人口、快速的经济增长和不断增长的消费需求,该地区经历了巨大的市场扩张并获得了相当大的市场份额。几个重要因素促成了亚太地区的霸主地位。该地区不断增长的人口发挥了重要作用。亚洲拥有世界一半以上的人口,为各个行业提供了庞大的消费群体。中国不断壮大的中产阶级推动了对产品和服务的需求,鼓励了所有行业的市场扩张。该地区快速的经济发展促进了其市场主导地位。中国、日本、韩国和印度等国家的 GDP 大幅增长,从而形成了有利的商业环境。

 

机顶盒市场报告范围

报告属性细节
2023 年的市场规模215.6亿美元
2031 年市场规模281.8亿美元
全球复合年增长率(2023 - 2031)3.4%
历史数据2021-2022
预测期2024-2031
涵盖的领域按产品
  • 电缆
  • 卫星
  • 红外电视
  • 其他的
按内容质量
  • 标准定义
覆盖地区和国家北美
  • 我们
  • 加拿大
  • 墨西哥
欧洲
  • 英国
  • 德国
  • 法国
  • 俄罗斯
  • 意大利
  • 欧洲其他地区
亚太
  • 中国
  • 印度
  • 日本
  • 澳大利亚
  • 亚太其他地区
南美洲和中美洲
  • 巴西
  • 阿根廷
  • 南美洲和中美洲其他地区
中东和非洲
  • 南非
  • 沙特阿拉伯
  • 阿联酋
  • 中东和非洲其他地区
市场领导者和主要公司简介
  • 先进的数字广播
  • 康普公司
  • 深圳市同洲电子有限公司(同洲电子)
  • 华为技术有限公司
  • 数码控股
  • 卡昂传媒有限公司
  • 萨基姆
  • 创维集团有限公司
  • 真威公司
  • Altech UEC
  • 示例 PDF 通过定性和定量分析展示了内容结构和信息的性质。

 

 

机顶盒市场新闻和最新发展

 

机顶盒市场的评估是通过收集一手和二手研究后的定性和定量数据进行的,其中包括重要的公司出版物、协会数据和数据库。机顶盒市场的一些发展情况如下:

  • NationalChip 和 Eutelsat Communications(巴黎泛欧交易所代码:ETL)将 Sat.tv 服务集成到全球机顶盒广泛使用的芯片组中,为全球数百万家庭带来增强的免费卫星电视观看体验。Eutelsat 播出的 1000 多个免费电视频道被欧洲、中东和非洲的 1.2 亿家庭收看。尽管内容供应量大幅增长,但广播公司很难瞄准新观众,观众也很难找到新内容。为了满足这一需求,Eutelsat 开发了 Sat.tv,这是一种免费电视频道的电子节目指南。Sat.tv 服务通过卫星向装有 Sat.tv 兼容芯片组的机顶盒单向提供有关免费电视频道的信息流,为用户提供可用内容的更直观的显示,包括徽标、频道列表和节目信息。

(来源:杭州国芯科技股份有限公司,新闻稿,2023 年 9 月)

 

机顶盒市场报告覆盖范围和交付成果

 

“机顶盒市场规模和预测(2021-2031)”报告对以下领域进行了详细的市场分析:

  • 范围涵盖的所有主要细分市场的全球、区域和国家级机顶盒市场规模和预测
  • 机顶盒市场趋势以及市场动态,如驱动因素、限制因素和关键机遇
  • 详细的 PEST/波特五力分析和 SWOT 分析
  • 机顶盒市场分析涵盖主要市场趋势、全球和区域框架、主要参与者、法规和最新市场发展
  • 行业格局和竞争分析,涵盖市场集中度、热点图分析、知名参与者以及机顶盒市场的最新发展
  • 详细的公司简介
Report Coverage
Report Coverage

Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends

Segment Covered
Segment Covered

This text is related
to segments covered.

Regional Scope
Regional Scope

North America, Europe, Asia Pacific, Middle East & Africa, South & Central America

Country Scope
Country Scope

This text is related
to country scope.

Frequently Asked Questions


What are the driving factors impacting the set top box market?

Digitization of television networks and shifts in media distribution are driving the market.

What are the future trends of the set top box market?

Technological advancements such as the rise of 4k ultra-high definition (HD) set-top boxes are key trends in the market.

Which are the leading players operating in the set top box market?

Advanced Digital Broadcast, Commscope Inc., Shenzhen Cozhou Electronics Co., Ltd (Coship), Huawei Technologies Co., Ltd., Humax Holdings, Kaonmedia Co., Ltd., Sagemcom, Skyworth Group Co., Ltd., Zinwell Corporation, Altech UEC, Technicolor SA. are major players in the market.

What would be the estimated value of the set top box market by 2031?

The market is expected to reach a value of US$ 28.18 billion by 2031.

What is the expected CAGR of the set top box market?

The market is anticipated to record a CAGR of 3.4% during 2023–2031.

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As a market research and consulting firm operating from a decade, we have published and advised several client across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.

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The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.

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  1. Data Triangulation and Final Review:

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