2021 年徒步旅行背包市场价值为 33.4966 亿美元，预计到 2028 年将达到 46.2768 亿美元；预计 2021 年至 2028 年的复合年增长率为 4.7%。CAGR of 4.7% from 2021 to 2028.
徒步背包是一种带有额外口袋和腰带或胸带的背包，可在徒步时携带更重的物品。这些背包的制造商注重产品的质量、材料和重量，以满足受舒适度和环境条件影响的不断变化的消费者偏好。例如，Amer Sports 通过其 Arc'teryx 品牌提供由全氟化学品 (PFC) 制成的防水背包。随着全球女性徒步旅行者的数量不断增加，市场参与者也专注于为女性提供定制的徒步背包。Arc'teryx brand provides waterproof rucksacks made from perfluorinated chemicals (PFCs). Market players are also focusing on offering customized trekking rucksacks for women as the number of female trekkers is continuously rising worldwide.
2020 年，北美占据了徒步旅行背包市场的最大份额。然而，据估计，在预测期内，亚太地区的市场复合年增长率最高。在北美，科罗拉多落基山脉和从太平洋屋脊步道到阿巴拉契亚山径是一些著名的徒步旅行目的地，吸引了来自该地区和世界其他地区的人们。因此，大量徒步旅行者的不断涌入推动了徒步旅行背包的消费。根据一家户外行业协会发布的报告，34% 的户外休闲产品消费者是活跃、种族多元化且居住在城市的年轻人。此外，老年人也参与户外活动以保持健康，这也增加了北美短途徒步旅行的受欢迎程度。
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COVID-19 疫情对徒步背包市场的影响
最初，COVID-19 疫情对徒步旅行背包市场产生了负面影响。由于国内和国际边界的关闭，疫情扭曲了运营效率并扰乱了价值链，造成收入损失和损害。全国封锁迫使人们呆在家里。此外，停产在 2020 年上半年对徒步旅行背包市场产生了负面影响。零售店、便利店、超市和大卖场等徒步旅行背包供应商分销渠道的关闭阻碍了他们的销售。然而，随着越来越多的人接种疫苗，封锁限制有所放松。国际和国内旅行已经恢复，全球民众对休闲活动和冒险旅游的偏好日益增加。与前一年 2020 年相比，2021 年徒步旅行者的数量急剧增加。人们选择徒步旅行作为周末度假，以保持身心健康的平衡。因此，全球对徒步旅行背包的需求正在增加。
市场洞察
有益的产品功能推动徒步旅行背包市场的增长
徒步旅行背包是一种带有额外口袋和腰带或胸带的背包，可在徒步旅行时携带更重的物品。徒步旅行者在一日徒步旅行或短途过夜徒步旅行中使用这种背包来携带必备服装、设备和配件以及食物和水。理想的背包重量轻、防水、可扩展、提供良好的背部通风，并且具有良好的口袋组织、耐用的拉链和可调节的皮带。这些有益的特点使它们成为徒步旅行者的理想选择。
容量超过 50 升的背包适合周末徒步旅行以及为期一周的背包探险。背包上配备可调节的腰带和肩带，可根据徒步旅行者的躯干长度和腰围调整背包的位置，从而确保顺畅舒适的徒步旅行体验。此外，肩带/腰带采用蜂窝结构填充，以促进压力均匀分布。贴身腰带和肩带的可调节功能也有助于在徒步旅行时保持适当的平衡。
容量洞察
根据容量，全球徒步旅行背包市场细分为 20 升以下、20-50 升和 50 升以上。这些背包专为多日使用而设计，可携带比日用背包更重的物品。大多数此类背包都具备日用背包的所有功能，但还配有额外的固定点、衬垫和口袋。背包还留有空间来携带旅行者在徒步旅行中需要的任何额外装备或设备。这款背包是过夜旅行者的理想选择。50 升的背包足以装下 3 天徒步旅行的睡袋、帐篷和衣服。这个细分市场是最受欢迎的市场之一，因为许多旅行者会在周末徒步旅行，其目标受众是轻度到中度旅行者。由于越来越多的人参与户外娱乐活动，并且两日徒步旅行成为最受旅行者欢迎的活动之一，预计该领域将拥有较高的增长前景。
材料洞察
根据材料，全球徒步旅行背包市场分为尼龙、聚酯、帆布等。尼龙部分占据最大的市场份额。预计在预测期内，聚酯部分将在 teg 市场中实现最高的复合年增长率。尼龙，也称为热塑性塑料，是一种通常从石油中提取的人造聚合物。它耐用、轻便、光滑。此外，它可以在熔融阶段通过添加脱光剂被改性成任何设计或形状，使其成为一种柔性纤维。该材料具有更高的弹性，可以在这些背包中舒适地容纳大量行李。此外，由于产品具有出色的柔韧性，材料可以舒适地恢复到其原始状态，而不会出现任何折痕和皱纹。通常，当材料拉伸时间过长时，纤维会变得柔软而薄，但仍保持其强度。尼龙的吸水率也较低，这为背包提供了防水性，使其成为在热带地区使用的理想选择。尼龙背包易于清洁；由于面料光滑，污垢不会附着在其表面。此外，尼龙背包 100% 抗真菌、霉菌或霉菌以及碱性环境。
分销渠道洞察
根据分销渠道，全球徒步背包市场细分为超市和大卖场、专卖店、在线零售和其他。专卖店部分在 2020 年占据了最大的市场份额，预计在线零售部分在预测期内将在市场上实现最高的复合年增长率。专卖店是徒步背包市场参与者最突出的分销渠道之一，因为它们提供比超市和大卖场更广泛的特定产品类别。一些受欢迎的专卖店包括 Sport Scheck、Sport 2000 和 Intersport。由于对某些品牌的徒步背包有很强的品牌忠诚度，人们更喜欢在专卖店购买这些产品。专卖店采用促销活动来吸引顾客并保持稳定的客流量。这些商店通常位于大型零售场所，包括购物中心和商场，并使用营销技巧为消费者提供丰富的购物体验。这些商店还提供许多其他户外休闲产品，例如登山设备，这进一步提高了产品在目标受众中的曝光率。许多商店正在采用先进的数字工具来增强消费者的购物体验。例如，Timberland 最近开始在其纽约门店的所有产品中整合 RFID 芯片。将产品放在平板电脑附近后，平板电脑上会显示产品信息。还会显示推荐和相关商品，客户可以选择要添加到个人收藏中的商品。
徒步背包市场中的一些参与者包括 Arc'teryx、Deuter Sport GmbH、Equip Outdoor Technologies UK LTD、Granite Gear LLC、Mufubu、Tripole Gears、Vango、Wildcraft、Osprey Packs, Inc 和 Hyperlite Mountain Gear Inc。这些公司在市场上提供广泛的产品组合。这些公司在发展中地区都有业务，从而为这些地区的徒步背包市场增长提供了有利可图的机会。市场参与者正在开发高质量和创新的产品以满足客户的需求。
报告亮点
- 徒步背包市场的渐进式行业趋势可帮助参与者制定有效的长期战略
- 参与者为满足发达市场和发展中市场而采取的业务增长战略
- 2019 年至 2028 年徒步旅行背包市场的定量分析
- 全球徒步背包需求量估计
- PEST 分析可说明行业内买家和供应商的效率
- 了解竞争市场状况的最新发展
- 市场趋势和前景以及推动和抑制徒步旅行背包市场增长的因素
- 通过强调支撑商业利益的市场策略来协助决策过程，从而促进市场增长
- 各个节点的徒步背包市场规模
- 市场的详细概述和细分，以及徒步旅行背包行业动态
- 各地区徒步背包市场规模及增长潜力巨大
徒步背包市场区域洞察
Insight Partners 的分析师已详细解释了预测期内影响徒步旅行背包市场的区域趋势和因素。本节还讨论了北美、欧洲、亚太地区、中东和非洲以及南美和中美洲的徒步旅行背包市场细分和地理位置。
- 获取徒步旅行背包市场的区域特定数据
徒步背包市场报告范围
| 报告属性 | 细节 |
|---|---|
| 2021 年市场规模 | 33.5亿美元 |
| 2028 年市场规模 | 46.3亿美元 |
| 全球复合年增长率（2021 - 2028） | 4.7％ |
| 史料 | 2019-2020 |
| 预测期 | 2022-2028 |
| 涵盖的领域 | 按容量
|
| 覆盖地区和国家 | 北美
|
| 市场领导者和主要公司简介 |
|
市场参与者密度：了解其对商业动态的影响
徒步背包市场正在快速增长，这得益于终端用户需求的不断增长，这些需求源于消费者偏好的不断变化、技术进步以及对产品优势的认识不断提高等因素。随着需求的增加，企业正在扩大其产品范围，进行创新以满足消费者的需求，并利用新兴趋势，从而进一步推动市场增长。
市场参与者密度是指在特定市场或行业内运营的企业或公司的分布情况。它表明在给定市场空间中，相对于其规模或总市场价值，有多少竞争对手（市场参与者）存在。
在徒步旅行背包市场运营的主要公司有：
- 始祖鸟
- 多特运动有限公司
- 英国装备户外技术有限公司
- 花岗岩齿轮有限公司
- 穆夫布
免责声明：上面列出的公司没有按照任何特定顺序排列。
- 获取徒步旅行背包市场顶级关键参与者概览
徒步背包市场 – 按容量划分
- 最多 20 升
- 20–50 升
- 50 升以上
徒步背包市场 – 按材质
- 尼龙
- 聚酯纤维
- 帆布
- 其他的
徒步背包市场 – 按分销渠道
- 超市和大卖场
- 专卖店
- 网上零售
- 其他的
公司简介
- 始祖鸟
- 多特运动有限公司
- 英国装备户外技术有限公司
- 花岗岩齿轮有限公司
- 穆夫布
- 三极齿轮
- 万戈
- 野外工艺
- Osprey 背包有限公司
- Hyperlite Mountain Gear 公司
- Historical Analysis (2 Years), Base Year, Forecast (7 Years) with CAGR
- PEST and SWOT Analysis
- Market Size Value / Volume - Global, Regional, Country
- Industry and Competitive Landscape
- Excel Dataset
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
This text is related
to segments covered.
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
This text is related
to country scope.
Frequently Asked Questions
More than 50 litres segment has led the trekking rucksack market in 2021. The trekking rucksacks with capacity of more than 50 litres is ideal for an extended trek which would include backpacking around a large area and camping multiple times. These rucksacks have plenty storage pockets and are able to hold a substantial amount of load. A 65 litres rucksack is extremely popular among travelers who are willing to go on expedition treks. For a weeklong trip, most consumers purchase 70 to 80 litres rucksacks. The larger rucksacks are generally made from the most durable materials that do not wear out easily and can withstand the harshness of sun and other weather conditions. This segment is therefore more expensive than others, however, the number of units sold are comparatively less. The segment is expected to growth over the forecast period as more travelers are getting engaged in longer, expedition treks and would result in increased demand for the product.
APAC is estimated to register the fastest CAGR in the market over the forecast period. The Asia Pacific (APAC) region comprises countries such as Australia, China, India, Japan, South Korea, and other Asian countries. In the Asia Pacific region, the tourism industry has seen impressive growth in recent years. The growth of the trekking rucksack market in the Asia Pacific region is mainly attributed to the rise in the number of outdoor and recreational activities. The importance of outdoor activities is increasing among people due to fitness trends, and recreational activities. The consumer attraction towards different outdoor activities such as trekking and others across the region is growing. Many people from the region are opting to go for frequent treks and camps. The growing preference of people for various outdoor activities encourages them to invest in commodities necessary for these activities. The rucksack is one of the essential items in trekking. These rucksacks carry all essential items. The rucksacks allow carrying heavy loads more easily. Trekking helps to improve physical health immensely. Hence, the increase in outdoor activities in the region will boost the demand for various trekking equipment including trekking rucksacks in the region.
Online retail segment is the fastest growing segment in the global trekking rucksack market during the forecasted period. E-commerce platforms offer a wide range of product categories to customers across the globe. Consumers can buy the product of their choice just by sitting at their homes or offices. Over the past few years, consumers have started purchasing various outdoor recreation products and beverages, including trekking rucksacks, through online retail channels due to the ease of accessibility, availability of a wide range of products, the convenience offered by these channels in terms of delivery of the products, cashback, discount coupons, and attractive deals. The growth of digital technology has transformed consumers’ purchasing journey and empowered them. Due to online purchase option, consumers are no longer forced to funnel through linear path to make a purchase, but can meander at their leisure through social networks, devices, and various other channels. The savvy and informed consumers prefer to do their own research before purchasing a product. The consumers may learn about the product through socializing, exploring, shopping, browsing, etc. The online channels are therefore using this knowledge to convert more customers by developing interface between tools and consumers that make them think quickly and act fast. Studies by Google and McKinsey have revealed that the true behavior of consumers is in pulling the information from various social media, online videos, blogs, and reviews; and quickly shift brands, channels, modes, and devices to find the right product for them. The platforms are also using technology such as virtual reality to attract more customers to the activity of hiking & trekking. For instance, Mercell created a “walk around†experience with Oculus Rift VR viewer to explore a virtual rickety bridge high in the Dolomites. The ongoing COVID-19 pandemic has boosted the sales of online retail channels as physical stores were shut because of the extended nationwide lockdowns. This is expected to open numerous opportunities for e-commerce platforms over the forecast period.
Polyester, much like nylon, is also made from petroleum compounds and was discovered by Dupont in 1930s. The main characteristics of polyester include durability, strength, and light-weight nature. Polyester as a fabric is mildew, stain, & mold resistant, wrinkle resistant, and is easy to care for. Polyester outstands in the material segment since it can be made into finer threads, wherein the thread count of a fabric does not significantly increase the weight of the product. Polyester is also resistant to abrasion compared to nylon rucksacks. Polyester rucksacks pill less, enabling them to look new for longer period of time, whereas pilling can cause other fabrics such as nylon to fray at its edges. Moreover, polyester is highly receptive to color dyes. The material also fades less and holds color better when exposed to the harmful UV rays while trekking, therefore polyester is best in the category of bright colored rucksacks. Polyester is a comparatively eco-friendly as it can be conveniently and efficiently recycled. The material can also be derived from post-consumer recycled water bottles, reducing the overall carbon footprint product. The factor is expected to attract increased number of consumers to buy polyester due to rising environmental awareness among consumers. Thus, polyester is more durable compared to other mainstream materials driving the demand for the material over the forecast period.
The major players operating in the trekking rucksack market are Arc’teryx, Deuter Sport Gmbh, Equip Outdoor Technologies UK LTD, Granite Gear, LLC, Mufubu, Tripole Gears, Vango, Wildcraft, Osprey Packs, Inc, and Hyperlite Mountain Gear Inc.
In 2021, North America held the largest revenue share of the global trekking rucksack market. The trekking rucksack consumption of North America has been one of the highest in the world as the region consists of popular trekking trails. The Colorado Rocky Mountains and the pacific crest trail to the Appalachian Trail are some of the famous trekking destinations attracting people from North America as well as all over the world. The large prevalence of trekking groups presents in the region ensure continuous inflow of numerous people for trekking, therefore positively affecting the consumption of trekking rucksacks. As per a report published by outdoor industry association, thirty-four percent of outdoor consumers come from cities. The outdoor consumer group comprises of active, ethnically diverse, and young people who spend the most on outdoor gears. Moreover, older citizens are also getting involved in the outdoor activities to keep their health in check, wherein smaller treks are now witnessing greater popularity in the region. Additionally, parents are encouraging kids to take part in outdoor activities such as trekking as a part of healthy lifestyle.
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The List of Companies - Trekking Rucksack Market
- Arcteryx
- Deuter Sport Gmbh
- Equip Outdoor Technologies UK Ltd
- Granite Gear LLC
- Mufubu
- Tripole Gears
- Vango
- Wildcraft
- Osprey Packs, Inc
- Hyperlite Mountain Gear Inc.
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published and advised several client across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organization are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.
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