2023 年网球拍 市场价值为 4.8136 亿美元,预计到 2031 年将达到 7.0886 亿美元;预计2023 年至 2031 年的复合年增长率为 5.0 % 。
市场分析
多年来,随着技术进步、消费者偏好的变化以及网球运动在世界范围内日益流行,网球拍市场经历了显著的增长和演变。网球拍市场拥有从初学者到专业人士的多样化玩家,可满足各种技能水平和打球风格的需求。制造商不断创新以提高球拍性能,采用石墨、碳纤维和高级复合材料等材料来提高力量、控制力和可操作性。此外,定制选项(包括握把尺寸、重量分布和弦张力)使玩家可以根据个人需求和打球偏好定制球拍。随着这项运动在全球范围内,尤其是在新兴市场继续受到关注,网球拍市场有望进一步扩张,为知名品牌和新进入者提供机会,利用对高质量设备日益增长的需求。此外,可持续性和生态意识正成为影响消费者购买决策的越来越重要的因素,促使制造商探索更环保的材料和生产工艺。由于网球拍采用环保材料,全球网球拍市场规模到 2030 年可能会激增。从大多数网球消费者的角度来看,网球拍的生命周期只是从购买全新球拍到扔掉破旧的球拍。然而,如果考虑到环境影响,球拍的生命周期就不止于此,即从获取原材料到分解球拍。
增长动力与挑战
政府对体育的支持不断增加,推动了网球拍市场规模的扩大。政府对体育的投入不断增加,为网球等运动开辟了新的机会,而以前网球通常只在欧洲温布尔登网球公开赛期间进行。现在,网球在许多赛事中被广泛使用,例如英联邦运动会和奥运会。除此之外,地方政府继续在公共场所内建造额外的设施,包括网球场、儿童公园和户外健身区。重要城市的地方政府正在努力推广传统上只有精英才能玩的运动,例如网球。2022 年,美国网球协会 ( USTA )与 100 多个美国机构合作,为公共公园和网球设施的球场建设或翻新提供技术援助。此外,共计 750,000 亿美元被授予 45 多个项目,其中 285,000 美元用于新建筑项目。这些举措代表着 585 多个球场完工,对网球基础设施产生了超过 5000 万美元的影响。此外,在美国,超过 20,000 所学校开设网球课程,作为学校整体体育教育计划的一部分,以支持下一代球员。因此,预计政府将不断增加的举措和支持将促进网球运动的发展,从而为市场增长创造充足的机会,并在预测期内扩大球拍的实用性。网球设备(如球拍框架)以前主要由层压木材制成,具有标准尺寸和形状,现在则有各种形状、尺寸和材料可供选择——最近的变化是引入金属框架。
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网球拍市场:
复合年增长率(2023 - 2031)5.0%- 2023 年市场规模
4.8136 亿美元 - 市场规模 2031
7.0886 亿美元
市场动态
- 年轻人将网球作为休闲运动
- 政府加大对体育的支持
- 新产品创新
- 采用环保材质制作网球拍
关键人物;主力;重要一员
- 尤尼克斯有限公司
- 住友橡胶工业有限公司
- 头
- 百宝力
- 威尔逊体育用品
- 伽马体育
- 太平洋控股有限公司
- 莫斯兄弟公司
- 正宗品牌集团有限公司
区域概况
- 北美
- 欧洲
- 亚太
- 南美洲和中美洲
- 中东和非洲
市场细分
- 成年人
- 石墨
- 钛
- 碳纤维
- 其他的
- 超市和大卖场
- 专卖店
- 网上零售
- 其他的
- 示例 PDF 通过定性和定量分析展示了内容结构和信息的性质。
报告分类和范围
“2030 年全球网球拍市场分析与预测”是一项专业而深入的研究,主要关注全球市场趋势和增长机会。该报告旨在概述全球市场,并根据最终用户、材料、分销渠道和地区对市场进行详细细分。该报告提供了各地区网球拍使用情况的关键统计数据,以及主要国家对网球拍的需求。此外,它还对影响主要国家网球拍市场增长的各种因素进行了定性评估。它还包括对市场领先参与者及其关键战略发展的全面分析。还包括对市场动态的分析,以帮助确定关键驱动因素、市场趋势和有利可图的机会,进而有助于确定主要收入来源。此外,网球拍市场趋势包括新产品创新。由于尤尼克斯株式会社和住友橡胶工业株式会社等各市场参与者的新产品创新,对网球拍产品的需求正在激增。尤尼克斯于 2023 年 1 月宣布推出第 7 代 VCORE 球拍。第 7 代 VCORE 球拍具有高弹道旋转球,可大范围落下和弹跳,让球员拥有更全面的战略性和攻击性游戏玩法。同样,住友橡胶工业株式会社的 DUNLOP 品牌推出了创新的 CX 系列控制球拍。该创新系列旨在让球员完全控制自己的力量、旋转和准确性。
生态系统分析和波特五力分析提供了全球网球拍市场的360度视角,有助于了解整个供应链和影响市场增长的各种因素。
节段分析
全球网球拍市场根据最终用户、材料和分销渠道进行细分。根据最终用户,市场分为成人(男性和女性)和儿童。儿童市场占据了网球拍市场的很大份额。网球不仅可以提高孩子的精细运动技能,还可以帮助提高手眼协调能力。运动对身体健康有很多好处,而网球是一项让孩子们获得更健康生活方式的有效运动。它可以帮助他们提高心率,从而进一步帮助燃烧卡路里。从今以后,许多父母都鼓励他们的孩子打网球,因此预计网球拍的需求将在预测期内上升。
根据材料,全球网球拍市场分为石墨、钛、碳纤维等。对轻质耐用材料的偏好进一步推动了网球拍市场的增长。钛的出色强度重量比使球拍既轻便又非常耐用,让球员有信心发出有力的击球,而不必担心球拍的完整性。将钛融入框架可增强稳定性,最大限度地减少偏心击球时的扭转,并确保整个弦床的性能一致。此外,钛的响应性使球员能够产生令人印象深刻的球拍头速度,从而产生爆发性的发球和猛烈的地面击球。此外,钛的硬度提供了出色的反馈和控制,使球员能够精准地击球。此外,钛球拍通常具有更大的甜蜜点,这增加了偏心击球的容错性并降低了失球的可能性。这对于可能无法持续将球击中弦中心的初学者或中级球员尤其有益。
根据分销渠道,网球拍市场分为超市和大卖场、专卖店、在线零售和其他。其他部分占据了网球拍市场的很大份额。其他分销渠道包括直接面向客户 (DTC)、多品牌运动器材商店和便利店。大多数网球拍消费者对产品的形状、尺寸和材质非常讲究;因此,这些消费者更喜欢从独立零售商或多品牌运动器材商店购买。因此,预计该部分在预测期内将出现温和增长。
区域分析
该报告详细概述了全球网球拍市场的主要地区,包括北美、欧洲、亚太地区 (APAC)、中东和非洲 (MEA) 以及南美和中美。北美占据最大的市场份额,2023 年价值约为 1.6 亿美元。美国和加拿大是最著名的体育国家,拥有各种体育设施和基础设施,在国家举办大型体育赛事。在预测期内,人们对打网球的健康生活方式的认识不断提高,预计将推动市场的增长。预计到 2031 年,欧洲市场将达到约 2 亿美元。亚太地区网球拍市场预计在 2023 年至 2031 年期间的复合年增长率约为 6%。
网球拍市场报告范围
报告属性 | 细节 |
---|---|
2023 年的市场规模 | 4.8136亿美元 |
2031 年市场规模 | 7.0886亿美元 |
全球复合年增长率(2023 - 2031) | 5.0% |
历史数据 | 2021-2022 |
预测期 | 2024-2031 |
涵盖的领域 | 按最终用户
|
覆盖地区和国家 | 北美
|
市场领导者和主要公司简介 |
|
- 示例 PDF 通过定性和定量分析展示了内容结构和信息的性质。
竞争格局和主要公司
尤尼克斯株式会社、住友橡胶工业株式会社、Head、Babolat、Wilson Sporting Goods、Gamma Sports、Pacific Holding GmbH、Maus Frères SA、Authentic Brands Group LLC 和 Freewill Infrastructures Pvt. Ltd. 是网球拍市场报告中介绍的知名企业。此外,在研究过程中还研究和分析了其他几家企业,以全面了解市场及其生态系统。网球拍市场报告还包括公司定位和集中度,以评估市场中竞争对手/参与者的表现。
行业发展和未来机遇
根据新闻稿,网球拍市场主要参与者采取的一些举措如下:
- 2023 年,住友橡胶工业有限公司的邓禄普提高了“Power-Focused FX 网球拍”的舒适度。
- 2022年,尤尼克斯株式会社推出第七代VCORE:旋转的艺术网球拍。
- Historical Analysis (2 Years), Base Year, Forecast (7 Years) with CAGR
- PEST and SWOT Analysis
- Market Size Value / Volume - Global, Regional, Country
- Industry and Competitive Landscape
- Excel Dataset
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
This text is related
to segments covered.
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
This text is related
to country scope.
Frequently Asked Questions
Based on end-user, adults segment mainly has the largest revenue share. The growth of the segment is attributed to the demand for adult tennis racquets has increased in recent years owing to the increasing initiatives by the governing bodies and the provision of cutting-edge technologies such as augmented reality (AR).
Based on the distribution channel, online retail segment is projected to grow at the fastest CAGR over the forecast period. The rise in the number of internet users, fast-paced lifestyle, ease of access, the convenience of shopping, 24/7 availability, and an extensive range of options to choose from various categories are the factors driving the online retail segment.
The major players operating in the global tennis racquet market are Yonex Co., Ltd., Sumitomo Rubber Industries Ltd., Head, Babolat, Wilson Sporting Goods, Gamma Sports, Pacific Holding GmbH, Maus Frères SA, Authentic Brands Group LLC, and Freewill Infrastructures Pvt. Ltd.
North America accounted for the largest share of the global tennis racquet market. North America is one of the most significant regions for the tennis racquet market owing to consumers are moving toward a healthy lifestyle and preferring tennis as a recreational sport to improve their health.
Growing awareness regarding the significance of sports in sustaining fitness and health has increased the participation rate in tennis worldwide. Furthermore, tennis has gained significant popularity, particularly among the elderly population, in matured economies including Germany, France, and the US. Moreover, it also exhibits certain advantages such as increasing aerobic activities, lowering resting heart rate and blood pressure, improving metabolic function, and increasing bone density. In addition to this, cardio tennis has gained remarkable popularity among all age groups. It is a group activity that includes a high-energy workout, including warm-up and cardio workouts to burn calories in a healthy way. Cardio tennis follows the positive trends in group exercise and fitness, and Net Generation is also focusing on bringing more youth into the sport.
From most tennis consumers viewpoint, the life cycle of a tennis racket is just from purchasing a brand-new racket to tossing away a worn-out racquet. However, the life cycle of a racquet is beyond that when environmental impacts are considered - from obtaining raw materials to decomposing the racquet. Assessing the life cycle of the tennis racquet opens another standpoint for consumers, especially looking into the materials needed to make, transport, distribute, and recycle a tennis racquet, which indicates the impact of a single tennis racquet on the environment. In February 2022, the Public Environmental Center for Sustainable Development (PECSD) found that over 90% of the one-and-a-half tons of waste collected are plastic bottles, cups, bags, stirrers, utensils, sunscreen wrappers, belts, toys, and even tennis racquets.
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The List of Companies - Tennis Racquet Market
- Yonex Co., Ltd.
- Sumitomo Rubber Industries Ltd.
- Head
- Babolat
- Wilson Sporting Goods
- Gamma Sports
- Pacific Holding GmbH
- Maus Frères SA
- Authentic Brands Group LLC
- Freewill Infrastructures Pvt. Ltd.
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published and advised several client across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organization are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.