Virtual Event Software Market Overview and Forecast by 2031
虚拟活动软件市场规模预计将从 2023 年的 125.6 亿美元增至 2031 年的 348.9 亿美元。预计 2023-2031 年市场复合年增长率为 13.6%。虚拟活动的增长和基于人工智能的虚拟活动平台的采用的增加可能仍然是市场的主要趋势。
虚拟活动软件市场分析
由于互联网普及率的不断提高、数字化的兴起以及企业部门在家工作文化的推动等因素,虚拟活动软件正在获得越来越多的关注。虚拟活动软件能够通过各种吸引人的功能(例如一对一互动、问答民意调查、实时聊天、表情符号等)吸引与会者,从而推动了企业、活动管理公司、贸易等最终用户的需求。展会组织者、学术机构等。
虚拟活动软件市场概述
虚拟活动软件有助于以有效的方式虚拟地举办活动。它具有与事件管理软件相同的功能。唯一的区别是活动管理软件还包括亲自管理活动。虚拟活动软件具有网络广播等功能,并与网络研讨会软件无缝集成。它可以集成群聊、问答投票、1:1社交等互动内容。用户还可以通过任何设备参加活动。
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虚拟活动软件市场:
年均复合增长率(2023 - 2031)13.6%- 2023 年市场规模
125.6 亿美元 - 2031 年市场规模
348.9 亿美元
市场动态
- 企业部门对虚拟活动平台的需求上升
- 社交媒体平台上的事件营销
- 人工智能与虚拟活动软件的集成
关键人物;主力;重要一员
- 科文特公司
- EventMobi(5Touch 解决方案公司)
- 霍宾
- Hubilo 技术公司
- lnEvent公司
- 可路径公司
- 雷莫公司
- 优必特有限公司
- 沃瓦公司
- 展会
区域概况
- North America
- Europe
- Asia-Pacific
- South and Central America
- Middle East and Africa
Market Segmentation
- Software and Services
- SMEs
- Large Enterprises
- Trade Show Organizers
- Event Management Agencies
- Corporates
- Academic Organizations
- Others
- Sample PDF showcases the content structure and the nature of the information with qualitative and quantitative analysis.
Virtual Event Software Market Drivers and Opportunities
Rise in demand for virtual event platforms from the corporate sector to Favor the Market
The corporate sector is experiencing the growing popularity of virtual gatherings which is one of the key factors driving the virtual event platform need. The wave of digital transformation, the COVID-19 pandemic, and the work-from-home culture in the corporate sector have generated the need for a solution to engage the employees and stakeholders of the company on a single integrated platform. Large corporate have their employees across the world. For the team bonding activities, the corporate organizes various events where their employees can engage. Team bonding event helps corporates create a high-performing team and develop space for employees where they can interact and know more about each other's diverse backgrounds and experiences. Thus, corporates organize events to create a healthy work environment and relationships with the employees, which further fuels their productivity in work.
Integration of AI with virtual event software
AI technology integrated technologies help the user to detect patterns and insights to uncover the gaps and opportunities that enhance the features of any software and processes. AI-integrated virtual event software can help to auto-creates the event agendas and automatic event planning. It can customize virtual venues and booths. It also helps to replicate the in-person experience on the virtual platforms. Some market players provide AI-based virtual event platforms. For example, EventsX is an AI-driven platform to organize, market, and host the perfect virtual, hybrid, or in-person event. It provides real-time and after-event analytics which helps the users to understand the customer's experiences. The event analysis also helps them to improve themselves for a future event by enhancing personalised customer experiences.
Virtual Event Software Market Report Segmentation Analysis
Key segments that contributed to the derivation of the virtual event software market analysis are solution, enterprise size, and end user.
- Based on the solution, the virtual event software market is divided into software and services. The software segment held the largest share of the market in 2023.
- By enterprise size, the market is segmented into SMEs and large enterprise. The SMEs are expected to grow with the highest CAGR during the forecast period.
- In terms of end user, the market is segmented into trade show organizers, event management agencies, corporates, academic organizations, and others. The corporates segment is expected to grow with a significant CAGR.
Virtual Event Software Market Share Analysis by Geography
The geographic scope of the virtual event software market report is mainly divided into five regions: North America, Asia Pacific, Europe, Middle East & Africa, and South & Central America.
Asia Pacific region is expected to grow with the highest CAGR during the forecast period. The rising digitalization, growth in the corporate sector, and proliferation of the internet in the region are some of the factors fuelling the Asia Pacific virtual event software market. Various software companies are expanding their presence and business in the region which further drives the market. The government's focus on boosting digitalization in the region has further complemented the market growth.
Virtual Event Software Market Report Scope
Report Attribute | Details |
---|---|
Market size in 2023 | US$ 12.56 Billion |
Market Size by 2031 | US$ 34.89 Billion |
Global CAGR (2023 - 2031) | 13.6% |
Historical Data | 2021-2022 |
Forecast period | 2024-2031 |
Segments Covered | By Solution
|
Regions and Countries Covered | North America
|
Market leaders and key company profiles |
|
- Sample PDF showcases the content structure and the nature of the information with qualitative and quantitative analysis.
Virtual Event Software Market News and Recent Developments
The virtual event software market is evaluated by gathering qualitative and quantitative data post primary and secondary research, which includes important corporate publications, association data, and databases. A few of the developments in the virtual event software market are listed below:
- 马尔代夫旅游局推出了第一个虚拟活动管理平台。这个名为“我的虚拟马尔代夫”的现代平台通过举办在线活动(从虚拟展览、路演和网络研讨会到针对旅游行业和消费者的培训和现场营销活动)连接来自世界各地的与会者,从而扩大了观众的参与度和网络。基于网络的格式提供了最高的可访问性和轻松的导航,使与会者能够在我们强大的平台及其功能上体验虚拟的力量,例如人工智能驱动的匹配、智能潜在客户生成、虚拟展位、混合参与和网络工具、实时支持、实时视频通话和文字聊天等。 (来源:马尔代夫旅游局,新闻稿,2021 年 4 月)
- Chati 是一家行业领先的综合虚拟和混合活动解决方案提供商,宣布推出其虚拟活动平台,旨在改变企业、组织和社区在虚拟和混合环境中与全球受众互动的方式。 Chati 的平台为自助服务和全方位服务活动的主办方提供卓越的体验和有价值的互动铺平了道路。其独特的功能融合,包括沉浸式内容模板、可定制的 3D 空间、游戏化、活动注册和票务以及集成功能,坚定地将 Chati 定位为任何业务规模或类型的在线活动行业的新标杆。 (来源:Chati,新闻稿,2023 年 8 月)
虚拟活动软件市场报告范围和可交付成果
《虚拟活动软件市场规模和预测(2021-2031)》报告对涵盖以下领域的市场进行了详细分析:
- 虚拟活动软件市场规模以及全球、区域和国家层面涵盖的所有主要细分市场的预测
- 虚拟活动软件市场趋势以及市场动态,例如驱动因素、限制因素和关键机遇
- 详细的 PEST/波特五力分析和 SWOT 分析
- 虚拟活动软件市场分析,涵盖主要市场趋势、全球和区域框架、主要参与者、法规和最新市场发展
- 行业格局和竞争分析,包括市场集中度、热图分析、知名参与者以及虚拟活动软件市场的最新发展
- 详细的公司简介
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
This text is related
to segments covered.
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
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to country scope.
Frequently Asked Questions
The growth in virtual events and the rise in the adoption of AI-based virtual event platforms are the key driving factors impacting the virtual event software market.
Event marketing on social media platforms is considered a key trend in the virtual event software market.
Cvent Inc.; EventMobi (5Touch Solutions Inc.); Hopin; Hubilo Technologies Inc.; lnEvent, Inc; Pathable, Inc.; Remo.co; ubivent GmbH; Whova Inc.; and vFairs are some of the key players operating in the virtual event software market.
The estimated value of the virtual event software market will be US$ 34.89 billion by 2031.
The global virtual event software market is estimated to register a CAGR of 13.6% during the forecast period 2023–2031.
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published and advised several client across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organization are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.