机顶盒市场增长、规模、份额、趋势、关键参与者分析及 2031 年预测

  • Report Code : TIPRE00008869
  • Category : Electronics and Semiconductor
  • No. of Pages : 150
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机顶盒市场规模预计将从 2023 年的 215.6 亿美元增至 2031 年的 281.8 亿美元。预计 2023-2031 年期间市场复合年增长率将达到 3.4%。4k 超高清 (HD) 机顶盒的兴起等技术进步很可能仍是市场的主要趋势。

 

机顶盒市场分析

 

近年来,机顶盒 (STB) 行业在各种驱动因素的影响下经历了显著的扩张和转型。数字技术的快速发展和对高质量内容日益增长的需求推动了机顶盒行业的全球崛起。机顶盒对于解码和转换这些数字信号以供电视显示、确保兼容性和更好的图像质量至关重要。这种扩张的一个重要驱动因素是从模拟到数字广播的转变,随着世界各国转向数字电视信号,机顶盒的需求也随之增加。此外,基于互联网的流媒体服务的普及对业务产生了相当大的影响。Roku、Apple TV 和 Amazon Fire TV 是流行的设备,可让消费者直接在电视上访问各种网络娱乐。这一趋势推动了对支持互联网访问并提供流畅流媒体体验的机顶盒的需求不断增加。

 

机顶盒市场概况

 

机顶盒 (STB) 是一种连接电视的设备,可充当电视与有线、卫星或互联网流媒体服务等外部来源之间的桥梁。它解码和显示数字信号,并提供频道调谐、节目指南、点播节目和互动功能。机顶盒已成为现代电视观看的重要设备,因为它们可以提高图像和声音质量、扩展内容选择并提供更多娱乐。机顶盒业务正在迅速扩展,对于提供数字内容和互动电视服务至关重要。机顶盒市场已大幅扩张,尤其是随着互联网协议电视 (IPTV) 提供商的推出。IPTV 允许通过互联网协议网络发送电视材料,提供更广泛的频道选择和点播选项。由于 IPTV 提供无缝流媒体和互动服务,对支持 IPTV 技术的机顶盒的需求不断增长。高清 (HD) 机顶盒可以支持高分辨率材料,在寻求更好视频质量的消费者中越来越受欢迎。

 

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机顶盒市场:

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    这个免费样品将包括数据分析,从市场趋势到估计和预测。

 

 

机顶盒市场驱动因素和机遇

 

 

电视网络数字化推动机顶盒市场增长

 

从模拟广播到数字广播的转变极大地推动了机顶盒 (STB) 市场的增长。随着全球各国采用数字广播,这种转变导致对机顶盒的需求增加。与模拟信号相比,数字信号具有多种优势,例如图像和声音质量更高、频道容量更大以及互动功能。然而,需要专门的设备来解释和在电视上显示数字信号,这凸显了机顶盒的重要作用。机顶盒对于接收、解释和将数字信号转换为与电视机兼容的格式至关重要。它们保证数字内容的流畅接收和显示,增强观众的视听体验。向数字广播的转变拓宽了内容领域,随着观众寻求设备来访问和显示改进的产品,对机顶盒的需求也随之增加。电视网络的数字化也促进了传统广播和基于互联网的内容的融合。许多机顶盒现在都包括互联网连接,允许用户访问流媒体服务、交互式应用程序和在线平台。由于消费者寻求能够无缝集成广播和 OTT 内容的设备,这种融合进一步推动了对机顶盒的需求。

 

改善用户体验的需求 

 

值得探索的内容和 OTT 服务提供商日益增多。服务提供商名单不再局限于全球前三或前四名。越来越多的专业或区域供应商名单也吸引了越来越多的用户群。这些服务及其承载平台争夺用户的注意力,以推动消费,这是通过订阅或广告实现盈利的关键。争夺注意力正在推动基于引人注目的高分辨率用户界面和内容推荐引擎的更好的用户体验。4K UI 已经成为可能,并且可以使用 Web 技术来创建可扩展、流畅的界面。这些技术和其他技术都需要增强 STB 的计算能力,这为市场提供了充足的机会。

 

机顶盒市场报告细分分析

 

有助于机顶盒市场分析的关键部分是产品和内容质量。

  • 根据产品,市场分为有线电视、卫星电视、IRTV 和其他。有线电视部分在 2023 年占据了相当大的市场份额。
  • 就内容质量而言,市场分为标清 (SD)、高清 (HD) 和 4K。2023 年,高清 (HD) 部分占据了相当大的市场份额。

 

机顶盒市场份额按地区分析

 

机顶盒市场报告的地理范围主要分为五个区域:北美、亚太、欧洲、中东和非洲、南美和中美。

亚太地区成为市场的主要力量。凭借庞大的人口、快速的经济增长和不断增长的消费需求,该地区经历了巨大的市场扩张并获得了相当大的市场份额。几个重要因素促成了亚太地区的霸主地位。该地区不断增长的人口发挥了重要作用。亚洲拥有世界一半以上的人口,为各个行业提供了庞大的消费群体。中国不断壮大的中产阶级推动了对产品和服务的需求,鼓励了所有行业的市场扩张。该地区快速的经济发展促进了其市场主导地位。中国、日本、韩国和印度等国家的 GDP 大幅增长,从而形成了有利的商业环境。

 

 

机顶盒市场区域洞察

Insight Partners 的分析师已详尽解释了预测期内影响机顶盒市场的区域趋势和因素。本节还讨论了北美、欧洲、亚太地区、中东和非洲以及南美和中美洲的机顶盒市场细分和地理位置。

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机顶盒市场报告范围

报告属性细节
2023 年的市场规模215.6亿美元
2031 年市场规模281.8亿美元
全球复合年增长率(2023 - 2031)3.4%
史料2021-2022
预测期2024-2031
涵盖的领域按产品
  • 电缆
  • 卫星
  • 红外电视
按内容质量
  • 标准清晰度
  • 高清
  • 4K
覆盖地区和国家北美
  • 我们
  • 加拿大
  • 墨西哥
欧洲
  • 英国
  • 德国
  • 法国
  • 俄罗斯
  • 意大利
  • 欧洲其他地区
亚太
  • 中国
  • 印度
  • 日本
  • 澳大利亚
  • 亚太其他地区
南美洲和中美洲
  • 巴西
  • 阿根廷
  • 南美洲和中美洲其他地区
中东和非洲
  • 南非
  • 沙特阿拉伯
  • 阿联酋
  • 中东和非洲其他地区
市场领导者和主要公司简介
  • 先进的数字广播
  • 康普公司
  • 深圳市同洲电子有限公司(同洲电子)
  • 华为技术有限公司
  • 数码控股
  • 卡昂传媒有限公司
  • 萨基姆
  • 创维集团有限公司
  • 真威公司
  • Altech UEC

市场参与者密度:了解其对商业动态的影响

机顶盒市场正在快速增长,这得益于终端用户需求的不断增长,而这些需求又源于消费者偏好的不断变化、技术进步以及对产品优势的认识不断提高等因素。随着需求的增加,企业正在扩大其产品范围,进行创新以满足消费者的需求,并利用新兴趋势,从而进一步推动市场增长。

市场参与者密度是指在特定市场或行业内运营的企业或公司的分布情况。它表明在给定市场空间中,相对于其规模或总市场价值,有多少竞争对手(市场参与者)存在。

在机顶盒市场运营的主要公司有:

  1. 先进的数字广播
  2. 康普公司
  3. 深圳市同洲电子有限公司(同洲电子)
  4. 华为技术有限公司
  5. 数码控股
  6. 卡昂传媒有限公司

免责声明上面列出的公司没有按照任何特定顺序排列。


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机顶盒市场新闻和最新发展

 

机顶盒市场的评估是通过收集一手和二手研究后的定性和定量数据进行的,其中包括重要的公司出版物、协会数据和数据库。机顶盒市场的一些发展情况如下:

  • NationalChip 和 Eutelsat Communications(巴黎泛欧交易所代码:ETL)将 Sat.tv 服务集成到全球机顶盒广泛使用的芯片组中,为全球数百万家庭带来增强的免费卫星电视观看体验。Eutelsat 播出的 1000 多个免费电视频道被欧洲、中东和非洲的 1.2 亿家庭收看。尽管内容供应量大幅增长,但广播公司很难瞄准新观众,观众也很难找到新内容。为了满足这一需求,Eutelsat 开发了 Sat.tv,这是一种免费电视频道的电子节目指南。Sat.tv 服务通过卫星向装有 Sat.tv 兼容芯片组的机顶盒单向提供有关免费电视频道的信息流,为用户提供可用内容的更直观的显示,包括徽标、频道列表和节目信息。

(来源:杭州国芯科技股份有限公司,新闻稿,2023 年 9 月)

 

机顶盒市场报告覆盖范围和交付成果

 

“机顶盒市场规模和预测(2021-2031)”报告对以下领域进行了详细的市场分析:

  • 范围涵盖的所有主要细分市场的全球、区域和国家级机顶盒市场规模和预测
  • 机顶盒市场趋势以及市场动态,如驱动因素、限制因素和关键机遇
  • 详细的 PEST/波特五力分析和 SWOT 分析
  • 机顶盒市场分析涵盖主要市场趋势、全球和区域框架、主要参与者、法规和最新市场发展
  • 行业格局和竞争分析,涵盖市场集中度、热点图分析、知名参与者以及机顶盒市场的最新发展
  • 详细的公司简介
  • Historical Analysis (2 Years), Base Year, Forecast (7 Years) with CAGR
  • PEST and SWOT Analysis
  • Market Size Value / Volume - Global, Regional, Country
  • Industry and Competitive Landscape
  • Excel Dataset
Report Coverage
Report Coverage

Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends

Segment Covered
Segment Covered

This text is related
to segments covered.

Regional Scope
Regional Scope

North America, Europe, Asia Pacific, Middle East & Africa, South & Central America

Country Scope
Country Scope

This text is related
to country scope.

Frequently Asked Questions


What are the driving factors impacting the set top box market?

Digitization of television networks and shifts in media distribution are driving the market.

What are the future trends of the set top box market?

Technological advancements such as the rise of 4k ultra-high definition (HD) set-top boxes are key trends in the market.

Which are the leading players operating in the set top box market?

Advanced Digital Broadcast, Commscope Inc., Shenzhen Cozhou Electronics Co., Ltd (Coship), Huawei Technologies Co., Ltd., Humax Holdings, Kaonmedia Co., Ltd., Sagemcom, Skyworth Group Co., Ltd., Zinwell Corporation, Altech UEC, Technicolor SA. are major players in the market.

What would be the estimated value of the set top box market by 2031?

The market is expected to reach a value of US$ 28.18 billion by 2031.

What is the expected CAGR of the set top box market?

The market is anticipated to record a CAGR of 3.4% during 2023–2031.

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The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.

  1. Data Collection and Secondary Research:

As a market research and consulting firm operating from a decade, we have published and advised several client across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.

Several associations trade associates, technical forums, institutes, societies and organization are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in last 3 years are scrutinized and analyzed to understand the current market trends.

  1. Primary Research:

The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.

For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.

A typical research interview fulfils the following functions:

  • Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
  • Validates and strengthens in-house secondary research findings
  • Develops the analysis team’s expertise and market understanding

Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:

  • Industry participants: VPs, business development managers, market intelligence managers and national sales managers
  • Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.

Below is the breakup of our primary respondents by company, designation, and region:

Research Methodology

Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.

  1. Data Analysis:

Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.

  • Macro-Economic Factor Analysis:

We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.

  • Country Level Data:

Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.

  • Company Profile:

The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.

  • Developing Base Number:

Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.

  1. Data Triangulation and Final Review:

The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.

We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.

We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.