Toothpaste Market Size, Share, Growth Report 2028
[研究报告] 2021年牙膏市场价值为 295.9897 亿美元,预计到 2028 年将达到 407.6621 亿美元;预计 2021 年至 2028 年的复合年增长率为 4.7%。
从数量上看,到 2028 年全球牙膏需求量预计将达到 190 亿支以上。
牙膏由各种成分制成,其中主要三种成分是磨料、氟化物和清洁剂。牙膏用于促进口腔卫生:它是一种磨料,有助于去除牙齿上的牙菌斑和食物残渣,有助于抑制口臭,并提供活性成分(最常见的是氟化物)来治疗蛀牙和预防牙龈疾病。
2020 年,亚太地区占全球牙膏市场的最大份额。南美洲和中美洲在预测期内的复合年增长率可能最高。该地区的牙膏市场包括澳大利亚、印度、中国、日本、韩国和亚太地区其他地区等多个经济体。推动牙膏市场发展的主要因素是强大的客户群、口腔健康和卫生意识的提高以及生活方式的改变。在印度,牙齿敏感现象非常普遍。该地区对基于需求的产品的需求很高,例如针对牙齿敏感的牙膏、美白牙膏、凝胶牙膏或含有草本和天然成分的牙膏。这些牙膏类别将在未来几年获得更大的份额。对不同口味的牙膏的需求很高。随着消费者对天然牙膏需求的明显转变,牙膏市场的天然和草本细分市场正在更快增长。
定制研究以满足您的需求
我们可以优化和定制标准产品无法满足的分析和范围。这种灵活性将帮助您获得业务规划和决策所需的准确信息。
牙膏市场:
复合年增长率(2021 - 2028 年)4.7%- 2021 年市场规模
296 亿美元 - 2028 年市场规模
407.7 亿美元
市场动态
- 財政部
- 財政部
- 財政部
- 財政部
- 財政部
- 財政部
- 財政部
- 財政部
- 財政部
关键人物;主力;重要一员
- 宝洁
- 联合利华
- 葛兰素史克公司
- 高露洁棕榄公司
- 汉高股份公司
- 3M
- 瑞士太阳星公司
- 狮王公司
- 贝弗利格伦实验室有限公司
区域概况
- 北美
- 欧洲
- 亚太
- 南美洲和中美洲
- 中东和非洲
市场细分
- 灵敏度
- 美白
- 成人和儿童
- 凝胶型和非凝胶型
- 超市和大卖场
- 便利店
- 网上零售
- 药店/药房
- 示例 PDF 通过定性和定量分析展示了内容结构和信息的性质。
COVID-19 疫情严重影响了整个个人护理行业。个人护理零售商被迫只优先销售食品、饮料和牙膏、消毒剂和肥皂等个人卫生用品等必需品,同时其他产品类别(如草本牙膏)的品种和库存单位 (SKU) 也减少了。由于 COVID-19 疫情导致的全球封锁,尤其影响了消费者的购买行为,改变了消费者的购买习惯。疫情爆发后,消费者对卫生产品的倾向发生了转变。此外,消费者倾向于购买不含添加剂和有毒化学物质的产品,这是在封锁期间推动草本牙膏产品需求的关键因素。由于零售店无法买到草本牙膏产品,消费者倾向于通过电子商务渠道购买这些产品。然而,产品短缺和物流问题预计将导致在线平台出现供需缺口。
市场洞察
老年人和儿童的牙科问题
越来越多的儿童出现牙齿问题,预计这将大大推动市场增长。根据世界卫生组织的数据,截至 2020 年 3 月,全球近 5.3 亿儿童出现乳牙龋齿。此外,老年人口的增长也增加了对牙膏的需求,因为这个年龄段的人极易受到蛀牙、牙龈疾病和龋齿等多种牙齿问题的困扰。根据美国卫生与公众服务部的数据,大约五分之一 (20%) 的 5 至 11 岁儿童至少有一颗未治疗的蛀牙。此外,七分之一 (13%) 的 13 至 19 岁青少年至少有一颗未治疗的蛀牙。除此之外,几乎所有 65 岁或以上的成年人 (96%) 都出现过蛀牙;五分之一的人有未治疗的蛀牙。
类型洞察
根据类型,全球牙膏市场分为敏感型、美白型、草本/天然型、吸烟型和药用型。美白牙膏在 2020 年引领了全球牙膏市场。美白牙膏是为了促进牙齿美白而制造的。这些美白牙膏可以通过去除牙齿表面的污渍来稍微美白牙齿。为了去除表面污渍,美白牙膏主要包括特殊的磨料颗粒或化学物质,可以轻柔地抛光牙齿。对美白牙齿的需求不断增长,导致美白牙膏市场增长。提供美白牙膏的品牌包括佳洁士、高露洁、Toms of Maine 和 Arm & Hammer。
牙膏市场的主要市场参与者包括宝洁、联合利华、葛兰素史克公司、高露洁棕榄公司、汉高股份公司、3M、Sunstar Suisse SA、Lion Corporation、Beverly Glen Laboratories, Inc. 和喜马拉雅药业公司。
牙膏市场报告范围
报告属性 | 细节 |
---|---|
2021 年市场规模 | 296亿美元 |
2028 年市场规模 | 407.7 亿美元 |
全球复合年增长率(2021 - 2028) | 4.7% |
历史数据 | 2019-2020 |
预测期 | 2022-2028 |
涵盖的领域 | 按类型
|
覆盖地区和国家 | 北美
|
市场领导者和主要公司简介 |
|
- 示例 PDF 通过定性和定量分析展示了内容结构和信息的性质。
报告亮点
- 全球牙膏市场的渐进式行业趋势,帮助参与者制定有效的长期战略
- 发达市场和发展中市场采用的业务增长战略
- 2019年至2028年全球牙膏市场定量分析
- 各行业对牙膏的需求估计
- PEST 分析说明行业内买家和供应商预测市场增长的有效性
- 了解竞争激烈的市场状况和牙膏的需求的最新发展。
- 市场趋势和前景,以及推动和抑制牙膏市场增长的因素
- 通过了解支撑全球牙膏市场增长商业利益的策略来制定决策过程
- 牙膏市场各节点规模
- 全球牙膏市场的详细概述和细分,以及行业动态
- 各地区牙膏市场规模及增长潜力
该报告对全球牙膏市场进行了如下细分:
根据类型,全球牙膏市场分为抗敏感、美白(防蛀牙等)、草本/天然、吸烟者和药用。在最终用户方面,市场分为成人和儿童。根据牙膏类型,市场分为凝胶型和非凝胶型。根据分销渠道,市场分为超市和大卖场、便利店、在线零售和药店/药房。按地域划分,牙膏市场大致分为北美、欧洲、亚太地区 (APAC)、中东和非洲 (MEA) 以及南美和中美。北美市场进一步细分为美国、加拿大和墨西哥。欧洲牙膏市场进一步细分为德国、法国、英国、意大利、俄罗斯和欧洲其他地区。亚太地区市场细分为中国、印度、日本、澳大利亚、韩国和亚太地区其他地区。中东和非洲 (MEA) 牙膏市场进一步细分为南非、沙特阿拉伯、阿联酋和 MEA 其他地区。南美洲和中美洲市场细分为巴西、阿根廷、智利、哥伦比亚和南美洲和中美洲其他地区。
公司简介
- 3M
- 宝洁
- 联合利华
- 葛兰素史克公司
- 高露洁棕榄公司
- 汉高股份公司
- 瑞士太阳星公司
- 狮王公司
- 贝弗利格伦实验室有限公司
- 喜马拉雅制药公司
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
This text is related
to segments covered.
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
This text is related
to country scope.
Frequently Asked Questions
Kids segment is expected to witness tremendous growth over the forecast period. Increasing awareness about the harmful effects of fluoride on kids’ health is a major factor fueling the demand for kids’ toothpaste. Moreover, increasing product offerings by the major manufacturers are expected to further aid the growth of the kids segment.
Toothpaste is expected to witness significant growth and innovation in the coming years. Sustainability is expected to be a key differentiating factor in the future among the toothpaste manufacturers. A 2020 Study from Shorr Packaging found that two-thirds of shoppers who have made changes in their purchasing behaviors during the pandemic are certainly paying more attention to packaging. Also, 58% of survey respondents reported being "likely" to select products that use reusable or recyclable packaging. Many manufacturers such as Unilever have also committed use packaging that are sustainable for their toothpaste brands.
Asia Pacific accounted for the largest share of the global toothpaste market. Factors such as a strong customer base, growing consciousness about oral health, hygiene, and changing lifestyles are among the major factors driving the growth of the toothpaste market. In the region, there is a high demand for need-based offerings, which include toothpaste addressing tooth sensitivity, whitening, gel-based, or with herbal and natural ingredients.
The major players operating in the global toothpaste market are Procter & Gamble, Unilever, GlaxoSmithKline Plc., Colgate-Palmolive Company, Henkel Ag & Company, KGAA, 3M, Sunstar Suisse S.A., Lion Corporation, Beverly Glen Laboratories, Inc., and The Himalaya Drug Company among many others.
Toothpaste is an essential product that is available in the form of a white paste or colored gel. Toothpastes are derived from a variety of components, the three main ones being abrasives, fluoride, and detergents. Based on type, the market is segmented into Sensitivity, Whitening, Herbal/Natural, Smokers, and Medicated. Based on end-user, the market is segmented into adults, and kids. On the basis of base type, the market is segmented into gel-based and non-gel-based. Distribution channel segmentation includes supermarkets and hypermarkets, convenience stores, online retail, and drug stores/pharmacies.
The herbal or natural toothpaste contains herbal extracts and natural ingredients. No chemicals are added to them. The herbal or natural toothpaste market is growing at a faster rate, due to a shift in consumer demand for herbal or natural toothpaste with consumers increasingly seeking natural value-added remedies for their oral hygiene needs.
The List of Companies - Toothpaste Market
- Procter & Gamble
- Unilever
- GlaxoSmithKline Plc.
- Colgate-Palmolive Company
- Henkel Ag & Company, KGAA
- 3M
- Sunstar Suisse S.A.
- Lion Corporation
- Beverly Glen Laboratories, Inc.
- The Himalaya Drug Company
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published and advised several client across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organization are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.