[研究报告] 牙齿美白套装市场规模预计将从 2021 年的 62.098 亿美元增至 2028 年的 96.2604 亿美元;预计 2021 年至 2028 年的复合年增长率为 6.5%。
牙齿美白套装的易得性推动了市场的增长,根据澳大利亚牙科协会 2019 年发布的一份报告,牙齿美白套装通过社交媒体广告和名人代言的大力推广,在全球范围内获得了极大的欢迎。例如,在 2016 年,非处方药和在线品牌面临激烈的竞争。同年,牙齿美白套装在社交媒体平台上成为一种巨大的趋势,包括 Facebook、YouTube 和 Instagram。Frontiers SA 的一份报告指出,牙齿美白套装(包括牙膏和漱口水)是口腔保健市场的一个小众市场。例如,报告中披露的统计数据表明,从 2017 年到 2021 年,非处方药市场以估计 4% 的速度增长,尤其是在欧洲、美国、亚太地区以及中东和非洲。此外,在此期间,它的价值超过 300 万美元,牙齿美白套装占该市场的一半以上。与其他药品相比,牙齿美白套装的审批法规较少。因此,随着品牌向消费者提供家用产品,牙齿美白套装变得更加容易获得,从而为专业牙齿美白程序提供了一种廉价而简单的替代方案。通过澳大利亚牙科认证(非处方口腔护理产品自愿计划)的牙膏、美白贴片和其他产品表明,按说明使用时是安全有效的。
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根据美国美容牙科学会 (AACD) 的一项调查,2017 年美白手术的平均次数从 2015 年的约 109 次减少到约 61 次。这种下降主要归因于家庭美白解决方案的日益普及。许多公司提供定制的家庭牙齿美白套装。例如,Smile Brilliant 提供可在线购买的定制美白托盘。收到定制托盘后,要求用户进行牙齿印模并将其邮寄回公司。此类活动进一步推动了全球牙齿美白套装市场的销售
未来趋势:
人们对美容牙科手术的日益增长的倾向是牙齿美白套装市场未来的趋势,这将刺激整个市场的增长。美国正畸医师协会的一份报告指出,约 90% 的患者要求牙齿美白,因为刷牙和使用牙线是保持牙齿明亮、洁白和健康的必要条件。此外,Frontiers SA 在其一份报告中指出,人们对美容牙科手术的渴望和需求不断增加,进一步推动了牙齿美白套装的普及。这主要是由于互联网使用率的提高和社交媒体平台的巨大普及。例如,照片共享平台 Instagram 以最高的参与率每秒可上传约 1,050 张照片,使用户能够与同龄人和名人互动,从而为定期接触理想化图像(尤其是微笑)创造了机会。
2015 年进行的美容牙科行业状况调查指出,患者寻求美容牙科手术的原因有很多。其中包括增强外貌吸引力和自尊心、恢复健康、显得更年轻,以及在婚礼等即将到来的人生大事上拥有一口完美牙齿。随着美容牙科成为牙科行业中一个快速发展的领域,牙科技术美白解决方案在老龄化人口中越来越受到关注;因此,预计美容牙科在不久的将来将继续以同样的速度蓬勃发展。
2021-2028 年,北美很可能在全球牙齿美白套装市场占据主导地位。美国在该地区占有最大的市场份额。美国儿童牙科学会预测,儿童和青少年患者对牙齿美白的需求随着时间的推移而增加。据记录,2019 年,3830 万美国人使用了牙齿美白套装,其中 82% 的美国人在接受专业牙科治疗后看到了明显的变化,而接受家庭治疗的美国人只有 63%。此外,美国牙科协会健康政策研究所的报告显示,95% 的美国人表示口腔健康是他们健康的关键部分。因此,在所有可能的牙科治疗中,牙齿美白在美国最受欢迎,每年在牙齿美白程序和产品上的花费超过 14 亿美元。仅在美国,这些因素就对牙齿美白套装的采用产生了积极影响。此外,美国对牙齿美学和牙科护理的认识不断提高,进一步促进了牙齿美白套装的采用。例如,标准牙齿美学指数 (DAI) 是基于美国对牙齿美学的认知而需要进行的正畸治疗。因此,随着美国民众对牙齿美学和牙齿护理的认识不断提高,牙齿美白套装在美国的普及率也不断提高。上述因素预计将在预测期内推动牙齿美白套装市场的增长。
牙齿美白套装的市场机会:
增加在线销售是牙齿美白套装最大的市场机会之一。根据澳大利亚牙科协会的报告,年轻消费者更倾向于在在线平台上购买牙齿美白套装。这主要归因于全球在线购物的巨大增长,因为在线购物更加方便和轻松。例如,电子商务平台上的提示和策略吸引了大量客户群,从而促进了产品销售。此外,在线购买平台显示有关销售的完整信息,包括产品详细信息、跟踪详细信息和退款费用。此外,在线销售为提供牙齿美白套装的公司节省了大量的运营成本和其他支出。电子商务平台在提高偏远地区的产品覆盖率方面发挥着积极作用,这些地区的消费者很难获得此类产品。此外,由于社交媒体平台用户分享的评论或评价的影响,对牙齿美白产品相关风险了解最少的年轻消费者可能会在网上购买更多产品。这些因素为牙齿美白套装市场参与者在不久的将来大幅增长提供了重要机会。
在牙齿美白套装市场运营的公司采用产品创新战略来满足全球不断变化的客户需求,这也使他们能够在全球市场上保持自己的品牌名称。
牙齿美白套装市场区域洞察
Insight Partners 的分析师已详细解释了预测期内影响牙齿美白套装市场的区域趋势和因素。本节还讨论了牙齿美白套装市场在北美、欧洲、亚太地区、中东和非洲以及南美和中美洲的细分市场和地理位置。
- 获取牙齿美白套装市场的区域特定数据
牙齿美白套装市场报告范围
报告属性 | 细节 |
---|---|
2021 年市场规模 | 62.1亿美元 |
2028 年市场规模 | 96.3亿美元 |
全球复合年增长率(2021 - 2028) | 6.5% |
史料 | 2019-2020 |
预测期 | 2022-2028 |
涵盖的领域 | 按产品类型
|
覆盖地区和国家 | 北美
|
市场领导者和主要公司简介 |
|
牙齿美白套装市场参与者密度:了解其对业务动态的影响
牙齿美白套装市场正在快速增长,这得益于最终用户需求的增加,这些需求是由于消费者偏好的不断变化、技术进步以及对产品优势的认识不断提高等因素所致。随着需求的增加,企业正在扩大其产品范围,进行创新以满足消费者的需求,并利用新兴趋势,从而进一步推动市场增长。
市场参与者密度是指在特定市场或行业内运营的企业或公司的分布情况。它表明在给定市场空间中,相对于其规模或总市场价值,有多少竞争对手(市场参与者)存在。
在牙齿美白套装市场运营的主要公司有:
- 布罗迪与斯通
- 高露洁棕榄公司
- 强生服务公司
- 联合利华
- 葛兰素史克公司
免责声明:上面列出的公司没有按照任何特定顺序排列。
- 了解牙齿美白套装市场的主要参与者概况
全球牙齿美白套装市场 - 细分
根据产品类型,牙齿美白套装市场细分为美白牙膏、美白凝胶和贴片、粉末、牙齿美白套装设备等。根据分销渠道,市场细分为超市和大卖场、便利店、在线零售等。根据地理位置,全球牙齿美白套装市场主要细分为北美、欧洲、亚太地区、中东和非洲 (MEA) 以及南美洲和中美洲。北美牙齿美白套装市场进一步细分为美国、加拿大和墨西哥。欧洲牙齿美白套装市场细分为法国、德国、英国、西班牙、意大利和欧洲其他地区。亚太地区市场细分为中国、印度、日本、澳大利亚、韩国和亚太地区其他地区。MEA 牙齿美白套装市场进一步细分为沙特阿拉伯、阿联酋、南非和 MEA 其他地区。南美洲和中美洲的牙齿美白套装市场细分为巴西、阿根廷和南美洲和中美洲其他地区。
公司简介
- 布罗迪与斯通
- 高露洁棕榄公司
- 强生服务公司
- 联合利华
- 葛兰素史克公司
- CCA 工业公司
- 宝洁公司
- 超级微笑
- 汉高股份公司
- 丘奇与德怀特公司
- Historical Analysis (2 Years), Base Year, Forecast (7 Years) with CAGR
- PEST and SWOT Analysis
- Market Size Value / Volume - Global, Regional, Country
- Industry and Competitive Landscape
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Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
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Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
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Frequently Asked Questions
The teeth whitening kits market majorly consists of the players such as BRODIE & STONE; Colgate-Palmolive Company; Unilever PLC; GlaxoSmithKline plc.; CCA Industries, Inc.; Procter & Gamble; SUPERSMILE; Henkel AG & Company, KGAA; Church & Dwight, Inc. among others.
Teeth whitening kits are used for teeth’s whitening and bleaching and effectively changing the color of the tooth enamel. It is done to remove stains. Bleaching agents, whitening toothpaste, charcoals strips and various other solutions are available which are used for teeth whitening. Teeth whitening products are simple, non-invasive treatments that effectively change the color of the tooth enamel.
The factors that are driving the growth of market are consciousness about appearance and focus on building self-confidence and easy availability of products. However, the adverse effects of products and misleading advertisements are the major factors hindering the market growth.
North America accounts for the major market share of teeth whitening kits market in 2021.
Asia Pacific is expected to be the fastest growing region in teeth whitening kits market over the forecast period.
The teeth whitening kits market is analyzed on the basis of product type and distribution channel. Based on product type, the market is segmented into whitening gels and strips, whitening toothpaste, powders, teeth whitening devices, and others. The whitening toothpaste segment held the largest share of the market. However, the whitening gels and strips segment is anticipated to register the highest CAGR.
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The List of Companies - Teeth Whitening Kits Market
- BRODIE & STONE
- Colgate-Palmolive Company
- Johnson and Johnson Services, Inc.
- Unilever PLC
- GlaxoSmithKline plc.
- CCA Industries, Inc.
- Proctor & Gamble
- SUPERSMILE
- Henkel AG & COMPANY, KGAA
- Church & Dwight, Inc.
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published and advised several client across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organization are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.