US Chicken Sausages Market to Grow at a CAGR of 4.8% to reach US$ 1,508.53 million from 2022 to 2030
市场洞察和分析师观点:
美国鸡肉香肠市场正在显着增长。香肠被认为是青少年和儿童最喜欢的方便食品之一。因此,对富含蛋白质的方便食品的需求不断增加,预计将激增该国对鸡肉香肠的需求。在过去几年中,消费者更倾向于消费鸡肉而不是猪肉和牛肉等红肉,因为他们认为鸡肉比红肉更健康。因此,鸡肉香肠在全国范围内越来越受欢迎。此外,高蛋白食品的日益普及以及对有机和天然产品的日益偏好预计将增加美国对有机鸡肉香肠的需求。 Hillshire Farm、Oscar Mayer 和 Applegate 是美国一些受欢迎的鸡肉香肠品牌。
增长动力和挑战:
加工肉类产品(例如香肠)可以让消费者节省与原料购买相关的时间和精力,消费、膳食准备和烹饪以及餐后活动。便利性和口味是美国消费者在购买食品时最想要的属性之一。对富含蛋白质的食品的需求不断增加以及饮食习惯和膳食模式的变化进一步推动了对肉类方便食品的需求。据美国农业部称,消费者对方便食品的需求有所增加;结果,它已成为美国人的主食。同样,根据“国际食品信息理事会”(IFIC)的食品与健康调查,千禧一代在购买食品时考虑的是便利性,而口味对于婴儿潮一代来说至关重要。因此,全国范围内对香肠等加工肉制品的需求显着增加。
此外,为了满足不断增长的需求,制造商正在该国推出各种鸡肉香肠。例如,2021 年 7 月,美国制造商 Johnsonville LLC 在全国范围内推出了香肠条,这些香肠条在全国范围内的其他美国零售商处有售,包括 Kroger、Meijer、Albertsons-Safeway、HEB、Food Lion 和许多沃尔玛商店。此外,这些香肠条还获得了 BrandSpark International 早餐肉类别的“2021 年最佳新产品”称号。对香肠的此类产品发布认可刺激了产品需求,预计将推动预测期内该国的市场增长。
报告细分和范围:
美国鸡肉香肠市场分为两部分基于类别和分销渠道。按类别划分,市场分为有机市场和传统市场。根据分销渠道,市场分为超市和大卖场、便利店、网上零售等。
细分分析:
根据分销渠道,美国鸡肉香肠市场分为超市和大卖场、便利店商店、在线零售等。超市和大卖场领域占有重要的市场份额。超级市场和大卖场是大型零售场所,提供各种产品,例如杂货、饮料、肉类产品和其他家庭用品。这些商店以合理的价格提供不同品牌的产品,让购物者能够快速找到合适的产品。此外,这些商店还提供有吸引力的折扣、优惠、多种付款方式和愉快的客户体验。这些因素推动了该细分市场的增长。
国家分析:
美国鸡肉香肠市场正在显着增长。在美国,方便食品的日益普及和肉类消费率的上升推动了对鸡肉香肠的需求。食品消费的便利趋势是香肠等肉类零食需求不断增长的关键驱动力。随着忙碌的生活方式变得普遍,人们越来越偏爱方便且易于准备的膳食。因此,由于上述所有因素,预计美国鸡肉香肠市场在预测期内将大幅增长。肉类零食的流行与该国许多消费者追求便利的生活方式相结合,增加了该国对鸡肉香肠的需求。
但是,鸡肉香肠污染问题的增加可能会阻碍该国市场的增长国家。例如,2021 年 9 月,Espi 旗下的 Sausage and Tacino Co. 召回了 2000 多磅冷冻即食鸡肉和猪肉产品,包括香肠。美国农业部食品安全检验局 (FSIS) 宣布召回,因为这些产品受到单核细胞增多性李斯特菌污染。
行业发展和未来机遇:
美国鸡肉香肠市场主要参与者采取的举措以下列出:
2021 年 5 月,美国制造商泰森食品公司推出了意大利鸡肉香肠系列。这些新推出的鸡肉香肠采用 100% 全天然、不含抗生素的鸡肉制成,有热意大利风味、温和意大利风味和甜意大利风味三个品种。 2023 年 4 月,美国制造商 Charcutnuvo 宣布推出有机和纯天然品种的“鸡肉早餐香肠”。随着产品的推出,制造商正在满足全国范围内对天然和有机香肠的需求。2022 年 11 月,Logan's Sausage 收购了美国家族企业 Gunnoe's Sausage Co.,包括其生产和分销业务。COVID-19 大流行影响:
COVID-19 大流行对美国几乎所有行业都产生了不利影响。该国的封锁、旅行限制和企业关闭阻碍了多家食品和饮料制造公司的增长。制造单位的关闭扰乱了供应链、生产活动、交货时间表以及必需品和非必需品的销售。许多公司报告2020年产品交付延迟和产品销售下滑,这也阻碍了美国鸡肉香肠市场。在 COVID-19 大流行期间,劳动力短缺、进出口禁令以及原材料供应有限也导致该地区的运营和流程停止。这些因素对大流行期间的市场增长产生了负面影响。
然而,随着人们呆在室内和在家工作文化的出现,大流行期间包装食品的消费趋势急剧增加。这促进了该国鸡肉香肠的销售。此外,在此期间,人们开始转向电子商务平台购买鸡肉香肠等食品。
竞争格局和主要公司:
Applegate Farms LLC、Conagra Brands Inc、Tyson Foods Inc、Bilinski's Sausage Co、Trader Joe's Co、Amylu Foods LLC、Kayem Foods Inc、Gilbert's Craft Sausages LLC、Boar's Head Provision Co Inc 、Dietz & Watson Inc 是美国鸡肉香肠市场的知名参与者。这些市场参与者采取战略发展举措来扩大业务,进一步推动美国鸡肉香肠市场的增长。
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The List of Companies - US Chicken Sausages Market
- Applegate Farms LLC
- Conagra Brands Inc
- Tyson Foods Inc
- Bilinski's Sausage Co
- Trader Joe's Co
- Amylu Foods LLC
- Kayem Foods Inc
- Gilbert's Craft Sausages LLC
- Boar's Head Provision Co Inc
- Dietz & Watson Inc
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