US and Europe Pet Snacks and Treats Market Analysis by 2031
美国和欧洲的宠物零食和零食市场规模预计将从 2023 年的 202.4 亿美元增长到 2031 年的 330.9 亿美元;预计 2023-2031 年期间的复合年增长率为 6.3%。主要市场参与者对宠物零食和零食口味和配方的创新可能仍是市场的主要趋势。
美国和欧洲宠物零食和零食市场分析
宠物的人性化导致对功能性零食的需求增加,这些零食可为宠物提供额外的好处,例如牙齿护理、关节支持和缓解压力。随着宠物主人越来越意识到宠物的健康需求,他们愿意投资于声称除了基本营养之外还能提供额外价值的产品。这鼓励制造商创新和多样化其产品,以满足特定的饮食要求和偏好。例如,2024 年 3 月,全球全渠道狗品牌 Barkbox, Inc. 宣布扩大其在狗零食类别的消耗品业务,推出其首个完整系列——The Snack Pack,包含七种狗零食口味。因此,宠物主人数量的增加推动了美国和欧洲宠物零食和零食市场的发展。此外,移动商务的增长和数字支付系统的进步支持电子商务平台的采用,使消费者可以轻松地在旅途中购买宠物零食和零食。预计这将在预测期内为美国和欧洲的宠物零食和零食市场创造巨大的增长机会。
美国和欧洲宠物零食和零食市场概览
宠物零食和点心用于奖励宠物。零食和点心可能不是均衡营养的完整来源,但它们有助于训练宠物、支持锻炼,并因良好行为而获得奖励。零食和点心还可以为宠物提供精神刺激、促进牙齿健康、减少牙菌斑积聚并保持口气清新。美国和欧洲国家养宠物的人数增加是创造宠物零食和点心需求的主要因素。零售连锁店的扩张以及超市、大卖场、专卖店和在线零售中宠物零食和点心的供应,使得美国和欧洲的广大消费者更容易获得宠物零食和点心。
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美国和欧洲宠物零食和零食市场:
复合年增长率(2023 - 2031)6.3%- 2023 年市场规模
202.4 亿美元 - 2031年市场规模
330.9亿美元
市场动态
- 宠物主人数量不断增长
- 主要参与者的战略发展不断上升
- 人们对具有创新口味的可持续、有机和优质产品的兴趣日益浓厚
- 对电子商务平台的偏好日益增加
关键人物;主力;重要一员
- JM斯马克公司
- 无耻宠物有限责任公司
- 雀巢公司
- 自然饮食
- 通用磨坊公司
- 英特奎尔有限公司
- VAFO 集团
- 普瑞福有限公司
- 争夺
- 玛氏公司
区域概况
- 我们
- 欧洲
市场细分
- 狗零食
- 猫零食
- 鸡
- 牛肉
- 羊肉
- 海鲜
- 蔬菜
- 水果
- 超市和大卖场
- 专卖店
- 网上零售
- 示例 PDF 通过定性和定量分析展示了内容结构和信息的性质。
美国和欧洲宠物零食和零食市场驱动因素和机遇
宠物主人数量不断增长
美国和欧洲收养狗和猫的人数一直在增加,这反映了人们对宠物拥有和陪伴的重大文化转变,从而推动了市场的发展。根据收容所动物统计,2023 年收养的狗比 2022 年多 109,000 只,收养的猫比 2022 年多 34,000 只。这一趋势是由多种因素推动的,包括人们越来越认识到宠物给主人带来的情感和健康益处。众所周知,宠物,尤其是狗和猫,可以缓解压力、减少孤独感并改善整体心理健康。随着越来越多的个人和家庭寻求宠物提供的陪伴,这种理解导致宠物收养数量激增。近年来,美国和欧洲养宠物的趋势日益高涨,尤其是在千禧一代和 Z 世代中。根据美国宠物产品协会 (APPA) 进行的 2023-2024 年全国宠物主人调查,美国家庭拥有约 4650 万只猫和 6510 万只狗。新冠疫情加剧了这一趋势,因为越来越多的人在封锁期间收养宠物作为陪伴;这导致宠物数量大幅增加。人们越来越多地将宠物视为家庭不可或缺的成员。这种观念的转变导致人们在高端和专业宠物产品(包括零食和零食)上的支出增加。宠物主人购买这些产品的频率更高,并寻求更健康、更天然和更美味的选择,反映了消费者对健康和保健的更广泛趋势。
对电子商务平台的偏好日益增加
在 COVID-19 疫情爆发后,由于封锁和保持社交距离措施促使更多消费者在线购买产品,美国和欧洲各国迅速增加了电子商务平台的使用。由于网上购物的便利性和可访问性,即使在实体店重新开业后,宠物主人仍继续从电子商务网站购买宠物零食和零食。这种转变是由网上提供的广泛产品选择推动的,这些产品通常超过实体店展示的产品相对较少的范围。在线平台提供各种品牌、口味和饮食选择,满足宠物的不同需求和偏好。此外,在线比较价格、阅读评论和访问详细产品信息的便利性增强了购物体验,鼓励更多消费者通过电子商务渠道购买宠物零食和零食。因此,对电子商务平台的日益偏好预计将在预测期内为美国和欧洲的宠物零食和零食市场创造巨大的增长机会。
美国和欧洲宠物零食和零食市场报告细分分析
促成美国和欧洲宠物零食和美食市场分析的关键部分是产品类型、口味和分销渠道。
- 根据产品类型,美国和欧洲的宠物零食和零食市场分为狗零食和猫零食。狗零食细分市场进一步细分为饼干和曲奇、肉干、棒、条、咀嚼骨头、环形零食等。猫零食细分市场进一步细分为脆脆的、可舔的零食、肉干、枕头等。狗零食细分市场在 2023 年占据了最大的市场份额。
- 根据口味,市场分为鸡肉、牛肉、羊肉、海鲜、蔬菜、水果等。鸡肉在 2023 年占据了最大的市场份额。
- 就分销渠道而言,市场细分为超市和大卖场、专卖店、在线零售和其他。超市和大卖场在 2023 年占据了市场主导地位。
美国和欧洲宠物零食和零食市场份额(按国家/地区)分析
美国和欧洲宠物零食和零食市场报告的范围进一步分为德国、法国、意大利、西班牙、英国和欧洲其他地区。预计西班牙将在预测期内录得最高复合年增长率。西班牙的宠物零食和零食市场正在经历显着增长,这得益于宠物拥有和护理不断变化的趋势。根据欧洲宠物食品工业联合会 (FEDIAF) 的数据,西班牙在狗数量方面排名第四,拥有 930 万只狗,仅次于俄罗斯、英国和德国——在猫数量方面排名第七,2022 年拥有 586 万只猫。在西班牙,宠物越来越多地被视为家庭成员,这种转变极大地影响了客户的行为和消费模式。宠物的人性化导致了对各种高品质宠物零食和零食的巨大需求。宠物更愿意投资于能够增强宠物福祉的优质产品。此外,宠物主人越来越意识到宠物产品中的成分,从而反映了人类食品消费的更广泛趋势,即强调健康、保健和可持续性。这种转变导致人们对不含人工添加剂、填充剂和防腐剂的零食的需求量很大。此外,人们对具有特定健康益处(如牙齿保健、关节支持和宠物消化健康)的功能性零食的兴趣也日益浓厚。
美国和欧洲宠物零食和零食市场报告范围
报告属性 | 细节 |
---|---|
2023 年的市场规模 | 202.4亿美元 |
2031 年市场规模 | 330.9亿美元 |
全球复合年增长率(2023 - 2031) | 6.3% |
历史数据 | 2021-2022 |
预测期 | 2023-2031 |
涵盖的领域 | 按产品类型
|
覆盖地区和国家 | 我们
|
市场领导者和主要公司简介 |
|
- 示例 PDF 通过定性和定量分析展示了内容结构和信息的性质。
美国和欧洲宠物零食和零食市场新闻和最新发展
通过收集一手和二手研究后的定性和定量数据来评估美国和欧洲的宠物零食和零食市场,其中包括重要的公司出版物、协会数据和数据库。以下列出了美国和欧洲宠物零食和零食市场的一些发展情况:
- JM Smucker Company 旗下 Milk-Bone 品牌与 Dunkin' 合作推出了限量版香草釉味狗饼干。(来源:JM Smucker Company,公司网站,2024 年 5 月)
- Blue Buffalo 推出了以节日为主题的全新狗粮,口感香脆柔软。(来源:General Mills,公司网站,2023 年 11 月)
美国和欧洲宠物零食和零食市场报告覆盖范围和交付成果
“美国和欧洲宠物零食和小吃市场规模和预测(2021-2031 年)”报告对以下领域进行了详细的市场分析:
- 美国和欧洲宠物零食和零食市场规模以及范围内所有主要细分市场的预测
- 美国和欧洲宠物零食和零食市场趋势,以及驱动因素、限制因素和关键机遇等市场动态
- 详细的波特五力分析和 SWOT 分析
- 美国和欧洲的宠物零食和美食市场分析涵盖主要市场趋势、国家框架、主要参与者、法规和最近的市场发展。
- 行业格局和竞争分析,涵盖市场集中度、热点图分析、知名参与者以及美国和欧洲宠物零食和零食市场的最新发展
- 详细的公司简介
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
This text is related
to segments covered.
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
This text is related
to country scope.
Frequently Asked Questions
The rising number of pet owners and rising strategic developments by key players drive the US and Europe pet snacks and treats market.
The market is expected to register a CAGR of 6.3% during 2023–2031.
Growing interest in sustainable, organic, and premium products with innovative flavors is expected to emerge as a trend in the market during the forecast period.
J M Smucker Co; Shameless Pets, LLC; Nestle SA; Nature’s Diet; General Mills Inc; Interquell Gmbh; VAFO Group; Purrform Limited; Scrumbles; Mars Inc; Colorado Pet Treats; mera - The Petfood Family; Schell & Kampeter, Inc; United Petfood; RUPP FOOD Austria GmbH; Irish Dog Foods Limited; Rondo Foods; Inspired Pet Nutrition Ltd; Ava's Pet Palace; Butcher’s Pet Care Limited; Scholtus Special Products B.V; Wellness Pet Company; Addiction Foods LLC; and Smart Cookie Dog Treats are among the key players operating in the market.
The List of Companies - US and Europe Pet Snacks and Treats Market
- J M Smucker Co
- Shameless Pets LLC
- Nestle SA
- Nature’s Diet
- General Mills Inc
- Interquell Gmbh
- VAFO Group
- Purrform Limited
- Scrumbles
- Mars Inc
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
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As a market research and consulting firm operating from a decade, we have published and advised several client across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
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Below is the breakup of our primary respondents by company, designation, and region:
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- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
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We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
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- Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.