【研究报告】智能音箱市场预计将从2022年的100.7亿美元增长到2030年的375.1亿美元;预计 2022 年至 2030 年复合年增长率为 17.9%。
分析师观点:< /p>
智能家居技术的普及和许多具有成本效益的智能家居设备是促使人们更喜欢智能音箱的主要因素。该设备使用语音命令激活和操作的能力正在推动其采用。这些设备可以通过语音命令从房子的任何角落控制整个家庭,从而吸引了消费者对这些产品的关注,相继推动了智能音箱市场的发展。 Amazon Alexa 和 Google Home 等语音助手在消费者中越来越受欢迎。 Amazon Alexa 在 2022 年占据最大的市场份额,其次是 Google Assistant。
智能扬声器是一种家庭自动化小工具,可为用户提供各种服务。主要因素之一是父母为孩子购买智能音箱,因为它可以减少孩子的屏幕时间并帮助他们专注于提高学习能力。智能音箱具有特殊、有趣的教育功能,可以帮助孩子培养批判性思维、解决问题和沟通的技能。因此,市场参与者在其产品中融入特殊功能,尤其是针对儿童的产品,这推动了家长对智能音箱的需求并培育了市场。
根据联合国的数据截至 2022 年 11 月中旬,世界人口达到 80 亿。世界人口是 20 世纪中叶记录数字的三倍多。预计未来 30 年将增加约 20 亿人,到 2050 年将达到 97 亿。人口的增长导致在职父母人数不断增加,这进一步鼓励他们为孩子采用技术先进的产品来监控他们的情况并增加他们的学习。越来越多的家长寻求解决方案,为孩子提供必要的、强化的护理,从而采用先进技术的解决方案。采用智能音箱可以让家长在宽带上设置家长控制,以限制儿童访问不当内容。
智能音箱制造商专注于为用户提供互动功能。例如,Google Home 的 Family Link 应用程序允许通过识别每个家庭成员的声音来为他们创建不同的个人资料。这允许父母限制孩子接触适当的内容。 Amazon Echo 有“儿童模式”设备可以讲笑话、玩游戏并教授良好的礼仪。这项技术使职业父母的生活变得更加简单。根据 2021 年 11 月世界经济论坛的数据,千禧一代人口占全球人口的 23%,即约 18 亿。全球约四分之一的千禧一代居住在亚洲,而到 2025 年,美国千禧一代的人均支出预计将增长 10% 以上。不断增长的数字化和千禧一代对便利性的期望为先进解决方案创造了机会,以简化他们的生活。因此,千禧一代人口的增加可能会在预测期内为全球智能音箱的采用创造巨大的机会。
市场概览:< /span>
智能扬声器是一种带有集成虚拟助手的语音命令设备或扬声器,可提供交互式操作和免提激活用户命令的命令。智能扬声器通常具有许多其他功能,包括播放音乐、控制其他智能家居设备以及记录约会。在智能家居中,智能扬声器可以让用户通过简单的语音命令打开灯或更改恒温器。因此,智能音箱的各种用途促进了智能音箱市场的增长。
这些设备可以轻松地与智能手机、计算机和智能家居设备集成,进一步推动了用户的需求。消费者对具有多种先进功能的高性价比智能产品的偏好推动了智能音箱市场的发展。
自动化的兴起和人机交互需求的增加将推动智能音箱市场的发展。未来几年智能音箱市场的增长。
战略见解
市场驱动力:
智能家居的崛起推动智能音箱市场的增长
由于人们对技术为改善日常生活带来的便利和增强功能的认识不断提高,智能家居概念在全球范围内不断兴起。家庭系统远程控制、安全自动化、能源效率和娱乐集成等智能家居功能正在受到关注。此外,政府支持建设智能家居,因为它有助于减少碳足迹并优化能源使用。例如,德国联邦经济事务和气候行动部 (BMWK) 以及联邦交通、建筑和城市发展部 (BMVBS) 积极支持智能家居计划。举措包括下一代媒体计划、互联生活/SerCHo(“以服务为中心的家庭”)、HOMEPLANE、Energy Plus House、Plus Energy House 和“Das Haus”Vision 等。此外,根据印度电力部 2021 年 7 月的数据,印度政府致力于通过智能家居生态系统等面向未来的举措来提高住宅建筑的能源效率水平。政府的支持促进了节能住宅领域的发展,并促进了先进技术在家庭中的融合。对互联家庭的需求不断增长,将产生对技术解决方案的需求,例如支持互联网的电器和设备(包括智能扬声器),以使用联网设备自动远程控制家庭设置。因此,智能家居建设的兴起催生了智能音箱市场。
细分分析:
基于虚拟个人助理,智能音箱市场分为 Amazon Alexa、Google Assistant、Apple Siri 等。亚马逊 Alexa 细分市场在 2022 年占据智能音箱市场最大份额,而苹果 Siri 细分市场预计在预测期内将实现最高的复合年增长率。智能音箱市场根据组件分为硬件和软件。到 2022 年,硬件细分市场将占据智能音箱市场的最大份额,而软件细分市场预计在预测期内将实现最高的复合年增长率。根据应用,智能音箱市场分为住宅和非住宅。到 2022 年,住宅细分市场将占据智能音箱市场的最大份额,预计非住宅细分市场在预测期内将实现最高的复合年增长率。
区域分析:
智能音箱市场大致分为五个主要区域:北美、欧洲、亚太地区、中东和非洲。非洲、南美洲。北美地区在 2022 年智能音箱市场占据主导地位。美国和加拿大是该地区最先进的国家之一,因为它们几乎在所有领域都处于采用技术的前沿。此外,重要智能音箱供应商的出现以及这些设备的广泛采用进一步推动了北美市场的增长。
亚马逊的早期进入市场帮助 Alexa 取得了显着的第一。 -竞争环境中的推动者优势。这一因素帮助亚马逊通过创新和完善其自然语言处理和语音识别能力获得了更大的市场份额。此外,亚马逊将 Alexa 与 Amazon Prime 和 Amazon Music 等各种亚马逊服务集成,增强和改善了用户体验,推动了其在智能音箱市场的采用。此外,亚马逊对研发的持续投入使得Alexa的功能、性能和准确性不断提高,进一步巩固了其在智能音箱市场的领导者地位。
智慧城市计划的兴起是推动欧洲市场份额的主要因素。例如,根据国际贸易管理局(ITA)的数据,2022年意大利智慧和可持续城市的数量比上一年增加了23%。意大利约89%的地方政府已启动举措,为城市带来智慧转型。政府的此类举措有助于在新开发的智能建筑中采用智能解决方案。
关键参与者分析:
智能音箱市场分析包括亚马逊、苹果公司、谷歌、Sonos、哈曼国际、Bose Corporation、索尼、三星、百度等参与者和松下。市场参与者提供了多元化的产品组合。
近期发展:
并购等无机和有机策略被智能音箱市场的企业广泛采用。下面列出了最近的一些关键市场动态:
- 2023 年 6 月,亚马逊印度在全国范围内扩大了 Echo 智能音箱的范围。该公司推出了 Amazon Echo Pop 智能扬声器,具有半球设计等功能,提供木炭色、冰川白、薰衣草花和午夜青色等多种颜色。
- 2021 年 8 月,Bose 宣布推出新系列多房间无线音频便携式家用扬声器。这款电池供电的智能扬声器具有 Wi-Fi 和蓝牙连接,并支持 Google Assistant 和 Amazon Alexa 语音助手。
- Historical Analysis (2 Years), Base Year, Forecast (7 Years) with CAGR
- PEST and SWOT Analysis
- Market Size Value / Volume - Global, Regional, Country
- Industry and Competitive Landscape
- Excel Dataset
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
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Regional Scope
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Trends and growth analysis reports related to Electronics and Semiconductor : READ MORE..
The List of Companies
1.Alphabet Inc
2.Amazon.com, Inc
3.Apple Inc
4.HARMAN International.
5.Bose Corporation
6.Panasonic Corporation
7.Pioneer Corporation
8.Sonos, Inc.
9.Sony
10.Xiaomi
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
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As a market research and consulting firm operating from a decade, we have published and advised several client across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
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