2031 年零售市场虚拟现实和增强现实报告(按细分市场、地域、动态、最新发展和战略见解)

  • Report Code : TIPRE00006606
  • Category : Technology, Media and Telecommunications
  • No. of Pages : 150
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Virtual Reality and Augmented Reality in Retail Market Size 2031

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零售业的虚拟现实和增强现实规模预计将从 2023 年的 61 亿美元增至 2031 年的 600.9 亿美元。零售业的虚拟现实和增强现实预计在 2023-2031 年期间的复合年增长率为 33.1%。基于 VR 的广告很可能仍是市场的主要趋势。

零售市场分析中的虚拟现实和增强现实

由于当前的市场趋势及其在预测期内可预见的影响,零售业中的虚拟现实和增强现实具有增长前景。零售业中虚拟现实和增强现实的增长得益于零售业中 AR/VR 的日益普及以及电子商务行业的迅猛发展等因素。虚拟试穿需求的增加为零售业中的虚拟现实和增强现实提供了有利可图的机会。

零售市场概览中的虚拟现实和增强现实

虚拟现实 (VR) 和增强现实 (AR) 正在通过提供沉浸式和互动式购物体验改变零售业格局。VR 创造了一个完全数字化的环境,客户可以在其中探索虚拟商店、以 3D 形式查看产品,甚至可以虚拟试穿衣服。另一方面,AR 将数字信息叠加到现实世界中,让购物者能够使用智能手机应用程序或智能镜子查看家具在家中的样子,或者化妆后在脸上的效果。这两种技术都使零售商能够弥合在线购物和店内购物之间的差距,增强产品可视化,减少退货,并创造引人入胜的品牌体验,从而推动客户参与和销售。

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零售市场中的虚拟现实和增强现实:

零售市场中的虚拟现实和增强现实
  • Virtual Reality and Augmented Reality in Retail Market
    复合年增长率(2023 - 2031)
    33.1%
  • 2023 年市场规模
    61 亿美元
  • 2031年市场规模
    600.9亿美元

市场动态

增长动力
  • 零售业中 AR/VR 的日益普及以及电子商务行业的迅猛增长
未来趋势
  • 基于VR的广告
机会
  • 虚拟试穿需求增加

关键人物

  • 爱普生美国公司
  • 马克思恩格斯
  • 谷歌有限责任公司
  • 印孚瑟斯公司
  • 英特尔公司
  • 微软公司
  • PTC公司
  • 高通技术公司
  • 零售虚拟现实 (VR)

区域概况

Virtual Reality and Augmented Reality in Retail Market
  • 北美
  • 欧洲
  • 亚太
  • 南美洲和中美洲
  • 中东和非洲

市场细分

Virtual Reality and Augmented Reality in Retail Market成分
  • 硬件
  • 软件
  • 服务
Virtual Reality and Augmented Reality in Retail Market应用
  • 广告和营销
  • 尝试解决方案
  • 规划与设计
Virtual Reality and Augmented Reality in Retail Market零售类型
  • 首饰
  • 服饰
  • 美容与化妆品
  • 家具
  • 示例 PDF 通过定性和定量分析展示了内容结构和信息的性质。

零售市场中的虚拟现实和增强现实驱动因素和机遇

零售业越来越多地采用 AR/VR 以利于市场发展

受数字时代影响的主要行业之一是零售业。沃尔玛、阿里巴巴和亚马逊等大型零售商积极投资尖端零售技术,以便为客户提供更加个性化和互动的服务。智能零售的三个基本要素是提高便利性、个性化和定制化。AR 和 VR 驱动的应用程序等创新解决方案越来越受欢迎。继 Wayfair、Lowe's 和宜家等零售巨头之后,许多零售企业也开始采用 AR/VR 技术。例如,预计将有超过 10 亿人使用增强现实产品。这个数字令人震惊。虚拟现实和增强现实使客户更容易在购买前识别和试用产品。使用增强现实,大型购物中心的导航将变得更加容易。

虚拟试穿需求增加

虚拟试穿需求的增加为 VR 和 AR 在零售市场增长中提供了重大机遇。通过让客户在购买前更准确地看到产品,虚拟试穿可以显著降低退货率。这为零售商节省了运输和补货费用,提高了盈利能力。此外,随着客户通过虚拟试穿对在线购物的信心增强,他们更有可能在没有亲眼看到商品的情况下购买商品。这可以促进电子商务销售,尤其是在服装和化妆品等类别。虚拟试穿提供了一种新颖的互动式购物体验,可以提高客户的参与度和满意度。这可以提高品牌忠诚度和重复购买。

零售市场中的虚拟现实和增强现实报告细分分析

在零售市场分析中,促成虚拟现实和增强现实衍生的关键部分是组件、应用程序和零售类型

  • 根据组件,零售市场的虚拟现实和增强现实分为硬件、软件和服务。硬件部分将在 2023 年占据相当大的市场份额。
  • 根据应用,市场细分为广告和营销、试穿解决方案、规划和设计等。广告和营销部门在 2023 年占据了最大的市场份额。
  • 就零售类型而言,市场细分为珠宝、服装、美容和化妆品、家具等。服装细分市场在 2023 年占据了最大的市场份额。

零售业虚拟现实和增强现实市场份额按地区分析

零售市场中的虚拟现实和增强现实报告的地理范围主要分为五个地区:北美、亚太、欧洲、中东和非洲、南美和中美。

亚太地区零售业对增强现实 (AR) 和虚拟现实 (VR) 的使用正在日益增多。这些技术正以各种方式被越来越多地利用,以增强零售体验并提高客户参与度。这些技术有潜力增强零售体验、提高客户参与度,并为行业营销、培训和教育提供新的机会。

零售市场中的虚拟现实和增强现实报告范围

报告属性细节
2023 年的市场规模61亿美元
2031 年市场规模600.9 亿美元
全球复合年增长率(2023 - 2031)33.1%
史料2021-2022
预测期2024-2031
涵盖的领域按组件
  • 硬件
  • 软件
  • 服务
按应用
  • 广告和营销
  • 尝试解决方案
  • 规划与设计
按零售类型
  • 首饰
  • 服饰
  • 美容与化妆品
  • 家具
覆盖地区和国家北美
  • 我们
  • 加拿大
  • 墨西哥
欧洲
  • 英国
  • 德国
  • 法国
  • 俄罗斯
  • 意大利
  • 欧洲其他地区
亚太
  • 中国
  • 印度
  • 日本
  • 澳大利亚
  • 亚太其他地区
南美洲和中美洲
  • 巴西
  • 阿根廷
  • 南美洲和中美洲其他地区
中东和非洲
  • 南非
  • 沙特阿拉伯
  • 阿联酋
  • 中东和非洲其他地区
市场领导者和主要公司简介
  • 爱普生美国公司
  • 马克思恩格斯
  • 谷歌有限责任公司
  • 印孚瑟斯公司
  • 英特尔公司
  • 微软公司
  • PTC公司
  • 高通技术公司
  • 零售虚拟现实 (VR)
  • 示例 PDF 通过定性和定量分析展示了内容结构和信息的性质。

零售市场中的虚拟现实和增强现实新闻和最新发展

通过收集一手和二手研究的定性和定量数据来评估零售市场的虚拟现实和增强现实,其中包括重要的公司出版物、协会数据和数据库。以下列出了零售市场虚拟现实和增强现实的一些发展:

  • Apple 发布了首款混合现实耳机 Vision Pro,其中包含 600 款新应用和游戏。其中包括各大零售商进军增强现实 (AR) 和虚拟现实 (VR) 领域,利用这些功能为消费者提供更具互动性的电子商务体验。Vision Pro 应用为耳机用户提供 3D 购物体验,使他们能够浏览产品和搭配服装。此外,Apple SharePlay 功能与 FaceTime 视频通话的集成使零售商能够在这种逼真的环境中提供造型师的实时建议。(来源:Apple,新闻稿,2024 年 2 月)
  • Zero10 通过利用店内和橱窗展示的 AR 镜子为 Tommy Hilfiger 和 Coach 等品牌提供数字解决方案。Tommy Hilfiger 还在欧洲使用科技公司 Zero10 的 AR 镜子作为其 Shawn Mendes 活动的一部分,并宣传他们最近推出的羽绒夹克。与此同时,Coach 使用 Zero10 的 AR 镜子和 AR 店面来宣传他们的 Tabby 包和假日季活动(来源:Zero10,新闻稿,2024 年 4 月)

零售市场中的虚拟现实和增强现实报告范围和交付成果

“零售市场规模和预测中的虚拟现实和增强现实(2021-2031)”报告对以下领域进行了详细的市场分析:

  • 虚拟现实和增强现实在零售市场的规模以及范围涵盖的所有关键细分市场的全球、区域和国家层面的预测
  • 零售市场趋势中的虚拟现实和增强现实,以及驱动因素、限制因素和关键机遇等市场动态
  • 详细的 PEST/波特五力分析和 SWOT 分析
  • 零售市场分析中的虚拟现实和增强现实,涵盖关键市场趋势、全球和区域框架、主要参与者、法规和最新市场发展
  • 行业格局和竞争分析,涵盖市场集中度、热图分析、知名参与者以及零售市场虚拟现实和增强现实的最新发展
  • 详细的公司简介
Report Coverage
Report Coverage

Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends

Segment Covered
Segment Covered

This text is related
to segments covered.

Regional Scope
Regional Scope

North America, Europe, Asia Pacific, Middle East & Africa, South & Central America

Country Scope
Country Scope

This text is related
to country scope.

Frequently Asked Questions


Which region dominated the virtual reality and augmented reality in retail market in 2023?

North America is expected to dominate the virtual reality and augmented reality in the retail market with the highest market share in 2023.

What would be the estimated value of the virtual reality and augmented reality in retail market by 2031?

The virtual reality and augmented reality in retail market size is projected to reach US$ 60.09 billion by 2031.

Which are the leading players operating in the virtual reality and augmented reality in the retail market?

The leading players operating in the virtual reality and augmented reality in the retail market are Epson America, Inc.; Marxent; Google LLC; Infosys Ltd; Intel Corporation; Microsoft Corporation; PTC Inc.; Qualcomm Technologies, Inc.; Retail VR

What are the future trends of virtual reality and augmented reality in the retail market?

VR-based advertising is anticipated to play a significant role in the global virtual reality and augmented reality retail market in the coming years.

What are the driving factors impacting the global virtual reality and augmented reality in the retail market?

Increasing adoption of AR/VR in retail and the huge growth of the ecommerce industry are the major factors driving virtual reality and augmented reality in the retail market.

What is the expected CAGR of virtual reality and augmented reality in the retail market?

The global virtual reality and augmented reality in the retail market is expected to grow at a CAGR of 33.1% during the forecast period 2024 - 2031.

The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.

  1. Data Collection and Secondary Research:

As a market research and consulting firm operating from a decade, we have published and advised several client across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.

Several associations trade associates, technical forums, institutes, societies and organization are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in last 3 years are scrutinized and analyzed to understand the current market trends.

  1. Primary Research:

The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.

For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.

A typical research interview fulfils the following functions:

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  • Validates and strengthens in-house secondary research findings
  • Develops the analysis team’s expertise and market understanding

Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:

  • Industry participants: VPs, business development managers, market intelligence managers and national sales managers
  • Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.

Below is the breakup of our primary respondents by company, designation, and region:

Research Methodology

Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.

  1. Data Analysis:

Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.

  • Macro-Economic Factor Analysis:

We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.

  • Country Level Data:

Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.

  • Company Profile:

The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.

  • Developing Base Number:

Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.

  1. Data Triangulation and Final Review:

The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.

We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.

We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.

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