视频即服务市场增长、规模、份额、趋势、关键参与者分析及 2030 年预测

  • Report Code : TIPRE00006179
  • Category : Technology, Media and Telecommunications
  • Status : Published
  • No. of Pages : 154
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Video as a Service Market Share and Growth (2020-2030)

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视频即服务市场规模预计将从 2022 年的 40.2 亿美元增至 2030 年的 154.7 亿美元。预计 2022-2030 年期间,该市场的复合年增长率将达到 18.3%。增强安全性和直播增长可能仍是市场的主要趋势。

 

视频即服务市场分析

 

消费者对基于视频的通信的需求不断增长、从全职现场工作转向远程或混合工作模式、医疗保健行业对视频会议服务的使用不断增加、对视频会议解决方案的投资不断增加以及云技术的日益普及推动了视频即服务市场的增长。然而,由于缺乏网络安全措施,日益增长的数据隐私和安全问题阻碍了视频即服务市场的增长。发达国家和发展中国家的人口越来越多地在各种系统中采用和实施先进技术。对技术先进的视频即服务的需求正在增长,以提高工作效率并降低业务运营的基础设施成本,从而支持视频即服务市场的增长。此外,对包括 5G、人工智能 (AI)、增强现实、虚拟现实和数据分析在内的先进技术的需求不断增长,预计将在预测期内为全球视频即服务市场创造机会。此外,视频即服务软件的一些好处,例如实时可见性、简化的业务运营和引人入胜的客户沟通,推动了全球视频即服务市场的增长。

 

视频即服务市场概览

 

视频即服务 (VaaS),也称为“视频会议即服务 (VCaaS)”,是一种托管服务,允许客户使用提供商的基础设施进行视频通话。视频通话通信发生在两个或两个以上的人和不同位置(点对点)的设备(多点)之间。该服务通常托管在云中,无需下载应用程序即可使用该服务。VaaS 允许最终用户组织专注于其核心功能,从而减少构建和维护视频会议基础设施所需的时间和精力。这种基于云的服务为用户提供了显着的好处,包括可扩展性、获得技术支持、降低投资成本以及减少对内部专家的需求,从而增加了行业采用率。此外,与 VaaS 服务相关的成本节约优势促进了视频即服务市场的增长。

 

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视频即服务市场:

视频即服务市场
  • Video as a Service Market
    复合年增长率(2023 - 2031)
    18.3%
  • 2022 年市场规模
    40.2 亿美元
  • 2030 年市场规模
    154.7 亿美元

市场动态

增长动力
  • 移动和互联网技术的进步,对视频通信的需求不断增长
未来的趋势
  • 安全性增强,直播业务增长
机会
  • 医疗保健行业中日益增多的应用

关键人物;主力;重要一员

  • 思科系统公司
  • Zoom 视频通讯公司
  • 微软公司
  • 亚马逊网络服务公司
  • Avaya 控股公司
  • 谷歌有限责任公司
  • Adobe 公司
  • RingCentral 公司
  • 德科姆公司
  • 蓝色牛仔裤

区域概况

Video as a Service Market
  • 北美

市场细分

Video as a Service Market部署模式
  • 公有云
  • 私有云
  • 混合云
Video as a Service Market垂直行业
  • 信息技术和电信
  • 医疗保健与生命科学
  • 零售与电子商务
  • 金融保险业协会
  • 教育
  • 媒体与娱乐
  • 政府和公共部门
  • 其他的
  • 示例 PDF 通过定性和定量分析展示了内容结构和信息的性质。

 

 

视频即服务的市场驱动因素和机遇

 

 

消费者对视频通讯的需求不断增长,利好市场

 

近年来,视频会议和通信服务持续增长。公司日益全球化,消费者对经济高效且可扩展的通信解决方案的需求日益增长,推动了对视频即服务软件的需求。2023 年 9 月的 WebinarCare 数据显示,超过 76% 的个人使用视频通话进行远程工作。这使员工能够通过保持更好的工作与生活平衡来提高工作效率。视频通话的使用日益增多,增加了消费者对视频即服务的需求。视频即服务具有许多功能,例如屏幕共享、日历安排、文件共享、跨平台消息传递、密码保护、会议记录、等候室、会议提醒和联系渠道。这些功能支持用户通过提高整体运营效率和维护数据隐私来处理和管理日常业务活动,从而推动了对视频即服务解决方案的需求。

根据 Quixy 的数据,2022 年至 2022 年间,虚拟会议的需求从 48% 增长到 77%,这增加了消费者对视频即服务的需求,以简化员工之间的协作。这项服务支持个人将注意力集中在上级分配的项目或任务上。视频即服务还可以帮助用户有效地工作并通过视频通话进行简短的讨论。虚拟会议活动的增加增加了消费者对视频即服务的需求,以保持日常活动的顺畅。

 

医疗保健行业中日益增多的应用

 

VaaS 对医疗保健行业产生了重大影响。VaaS 使医院能够远程监控患者,这一点至关重要,尤其是对于居住在远离医疗机构或偏远地区发生事故的个人而言。例如,英国兰开夏郡教学医院的肾科使用 VaaS 将患者与护士和医生联系起来。这种视频联系使医护人员能够确保患者在家庭透析期间遵循正确的规程。

 

视频即服务市场报告细分分析

 

有助于得出视频即服务市场分析的关键部分是组件、应用程序和最终用户行业。

  • 根据部署模式,视频即服务市场分为公共云、私有云和混合云。公共云组件部分在 2022 年占据最大份额。
  • 根据行业垂直,市场分为 IT 和电信、医疗保健和生命科学、零售和电子商务、BFSI、教育、媒体和娱乐、政府和公共部门等。

 

按地区划分的视频即服务市场份额分析

 

视频即服务市场报告的地理范围主要分为五个地区:北美、亚太、欧洲、中东和非洲、南美和中美。

2022 年,北美占据了视频即服务市场份额的主导地位。由于该地区对云技术的采用率和投资率很高,并且该地区的行业数量不断增加,该地区为全球视频即服务市场贡献了可观的份额。视频即服务允许组织通过促进来自不同地点的合作伙伴和团队成员之间的协作来进行远程视频会议。由于思科系统公司 (Cisco Systems, Inc.)、Zoom Video Communications, Inc.、微软、谷歌、Adobe 等大量知名参与者的存在,北美的视频即服务市场预计未来将扩大。市场参与者不断开发和扩展其服务组合以吸引新客户。2023 年 10 月,Zoom Video Communications, Inc. 与 Swoogo 合作,通过吸引更大、参与度更高的受众来实现混合活动的现代化。通过此次合作,两家公司都将他们的技术整合到一个专注于参与度和高质量生产和规模的虚拟平台中。该集成可支持客户使用 Zoom Events 或 Swoogo 在平台之间共享视频数据,预计将于 2024 年初投入商业使用。在该地区运营的市场参与者正在提高对视频即服务为中小企业带来的好处的认识,这推动了该地区视频即服务市场的增长。此外,视频会议和其他基于云的通信服务的日益普及推动了北美视频即服务市场的发展。此外,组织对高质量互联网和持续访问视频会议的需求也促进了视频即服务市场的区域增长。

 

视频即服务市场报告范围

报告属性细节
2022 年市场规模40.2亿美元
2030 年的市场规模154.7亿美元
全球复合年增长率(2023 - 2031)18.3%
历史数据2020-2021
预测期2023-2031
涵盖的领域按部署模式
  • 公有云
  • 私有云
  • 混合云
按垂直行业
  • 信息技术和电信
  • 医疗保健与生命科学
  • 零售与电子商务
  • 金融保险业协会
  • 教育
  • 媒体与娱乐
  • 政府和公共部门
  • 其他的
覆盖地区和国家北美
  • 巴西
  • 阿根廷
  • SAM 其余部分
市场领导者和主要公司简介
  • 思科系统公司
  • Zoom 视频通讯公司
  • 微软公司
  • 亚马逊网络服务公司
  • Avaya 控股公司
  • 谷歌有限责任公司
  • Adobe 公司
  • RingCentral 公司
  • 德科姆公司
  • 蓝色牛仔裤
  • 示例 PDF 通过定性和定量分析展示了内容结构和信息的性质。

 

 

视频即服务市场新闻和最新发展

 

通过收集一手和二手研究后的定性和定量数据来评估视频即服务市场,其中包括重要的公司出版物、协会数据和数据库。以下列出了视频即服务市场的一些发展情况:

  • 索尼电子公司宣布,Zoom Video Communications Inc. 将登陆 BRAVIA 电视,兼容 BRAVIA CAM1。通过此次合作,用户可以轻松地在舒适的客厅通过视频通话和会议与家人、朋友和同事联系。索尼的 BRAVIA 是第一个在 Google Play Store 上支持 Zoom for TV 应用的电视品牌。(来源:索尼电子公司,新闻稿,2023 年 6 月)
  • Adobe 在其视频应用程序系列中推出了业界首创的 Premiere Pro,Premiere Pro 包含 AI 驱动的基于文本的视频编辑和自动色彩色调映射功能,以及 GPU 加速和数十项工作流程增强功能,使其成为有史以来发布的速度最快的 Premiere Pro 版本。该公司还庆祝 After Effects 诞生 30 周年,这是全球最受欢迎的视频专业人士运动设计软件,具有一致的色彩支持,添加了上下文敏感的属性面板,可提高用户的工作效率和性能优化。(来源:Adobe,新闻稿,2023 年 4 月)

 

视频即服务市场报告覆盖范围和交付成果

 

“视频即服务市场规模和预测(2020-2030)”报告对以下领域进行了详细的市场分析:

  • 范围内涵盖的所有关键细分市场在全球、区域和国家层面的视频即服务市场规模和预测
  • 视频即服务市场趋势,以及驱动因素、限制因素和关键机遇等市场动态
  • 详细的 PEST/波特五力分析和 SWOT 分析
  • 视频即服务市场分析涵盖关键市场趋势、全球和区域框架、主要参与者、法规和最新市场发展
  • 行业格局和竞争分析,涵盖市场集中度、热图分析、知名参与者以及视频即服务市场的最新发展
  • 详细的公司简介
Report Coverage
Report Coverage

Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends

Segment Covered
Segment Covered

This text is related
to segments covered.

Regional Scope
Regional Scope

North America, Europe, Asia Pacific, Middle East & Africa, South & Central America

Country Scope
Country Scope

This text is related
to country scope.

Frequently Asked Questions


What would be the estimated value of the video as a service market by 2030?

The video as a service market size is projected to reach US$ 15.47 billion by 2030

What is the expected CAGR of the video as a service market?

The video as a service market is expected to register a CAGR of 18.3% during 2022–2030

What are the future trends of the video as a service market?

Enhanced security and growth in live streaming are likely to remain key trends in the market.

Which are the leading players operating in the video as a service market?

Cisco Systems Inc, Zoom Video Communications Inc, Microsoft Corp, Amazon Web Services Inc, Avaya Holdings Corp, Google LLC, Adobe Inc, RingCentral Inc, Dekom AG, and BlueJeans are among the leading payers operating in the video as a service market.

Which region dominated the video as a service market in 2022?

North America dominated the video as a service market in 2022.

What are the driving factors impacting the video as a service market?

Advancements in mobile and internet technology and growing demand for video-based communications among consumers are expected to drive the video as a service market.

The List of Companies – Video as a Service Market

  1. Cisco Systems, Inc.
  2. Zoom Video Communications, Inc.
  3. Microsoft Corp
  4. Amazon Web Services Inc.
  5. BlueJeans by Verizon
  6. Avaya Holdings Corp
  7. Google LLC.
  8. RingCentral Inc.
  9. Adobe Inc.
  10. DEKOM AG

The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.

  1. Data Collection and Secondary Research:

As a market research and consulting firm operating from a decade, we have published and advised several client across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.

Several associations trade associates, technical forums, institutes, societies and organization are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in last 3 years are scrutinized and analyzed to understand the current market trends.

  1. Primary Research:

The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.

For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.

A typical research interview fulfils the following functions:

  • Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
  • Validates and strengthens in-house secondary research findings
  • Develops the analysis team’s expertise and market understanding

Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:

  • Industry participants: VPs, business development managers, market intelligence managers and national sales managers
  • Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.

Below is the breakup of our primary respondents by company, designation, and region:

Research Methodology

Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.

  1. Data Analysis:

Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.

  • Macro-Economic Factor Analysis:

We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.

  • Country Level Data:

Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.

  • Company Profile:

The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.

  • Developing Base Number:

Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.

  1. Data Triangulation and Final Review:

The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.

We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.

We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.

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