US Sleepwear Market Size (2021-2031) and Regional Overview
美国睡衣市场规模预计将从 2023 年的 96.5 亿美元增至 2031 年的 150.5 亿美元。预计 2023-2031 年期间,该市场的复合年增长率将达到 5.7%。由于舒适而时尚的服装在美国掀起了一股新潮流,服装品牌正专注于在美国睡衣市场提供舒适的服装
美国睡衣市场分析
超大号服装是美国流行的睡衣类型,因为它符合舒适时尚的潮流。一些大型服装公司,如 VF Corp 和 Reformation,提供采用天丝纤维的暖天款式服装。睡衣品牌的有效直接代言、合作和品牌大使有助于提高销量,并使品牌与竞争对手区分开来。此外,许多公司提供产品促销代码和折扣来增加销量。因此,大多数美国客户通过在线渠道购物或购买服装。
美国睡衣市场概览
新冠疫情导致生活方式发生改变;随着人们转向远程工作,对舒适服装和睡衣的需求也随之增长。睡衣上衣采用透气柔软的面料制成,如棉、绸缎和丝绸,对皮肤温和。许多公司提供促销代码和产品折扣以增加销量,这些促销代码和折扣在各个商店都很容易买到。2023 年 8 月,梅西百货与 Gap 合作推出独家睡衣,在超市、公司网站和电子商务移动应用程序上都有售。制造商主要使用浅色和微妙的颜色以及极少的印花来制作上衣,以补充放松的心情。尽管价格昂贵,但消费者愿意购买对皮肤温和并提供最大舒适度的优质产品。2023 年,高端运动街头服装设计师 Daniel Patrick 与日产合作推出了限量版性能导向型睡衣。
定制研究以满足您的需求
我们可以优化和定制标准产品无法满足的分析和范围。这种灵活性将帮助您获得业务规划和决策所需的准确信息。
美国睡衣市场:
US Sleepwear Market: Strategic Insights
US Sleepwear Market
-
![](https://www.theinsightpartners.com/assets/images/rd_int_img/cagr.png)
CAGR (2023 - 2031)
5.7%
-
Market Size 2023
US$ 9.65 Billion
-
Market Size 2031
US$ 15.05 Billion
Market Dynamics
GROWTH DRIVERS
- 舒适服装需求不断增长
- 名人和社交媒体影响者的品牌代言不断增加
FUTURE TRENDS
- 睡衣生产中采用可持续面料
OPPORTUNITIES
- 通过线下渠道增加销售额
Key Players
- Lunya
- Luemme Inc (Cosabella)
- EBERJEY
- Boody
- Desmond and Dempsey
- Olivia Von Halle
- COYUCHI
- MATE the Label
- Organic Basic
- Wear Pact LLC
Regional Overview
- 北美(美国、加拿大、墨西哥)
- 欧洲(英国、德国、法国、俄罗斯、意大利、欧洲其他地区)
- 亚太地区(中国、印度、日本、澳大利亚、亚太地区其他地区)
- 南美洲和中美洲(巴西、阿根廷、南美洲和中美洲其他地区)
- 中东和非洲(南非、沙特阿拉伯、阿联酋、中东和非洲其他地区)
Market Segmentation
产品类型(上衣、下装、连体服/连衣裙、套装)
最终用户(男性、女性、儿童)
分销渠道(超市和大卖场、专卖店、网上零售)
US Sleepwear Market: Strategic Insights
-
CAGR (2023 - 2031)5.7% -
Market Size 2023
US$ 9.65 Billion -
Market Size 2031
US$ 15.05 Billion
![](https://www.theinsightpartners.com/assets/images/rd_int_img/tip-logo.jpg)
Market Dynamics
- 舒适服装需求不断增长
- 名人和社交媒体影响者的品牌代言不断增加
- 睡衣生产中采用可持续面料
- 通过线下渠道增加销售额
Key Players
- Lunya
- Luemme Inc (Cosabella)
- EBERJEY
- Boody
- Desmond and Dempsey
- Olivia Von Halle
- COYUCHI
- MATE the Label
- Organic Basic
- Wear Pact LLC
Regional Overview
![](https://www.theinsightpartners.com/assets/images/rd_int_img/ig-regional.png)
- 北美(美国、加拿大、墨西哥)
- 欧洲(英国、德国、法国、俄罗斯、意大利、欧洲其他地区)
- 亚太地区(中国、印度、日本、澳大利亚、亚太地区其他地区)
- 南美洲和中美洲(巴西、阿根廷、南美洲和中美洲其他地区)
- 中东和非洲(南非、沙特阿拉伯、阿联酋、中东和非洲其他地区)
Market Segmentation
![](https://www.theinsightpartners.com/assets/images/rd_int_img/cust_bullet_danger.png)
![](https://www.theinsightpartners.com/assets/images/rd_int_img/cust_bullet_warning.png)
![](https://www.theinsightpartners.com/assets/images/rd_int_img/cust_bullet_primary.png)
复合年增长率(2023 - 2031)5.7%- 2023 年市场规模
96.5 亿美元 - 2031年市场规模
150.5亿美元
![](https://www.theinsightpartners.com/assets/images/rd_int_img/tip-logo.jpg)
市场动态
- 舒适服装需求不断增长
- 名人和社交媒体影响者的品牌代言不断增加
- 睡衣生产中采用可持续面料
- 通过线下渠道增加销售额
关键人物;主力;重要一员
- 伦亚
- Luemme Inc(Cosabella)
- 艾伯杰
- 布迪
- 戴斯蒙德和邓普西
- 奥利维亚·冯·哈勒
- 科尤奇
- MATE 标签
- 有机基础
- 磨损契约有限责任公司
区域概况
![](https://www.theinsightpartners.com/assets/images/rd_int_img/ig-regional.png)
- 北美
- 欧洲
- 亚太
- 南美洲和中美洲
- 中东和非洲
市场细分
![](https://www.theinsightpartners.com/assets/images/rd_int_img/cust_bullet_danger.png)
- 上装
- 下装
- 连体服/连衣裙
- 坐标
![](https://www.theinsightpartners.com/assets/images/rd_int_img/cust_bullet_warning.png)
- 男性
- 女性
- 孩子们
![](https://www.theinsightpartners.com/assets/images/rd_int_img/cust_bullet_primary.png)
- 超市和大卖场
- 专卖店
- 网上零售
- 示例 PDF 通过定性和定量分析展示了内容结构和信息的性质。
美国睡衣市场的驱动因素和机遇
名人和社交媒体影响力人士的品牌代言增多有利于市场增长
名人和社交媒体影响者代言品牌等营销策略有助于利用知名影响者和名人的可信度和影响力来提升品牌知名度、推动销售并创造强大的市场影响力。由于名人和影响者拥有庞大的粉丝群,他们为品牌提供了广泛的知名度。2022 年 12 月,生活方式服装品牌 Lake Pajamas 推出了其标志性风格的两件套系列,由 Instagram 影响者 Jacey Duprie 代言。该系列与 Duprie 的时尚品牌 Wyeth 合作推出,是该公司的首个系列的一部分。
过去几年,美国消费者,尤其是Z 世代的成年人,已经采用了多种时尚潮流。社交媒体和网红营销正在吸引 Z 世代的成年人追随新奇的时尚潮流。2023 年,Lake Pajamas 与网红 Blair Eadie 合作设计了一个 16 件套的系列。同样,2023 年,詹妮弗·加纳 (Jennifer Garner)(美国女演员)的品牌 Once Upon a Farm 与睡衣公司 Little Sleepies 合作,推出了后者标志性的舒适睡衣和配饰。因此,名人和社交媒体网红越来越多的品牌代言推动了美国睡衣市场的增长。
通过线上渠道增加销售额创造重大机遇
电子商务的出现改变了人们购物和购买服装的方式。互联网和智能手机普及率的激增、购买力的提高、新兴技术的快速获取以及在线零售购物平台提供的便利是推动电子商务行业发展的主要因素。根据美国商务部零售指标司的数据,2021 年美国电子商务销售额达到 8700 亿美元,比 2020 年增长 14.2%。根据美国商务部人口普查局的数据,调整季节性因素后,2024 年第一季度美国零售电子商务销售额估计为 2892 亿美元,比 2023 年第四季度增长 2.1%。随着电子商务行业的兴起,人们对在线平台的偏好也在增长。
在线渠道为品牌知名度、产品信息、营销和展示产品组合提供了一个平台。电子商务网站和社交媒体平台等在线渠道使大公司能够接触到广泛的消费者群体。它为消费者提供品牌、面料、设计和款式方面不同的睡衣选择,迎合不同地区的客户群。在线销售使公司能够简化产品分销并根据产品需求数据调整库存水平。这进一步使主要制造商能够了解各地区消费者的偏好并优化产品供应。移动应用程序的普及促进了随时随地购物,使消费者可以随时随地方便地购买睡衣。在线销售生成有关消费者行为和偏好以及趋势的宝贵数据,使品牌能够定制其产品和营销策略。因此,预计在线渠道服装销售额的增长将为预测期内美国睡衣市场的增长提供丰厚的机会。
美国睡衣市场报告细分分析
有助于得出美国睡衣市场分析的关键部分是产品类型、最终用户和分销渠道。
- 根据产品类型,美国睡衣市场分为上衣、下装、连体服/单件和套装。套装部分在 2023 年占据了最大的市场份额。
- 根据最终用户,市场分为男装、女装和童装。2023 年,女装占据了最大的市场份额。
在分销渠道方面,美国睡衣市场分为超市和大卖场、专卖店、在线零售和其他渠道。2023 年,专卖店占据了市场主导地位。
美国睡衣市场份额(按区域)分析
美国睡衣市场报告的区域范围主要分为东北部、西南部、西部、东南部和中西部。
2023 年,西部地区占据了美国睡衣市场的最大份额,预计在预测期内将继续占据主导地位。根据美国人口普查局 2022 年 12 月发布的报告,西部是美国最城市化的地区,88.9% 的人口居住在城市地区。根据经济分析局的数据,加州服装和鞋类的个人消费支出从 2021 年的 696.79 亿美元增长到 2022 年的 769.238 亿美元。西海岸,尤其是加州,气候温和,影响了对多功能舒适睡衣的需求。居住在洛杉矶和旧金山等城市的消费者是新趋势的早期采用者,在购买决策中重视可持续性和道德生产。这对时尚、环保和创新睡衣的需求产生了积极影响。
美国睡衣市场报告范围
报告属性 | 细节 |
---|---|
2023 年的市场规模 | 96.5亿美元 |
2031 年市场规模 | 150.5亿美元 |
全球复合年增长率(2023 - 2031) | 5.7% |
历史数据 | 2021-2022 |
预测期 | 2024-2031 |
涵盖的领域 | 按产品类型
|
覆盖地区和国家 | 北美
|
市场领导者和主要公司简介 |
|
- 示例 PDF 通过定性和定量分析展示了内容结构和信息的性质。
美国睡衣市场新闻及最新发展
美国睡衣市场通过收集一手和二手研究后的定性和定量数据进行评估,其中包括重要的公司出版物、协会数据和数据库。美国睡衣市场的一些发展情况如下:
- 梅西百货宣布推出 State of Day,这是一个全新的休闲服、睡衣和内衣品牌,是该公司正在重新设计的自有品牌组合中令人兴奋的新成员。该系列包括一系列轻便、易于搭配的服装和柔软的睡衣,可为您提供恢复性睡眠。(来源:梅西百货,新闻稿,2024 年 2 月)
- 奢侈睡衣品牌 Olivia von Halle 与伦敦珠宝商 Jessica McCormack 合作,推出了一款带有钻石和红宝石纽扣的特别睡衣。(来源:Olivia von Halle,公司网站,2024 年 4 月)
- 梅西百货和 Gap 宣布合作推出男女睡衣、内衣和贴身衣物的独家系列。这是两大全球品牌首次合作,将梅西百货的丰富历史和行业专业知识与 Gap 的现代美式风格传统相结合。产品类别将提供各种独家设计和颜色,将百搭的经典、舒适和轻松的风格带入生活。(来源:Gap Inc,新闻稿,2023 年 8 月)
美国睡衣市场报告覆盖范围和交付成果
“美国睡衣市场规模和预测(2021-2031)”报告对市场进行了详细的分析,涵盖以下领域:
- 美国睡衣市场规模及范围内所有主要细分市场的预测
- 美国睡衣市场趋势,以及驱动因素、限制因素和关键机遇等市场动态
- 详细的波特五力分析和 SWOT 分析
- 美国睡衣市场分析涵盖主要市场趋势、国家框架、主要参与者、法规和最近的市场发展。
- 行业格局和竞争分析,涵盖市场集中度、热图分析、知名参与者以及美国睡衣市场的最新发展
- 详细的公司简介
US Sleepwear Market Report Scope
Report Attribute | Details |
---|---|
Market size in | US$ 9.65 Billion |
Market Size by | US$ 15.05 Billion |
Global CAGR | 5.7% |
Historical Data | 2021-2022 |
Forecast period | 2024-2031 |
Segments Covered |
By 产品类型(上衣、下装、连体服/连衣裙、套装) |
Regions and Countries Covered |
北美(美国、加拿大、墨西哥)
|
Market leaders and key company profiles |
|
![Report Coverage](https://www.theinsightpartners.com/assets/rdimages/report_coverage.png)
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
![Segment Covered](https://www.theinsightpartners.com/assets/rdimages/segment_covered.png)
Segment Covered
This text is related
to segments covered.
![Regional Scope](https://www.theinsightpartners.com/assets/rdimages/regional_scope.png)
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
![Country Scope](https://www.theinsightpartners.com/assets/rdimages/country_scope.png)
Country Scope
This text is related
to country scope.
Frequently Asked Questions
The adoption of sustainable fabrics in sleepwear production is expected to emerge as a future trend in the market.
The market is expected to register a CAGR of 5.7% during 2023–2031.
Lunya, Luemme Inc (Cosabella), EBERJEY, Boody, Desmond & Dempsey, Olivia Von Halle, COYUCHI, MATE the Label, Organic Basic, Wear Pact LLC, and ASCENO are among the leading market players.
Rising demand for comfortable clothing and increasing brand endorsements by celebrities and social media influencers drive the market.
The List of Companies - US Sleepwear Market
- Lunya
- Luemme Inc (Cosabella)
- EBERJEY
- Boody
- Desmond & Dempsey
- Olivia Von Halle
- COYUCHI
- MATE the Label
- Organic Basic
- Wear Pact LLC
- ASCENO
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published and advised several client across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organization are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.