2031 年订户数据管理市场报告(按细分市场、地域、动态、最新发展和战略见解)

  • Report Code : TIPTE100000738
  • Category : Technology, Media and Telecommunications
  • No. of Pages : 150
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预计到 2031 年,用户数据管理市场规模将从 2023 年的 64.5 亿美元增至 217.6 亿美元。预计 2023-2031 年期间市场复合年增长率将达到 16.4%。采用联合身份管理模型可能仍是市场的主要趋势。

用户数据管理市场分析

移动用户和设备数量的增加,以及网络功能虚拟化(NFV)和IP系统的部署,再加上用户对LTE和VoLTE技术的需求增加,都在推动用户数据管理的需求。

用户数据管理市场概览

用户数据管理 (SDM) 是指电信网络如何在单一位置有效管理其消费者的数据。数据管理的行业惯例是根据用户位置、网络(例如 2G/3G/5G)和其他因素使用单独的存储库。SDM 是一种常识性解决方案,可整合所有用户数据,以实现更高效、更安全的用户数据管理。SDM 解决方案将网络运营商的用户数据(包括访问偏好、服务、位置、身份验证、身份和状态)统一并管理到统一的数据存储库中。此外,它通过降低运营商网络的运营成本来改善运营商网络,同时保持对用户的一致服务。它还允许运营商以集中方式检查用户数据,从而使他们能够更有效地将用户数据货币化。SDM 还帮助电信运营商降低网络复杂性、总拥有成本和新服务的上市时间。

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用户数据管理市场:

Subscriber Data Management Market
  • 获取此报告的关键市场趋势。
    这个免费样品将包括数据分析,从市场趋势到估计和预测。

用户数据管理市场驱动因素和机遇

电信运营商越来越多地采用用户数据管理解决方案,以利于市场发展

用户数据管理 (SDM) 解决方案将跨不同网络域的用户数据管理融合在一起。SDM 解决方案将网络运营商的用户数据(包括访问偏好、服务、位置、身份验证、身份和状态)统一并管理到统一的数据存储库中。此外,它通过降低运营商网络的运营成本来改善运营商网络,同时保持对用户的一致服务。它还允许运营商以集中方式检查用户数据,从而使他们能够更有效地将用户数据货币化。SDM 还帮助电信运营商降低网络复杂性、总拥有成本和新服务的上市时间。

降低运营费用和促进跨网络融合的需求,以及用户对 LTE 和 VoLTE 的需求增加、IMS 实施以及电信公司向 NFV 技术的转变,将推动电信企业的用户数据管理市场增长。此外,第三方可以通过提供缓慢但稳步认可的新价值链来帮助电信运营商提供新的和改进的服务。电信公司正在研究为其客户提供类似程度的个性化和活动跟踪的可能性。第三方可能会发现用户数据特别有吸引力,可以通过利用电信运营商的基础设施来增强他们可能提供的服务。因此,电信运营商越来越多地采用 SDM 解决方案,这极大地推动了市场的增长。

5G 和基于云的货币化解决方案的采用率不断提高

5G 技术和基于云的货币化解决方案的日益普及推动了对用户数据管理解决方案的需求。5G 技术使电信公司能够收集实时消费者数据并做出明智的决策。通过实施分析驱动的客户价值管理,电信公司可以在短短四周内将收入提高 5% 至 8%。基于云的处理和存储的激增,加上社交媒体和高清点播视频内容的扩展,推动了对用户数据管理解决方案的需求。5G 和基于云的货币化技术的引入为主要行业参与者创造了潜力。电信公司可以与内容创建者达成协议,将吸引较少用户的 5G 体验货币化。5G 为运营商提供了两个重要的商业机会:娱乐和赌博。

用户数据管理市场报告细分分析

有助于得出用户数据管理市场分析的关键部分是解决方案、网络类型、部署和应用。

  • 根据解决方案,市场分为用户数据存储库、订户数据联合、策略管理和身份管理。用户数据存储库部分在 2023 年占据了相当大的市场份额。
  • 根据网络类型,市场分为固定网络和移动网络。固定网络部分在 2023 年占据了更大的市场份额。
  • 根据部署,市场分为云和本地。云部分在 2023 年占据了最大的市场份额。
  • 根据应用,市场分为 IP 语音和移动。IP 语音领域在 2023 年占据了最大的市场份额。

按地区划分的用户数据管理市场份额分析

用户数据管理市场报告的地理范围主要分为五个地区:北美、亚太、欧洲、中东和非洲、南美和中美。

2023 年,北美占据了市场主导地位。根据 GSM 协会的报告,由于运营商持续的网络支出以及各种价位的 5G 设备选择不断增加,到 2022 年,北美将拥有 1 亿个 5G 连接。到 2025 年,北美将成为 5G 占所有连接数一半以上的首个地区。因此,5G 用户数量的增加将迫使网络运营商优先考虑妥善​​管理客户的移动计划,从而导致对用户数据管理的需求增加。美国、加拿大和墨西哥等国家/地区在 COVID-19 疫情爆发以及随后实施的封锁措施显著增加了该地区的 OTT 用户数量。例如,根据 Comscore 的 2020 年研究,2020 年 4 月,美国有 6980 万户家庭使用 OTT,比上一年增加了 520 万户。

此外,2020 年 3 月,当疫情开始对美国产生重大影响时,音乐流媒体连续三周下降。首先下降了 2%,然后下降了 8.8%,最后下降了 3.2%。然而,在截至 2020 年 4 月 2 日的一周内,美国音乐流媒体开始增长 2%,并且这一趋势一直持续至今。因此,在疫情期间,各个平台订阅人数的增加对整个地区的订阅数据管理市场产生了积极影响。

 

用户数据管理市场区域洞察

Insight Partners 的分析师已详尽解释了预测期内影响订户数据管理市场的区域趋势和因素。本节还讨论了北美、欧洲、亚太地区、中东和非洲以及南美和中美洲的订户数据管理市场细分和地理位置。

Subscriber Data Management Market
  • 获取订户数据管理市场的区域特定数据

用户数据管理市场报告范围

报告属性细节
2023 年的市场规模64.5亿美元
2031 年市场规模217.6亿美元
全球复合年增长率(2023 - 2031)16.4%
史料2021-2022
预测期2024-2031
涵盖的领域按解决方案
  • 用户数据存储库
  • 用户数据联合
  • 策略管理
  • 身份管理
按网络类型
  • 固定网络
  • 移动网络
按部署
  • 本地部署
按应用
  • IP 语音
  • 移动的
覆盖地区和国家北美
  • 我们
  • 加拿大
  • 墨西哥
欧洲
  • 英国
  • 德国
  • 法国
  • 俄罗斯
  • 意大利
  • 欧洲其他地区
亚太
  • 中国
  • 印度
  • 日本
  • 澳大利亚
  • 亚太其他地区
南美洲和中美洲
  • 巴西
  • 阿根廷
  • 南美洲和中美洲其他地区
中东和非洲
  • 南非
  • 沙特阿拉伯
  • 阿联酋
  • 中东和非洲其他地区
市场领导者和主要公司简介
  • 思科系统公司
  • 惠普企业发展有限公司
  • 华为技术有限公司
  • 诺基亚公司
  • 甲骨文公司
  • 爱立信电信
  • 中兴通讯
  • 埃尼公司
  • R系统国际有限公司
  • 沙藤

 

用户数据管理市场参与者密度:了解其对业务动态的影响

由于消费者偏好的不断变化、技术进步以及对产品优势的认识不断提高等因素,最终用户需求不断增加,推动了用户数据管理市场快速增长。随着需求的增加,企业正在扩大其产品范围,进行创新以满足消费者需求,并利用新兴趋势,从而进一步推动市场增长。

市场参与者密度是指在特定市场或行业内运营的企业或公司的分布情况。它表明在给定市场空间中,相对于其规模或总市场价值,有多少竞争对手(市场参与者)存在。

在订户数据管理市场运营的主要公司有:

  1. 思科系统公司
  2. 惠普企业发展有限公司
  3. 华为技术有限公司
  4. 诺基亚公司
  5. 甲骨文公司
  6. 爱立信电信

免责声明上面列出的公司没有按照任何特定顺序排列。


Subscriber Data Management Market

 

  • 获取订户数据管理市场顶级关键参与者概述

用户数据管理市场新闻和最新发展

用户数据管理市场通过收集一手和二手研究后的定性和定量数据进行评估,其中包括重要的公司出版物、协会数据和数据库。下面列出了用户数据管理市场的一些发展情况:

  • 思科宣布完成对 Socio Labs, Inc. 的收购。通过此举,该公司旨在将 WebEx 产品扩展到会议、网络研讨会和网络广播之外,包括会议,并为混合活动的未来提供动力。Socio Labs 是一个现代活动技术平台,可管理多会话、多轨道虚拟、面对面和混合会议的整个生命周期。(来源:思科,新闻稿,2021 年 7 月)
  • 思科与 Vodafone Idea Limited 合作,简化和自动化网络以支持 4G 和 5G 用例。它还为其消费者、零售和企业客户提供更优质的体验。为此,Vodafone Idea 正在印度各地部署思科的 Ultra Packet Core,以加速数字化转型。(来源:思科,新闻稿,2021 年 6 月)

用户数据管理市场报告范围和交付成果

“用户数据管理市场规模和预测(2021-2031)”报告对市场进行了详细的分析,涵盖以下领域:

  • 范围内涵盖的所有主要细分市场的全球、区域和国家层面的用户数据管理市场规模和预测
  • 用户数据管理市场趋势以及市场动态,如驱动因素、限制因素和关键机遇
  • 详细的 PEST/波特五力分析和 SWOT 分析
  • 用户数据管理市场分析涵盖主要市场趋势、全球和区域框架、主要参与者、法规和最新市场发展
  • 行业格局和竞争分析,涵盖市场集中度、热图分析、知名参与者以及订户数据管理市场的最新发展
  • 详细的公司简介
  • Historical Analysis (2 Years), Base Year, Forecast (7 Years) with CAGR
  • PEST and SWOT Analysis
  • Market Size Value / Volume - Global, Regional, Country
  • Industry and Competitive Landscape
  • Excel Dataset
Report Coverage
Report Coverage

Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends

Segment Covered
Segment Covered

This text is related
to segments covered.

Regional Scope
Regional Scope

North America, Europe, Asia Pacific, Middle East & Africa, South & Central America

Country Scope
Country Scope

This text is related
to country scope.

Frequently Asked Questions


Which region dominated the subscriber data management market in 2023?

North America dominated the subscriber data management market in 2023.

What are the driving factors impacting the subscriber data management market?

The rise in the number of mobile users and devices, as well as the deployment of Network Function virtualization (NFV) and IP systems, coupled with increased subscriber demand for LTE and VoLTE technologies, are all driving the demand for subscriber data management.

What are the future trends of the subscriber data management market?

The adoption of federated identity management models is likely to remain a key trends in the market.

Which are the leading players operating in the subscriber data management market?

Cisco Systems, Inc., Hewlett Packard Enterprise Development LP, Huawei Technologies Co., Ltd., Nokia Corporation, and Oracle Corporation are among the leading subscriber data management market.

What would be the estimated value of the subscriber data management market by 2031?

The estimated value of the subscriber data management market is expected to reach US$ 21.76 billion by 2031.

What is the expected CAGR of the subscriber data management market?

The market is expected to grow at a CAGR of 16.4% over the forecast period.

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The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.

  1. Data Collection and Secondary Research:

As a market research and consulting firm operating from a decade, we have published and advised several client across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.

Several associations trade associates, technical forums, institutes, societies and organization are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in last 3 years are scrutinized and analyzed to understand the current market trends.

  1. Primary Research:

The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.

For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.

A typical research interview fulfils the following functions:

  • Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
  • Validates and strengthens in-house secondary research findings
  • Develops the analysis team’s expertise and market understanding

Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:

  • Industry participants: VPs, business development managers, market intelligence managers and national sales managers
  • Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.

Below is the breakup of our primary respondents by company, designation, and region:

Research Methodology

Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.

  1. Data Analysis:

Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.

  • Macro-Economic Factor Analysis:

We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.

  • Country Level Data:

Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.

  • Company Profile:

The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.

  • Developing Base Number:

Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.

  1. Data Triangulation and Final Review:

The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.

We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.

We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.