2021 年起泡酒市场价值为 416.4 亿美元,预计到 2028 年将达到 558 亿美元;预计 2021 年至 2028 年的复合年增长率为 4.3%。
起泡酒是一种二氧化碳含量较高的葡萄酒,可以产生额外的气泡。香槟是最受欢迎的起泡酒类型之一。它是法国香槟地区生产的葡萄酒;然而,美国的许多起泡酒制造商都用这个名字来称呼他们当地生产的产品。
2020 年,欧洲占据了起泡酒市场的最大份额。欧盟 (EU) 是起泡酒生产商最集中的地方。根据葡萄酒与葡萄研究所的数据,自 2000 年以来,欧盟占全球起泡酒产量的 70-80%。据业内专家介绍,欧洲在国际市场上出口的起泡酒比静止葡萄酒多。该地区的酿酒历史悠久而辉煌。世界各地的葡萄酒爱好者都喜欢欧洲起泡酒,因为它们具有独特的风味、口味和制备方法。此外,人们对低酒精饮料的偏好日益增加、名人对人们生活方式的影响力日益增强、对方便食品和饮料的倾向、以及在节日和庆祝活动期间开一瓶香槟或起泡酒的传统等,都证明了对这类葡萄酒的需求急剧增加是合理的。欧洲有一个高度成熟的起泡酒市场,其中包括几家知名和小型酿酒厂。
在新冠疫情期间,工人短缺严重影响了起泡酒生产商的生产能力。此外,批发市场的关闭也迫使制造商主要依赖超市和电子商务经销商来销售起泡酒产品。尽管疫情肆虐,但玫瑰红葡萄酒和起泡酒的销量仍有所增长。
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起泡酒市场:
复合年增长率(2021 - 2028 年)4.3%- 2021 年市场规模
416.4 亿美元 - 2028 年市场规模
558 亿美元
市场动态
- 財政部
- 財政部
- 財政部
- 財政部
- 財政部
- 財政部
- 財政部
- 財政部
- 財政部
关键人物;主力;重要一员
- 百加得有限公司
- 野马葡萄酒公司
- 卡塞拉
- 星座品牌公司
- 汉凯尔快运
- 施拉姆斯堡酒庄
- 保乐力加酿酒师
- 起泡葡萄酒公司
- 富邑葡萄酒集团
区域概况
- 北美
- 欧洲
- 亚太
- 南美洲和中美洲
- 中东和非洲
市场细分
- 白色的
- 红色的
- 玫瑰
- 瓶子和罐子
- 超市和大卖场
- 专卖店
- 网上零售
- 其他的
- 示例 PDF 通过定性和定量分析展示了内容结构和信息的性质。
市场洞察
起泡酒越来越受欢迎
快速的社会经济变化和快速的城市化正在推动对起泡酒的需求。随着生活水平和购买力的不断提高,客户渴望购买高品质的奢侈品。此外,他们的饮食习惯和用餐偏好也随着生活方式的变化而变化。因此,派对、婚礼和社交聚会对起泡酒的需求正在上升。随着人们对低酒精或无酒精饮料的偏好日益增加,这种葡萄酒在千禧一代、青少年和工作人群以及单身汉和住在旅馆的人中的受欢迎程度正在提高。此外,社交媒体和互联网的广泛使用对所有世代都产生了重大影响,而派对和社交活动数量的增加也导致全球起泡酒消费量增加,主要是在美国、加拿大、墨西哥、德国、法国和意大利等发达国家,从而推动了起泡酒市场的增长。
类型洞察
根据类型,起泡酒市场分为红葡萄酒、白葡萄酒和玫瑰红葡萄酒。2020 年,白葡萄酒占据了最大的市场份额。白葡萄酒采用意大利皮埃蒙特葡萄酒产区的 Moscato Bianco 葡萄酿制而成。其产地主要集中在意大利北部的阿尔巴和阿斯蒂省。气泡是由自然发酵引起的,这种发酵可能发生在瓶子或大罐中。发酵发生在将糖添加到葡萄酒中,酵母作用于糖并产生二氧化碳时。气泡是由于封闭环境中的二氧化碳被困在葡萄酒中而形成的。
百加得有限公司 (Bacardi & Company Limited)、Bronco Wine Co.、卡塞拉 (Casella)、星座品牌公司 (Constellation Brands, Inc.)、汉凯尔弗雷克斯奈特 (Henkell Freixenet)、香栋 (Chandon)、Schramsberg Wineyards、保乐力加酿酒商 (Pernod Ricard Winemakers)、The Sparkling Wine Co.、Treasury Wine Estates Ltd、Bottega Spa、金巴利集团 (Campari Group) 和 Codorniu 是起泡酒市场的主要参与者。
起泡酒市场报告范围
报告属性 | 细节 |
---|---|
2021 年市场规模 | 416.4亿美元 |
2028 年市场规模 | 558亿美元 |
全球复合年增长率(2021 - 2028) | 4.3% |
历史数据 | 2019-2020 |
预测期 | 2022-2028 |
涵盖的领域 | 按类型
|
覆盖地区和国家 | 北美
|
市场领导者和主要公司简介 |
|
- 示例 PDF 通过定性和定量分析展示了内容结构和信息的性质。
报告亮点
- 全球起泡酒市场的渐进式行业趋势,帮助参与者制定有效的长期战略
- 发达市场和发展中市场公司采用的业务增长战略
- 2019 年至 2028 年全球起泡酒市场定量分析
- 消费者对起泡酒的需求估计
- PEST 分析可说明行业内买家和供应商预测市场增长的有效性
- 了解竞争激烈的市场形势和对起泡酒的需求的最新发展
- 市场趋势和前景以及推动和抑制起泡酒市场增长的因素
- 了解支撑市场商业利益的战略,从而协助市场参与者的决策过程
- 不同市场节点的起泡酒市场规模
- 全球起泡酒市场的详细概述和细分,以及其行业动态
- 各地区起泡酒市场规模及增长机遇
起泡酒市场(按类型)
- 白色的
- 红色的
- 玫瑰
起泡酒市场(按包装类型)
- 瓶子
- 罐头
起泡酒市场,按分销渠道划分
- 超市和大卖场
- 专卖店
- 网上零售
- 其他的
公司简介
- 百加得有限公司
- 野马葡萄酒公司
- 卡塞拉
- 星座品牌公司
- 汉凯尔快运
- 施拉姆斯堡酒庄
- 保乐力加酿酒师
- 起泡葡萄酒公司
- 富邑葡萄酒集团
- 香冬
- Historical Analysis (2 Years), Base Year, Forecast (7 Years) with CAGR
- PEST and SWOT Analysis
- Market Size Value / Volume - Global, Regional, Country
- Industry and Competitive Landscape
- Excel Dataset
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
This text is related
to segments covered.
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
This text is related
to country scope.
Frequently Asked Questions
Cans segment accounted for a minor share in 2020. Bottles re the most preferred type of packaging among sparkling wine consumers and manufacturers alike. However, cans can be used for single-serve and the recyclability has interested the eco-friendly consumers. Moreover, the young population that do not wish to buy an entire bottle are another target group expected to aid the growth of the cans segment over the forecast period.
Asia Pacific region accounts for a significant share of the global population and the rising disposable incomes and urbanization have contributed to the growth of the sparkling wine market in the region. The per capita consumption of wine is significantly low in the countries of Asia Pacific with respect to the western countries and this represents a significant potential for sparkling wine manufacturers. Moreover, interest in different varieties of sparkling wine from the countries such as China and India have also grown in the recent years.
Supermarkets and hypermarkets accounted for the largest share of the sparkling wine market in terms of distribution channel. The high footfall in supermarkets and hypermarkets makes it easier for sparkling wine manufacturers to target a wider customer base. The sparkling wine manufacturers mainly focus on selling sparkling wine via supermarkets and hypermarkets as they can enjoy the benefits of nationwide or area wide coverage and hence, generate a larger volume of sales.
Rose segment has been witnessing increasing popularity in recent years across the globe. Its distinct taste and color have increased its appeal among the population. Although it is a smaller category with respect to white, the segment has been registering significant growth in recent years.
The major players operating in the global sparkling wine market are Bacardi & Company Limited; Bronco Wine Co.; Casella; Constellation Brands, Inc.; Henkell Freixenet; Chandon; Schramsberg Wineyards; Pernod Ricard Winemakers; The Sparkling Wine Co.; Treasury Wine Estates Ltd; Bottega Spa; Campari Group; and Codorniu among many others.
Sparkling wines are widely consumed across the globe, especially in western countries. They are available in bottles and cans, although they are mostly purchased in bottles.
Based, on type, the sparkling wine market is segmented into white, red, and rose. Packaging type segmentation includes bottles, and cans. Based on distribution channel, the global sparkling wine market is segmented into supermarkets and hypermarkets, specialty stores, online retial, and others.
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The List of Companies - Sparkling Wine Market
- Bacardi and Company Limited
- Bronco Wine Co.
- Casella
- Constellation Brands, Inc.
- Henkell Freixenet
- Schramsberg Wineyards
- Pernod Ricard Winemakers
- The Sparkling Wine Co.
- Treasury Wine Estates Ltd
- Chandon
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published and advised several client across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organization are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.