[研究报告] 2022年用户生成内容平台市场规模价值为 43.8 亿美元,预计到 2030 年将达到 362 亿美元;预计 2022 年至 2030 年的复合年增长率为 30.2%。
分析师观点:
近年来,由于社交媒体平台的普及、影响力营销的使用增加以及网上购物的兴起等因素,用户生成内容平台市场发展迅速。音频和视频内容正日益成为用户生成内容的流行形式。许多品牌在广告和营销活动中都偏爱音频和视频内容。YouTube、Facebook 和 Instagram 等平台非常受欢迎。此外,用户生成内容平台正在利用人工智能、虚拟现实和增强现实等不断发展的技术,创新为用户创建和共享内容的方式。因此,用户生成内容平台市场随着新兴技术的出现而不断发展。
用户生成内容平台市场概览:
用户生成内容平台是一种软件即服务 (SaaS),可帮助用户共享图像、视频和其他在线媒体,以支持品牌的营销工作。用户生成内容平台策划和培养用户生成、影响者和短视频内容,以扩大内容工作。然后,这些内容将通过各种渠道使用,包括网站、电子邮件、广告、活动和店内。用户生成内容平台主要由旅行社、酒店业、消费包装商品 (CPG) 提供商、零售商和许多其他行业使用。用户生成内容平台策划和培养的内容填补了内容空白、扩大了规模、建立了信任并提高了可信度,以实现知名度、转化率和宣传等目标。用户生成内容有多种类型,例如视频、图像、社交媒体内容、产品评论、推荐、直播、博客文章和 YouTube 内容。采用用户生成内容 (UGC) 至关重要,因为它可以建立信任并吸引消费者。它还可以为品牌节省时间和资源。用户生成内容可帮助品牌扩大影响力、提高知名度和转化率,同时培养客户忠诚度。由于竞争激烈,营销成本高昂,品牌难以有效地接触到合适的受众。在这种情况下,用户生成内容平台是必不可少的工具。
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用户生成内容平台市场驱动因素:
社交媒体平台使用量激增,推动用户生成内容平台市场
随着互联网连接的强大和智能手机的广泛普及 ,社交媒体的使用已成为当今最受欢迎的在线活动之一。社交媒体的使用是用户日常互联网使用中不可或缺的一部分。根据 2023 年 4 月 Datareportal 的数据,全球超过一半的人(即 60%)使用社交媒体。全球有 48 亿人使用社交媒体,过去 12 个月内有 1.5 亿新用户上线。根据 Target Internet 的数据,就用户数量而言,排名前三的社交网络是 Facebook、YouTube 和 WhatsApp。Facebook 每月有超过 65.86% 的用户每天登录社交媒体。2020 年至 2022 年间,TikTok、Instagram、Snapchat、Pinterest 和 Twitter 是增长率最高的网络。然而,TikTok 现在在许多国家被禁止。从 2020 年到 2022 年,Instagram 也实现了大幅增长,增加了 4.78 亿用户。此外,根据 Sprout Social 的一份报告,53% 的消费者表示,从 2020 年到 2022 年,社交媒体使用率有所提高。Sprout Social 的报告强调,68% 的消费者主要使用社交媒体平台来了解新产品和服务。消费者在社交媒体上与品牌互动的第二大原因是他们希望获得独家促销或优惠。
随着消费者在社交媒体上花费的时间越来越多,营销人员正在利用这些机会让消费者关注他们的品牌。随着社交媒体的广泛采用,拥有智能手机的用户可以在世界各地创建和分享他们的内容。随着用户生成内容平台的采用,公司可以挖掘受众的创造潜力,推动参与度并与客户建立更牢固的关系。Instagram 的高用户数量和有效的营销和广告选择使其成为许多营销人员关注的关键平台。大多数企业在 Facebook 和一两个其他社交媒体平台上进行所有社交媒体营销。
社交媒体在用户生成内容 (UGC) 的兴起中发挥着重要作用。通过使用社交媒体鼓励用户生成内容,企业可以有效地与客户互动,获得实时反馈,并在建立品牌和保持成本效益的同时提高知名度。在用户生成内容方面,社交媒体提供了巨大的好处,例如更广泛的覆盖范围、用户参与度、实时反馈和更高的知名度。因此,社交媒体平台使用量的激增推动了用户生成内容平台市场的发展。
用户生成内容平台市场报告细分和范围:
用户生成内容平台市场根据内容类型、组织规模和地理位置进行细分。根据内容类型,用户生成内容平台市场细分为社交媒体内容、音频和视频、广告和促销、博客、网站和其他。根据组织规模,用户生成内容平台市场细分为大型企业和中小型企业。根据地理位置,用户生成内容平台市场细分为北美、欧洲、亚太地区、中东和非洲以及南美。
用户生成内容平台市场区域分析:
北美是技术创新和先进技术采用方面增长最快的地区之一。该地区还拥有完善的 IT 和云基础设施。在过去三年中,北美见证了人工智能、机器学习和区块链等新兴技术在所有主要垂直行业的广泛采用。随着数字化在各个行业的渗透率不断提高,用户生成内容平台已成为商业生态系统的重要组成部分。此外,美国、加拿大和墨西哥等北美国家的社交媒体用户数量逐年增加。美国近 74.2% 的成年人使用 Facebook,60.5% 的成年人使用 Instagram。此外,根据 Kepios 的数据,截至 2023 年 1 月,美国有 3.113 亿互联网用户和 2.46 亿社交媒体用户。2023 年 1 月美国的社交媒体用户数量相当于总人口的 72.5%。所有这些因素都促进了用户生成内容平台市场的增长。
用户生成内容平台市场关键参与者分析:
用户生成内容平台市场分析包括 Bazaarvoice、CrowdRiff、Pixlee TurnTo、NOSTO SOLUTIONS OY、TINT、Yotpo、Wyng, Inc.、BrandChamp 和 Grin Technologies Inc. 等参与者,它们是报告中介绍的关键用户生成内容平台市场参与者。
用户生成内容平台市场区域洞察
Insight Partners 的分析师已详尽解释了预测期内影响用户生成内容平台市场的区域趋势和因素。本节还讨论了北美、欧洲、亚太地区、中东和非洲以及南美和中美洲的用户生成内容平台市场细分和地理位置。
- 获取用户生成内容平台市场的区域特定数据
用户生成内容平台市场报告范围
报告属性 | 细节 |
---|---|
2022 年市场规模 | 43.8亿美元 |
2030 年市场规模 | 362亿美元 |
全球复合年增长率(2022 - 2030 年) | 30.2% |
史料 | 2020-2022 |
预测期 | 2022-2030 |
涵盖的领域 | 按内容类型
|
覆盖地区和国家 | 北美
|
市场领导者和主要公司简介 |
|
用户生成内容平台市场参与者密度:了解其对业务动态的影响
用户生成内容平台市场正在快速增长,这得益于终端用户需求的不断增长,而这些需求又源于消费者偏好的不断变化、技术进步以及对产品优势的认识不断提高等因素。随着需求的增加,企业正在扩大其产品范围,进行创新以满足消费者的需求,并利用新兴趋势,从而进一步推动市场增长。
市场参与者密度是指在特定市场或行业内运营的企业或公司的分布情况。它表明在给定市场空间中,相对于其规模或总市场价值,有多少竞争对手(市场参与者)存在。
在用户生成内容平台市场运营的主要公司有:
- 巴扎尔之声
- CrowdRiff
- Pixlee TurnTo
- 诺斯托解决方案公司
- 着色
免责声明:上面列出的公司没有按照任何特定顺序排列。
- 获取用户生成内容平台市场顶级关键参与者概览
最新动态:
市场上的公司普遍采用并购等无机和有机战略。以下列出了一些近期的关键市场发展:
- 2023 年 4 月,Instagram 测试了一项新选项,帮助品牌在应用中发现相关的用户生成内容,用户可以分享这些内容作为示例,以更好地在直播中推广他们的产品。此外,Instagram 还促使店铺经理将用户生成的内容添加到他们的产品列表中,以鼓励潜在购买者。
- 2023 年 11 月,Attentive 宣布与 Bazaarvoice 整合,Bazaarvoice 是一家提供全渠道真实用户生成内容 (UGC) 解决方案的供应商,允许品牌通过短信和电子邮件发送评论请求。将 Bazaarvoice 的 UGC(例如评分、评论和客户调查)整合到 Attentive 的短信和电子邮件平台中,将两种强大的转换技术结合为营销人员的统一体验。这使品牌能够鼓励生成更多评论和其他类型的 UGC,从而与客户建立更多联系并丰富消费者的购物之旅。
- 2023 年 9 月,Catch+Release 宣布推出一款人工智能搜索产品,让用户能够通过自然语言查询来查找用户生成的内容。这款新搜索引擎让消费者无需从一个平台转移到另一个平台即可找到合适的内容。
- Historical Analysis (2 Years), Base Year, Forecast (7 Years) with CAGR
- PEST and SWOT Analysis
- Market Size Value / Volume - Global, Regional, Country
- Industry and Competitive Landscape
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Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
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Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
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Frequently Asked Questions
Surge in the usage of social media platforms, increase in use of influencer marketing, and emergence of online shopping are the driving factors impacting the user generated content platform market.
Technological advancement is the future trend of the user generated content platform market.
The key players, holding majority shares, in user generated content platform market includes Bazaarvoice.; Yotpo; Grin Technologies Inc.; Wyng, Inc.; and NOSTO SOLUTIONS OY.
Asia Pacific is anticipated to grow with the highest CAGR over the forecast period.
The North America held the largest market share in 2022, followed by Europe and Asia Pacific.
The user generated content platform market was valued at US$ 4.38 billion in 2022 and is projected to reach US$ 36.20 billion by 2030; it is expected to grow at a CAGR of 30.2% during 2022–2030.
Trends and growth analysis reports related to Technology, Media and Telecommunications : READ MORE..
The List of Companies - User-Generated Content Platform Market
- Bazaarvoice
- CrowdRiff
- Pixlee TurnTo
- NOSTO SOLUTIONS OY
- TINT
- Yotpo
- Wyng, Inc.
- BrandChamp
- Grin Technologies Inc.
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published and advised several client across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organization are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.