市场洞察和分析师观点:
装饰材料用于各种应用,例如地板、栏杆和墙壁,具有不同的风格和配置,包括水平、垂直和对角安装。 Decking 为住宅和商业环境中的各种应用提供了多功能、耐用且具有视觉吸引力的解决方案。它专为承受户外环境而设计,使其耐用且适合户外环境。此外,将照明装置、架子或其他建筑元素集成到地板设计中可以进一步增强功能和视觉吸引力。美国对地板的需求是由住房项目投资的增长、改造和维修支出的增加以及对户外生活空间的日益偏好所推动的,从而显着促进了美国地板市场的增长。
增长动力和挑战:
住房市场的扩张和对低维护地板的需求不断增长是主要的市场驱动因素。随着人口增长、城市化趋势和有利的经济条件等因素的推动,房地产市场不断增长,对装饰材料的需求也随之增加。新建住宅通常将户外生活空间作为现代住宅设计的组成部分,而甲板则成为休闲、娱乐和放松的焦点。同样,改造项目经常包括增加或增强室外区域,进一步刺激了对装饰材料的需求。住房市场的扩张促进了美国地板市场的创新,促使公司开发新材料、设计和技术,以满足不断变化的消费者偏好。
对低维护地板解决方案不断增长的需求正在从根本上重塑美国地板市场格局。随着人们越来越重视便利性、耐用性和可持续性,房主越来越青睐那些只需最少维护即可提供长期效益的装饰材料。消费者偏好的这种转变是由多种因素推动的。此外,随着时间的推移,对户外空间保持美观和结构完整性的渴望促使房主寻找耐用的替代品,例如复合材料和 PVC 地板,这些材料能够抵抗腐烂、变形和虫害。 2024 年 2 月,MoistureShield 推出了 InstaDeck,这是一种室外地板系统,由重型塑料砖组成,可以轻松地扣合在一起,为独立式地面甲板奠定基础。人们对环境问题的认识不断增强,推动了由再生塑料和其他可持续资源制成的低维护装饰材料的采用,这符合具有生态意识的消费者价值观。
原材料价格的波动可能会阻碍市场。地板行业严重依赖木材、复合树脂和塑料等原材料,其价格可能会因市场需求、供应链中断和全球经济状况等因素而波动。例如,木材价格在 2021 年达到前所未有的高位后,此后一直在稳步下降。截至 2024 年 2 月,价格比 2 年前的峰值低约 37%。材料成本的波动通常会转化为制造商更高的生产费用,导致定价压力增加和利润率下降。因此,地板材料成本的波动对美国地板市场的增长构成了挑战。
报告细分和范围:
美国地板市场分析和对 2030 年的预测是一项专门且深入的研究,重点关注市场趋势和增长机会。该报告旨在提供市场概况,并按材料、应用和最终用途进行详细的市场细分。该市场最近经历了高速增长,预计在预测期内将继续这种趋势。该报告提供了美国地板消费量的重要统计数据。此外,美国地板市场报告还对影响美国市场表现的各种因素进行了定性评估。该报告还包括对市场领先企业及其关键战略发展的全面分析。进行了多项分析,以帮助确定关键驱动因素、美国地板市场趋势以及利润丰厚的机会,从而有助于确定主要收入来源。
美国地板市场预测是根据各种二级和一级研究成果的基础,例如主要公司出版物、协会数据和数据库。此外,生态系统分析和波特五力分析提供了360度的市场视角,有助于了解整个供应链以及影响市场表现的各种因素。
细分分析:
美国地板市场根据材料、应用和最终用途进行细分。根据材料,市场分为木材、复合材料、塑料等。复合材料细分市场是 2022 年美国地板市场增长最快的细分市场。复合材料地板是传统木质地板材料的流行替代品,具有一系列对承包商和设计师有吸引力的优点和功能。由木纤维和再生塑料制成的复合地板具有天然木材的外观,具有合成材料的耐用性和低维护特性。复合地板的使用寿命长、维护要求低以及整体性能等因素使其成为承包商的良好投资选择。
根据应用,市场分为栏杆、地板、墙壁等。到 2022 年,地板细分市场占据美国最大的地板市场份额。地板材料通常用于地板应用,主要用于户外环境,如甲板、天井、阳台和露台。 Decking 为户外生活空间提供了实用且美观的地板解决方案。它为散步、就餐和户外活动创造了光滑舒适的表面。装饰材料可用于栏杆应用,为室外空间提供功能性和美观性。甲板和栏杆使用相同的材料,为室外空间营造出有凝聚力和统一的外观。在栏杆应用中使用装饰材料在设计灵活性、耐用性和成本效益方面具有众多优势,使客户能够创造时尚且实用的户外空间。
就最终用途而言,市场分为住宅、商业和工业。到 2022 年,住宅领域将主导美国装饰板市场份额。近年来,住宅环境中的装饰板受到了广泛关注,这主要是由于户外生活空间的增长趋势鼓励房主投资装饰板作为扩大室内生活面积的一种方式创造实用且美观的户外环境。此外,随着客户投资升级和改善现有房产,对翻新和改建项目的需求也很大。
美国地板市场 - 按最终用途,2022 年和 2030 年
区域分析:
2022 年美国地板市场价值为 88.4 亿美元,预计到 2030 年将达到 119.6 亿美元。从历史上看,木质地板一直是美国生活空间的主要选择,在很大程度上是美国人的首选其自然之美、多功能性和价格实惠。经过压力处理的木材、雪松和红木是装饰中最常见的木材种类之一,提供了与各种建筑风格和景观无缝融合的经典美感。然而,近年来,出于对耐用性、维护和环境影响的担忧,人们明显转向替代地板材料。根据国际休闲家具协会和美国家居联盟的数据,90% 的美国人选择重新装修户外空间,用于锻炼、烧烤、园艺和玩耍等活动。此外,约 58% 的美国人购买户外家具及相关配件。复合地板已成为市场上的领先竞争者,它提供木纤维和再生塑料的混合物,与传统木材选择相比,具有卓越的性能和使用寿命。复合地板以其耐腐烂、防霉和防虫害而闻名,使其成为寻求低维护户外解决方案的房主的首选。住宅建设以及改造和升级活动的投资不断增加,预计将在预测期内提振美国地板市场。
行业发展和未来机遇:
主要参与者的一些举措根据新闻稿,美国装饰市场如下:
-2023 年,NewTechWood America Inc 推出了一种用于室外和室内生活应用的创新型封端复合材料。该产品用于甲板、壁板、栅栏和栏杆应用。2023 年,Trex Co Inc 推出了 Trex Select T-Rail,以扩大其在甲板栏杆市场的足迹。 Trex Select T 型导轨适应性设计提供框架,保持其时尚的外观,并且需要最少的维护。2021 年,Fiberon 推出了海滨长廊 PVC 地板。该产品拥有压花、改进的条纹和具有耐候性的新一代表面光洁度。竞争格局和主要公司:
Trex Co Inc、The Azek Co Inc、Nova USA Wood Products LLC、General Woodcraft Inc、 Advantage Lumber LLC、Ipe Woods USA LLC、Iron Woods、Fortune Brands Innovations Inc、NewTechwood America Inc 和 Barrette Outdoor Living Inc 是美国地板市场报告中介绍的主要参与者。市场参与者专注于提供高质量的产品来满足客户的需求。
- Historical Analysis (2 Years), Base Year, Forecast (7 Years) with CAGR
- PEST and SWOT Analysis
- Market Size Value / Volume - Global, Regional, Country
- Industry and Competitive Landscape
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Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
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Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
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The List of Companies - US Decking Market
- Trex Co Inc
- The Azek Co Inc
- Nova USA Wood Products LLC
- General Woodcraft Inc
- Advantage Lumber LLC
- Ipe Woods USA LLC
- Iron Woods
- Fortune Brands Innovations Inc
- NewTechwood America Inc
- Barrette Outdoor Living Inc
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published and advised several client across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organization are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
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Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
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Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.