Teeth Whitening Market Size & Share | Report by 2022, 2028
牙齿美白市场预计将从 2022 年的 664577 万美元增长到 2028 年的 85.5657 亿美元;预计 2022 年至 2028 年的复合年增长率为 4.3%。
报告介绍了全球牙齿美白市场的流行趋势以及推动和制约市场的因素。由于人们的口腔卫生意识不断提高、家庭牙齿美白套装的普及以及牙齿美白产品的技术进步等因素,预计市场将增长。此外,美容牙科的蓬勃发展可能会在未来几年推动市场的增长。这些因素在最近几年推动了全球牙齿美白市场的发展,预计在预测期内将继续保持类似的趋势。
市场洞察
口腔卫生意识不断增强
口腔和牙齿卫生对于避免口腔疾病至关重要。保持良好的习惯和卫生习惯可以实现良好的口腔健康。外源性牙齿污渍是指牙齿表面的染色。外源性牙齿污渍通常是由于吸烟和经常喝咖啡、茶、葡萄酒或可乐饮料引起的。牙齿表面以下的染色称为内源性牙齿污渍。此外,不良的牙齿卫生,例如使用牙线和刷牙不足,会导致牙齿变色。影响牙釉质和牙本质的各种疾病也会导致牙齿变色。为了提高人们对口腔卫生和牙齿美白的认识,许多私人和政府组织在世界各地举办会议、调查和项目,以降低口腔疾病的风险。例如,2019 年 6 月,伦敦牙科专家在英国伦敦举办了牙齿美白日会议。此外,牙科教育会议于 2020 年 7 月在意大利佛罗伦萨举办了第 25 届牙科教育国际会议。会议重点讨论了激光牙科、纳米牙科、牙齿美白和儿童牙科等关键主题。这些因素在最近推动了全球牙齿美白市场的发展,预计在预测期内将继续保持类似的趋势。
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牙齿美白市场:
复合年增长率(2022 - 2028)4.3%- 2022 年市场规模
664.577 亿美元 - 市场规模 2028 年
85.5657 亿美元
市场动态
- 財政部
- 財政部
- 財政部
- 財政部
- 財政部
- 財政部
- 財政部
- 財政部
- 財政部
关键人物;主力;重要一员
- 布罗迪与斯通
- 强生服务公司
- 高露洁棕榄公司
- 宝洁
- 联合利华
- 葛兰素史克公司
- CCA 工业
- 超级微笑
- 汉高
区域概况
- 北美
- 欧洲
- 亚太
- 南美洲和中美洲
- 中东和非洲
市场细分
- 美白牙膏
- 美白凝胶和美白贴
- 白光牙齿美白仪
- 其他的
- 线上线下
- 示例 PDF 通过定性和定量分析展示了内容结构和信息的性质。
美容牙科的蓬勃发展
牙医拥有各种各样的设备和系统,可以改善患者牙齿的外观。美容牙科已经获得了极大的普及;它包括美白、塑形、封闭间隙和替换牙齿等技术。随着时间的推移,由于吸烟和服用药物、食物、茶、咖啡和其他食品,牙齿会变色或变色。使用美白过程,牙医会漂白牙齿。牙医可以执行程序或提供产品供在家使用以达到美白目的。牙齿美白程序永远不会过时,因为大多数患者选择让牙齿看起来自然洁白但不会过白的程序。超白牙齿也会削弱牙釉质,并且被视为经过大量处理的牙齿。美容牙科的进步为患者提供了选择,患者可以要求拥有健康自然洁白的牙齿。牙齿美白已成为男性和女性中最受欢迎的美容牙科治疗之一,因为这些过程既经济又有效。这些因素促进了全球牙齿美白市场的增长。
根据 2015 年美容牙科行业状况调查,患者寻求美容牙科手术的原因有很多,例如为了增强外貌吸引力和自尊心;为了恢复或健康;为了看起来更年轻;以及为了即将到来的婚礼等。因此,美容牙科是牙科行业中一个发展迅速的领域。美容牙科正在蓬勃发展,预计由于牙科技术的进步(例如 3D 打印、贴面、美白解决方案)和人口老龄化,该行业将大幅增长。
基于产品的洞察
根据产品,全球牙齿美白市场细分为美白牙膏、美白凝胶和美白贴片、白光牙齿美白设备等。2022 年,美白牙膏占据了最大的市场份额。美白牙膏是一种可以淡化牙齿污渍并在一段时间内使牙齿变亮的糊状物。如今,可供选择的牙齿美白选项数量众多,吸引了众多消费者。牙齿美白产品日益普及,促使许多制造商开发非处方和牙科诊所使用的产品。然而,美白牙膏不像美白贴片或专业牙科治疗那样快速有效,但它可以在一段时间内美白牙齿。此外,在预测期内,人们对美白牙膏的认识不断提高,可能会推动全球牙齿美白市场的发展。
基于分销渠道的洞察
根据分销渠道,全球牙齿美白市场分为线下和线上。线下市场在 2022 年占据最大市场份额。然而,预计在预测期内,线上市场将实现最高复合年增长率。
在 COVID-19 疫情爆发之前,全球牙齿美白市场稳步增长。COVID-19 疫情严重影响了多个地区的医疗系统等多个市场。疫情对全球牙齿美白市场产生了重大影响。COVID-19 疫情让人们关注个人卫生和家庭牙齿美容。疫情在近期促进了市场增长,预计在预测期内也将呈现类似趋势。此外,高露洁棕榄公司进行的研究表明,某些口腔护理产品可能有助于暂时减少口腔中导致 COVID-19 的病毒 SARS-CoV-2 的数量。实验室测试发现,某些含锌、氟化亚锡、氟化胺的牙膏类型以及含十六烷基氯化吡啶 (CPC)、过氧化氢和氯己定或氟化亚锡/氟化胺的漱口水可中和 99% 以上的病毒。据销售透明矫正器和牙齿美白套装的公司 SmileDirectClub 称,2021 年,牙齿美白需求增长了 47%,牙齿矫正需求也出现了类似的增长。SmileDirectClub Inc. 计划于 2022 年 1 月推出新型速溶美白贴片,扩大其美白产品线。
公司采用产品发布和扩张策略来扩大其全球牙齿美白市场覆盖范围,满足不断增长的需求,并扩大其产品组合。牙齿美白市场的几家公司已采用产品创新策略来满足不断变化的客户需求并在全球范围内维护其品牌名称。
- 2022 年 4 月,葛兰素史克消费者保健公司推出了 Sensodyne Nourish,这是一款富含生物活性矿物质的牙膏,可滋养和强化牙齿,使口腔健康,免受敏感困扰。
- 2022 年 3 月,高露洁棕榄公司推出了 Visible White O2,采用独特的活性氧技术,可在三天内从内到外美白牙齿。随着这款产品的推出,该公司扩大了其在市场上现有的牙齿美白牙膏产品组合。
- 2022年3月,宝洁推出了佳洁士美白乳液+隔夜清新剂,这是一款为消费者提供隔夜便利的产品。
- 2022 年 1 月,SmileDirectClub Inc. 计划通过其新的速溶美白贴片扩大其美白产品线。
- 2021 年 9 月,葛兰素史克消费者保健公司推出了修复和保护深度修复牙膏,为牙本质敏感患者提供薄荷味和美白牙膏。
- 2021年5月,联合利华宣布开发一种牙齿美白套装,该套装结合了含有光敏剂的薄膜,并提供可在家中轻松高效使用的光化光源。
- 2021 年 2 月,拥有首个牙齿矫正 MedTech 平台的新一代口腔护理公司 SmileDirectClub, Inc. 宣布扩大其美白产品线,推出全新 Pro Whitening System,旨在仅用一周时间即可使牙齿美白,亮度提高两倍。
牙齿美白市场报告范围
报告属性 | 细节 |
---|---|
2022 年市场规模 | 664.577 万美元 |
2028 年市场规模 | 85.5657 亿美元 |
全球复合年增长率(2022 - 2028) | 4.3% |
历史数据 | 2020-2021 |
预测期 | 2023-2028 |
涵盖的领域 | 按产品
|
覆盖地区和国家 | 北美
|
市场领导者和主要公司简介 |
|
- 示例 PDF 通过定性和定量分析展示了内容结构和信息的性质。
根据产品,全球牙齿美白市场分为美白牙膏、美白凝胶和美白贴、白光牙齿美白设备等。根据分销渠道,全球牙齿美白市场分为线下和线上。根据地域,牙齿美白市场分为北美(美国、加拿大和墨西哥)、欧洲(英国、德国、法国、意大利、西班牙和欧洲其他地区)、亚太地区(中国、日本、印度、澳大利亚、韩国和亚太地区其他地区)、中东和非洲(阿联酋、沙特阿拉伯、南非和中东和非洲其他地区)以及南美洲和中美洲(巴西、阿根廷和南美洲和中美洲其他地区)。
在全球牙齿美白市场运营的公司包括 Brodie & Stone、强生服务公司、高露洁棕榄公司、宝洁、联合利华、葛兰素史克公司、CCA Industries、Supersmile、汉高和 Church & Dwight Co., Inc.
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
This text is related
to segments covered.
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
This text is related
to country scope.
Frequently Asked Questions
The factors such as the rising awareness for oral hygiene, increased adoption of home teeth whitening kits, and technological advancements in teeth whitening products are expected to boost the growth of the global teeth whitening market.
The teeth whitening market majorly consists of the players such as Brodie & Stone, Johnson & Johnson Services, Inc., Colgate-Palmolive Company, Procter & Gamble (P&G), Unilever, GlaxoSmithKline plc, CCA Industries, Inc., Supersmile, Henkel, and Church & Dwight Co., Inc. among others.
The whitening toothpaste segment dominated the global teeth whitening market and held the largest market share of 39.98% in 2022.
The offline segment dominated the global teeth whitening market and held the largest market share of 66.13% in 2022.
Tooth whitening is one of the most popular cosmetic dental treatments that offer a quick, non-invasive, and affordable way to improve a smile. Three prominent teeth whitening options are available today. All three are based on different peroxide concentrations and different application times. Namely, the options are in-office whitening, professionally dispensed take-home kits, and over-the-counter products. The public is demanding whiter, more perfect smiles, and many teeth whitening options have been made available in response. These include at-home products such as toothpaste, gels, and films and in-office systems that use products containing highly concentrated bleaching agents under professional supervision. Teeth whitening treatments are considered safe when procedures are followed as directed. Laser teeth whitening, also known as power teeth whitening, is another type of teeth whitening system that a dentist can offer. A whitening product is smeared on the teeth and then exposed to light or laser to activate the whitening. Laser whitening takes about an hour. Teeth whitening is not permanent as it varies from person to person. The whitening effect will not last as long if you smoke or drink red wine, tea, or coffee, which can stain teeth. Some risks include roughening and softening of the tooth surface, increased potential for demineralization, degradation of tooth restorations, and unacceptable color change associated with tooth whitening.
The List of Companies - Teeth Whitening Market
- Brodie & Stone
- Johnson & Johnson Services, Inc.
- Colgate-Palmolive Company
- Procter & Gamble
- Unilever
- GlaxoSmithKline plc
- CCA Industries
- Supersmile
- Henkel
- Church & Dwight Co., Inc.
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published and advised several client across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organization are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- Country Level Data:
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- Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.