Sexual Wellness Market Trend Report - Size & Share 2028
[研究报告] 2021 年性健康市场规模价值 519.2443 亿美元,预计到 2028 年将达到 893.9443 亿美元;预计 2022 年至 2028 年的复合年增长率为 6.7%。
市场洞察和分析师观点:
性健康与生殖健康息息相关。根据世界卫生组织的说法,性健康是一种与性有关的身体、情感、心理和社会福祉状态;它不仅仅是没有疾病、功能障碍或虚弱。由于艾滋病毒和艾滋病的迅速蔓延以及性传播感染 (STI) 的患病率不断上升,性健康在世界范围内变得越来越重要。性健康可以定义为与性有关的身体状况、精神状态和社会福祉的混合体。人们对性健康的认识日益提高,增加了许多产品的接受度,包括润滑剂、避孕套等。随着性传播疾病 (STD) 的出现,使用性保护措施或避孕药变得越来越重要。此外,全球性健康市场正通过关注女性客户而实现大幅增长。市场受到诸如对使用性健康产品的看法改变和市场参与者投资增加等因素的推动。此外,预计在预测期内,对性传播疾病的认识提高将推动性健康市场的增长。
增长动力和挑战:
与性健康和性快感有关的禁忌减少,为提供各种产品(如性玩具和个人润滑剂)的知名性健康品牌打开了广阔的市场。人们对个人卫生的日益关注、有吸引力且信息丰富的品牌、宣传活动以及对性幻想的日益开放是推动性健康市场增长的重要因素。主要的性健康品牌正经历着男性和女性对性玩具的巨大需求。此外,网上购物进一步提高了销量,因为这些平台允许客户购买性玩具、润滑剂和避孕套等产品,而不会让很多人知道。由于巨大的潜力,许多新参与者正在进入性健康市场。
衰老会导致阴道干燥和勃起功能障碍等变化;此外,压力、生活方式改变和慢性疾病等问题也会损害伴侣之间的亲密关系。使用润滑剂可以带来天然阴道润滑剂的感觉,有助于缓解问题,这使其成为消费者用于手淫和插入式性交的首选。使用性玩具可以增加性欲、缓解压力并引发荷尔蒙变化,这对接近更年期的女性尤其有帮助。此外,持续的产品进步进一步推动了性健康市场的增长。护肤品牌 Urja BEAUTY 提供一系列奢华的外阴护理产品。Urja Intimates 是一个优质的外阴和阴道护理系列,包括 Vibrant V pH 平衡个人洗液、强效保湿润滑剂和 Vibrant V 保湿丝滑精华液。考虑到上述因素,性健康市场可能会在预测期内蓬勃发展。
然而,获得负担得起的性健康和生殖健康服务和信息对于促进更健康的生活方式至关重要。从勃起功能障碍到性传播疾病 (STD),如艾滋病和生殖道感染 (RTI),许多健康状况都会阻碍性生活。与富裕国家不同,低收入国家缺乏足够的医疗保健。在撒哈拉以南非洲等地,艾滋病是一种流行病。此外,发展中国家现代医疗保健产品和服务的采用率相对较低。资金不足、缺乏强大的产品分销网络以及文化和知识障碍等挑战限制了许多发展中国家和欠发达国家更广泛地采用性健康产品。因此,这些国家性健康产品的有限普及和采用抑制了全球市场的增长。
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性健康市场:
Sexual Wellness Market: Strategic Insights
Sexual Wellness Market
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CAGR (2021 - 2028)
6.7%
-
Market Size 2021
US$ 51.92 Billion
-
Market Size 2028
US$ 81.39 Billion
Market Dynamics
GROWTH DRIVERS
- 改变对性健康产品使用的看法
- 增加市场参与者的投资
FUTURE TRENDS
- 性健康产品中的技术整合
OPPORTUNITIES
- 提高对性传播疾病的认识
Key Players
- Reckitt Benckiser Group Plc
- Lovehoney Group Ltd
- LELO
- Topco Sales
- Church Dwight Inc
- TENGA Co Ltd
- LIFESTYLES HEALTHCARE PTE LTD
- FUN FACTORY GmbH
- HLL Lifecare Limited
Regional Overview
- 北美(美国、加拿大、墨西哥)
- 欧洲(英国、德国、法国、俄罗斯、意大利、欧洲其他地区)
- 亚太地区(中国、印度、日本、澳大利亚、亚太地区其他地区)
- 南美洲和中美洲(巴西、阿根廷、南美洲和中美洲其他地区)
- 中东和非洲(南非、沙特阿拉伯、阿联酋、中东和非洲其他地区)
Market Segmentation
医药产品(胶囊、药片、口服液、喷雾剂)
非药品(性玩具、避孕套、宫内节育器、避孕植入物等)
分销渠道(零售药店、网上分销、大众商品和医院药店)
Sexual Wellness Market: Strategic Insights
-
CAGR (2021 - 2028)6.7% -
Market Size 2021
US$ 51.92 Billion -
Market Size 2028
US$ 81.39 Billion
Market Dynamics
- 改变对性健康产品使用的看法
- 增加市场参与者的投资
- 性健康产品中的技术整合
- 提高对性传播疾病的认识
Key Players
- Reckitt Benckiser Group Plc
- Lovehoney Group Ltd
- LELO
- Topco Sales
- Church Dwight Inc
- TENGA Co Ltd
- LIFESTYLES HEALTHCARE PTE LTD
- FUN FACTORY GmbH
- HLL Lifecare Limited
Regional Overview
- 北美(美国、加拿大、墨西哥)
- 欧洲(英国、德国、法国、俄罗斯、意大利、欧洲其他地区)
- 亚太地区(中国、印度、日本、澳大利亚、亚太地区其他地区)
- 南美洲和中美洲(巴西、阿根廷、南美洲和中美洲其他地区)
- 中东和非洲(南非、沙特阿拉伯、阿联酋、中东和非洲其他地区)
Market Segmentation
复合年增长率(2021 - 2028 年)6.7%- 2021 年市场规模
519.2 亿美元 - 2028 年市场规模
813.9 亿美元
市场动态
- 改变对性健康产品使用的看法
- 市场主体加大投入
- 性健康产品中的技术整合
- 提高对性传播疾病的认识
关键人物;主力;重要一员
- 利洁时集团
- 爱蜜集团有限公司
- 利露
- 托普科销售公司
- 丘奇与德怀特公司
- TENGA 株式会社
- 生活方式医疗保健私人有限公司
- 趣味工厂有限公司
- HLL 生命关怀有限公司
区域概况
- 北美
- 欧洲
- 亚太
- 南美洲和中美洲
- 中东和非洲
市场细分
- 胶囊
- 平板电脑
- 口服液
- 喷雾剂
- 性玩具
- 避孕套
- 宫内节育器
- 避孕埋植剂
- 其他的
- 零售药店
- 网上分销
- 大宗商品
- 医院 药店
- 示例 PDF 通过定性和定量分析展示了内容结构和信息的性质。
报告细分和范围:
“全球性健康市场”根据医药产品、非医药产品、分销渠道、应用和地域进行细分。根据医药产品,性健康市场细分为胶囊、药片、口服液和喷雾剂。基于非药品,市场细分为性玩具、避孕套、宫内节育器、避孕植入物等。基于分销渠道,市场分为零售药店、医院药店、在线分销和大众商品。基于应用,性健康市场细分为勃起功能障碍治疗、早泄治疗、性欲低下改善、性高潮障碍治疗等。基于地理位置,性健康市场细分为北美(美国、加拿大和墨西哥)、欧洲(德国、法国、意大利、英国、西班牙、波兰和欧洲其他地区)、亚太地区(澳大利亚、中国、日本、印度、韩国和亚太地区其他地区)、中东和非洲(南非、沙特阿拉伯、阿联酋和中东和非洲其他地区)以及南美洲和中美洲(巴西、阿根廷和南美洲和中美洲其他地区)。
节段分析:
根据药品,市场分为胶囊、片剂、口服液和喷雾剂。2021 年,胶囊部分占据了最大的市场份额,预计在预测期内将实现最高的复合年增长率。
根据非药品,市场细分为性玩具、避孕套、宫内节育器、避孕植入物等。2021 年,性玩具细分市场占据了最大的性健康市场份额,预计在预测期内将实现市场最高复合年增长率。性玩具是一种提供或增加性快感的物品,如假阳具或振动器。由于性玩具,人们习惯在性交或自慰时获得更多的快感。有时,如果用户患有性功能障碍或疾病,性玩具也可以用于医疗用途。性玩具有很多种,人们出于各种原因使用它们。性玩具是专门为性刺激而设计的。这些玩具有助于提高性能力,延长前戏时间,并满足需要更多时间达到高潮的伴侣。此外,一些顾客利用性玩具来达到性高潮、幻想、放松、入睡,以及简单地感觉与自己的身体相连。人们对性玩具的使用和采用的看法正在发生变化。例如,根据 Lovehoney 在 2020 年进行的一项调查,美国三分之二的人口已将性玩具的使用正常化。此外,根据调查人群,性健康与身心健康同等重要。因此,上述因素是性健康市场规模增长的原因。
根据应用,性健康市场细分为勃起功能障碍治疗、早泄治疗、性欲低下改善、性高潮障碍治疗等。勃起功能障碍治疗领域在 2021 年占据了最大的市场份额,预计将在市场上实现最高的复合年增长率。
根据分销渠道,市场分为零售药店、医院药店、在线分销和大众商品。2021 年,零售药店占据了最大的市场份额,预计未来几年将实现最高的复合年增长率。
区域分析:
根据地理位置,性健康市场分为五个主要区域:北美、欧洲、亚太地区、南美和中美以及中东和非洲。欧洲性健康市场分析基于六个主要国家——德国、法国、意大利、英国、西班牙和波兰。欧洲性健康市场正在见证来自中小型上市公司和其他来源的战略投资。这些投资有望提高客户忠诚度并吸引更多供应商涌入,从而推动市场增长。此外,英国、德国、法国、意大利和西班牙等国家是推动欧洲性健康产品需求的关键增长国家。
预计在预测期内,德国的性健康市场将占据最大的性健康市场份额。制造商越来越关注新产品开发和战略合作以开发先进的性健康产品,预计将推动市场增长。根据世界卫生组织的说法,性健康与福祉和生活质量密切相关。为了在卫生政策的背景下考虑性健康并识别卫生系统中的风险,生命周期内性行为的代表性数据具有决定性的重要性。关于德国人性生活的科学研究很少,其中大多数集中在特定的亚群体——包括男同性恋、青少年和学生。
英国是该地区发展最快的国家。在英国,Kama 推出了一个网站和应用程序,这是一种基于科学的新型性健康实践,专注于愉悦体验及其在整体健康中的作用。Kama 旨在帮助所有年龄、性别和性取向的人将性满足作为日常生活中必不可少的一部分。该应用程序可作为日常指南,帮助用户将压力转变为性刺激。Kama 方法结合了专家讲座、信息文章和社区活动,通过教育身心关于性的知识来赋予用户权力。通过冥想、声音浴和延长性高潮的练习,该平台旨在使性健康变得民主化。
此外,政府不断推出的举措也推动了预测期内的市场扩张。各国政府正在推出促进性健康和教育的举措。例如,英国政府于 2021 年推出了一项旨在促进性健康服务的新政策,包括扩大免费避孕套的获取渠道和增加性健康支出。由于上述国家/地区的因素,预计欧洲的性健康市场将在预测期内实现增长。
行业发展和未来机遇:
以下列出了全球性健康市场的主要参与者采取的各种举措:
- 2023 年 3 月,杜蕾斯推出了杜蕾斯真感系列非乳胶避孕套。真感系列避孕套由比乳胶更柔软的聚异戊二烯材料制成。通过推出这款产品,该品牌旨在通过在提供保护的同时提供自然的“皮肤”般的感觉,增强和提升情侣之间的性接触。
- 2022 年 9 月,性健康公司 Dame Products 在新一轮 A 轮融资中筹集了 700 万美元后,以新的价格点瞄准了目标受众。这家总部位于纽约的公司于 10 月 12 日推出了 Dip 振动器,它将其描述为“为处于性健康之旅早期阶段的人们提供无畏、包容的愉悦切入点”。Dip 的售价为 49 美元,比类似的 Dame 产品便宜约 50 美元。
- 2021 年 6 月,现代包容性性健康公司 Maude 完成了超额认购的 580 万美元 A 轮融资。迄今为止,该品牌已在四轮融资中成功筹集了 1000 万美元,成为获得风险投资支持最多的性健康个人护理公司之一。
性健康市场报告范围
报告属性 | 细节 |
---|---|
2021 年市场规模 | 519.2亿美元 |
2028 年市场规模 | 813.9亿美元 |
全球复合年增长率(2021 - 2028) | 6.7% |
历史数据 | 2019-2020 |
预测期 | 2022-2028 |
涵盖的领域 | 按医药产品分类
|
覆盖地区和国家 | 北美
|
市场领导者和主要公司简介 |
|
- 示例 PDF 通过定性和定量分析展示了内容结构和信息的性质。
竞争格局和重点公司:
性健康市场中的一些知名参与者包括利洁时集团 (Reckitt Benckiser Group Plc)、Lovehoney Group Ltd.、LELO、Topco Sales、Church & Dwight Co., Inc.、Tenga Co., Ltd.、Lifestyles Healthcare PTE Ltd.、Fun Factory GmbH、Hill Lifecare Limited、辉瑞公司 (Pfizer Inc.) 和拜耳公司 (Bayer AG),它们是性健康市场中的几家主要公司。这些公司专注于各种增长战略,如合作、产品发布、业务扩展、协议等,以保持其在全球市场的地位并增加其专业产品组合的范围。它们在全球拥有广泛的业务,这使它们能够服务于大量客户,从而增加了其性健康市场份额。
Sexual Wellness Market Report Scope
Report Attribute | Details |
---|---|
Market size in | US$ 51.92 Billion |
Market Size by | US$ 81.39 Billion |
Global CAGR | 6.7% |
Historical Data | 2019-2020 |
Forecast period | 2022-2028 |
Segments Covered |
By 医药产品(胶囊、药片、口服液、喷雾剂) |
Regions and Countries Covered |
北美(美国、加拿大、墨西哥)
|
Market leaders and key company profiles |
|
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
This text is related
to segments covered.
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
This text is related
to country scope.
Frequently Asked Questions
The capsules segment is growing at the highest CAGR owing to increasing number of cardiac surgeries.
The factors that are driving growth of the market are changing perception toward use of sexual wellness products and increasing investments by market players.
New product launches, and acquisitions have helped the growth of market players across emerging regions. For instance, in Sep-2020, Lovehoney has acquired a fellow Swiss online sex toy retailer after achieving strong growth globally.
Various companies have made organic growth strategies in the Sexual Wellness market. Some of the activities undertaken by the company, which have promoted its growth are, launches, enhancements and expansion & relocation activities. Companies such as Reckitt Benckiser Group Plc, Lovehoney Group Ltd amongst others are some of the companies that have been implementing various organic strategies that have helped the growth of the company.
Our sexuality is a healthy and natural part of us. It is an intimate expression of our emotions and personal beliefs and helps us connect with the people around us. By understanding and increasing our sexual wellbeing, we balance our physical health with our emotions and improve our overall health. The growing awareness of sexual wellness is increasing the acceptance of a wide range of products, including lubricants, condoms, and others.
The List of Companies - Sexual Wellness Market
- Reckitt Benckiser Group Plc
- Lovehoney Group Ltd.
- LELO
- Topco Sales
- Church & Dwight, Inc.
- TENGA Co., Ltd.
- LIFESTYLES HEALTHCARE PTE LTD
- FUN FACTORY GmbH
- HLL Lifecare Limited
- Bayer AG
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published and advised several client across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organization are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.