2031 年虚拟活动软件市场报告(按细分市场、地域、动态、最新发展和战略洞察)

  • Report Code : TIPRE00011724
  • Category : Technology, Media and Telecommunications
  • No. of Pages : 150
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虚拟活动软件市场规模预计将从 2023 年的 125.6 亿美元增至 2031 年的 348.9 亿美元。预计 2023-2031 年期间,该市场的复合年增长率将达到 13.6%。虚拟活动的增长和基于 AI 的虚拟活动平台的采用率上升可能仍是市场的主要趋势。

 

虚拟活动软件市场分析

由于互联网普及率不断提高、数字化程度不断提高以及企业部门在家办公文化的兴起等因素,虚拟活动软件正受到越来越多的关注。虚拟活动软件能够通过各种引人入胜的功能(例如一对一互动、问答投票、实时聊天、表情符号等)吸引与会者,这推动了企业、活动管理公司、贸易展组织者、学术机构等众多终端用户对其的需求。

 

虚拟事件软件市场概览

虚拟活动软件有助于以高效的方式虚拟地开展活动。它具有与活动管理软件相同的功能。唯一的区别是,活动管理软件还包括亲自管理活动。虚拟活动软件具有网络直播等功能,并与网络研讨会软件无缝集成。它可以集成群聊、问答投票和 1:1网络等互动内容。用户还可以从任何设备参加活动。 

 

定制此报告以满足您的需求

您可以免费定制任何报告,包括本报告的部分内容、国家级分析、Excel 数据包,以及为初创企业和大学提供优惠和折扣

虚拟活动软件市场:

Virtual Event Software Market
  • 获取此报告的关键市场趋势。
    这个免费样品将包括数据分析,从市场趋势到估计和预测。

 

虚拟活动软件市场驱动因素和机遇

 

企业对虚拟活动平台的需求上升,利好市场

企业界正经历着虚拟聚会的日益流行,这是推动虚拟活动平台需求的关键因素之一。数字化转型浪潮、COVID-19 疫情以及企业界的在家办公文化,促使企业需要一种解决方案,让公司的员工和利益相关者在一个单一的集成平台上参与进来。大型企业在世界各地都有员工。对于团队建设活动,企业会组织各种活动让员工参与其中。团队建设活动有助于企业打造一支高绩效团队,为员工提供互动空间,让他们更多地了解彼此的不同背景和经历。因此,企业组织活动是为了营造健康的工作环境和与员工的关系,从而进一步提高他们的工作效率。

 

人工智能与虚拟事件软件的集成

人工智能技术集成技术可帮助用户检测模式和见解,以发现差距和机会,从而增强任何软件和流程的功能。人工智能集成的虚拟活动软件可以帮助自动创建活动议程和自动活动规划。它可以定制虚拟场地和展位。它还有助于在虚拟平台上复制亲身体验。一些市场参与者提供基于人工智能的虚拟活动平台。例如,EventsX 是一个人工智能驱动的平台,用于组织、营销和举办完美的虚拟、混合或亲身活动。它提供实时和活动后分析,帮助用户了解客户的体验。活动分析还可以通过增强个性化的客户体验帮助他们为未来的活动做好准备。

 

虚拟活动软件市场报告细分分析

有助于得出虚拟事件软件市场分析的关键部分是解决方案、企业规模和最终用户。

  • 根据解决方案,虚拟活动软件市场分为软件和服务。软件部分在 2023 年占据了最大的市场份额。
  • 根据企业规模,市场分为中小型企业和大型企业。预计在预测期内,中小型企业的复合年增长率最高。
  • 从最终用户角度来看,市场分为贸易展组织者、活动管理机构、企业、学术组织和其他。企业市场预计将以显著的复合年增长率增长。

 

虚拟活动软件市场份额(按地区)分析

虚拟活动软件市场报告的地理范围主要分为五个地区:北美、亚太、欧洲、中东和非洲、南美和中美。

预计亚太地区在预测期内的复合年增长率最高。该地区数字化程度的提高、企业部门的增长和互联网的普及是推动亚太虚拟活动软件市场发展的一些因素。各软件公司正在扩大其在该地区的业务,这进一步推动了市场的发展。政府致力于促进该地区的数字化,进一步促进了市场的增长。

 

 

虚拟活动软件市场区域洞察

Insight Partners 的分析师已详细解释了预测期内影响虚拟活动软件市场的区域趋势和因素。本节还讨论了北美、欧洲、亚太地区、中东和非洲以及南美和中美洲的虚拟活动软件市场细分和地理位置。

Virtual Event Software Market
  • 获取虚拟活动软件市场的区域特定数据

虚拟活动软件市场报告范围

报告属性细节
2023 年的市场规模125.6亿美元
2031 年市场规模348.9亿美元
全球复合年增长率(2023 - 2031)13.6%
史料2021-2022
预测期2024-2031
涵盖的领域按解决方案
  • 软件
  • 服务
按企业规模
  • 中小企业
  • 大型企业
按最终用户
  • 贸易展组织者
  • 活动管理机构
  • 企业
  • 学术组织
覆盖地区和国家北美
  • 我们
  • 加拿大
  • 墨西哥
欧洲
  • 英国
  • 德国
  • 法国
  • 俄罗斯
  • 意大利
  • 欧洲其他地区
亚太
  • 中国
  • 印度
  • 日本
  • 澳大利亚
  • 亚太其他地区
南美洲和中美洲
  • 巴西
  • 阿根廷
  • 南美洲和中美洲其他地区
中东和非洲
  • 南非
  • 沙特阿拉伯
  • 阿联酋
  • 中东和非洲其他地区
市场领导者和主要公司简介
  • Cvent 公司
  • EventMobi (5Touch Solutions Inc.)
  • 霍平
  • Hubilo 技术公司
  • lnEvent 公司
  • Pathable 公司
  • 雷莫
  • ubivent GmbH
  • Whova 公司
  • 虚拟博览会

 

虚拟活动软件市场参与者密度:了解其对业务动态的影响

虚拟活动软件市场正在快速增长,这得益于最终用户需求的不断增长,而这些需求又源于消费者偏好的不断变化、技术进步以及对产品优势的认识不断提高等因素。随着需求的增加,企业正在扩大其产品范围,进行创新以满足消费者的需求,并利用新兴趋势,从而进一步推动市场增长。

市场参与者密度是指在特定市场或行业内运营的企业或公司的分布情况。它表明在给定市场空间中,相对于其规模或总市场价值,有多少竞争对手(市场参与者)存在。

在虚拟活动软件市场运营的主要公司有:

  1. Cvent 公司
  2. EventMobi (5Touch Solutions Inc.)
  3. 霍平
  4. Hubilo 技术公司
  5. lnEvent 公司
  6. Pathable 公司

免责声明上面列出的公司没有按照任何特定顺序排列。


Virtual Event Software Market

 

  • 获取虚拟活动软件市场顶级关键参与者概览

 

虚拟活动软件市场新闻和最新发展

虚拟活动软件市场通过收集一手和二手研究后的定性和定量数据进行评估,其中包括重要的公司出版物、协会数据和数据库。虚拟活动软件市场的一些发展如下所列:

  • 马尔代夫旅游局推出了其首个虚拟活动管理平台。这个名为“My Virtual Maldives”的现代化平台通过举办在线活动将来自世界各地的与会者联系起来,这些活动包括虚拟展览、路演和网络研讨会,以及针对旅游业和消费者的培训和现场营销活动,从而扩大了观众的参与度和交流。基于网络的格式允许最高的可访问性和轻松的导航,使与会者能够在我们强大的平台及其功能上体验虚拟化的力量,例如人工智能匹配、智能潜在客户生成、虚拟展位、混合参与和交流工具、实时支持、实时视频通话和文本聊天等。(来源:马尔代夫旅游局,新闻稿,2021 年 4 月)
  • Chati 是一家业界领先的综合虚拟和混合活动解决方案提供商,该公司宣布推出虚拟活动平台,旨在改变企业、组织和社区在虚拟和混合环境中与全球受众互动的方式。Chati 的平台为自助服务和全套服务活动的主办方提供了非凡的体验和有价值的互动。其独特的功能组合,包括沉浸式内容模板、可定制的 3D 空间、游戏化、活动注册和票务以及集成功能,使 Chati 成为任何规模或类型的企业在线活动行业的新标杆。(来源:Chati,新闻稿,2023 年 8 月)

 

虚拟活动软件市场报告覆盖范围和交付成果

“虚拟活动软件市场规模和预测(2021-2031)”报告对市场进行了详细分析,涵盖以下领域:

  • 虚拟活动软件市场规模及预测,涵盖范围涵盖的所有关键细分市场的全球、区域和国家层面
  • 虚拟活动软件市场趋势以及市场动态,如驱动因素、限制因素和关键机遇
  • 详细的 PEST/波特五力分析和 SWOT 分析
  • 虚拟活动软件市场分析涵盖关键市场趋势、全球和区域框架、主要参与者、法规和最新市场发展
  • 行业格局和竞争分析,涵盖市场集中度、热图分析、知名参与者以及虚拟活动软件市场的最新发展
  • 详细的公司简介
  • Historical Analysis (2 Years), Base Year, Forecast (7 Years) with CAGR
  • PEST and SWOT Analysis
  • Market Size Value / Volume - Global, Regional, Country
  • Industry and Competitive Landscape
  • Excel Dataset
Report Coverage
Report Coverage

Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends

Segment Covered
Segment Covered

This text is related
to segments covered.

Regional Scope
Regional Scope

North America, Europe, Asia Pacific, Middle East & Africa, South & Central America

Country Scope
Country Scope

This text is related
to country scope.

Frequently Asked Questions


What are the driving factors impacting the virtual event software market?

The growth in virtual events and the rise in the adoption of AI-based virtual event platforms are the key driving factors impacting the virtual event software market.

What are the future trends of the virtual event software market?

Event marketing on social media platforms is considered a key trend in the virtual event software market.

Which are the leading players operating in the virtual event software market?

Cvent Inc.; EventMobi (5Touch Solutions Inc.); Hopin; Hubilo Technologies Inc.; lnEvent, Inc; Pathable, Inc.; Remo.co; ubivent GmbH; Whova Inc.; and vFairs are some of the key players operating in the virtual event software market.

What would be the estimated value of the virtual event software market by 2031?

The estimated value of the virtual event software market will be US$ 34.89 billion by 2031.

What is the expected CAGR of the virtual event software market?

The global virtual event software market is estimated to register a CAGR of 13.6% during the forecast period 2023–2031.

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The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.

  1. Data Collection and Secondary Research:

As a market research and consulting firm operating from a decade, we have published and advised several client across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.

Several associations trade associates, technical forums, institutes, societies and organization are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in last 3 years are scrutinized and analyzed to understand the current market trends.

  1. Primary Research:

The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.

For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.

A typical research interview fulfils the following functions:

  • Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
  • Validates and strengthens in-house secondary research findings
  • Develops the analysis team’s expertise and market understanding

Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:

  • Industry participants: VPs, business development managers, market intelligence managers and national sales managers
  • Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.

Below is the breakup of our primary respondents by company, designation, and region:

Research Methodology

Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.

  1. Data Analysis:

Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.

  • Macro-Economic Factor Analysis:

We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.

  • Country Level Data:

Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.

  • Company Profile:

The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.

  • Developing Base Number:

Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.

  1. Data Triangulation and Final Review:

The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.

We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.

We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.