Social Business Intelligence (BI) Market Growth by 2031
社交商业智能 (BI) 市场规模预计将从 2023 年的 257.8 亿美元增至 2031 年的 457.3 亿美元。预计 2023 年至 2031 年期间,该市场的复合年增长率为 7.4%。移动平台的发展和对端到端实时数据分析的需求不断增长可能仍然是市场的主要趋势。
社交商业智能 (BI) 市场分析
近年来,在技术进步、数据驱动决策需求不断增长、社交媒体使用激增以及对数字化转型日益关注的推动下,社交商业智能 (BI) 市场出现了显着增长。对基于云的解决方案不断增长的需求为市场提供了利润丰厚的增长机会。此外,人工智能(AI)和大数据分析等不断发展的技术发展正在成为市场增长的机会。
社交商业智能 (BI) 市场概述
社交商业智能是指对来自 Facebook、LinkedIn 和 Twitter 等社交媒体平台的信息的研究。这是创建报告和构建可视化社交媒体分析的仪表板的过程。为了帮助企业做出更好的数据驱动决策,社交 BI 经常与标准报告和 BI 技术相结合。社交 BI 解决方案可帮助用户更好地了解消费者对组织产品和服务的偏好。这些工具还可以帮助用户识别趋势并有时查明重大变化。社交 BI 工具还有助于监控竞争对手的活动。企业利用社交智能来深入了解客户的想法和行为。社交 BI 工具提供各种功能,例如:
自定义报告和仪表板:社交 BI 工具允许自定义选项,这意味着用户可以添加对其组织有意义的内容,并可以消除对业务决策毫无意义的元素。实时监控:社交商业智能工具收集特定时期的数据,并允许用户评估模式并识别趋势。
社交商业智能的基准或记分卡:社交商业智能工具提供基准,以便用户可以更好地了解其组织的绩效,并提供行业记分卡来帮助衡量绩效。
当今现代生活的方方面面都涉及分享和社交互动。随着社交媒体平台使用量的增加,对社交智能的需求将在未来几年发挥更广泛的作用。
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社交商业智能 (BI) 市场:战略洞察
年均复合增长率(2023 - 2031)7.4%- 2023 年市场规模
257.8 亿美元 - 2031 年市场规模
457.3 亿美元
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市场动态
- 社交媒体使用的激增
- 移动平台的发展和端到端实时数据分析的需求不断增加
- 企业越来越多地采用实时数据分析
关键人物;主力;重要一员
- IBM公司
- SAP系统公司
- SAS 研究所公司
- Tableau 软件公司
- Qlik 技术公司
- 微软公司
- Alteryx 公司
- 微策略公司
- TIBCO 软件公司
- 埃克萨索尔股份公司
区域概况
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- 北美
- 欧洲
- 亚太
- 南美洲和中美洲
- 中东和非洲
市场细分
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- 解决方案与服务
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- 本地和云
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- BFSI
- 媒体和娱乐
- 信息技术和电信
- 医疗保健和生命科学
- 零售及电子商务
- 其他的
- 示例 PDF 通过定性和定量分析展示了内容结构和信息的性质。
社交商业智能 (BI) 市场驱动因素和机遇
社交媒体使用激增有利于市场
随着强大的互联网连接和智能手机的广泛采用,社交媒体的使用已成为当今最受欢迎的在线活动之一。社交媒体使用是用户日常互联网使用的一个组成部分。根据 2023 年 4 月的数据报告,世界上超过一半的人(即 60%)使用社交媒体。全球有 48 亿人使用社交媒体,过去 12 个月内新增 1.5 亿用户上网。根据 Target Internet 的数据,就用户数量而言,排名前三的社交网络是 Facebook、YouTube 和 WhatsApp。 Facebook 超过 65.86% 的月度用户每天都会登录社交媒体。 2020 年至 2022 年间,TikTok、Instagram、Snapchat、Pinterest 和 Twitter 是增长率最高的网络。然而,TikTok 现在在许多国家被禁止。从 2020 年到 2022 年,Instagram 也大幅增长,增加了 4.78 亿用户。此外,根据 Sprout Social 的一份报告,53% 的消费者表示在 2020 年至 2022 年期间社交媒体使用率较高。Sprout Social 的报告强调,68% 的消费者主要使用社交媒体平台来了解新产品和服务。
随着消费者在社交媒体上花费的时间越来越多,营销人员正在利用这些机会让消费者与其品牌互动,并借助社交商业智能 (BI) 工具从社交媒体中获得有意义的见解。人们在社交媒体上分享他们真实的偏好和想法,这为企业增加销售额、减少营销费用和直接与客户互动提供了巨大的机会。公司可以从社交媒体数据中收集无限数量的重要见解和信息。因此,社交媒体使用的大幅增长推动了市场的增长。
企业越来越多地采用实时数据分析工具
实时数据分析是一个允许企业在系统收到新数据后立即收集、测量、准备、评估和使用新数据的过程。这支持企业根据最新信息快速做出决策。例如,StarTree Inc. 提供 StarTree Cloud 系统,这是一个基于云的实时分析平台,具有新的可观察性和异常检测功能。该公司还提供了一个新的写入 API 以及 StarTree Cloud 系统,支持 ELT 数据管道的实时数据同步。实时数据分析工具的日益普及增加了对社交商业智能工具的需求,以立即适应不断变化的情况并做出数据驱动的决策。因此,BFSI、医疗保健、IT 和电信、电子商务和其他行业对社交商业智能的需求促进了社交商业智能 (BI) 市场的增长。
社交商业智能 (BI) 市场报告细分分析
有助于社交商业智能 (BI) 市场分析的关键部分是组件、部署类型和行业垂直。
- 根据组件,社交商业智能(BI)市场分为解决方案和服务。预计解决方案领域将在预测期内扩大。
- 根据部署类型,社交商业智能(BI)市场分为本地和云。预计云市场将在预测期内扩大。
- 从垂直行业来看,社交商业智能(BI)市场分为 BFSI、媒体和娱乐、IT 和电信、医疗保健和生命科学、零售和电子商务等。 BFSI 细分市场在 2023 年占据更大的市场份额。
按地域划分的社交商业智能 (BI) 市场份额分析
社交商业智能(BI)市场报告的地理范围主要分为五个区域:北美、亚太地区、欧洲、中东和非洲以及南美洲和中美洲。
北美拥有全球最大的社交商业智能 (BI) 市场份额之一。北美地区各行业的高科技采用趋势推动了社交商业智能(BI)市场的增长。社交媒体平台的采用增加和政府机构的高科技支出等因素预计将推动北美社交商业智能(BI)市场的增长。此外,美国拥有大量社交商业智能(BI)市场参与者,如IBM、甲骨文、微软等,它们越来越注重开发创新解决方案。此外,美国、加拿大、墨西哥等北美国家的社交媒体用户数量逐年增加。在美国,近 74.2% 的成年人使用 Facebook,60.5% 的成年人使用 Instagram。此外,根据Kepios的数据,截至2023年1月,美国有3.113亿互联网用户和2.46亿社交媒体用户。2023年1月美国社交媒体用户数量相当于总人口的72.5%。所有这些因素都促进了用户生成内容平台市场的增长。
社交商业智能 (BI) 市场报告范围
报告属性 | 细节 |
---|---|
2023年市场规模 | 257.8亿美元 |
2031 年市场规模 | 457.3亿美元 |
全球复合年增长率(2023 - 2031) | 7.4% |
历史数据 | 2021-2022 |
预测期 | 2024-2031 |
涵盖的细分市场 | 按组件
|
覆盖地区和国家 | 北美
|
市场领导者和主要公司简介 |
|
- 示例 PDF 通过定性和定量分析展示了内容结构和信息的性质。
社交商业智能 (BI) 市场新闻和最新动态
社交商业智能(BI)市场是通过收集初级和二级研究后的定性和定量数据来评估的,其中包括重要的企业出版物、协会数据和数据库。下面列出了社交商业智能 (BI) 市场的一些发展:
- 2023 年 6 月,云分析公司 ThoughtSpot 宣布同意以价值 2 亿美元的现金和股权交易收购商业智能 (BI) 平台 Mode Analytics。此次合作旨在通过结合各自的技术来提供一套全面的分析工具,使全球数据团队能够利用生成式人工智能来转变商业智能。 (来源:ThoughtSpot,公司网站,2022 年 6 月)
- 2023年5月,Gong宣布推出由Snowflake提供支持的Gong Insights。这一新解决方案可自动将Gong收入智能平台上捕获的见解引入公司现有的商业智能(BI)工具中。这项新产品将使企业领导者能够利用Gong丰富的数据集以及其他关键业务见解来做出明智的业务决策。 (来源:龚,公司网站,2023 年 5 月)
- 2022 年 11 月,IBM 公司发布了新软件 IBM Business Analytics Enterprise,该软件旨在帮助企业打破数据和分析孤岛,以便他们能够快速做出数据驱动的决策并应对不可预测的中断。 IBM Business Analytics Enterprise 是一套商业智能规划、预算、报告、预测和仪表板功能。它为用户提供了整个业务中数据源的强大视图。 (来源:IBM 公司,公司网站,2022 年 11 月)
社交商业智能 (BI) 市场报告覆盖范围和可交付成果
《社交商业智能(BI)市场规模和预测(2021-2031)》报告对涵盖以下领域的市场进行了详细分析:
- 社交商业智能 (BI) 市场规模以及全球、区域和国家层面涵盖的所有关键细分市场的预测
- 社交商业智能 (BI) 市场趋势以及市场动态,例如驱动因素、限制因素和关键机遇
- 详细的 PEST/波特五力分析和 SWOT 分析
- 社交商业智能 (BI) 市场分析,涵盖主要市场趋势、全球和、主要参与者、法规和最新市场发展
- 行业格局和竞争分析,涵盖市场集中度、热图分析、知名参与者以及社交商业智能 (BI) 市场的最新发展
- 详细的公司简介
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Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
![Segment Covered](https://www.theinsightpartners.com/assets/rdimages/segment_covered.png)
Segment Covered
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![Regional Scope](https://www.theinsightpartners.com/assets/rdimages/regional_scope.png)
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
![Country Scope](https://www.theinsightpartners.com/assets/rdimages/country_scope.png)
Country Scope
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Frequently Asked Questions
The global social business intelligence (BI) market is estimated to register a CAGR of 7.4% during the forecast period 2023–2031.
The proliferation of social media usage and expanding e-commerce and BFSI industries are the major factors that propel the global social business intelligence (BI) market.
The development of mobile platforms and increasing demand for end-to-end real-time data analysis to play a significant role in the global social business intelligence (BI) market in the coming years.
The key players holding majority shares in the global social business intelligence (BI) market are IBM Corporation, SAP SE, SAS Institute Inc., Tableau Software, Inc., Qlik Technologies, Inc., Microsoft Corporation, Alteryx Inc., MicroStrategy, Inc., Logi Analytics, Inc., and TIBCO Software, Inc.
The report can be delivered in PDF/PPT format; we can also share excel dataset based on the request.
Some of the customization options available based on the request are additional 3–5 company profiles and country-specific analysis of 3–5 countries of your choice. Customizations are to be requested/discussed before making final order confirmation, as our team would review the same and check the feasibility.
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published and advised several client across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organization are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.