文本分析市场预计将从 2022 年的 84.5 亿美元增长到 2031 年的 276.3 亿美元;预计 2022 年至 2031 年的复合年增长率为 20.4%。
文本分析在不同垂直行业的多个用例中发挥着越来越重要的作用。例如,保险行业具有不同的用例,例如索赔自动化、政策审查和风险工程,这些用例都需要文本分析。文本分析使保险公司能够在最短的时间内找到特定信息。数字广告是文本分析的另一个最终用途。与基于 cookie 的方法不同,上下文广告会分析网页上的文本以深入了解内容。使用文本分析的行业数量不断增加将推动整个文本分析市场的增长。
由于竞争日益激烈,各公司都在寻求能够利用大量数据的先进分析解决方案,从而帮助做出更好、更快的决策。通过使用情绪分析和客户之声 (VoC) 解决方案,公司可以提高客户亲密度和服务质量,从而提高客户满意度、忠诚度和收入。在银行和金融领域的风险管理和欺诈检测应用中使用文本分析解决方案有助于在交易中节省数百万美元。这将进一步促进文本分析市场的增长。
文本分类是文本分析的主要用例之一。该过程基于机器学习和从当前数据集中获取的模型,进一步将模型数据集与新数据集进行匹配以进行预测。在文本分类中,最终用户的系统会获得一组预先构建的文本示例及其相关类别。机器学习算法会学习每个文本的分类方式并为自己创建规则。当出现新文本时,它会应用这些规则对其进行分类。这种基于监督学习的文本分类方法节省了设置和实施新规则所需的时间和精力。对文本分类的不断增长的需求将有助于推动文本分析市场的增长。
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文本分析市场的区域分析
2022 年,亚太地区在文本分析市场份额方面排名第三。菲律宾、中国、印度和澳大利亚等新兴市场的零售、银行、快速消费品 (FMCG) 和医疗保健行业的持续增长吸引了多家国际企业瞄准这些经济体来扩展业务。随着业务扩展到上述国家,他们的日常工作会产生大量非结构化文本。预计这一因素将为在亚太地区运营的供应商创造增长机会,从而影响文本分析市场。此外,澳大利亚、日本、台湾、韩国、中国、新加坡等医疗保健行业的蓬勃发展预计将产生对文本分析平台的巨大需求,因为会产生大量非结构化文本数据。创建的生物医学数据中约 80% 是非结构化文本,这需要文本分析解决方案使用基于自然语言处理的解决方案来解锁洞察力。
由于技术不断进步,预计到 2031 年,美国、欧洲和亚洲将出台不同的人工智能法规,这将推动亚太地区采用人工智能解决方案。这种采用将进一步触发机器学习和自动化机器学习平台的渗透。机器学习平台的使用将带来新的数据类别,从而扩大文本分类的范围。
在 COVID-19 大流行期间,人们在 Twitter、Facebook 和其他流行社交媒体平台上的参与度非常高。Twitter 是收集与 COVID-19 相关的评论、评论和帖子形式的公众意见的首选平台。后来,人们利用不同的模型、工具和矩阵以及情感分析对 COVID-19 的公众意见进行分类,并了解世界各地的情况。这场大流行积极推动了文本分析市场的发展。
市场洞察 – 文本分析市场
基于垂直行业的洞察
根据行业垂直领域,文本分析市场规模细分为 BFSI、IT 和电信、医疗保健、政府和国防、教育、零售、制造业等。2022 年,BFSI 部门占据了最大的文本分析市场份额。它包括保险机构、商业银行、共同基金、非银行金融公司、合作社、银行和经纪公司。BFSI 部门的文本分析为欺诈检测提供了新的机会。该部门的欺诈检测是通过社交网络分析或预测分析等方法实现的。使用文本分析作为欺诈检测方法已将欺诈识别率提高了 50% 以上,因为这些类型的分析准确率接近 90%。
上述 BFSI 行业的利益相关者最终会从各种来源生成和使用大量非结构化文本数据。因此,使用高级文本分析解决方案有助于 BFSI 行业做出数据驱动的决策。主题标记、意图检测性别检测、语义相似性关键字提取和实体提取是金融服务提供商使用的少数文本分析解决方案。
文本分析市场区域洞察
Insight Partners 的分析师已详细解释了预测期内影响文本分析市场的区域趋势和因素。本节还讨论了北美、欧洲、亚太地区、中东和非洲以及南美和中美洲的文本分析市场细分和地理位置。
- 获取文本分析市场的区域特定数据
文本分析市场报告范围
报告属性 | 细节 |
---|---|
2023 年的市场规模 | 101.7亿美元 |
2031 年市场规模 | 449.3亿美元 |
全球复合年增长率(2023 - 2031) | 20.40% |
史料 | 2021-2022 |
预测期 | 2024-2031 |
涵盖的领域 | 按部署类型
|
覆盖地区和国家 | 北美
|
市场领导者和主要公司简介 |
|
市场参与者密度:了解其对商业动态的影响
文本分析市场正在快速增长,这得益于最终用户需求的不断增长,这些需求源于消费者偏好的不断变化、技术进步以及对产品优势的认识不断提高等因素。随着需求的增加,企业正在扩大其产品范围,进行创新以满足消费者的需求,并利用新兴趋势,从而进一步推动市场增长。
市场参与者密度是指在特定市场或行业内运营的企业或公司的分布情况。它表明在给定市场空间中,相对于其规模或总市场价值,有多少竞争对手(市场参与者)存在。
在文本分析市场运营的主要公司有:
- IBM 公司
- 思爱普
- SAS 研究所
- 克拉拉布里奇
- 专家系统
免责声明:上面列出的公司没有按照任何特定顺序排列。
- 获取文本分析市场顶级关键参与者概述
文本分析市场参与者主要专注于开发先进、高效的产品。
- 2022 年 12 月,Canvs AI 推出了 Canvs MRX 翻译。这将使客户能够直接分析 Canvs 平台上各种语言的开放式文本。基于 Google Cloud Translation,Canvs MRX 翻译可在导入时自动识别开放式文本的语言并将其翻译成英语,以便在 Canvs 平台上进行处理。
- 2022 年 9 月,expert.ai 与 AppTek 签署了战略合作伙伴关系,推出基于 AI 的多种语言动态音频内容文本分析解决方案。通过此次合作,AppTek 的自动语音识别和神经机器翻译技术与 expert.ai 的自然语言理解能力相结合,将使组织能够利用非结构化数据集中的音频内容。
文本分析市场规模分为五个主要区域:北美、欧洲、亚太地区 (APAC)、中东和非洲以及南美。2022 年,北美以可观的收入份额领先市场,其次是欧洲。
Angoss Software Corporation;Averbis GmbH;Bitext Innovations SL;Cambridge Semantics, Inc.;Clarabridge;Clarivate Analytics;RapidMiner Inc. (Altair);Expert System Group;Linguamatics;Basis Technology;SciBite;KNIME;IBM Corporation;Quertle Right Signature LLC;Semantria (Lexalytics);OpenText Corp;Thomson Reuters;Biomax Informatics AG;Elsevier;SAP SE;和 SAS Institute Inc. 是本研究中介绍的主要文本分析市场参与者。该报告提供了详细的市场洞察,帮助文本分析市场参与者实施各种增长战略。
- Historical Analysis (2 Years), Base Year, Forecast (7 Years) with CAGR
- PEST and SWOT Analysis
- Market Size Value / Volume - Global, Regional, Country
- Industry and Competitive Landscape
- Excel Dataset
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
This text is related
to segments covered.
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
This text is related
to country scope.
Trends and growth analysis reports related to Technology, Media and Telecommunications : READ MORE..
The List of Companies
- IBM Corporation
- SAP SE
- SAS Institute Inc.
- Clarabridge
- Expert Systems
- OpenText Corp.
- Basis Technology
- Linguamatics
- ANGOSS SOFTWARE CORPORATION
- KNIME
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published and advised several client across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organization are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.