虚拟制作市场策略、顶级参与者、增长机会、2031 年分析和预测

  • Report Code : TIPRE00019499
  • Category : Technology, Media and Telecommunications
  • No. of Pages : 150
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Virtual Production Market Strategic Insights and Updates by 2031

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虚拟制作市场规模预计将从 2023 年的 26.1 亿美元增至 2031 年的 85.3 亿美元。预计 2023-2031 年期间,该市场的复合年增长率将达到 15.9%。全球制作公司数量的增加以及制作公司和内容创作者的成本和时间节省可能仍是市场的主要趋势和驱动力。

 

虚拟制作市场分析

 

全球虚拟制作市场正在经历显著增长。增长归因于全球制作公司数量的增加以及制作公司和内容创作者的成本和时间节省。此外,虚拟制作解决方案的使用率不断提高以及 OTT 平台的蓬勃发展预计将为虚拟制作市场带来诸多机遇。

 

虚拟制作市场概览

 

虚拟制作是一种媒体制作技术,其中虚拟场景显示在物理场景后面的大型LED墙上。团队使用实时 3D 引擎(游戏引擎)创建虚拟场景,将其显示在 LED 墙上,然后将引擎与场景中的摄像机同步,以增强真实感和透视深度。

 

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虚拟制作市场:

虚拟制作市场
  • Virtual Production Market
    复合年增长率(2023 - 2031)
    15.9%
  • 2023 年市场规模
    26.1 亿美元
  • 2031 年市场规模
    85.3 亿美元

市场动态

增长动力
  • 全球制作公司数量增加,市场前景看好
未来的趋势
  • 预计 OTT 平台的增长趋势将在预测期内推动市场发展。
机会
  • 虚拟生产解决方案的使用不断增加。

关键人物;主力;重要一员

  • 360Rize
  • 英斯塔 360
  • 鲍里斯FX
  • Epic Games;公司
  • 邦腾科技有限公司
  • Adobe 公司
  • 欧特克公司
  • 威迪亚公司
  • HTC 公司 (VIVE)
  • MO-SYS 工程有限公司

区域概况

Virtual Production Market
  • 北美
  • 欧洲
  • 亚太
  • 南美洲和中美洲
  • 中东和非洲

市场细分

Virtual Production Market成分
  • 解决方案与服务 
Virtual Production Market最终用户
  • 电影
  • 电视剧
  • 商业广告
  • 在线视频
  • 示例 PDF 通过定性和定量分析展示了内容结构和信息的性质。

 

 

虚拟制作市场驱动因素和机遇

 

 

全球制作公司数量增加,市场前景看好

 

制作公司数量的增加可以通过多种方式推动虚拟制作。随着更多制作公司的建立,对高效且具有成本效益的制作方法的需求也随之增加。虚拟制作使制作公司能够建造更大的制作公司、进行更多创新并在制作过程的早期提供高质量的结果。此外,虚拟制作还为许多制作公司节省了时间和成本。虚拟侦察生成拟议场景的虚拟版本可以减少旅行时间和额外费用。在流程早期做出创新决策可确保做出正确的决策。因此,考虑到上述参数,全球制作公司数量的增加正在推动虚拟制作市场的增长。

 

虚拟生产解决方案的使用不断增加。

 

虚拟制作解决方案的使用日益增多,预计将为虚拟制作市场带来诸多机遇。各行各业都在实施虚拟制作,这增加了对虚拟制作解决方案的需求。这可以吸引新的参与者和投资,推动创新和扩张。此外,虚拟制作不仅用于媒体和娱乐,还用于广告、现场活动、游戏等。这种虚拟制作的多样性可以开辟新的收入和客户群。

 

虚拟制作市场报告细分分析

 

有助于得出虚拟生产市场分析的关键部分是组件和最终用户。

  • 根据组件,虚拟生产市场分为解决方案和服务。预计解决方案部分将在预测期内占据相当大的市场份额。  
  • 根据最终用户,虚拟制作市场分为电影、电视剧、商业广告和在线视频。预计电影将在预测期内占据相当大的市场份额。

 

虚拟制作市场份额按地区分析

 

虚拟制作市场报告的地理范围主要分为五个地区:北美、亚太、欧洲、中东和非洲、南美和中美。

北美在虚拟制作市场占据主导地位。北美虚拟制作市场分为美国、加拿大和墨西哥。此外,该市场正在经历显着增长,这种增长归因于全球制作公司数量的增加以及该地区制作公司和内容创作者的成本和时间节省。此外,虚拟制作解决方案的使用增加和 OTT 平台的激增趋势预计将为北美虚拟制作市场带来诸多机会。此外,美国和加拿大发达经济体对研发的高度重视迫使北美参与者将技术先进的解决方案引入市场。此外,美国拥有大量虚拟制作市场参与者,他们越来越专注于开发创新解决方案。所有这些因素都促进了该地区虚拟制作市场的增长。

 

虚拟制作市场报告范围

报告属性细节
2023 年的市场规模26.1亿美元
2031 年市场规模85.3亿美元
全球复合年增长率(2023 - 2031)15.9%
历史数据2021-2022
预测期2024-2031
涵盖的领域按组件
  • 解决方案与服务 
按最终用户
  • 电影
  • 电视剧
  • 商业广告
  • 在线视频
覆盖地区和国家北美
  • 我们
  • 加拿大
  • 墨西哥
欧洲
  • 英国
  • 德国
  • 法国
  • 俄罗斯
  • 意大利
  • 欧洲其他地区
亚太
  • 中国
  • 印度
  • 日本
  • 澳大利亚
  • 亚太其他地区
南美洲和中美洲
  • 巴西
  • 阿根廷
  • 南美洲和中美洲其他地区
中东和非洲
  • 南非
  • 沙特阿拉伯
  • 阿联酋
  • 中东和非洲其他地区
市场领导者和主要公司简介
  • 360Rize
  • 英斯塔 360
  • 鲍里斯FX
  • Epic Games;公司
  • 邦腾科技有限公司
  • Adobe 公司
  • 欧特克公司
  • 威迪亚公司
  • HTC 公司 (VIVE)
  • MO-SYS 工程有限公司
  • 示例 PDF 通过定性和定量分析展示了内容结构和信息的性质。

 

 

虚拟制作市场新闻和最新发展

 

虚拟制作市场通过收集一手和二手研究后的定性和定量数据进行评估,其中包括重要的公司出版物、协会数据和数据库。虚拟制作市场的一些发展如下所列:

  • Dimension 宣布推出 DNEG 360,将 Dimension 在实时制作方面的专业知识与 DNEG 世界领先的视觉娱乐服务相结合。随着 DNEG 360 的推出,该公司还发布了独家幕后花絮:“虚拟制作的演变”,以展示其先进的虚拟制作技术和进步。(来源:Dimension 公司网站,2024 年 4 月)
  • 温哥华电影学院与 Pixomondo (PXO) 合作,为 VFS 学生提供新课程。虚拟艺术系内容创作是 Pixomondo 开发的为期 12 周的证书课程,旨在向创意人员传授 VFX 虚拟制作内容创作的基础知识。(来源:Pixomondo (PXO) 公司网站,2024 年 4 月)

 

虚拟制作市场报告覆盖范围和交付成果

 

“虚拟生产市场规模和预测(2021-2031)”报告对以下领域进行了详细的市场分析:

  • 范围内涵盖的所有主要细分市场的全球、区域和国家层面的虚拟生产市场规模和预测。
  • 虚拟制作市场趋势以及市场动态,如驱动因素、限制因素和关键机遇。
  • 详细的 PEST/波特五力分析和 SWOT 分析。
  • 虚拟生产市场分析涵盖主要市场趋势、全球和区域框架、主要参与者、法规和最新的市场发展。
  • 行业格局和竞争分析涵盖市场集中度、热图分析、知名参与者以及虚拟制作市场的最新发展。
  • 详细的公司简介。
Report Coverage
Report Coverage

Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends

Segment Covered
Segment Covered

This text is related
to segments covered.

Regional Scope
Regional Scope

North America, Europe, Asia Pacific, Middle East & Africa, South & Central America

Country Scope
Country Scope

This text is related
to country scope.

Frequently Asked Questions


Which region dominated the virtual production market in 2023?

North America is anticipated to dominate the virtual production market in 2023.

What are the driving factors impacting the virtual production market?

The increasing number of production houses globally and enhanced cost and time savings for production houses and content creators are some of the factors driving the virtual production market.

What are the future trends of the virtual production market?

The increasing trend of OTT platforms is anticipated to drive the market in the forecast period.

Which are the leading players operating in the virtual production market?

The key players holding majority shares in the global virtual production market are 360Rize, INSTA 360, Boris FX, Epic Games Inc, Brompton Technology Ltd, Adobe Inc., Autodesk, Inc, WIDIA Corporation, HTC Corporation (VIVE), MO-SYS ENGINEERING LTD.

What would be the estimated value of the virtual production market by 2031?

The global virtual production market is expected to reach US$ 8.53 billion by 2031.

What is the expected CAGR of the virtual production market?

The expected CAGR of the virtual production market is 15.9%.

The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.

  1. Data Collection and Secondary Research:

As a market research and consulting firm operating from a decade, we have published and advised several client across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.

Several associations trade associates, technical forums, institutes, societies and organization are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in last 3 years are scrutinized and analyzed to understand the current market trends.

  1. Primary Research:

The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.

For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.

A typical research interview fulfils the following functions:

  • Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
  • Validates and strengthens in-house secondary research findings
  • Develops the analysis team’s expertise and market understanding

Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:

  • Industry participants: VPs, business development managers, market intelligence managers and national sales managers
  • Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.

Below is the breakup of our primary respondents by company, designation, and region:

Research Methodology

Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.

  1. Data Analysis:

Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.

  • Macro-Economic Factor Analysis:

We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.

  • Country Level Data:

Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.

  • Company Profile:

The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.

  • Developing Base Number:

Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.

  1. Data Triangulation and Final Review:

The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.

We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.

We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.

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