虚拟现实 (VR) 市场分析及预测(按规模、份额、增长、趋势)2031

  • Report Code : TIPTE100000351
  • Category : Electronics and Semiconductor
  • No. of Pages : 150
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Virtual Reality (VR) Market Updates by 2031

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虚拟现实 (VR) 市场规模预计将从 2023 年的 755.5 亿美元增至 2031 年的 5686.5 亿美元。预计 2023-2031 年期间市场复合年增长率将达到 28.70%。医疗保健行业对 VR 的需求不断增长可能仍是市场的主要趋势。

虚拟现实(VR)市场分析

虚拟现实 (VR) 在教学培训中的应用日益广泛,例如针对工程师、国防人员、现场工作人员、飞行员、机械师和多个工业部门的技术人员,这推动了虚拟现实 (VR) 市场的增长。全球虚拟现实 (VR) 游戏玩家数量迅速增长,扩大了虚拟现实 (VR) 市场前景。据大数据分析、人工智能、机器学习和 AR/VR 解决方案提供商 NewGenApps 称,AR 和 VR 游戏的全球用户群预计将增加到 2.16 亿用户。到 2025 年,其价值将达到 116 亿美元。

工业培训、教育和医疗保健等众多行业越来越多地采用用户沉浸式技术,预计将推动虚拟现实 (VR) 市场的增长。此外,由于低延迟和快速的互联网连接,以快速 5G 网络形式出现的互联网普及也对虚拟现实 (VR) 技术的接受产生了积极影响。航空航天和国防、教育和汽车等行业对研究和培训的需求不断增长,也推动了虚拟现实 (VR) 市场的增长。

虚拟现实 (VR) 市场概况

虚拟现实 (VR) 包括从根本上利用计算机技术来生成人工环境。与传统用户界面不同,虚拟现实 (VR) 将用户置于体验之中。借助虚拟现实 (VR) 技术,用户无需观看面前的屏幕,而是可以沉浸其中并与 3D 环境互动。通过模拟视觉、触觉、听觉甚至嗅觉等多种感官,技术已经改变了全世界。虚拟现实 (VR) 缩小了物理世界和数字世界之间的界限,从而让用户感觉自己身处虚拟环境中。

战略洞察

虚拟现实 (VR) 市场驱动因素和机遇

不同行业对 HMD 的采用日益增多

配备调制解调器的设备便于携带、结构紧凑且易于操作。它们用于以图片和图形格式呈现数据。这些设备需要结构紧凑、简单且具有高质量的显示。航空航天和国防、消费电子、医疗和交通等众多行业对 HUD、HMD 和 VR投影仪的需求大幅增加。VR 头戴式显示器 (HMD) 在游戏和娱乐的消费应用中越来越普遍。随着对 VR 头戴式显示器 (HMD) 的需求和普及度不断提高,主要显示器制造商正在为 VR 头戴式显示器 (HMD) 开发改进的显示器。例如,2023 年 6 月,为企业、国防、专业和消费市场提供高性能微型显示器和专用光学系统的主要供应商 Kopin 开发了一款专门用于 VR 头戴式显示器 (HMD) 的微型显示器。VR VR Head-Mounted Displays (HMDs) are becoming more and more prevalent in consumer applications for gaming and entertainment. With the increasing demand and popularity for VR Head-Mounted Displays (HMDs), the principal display manufacturers are developing improved displays for VR Head-Mounted Displays (HMDs). For instance, in June 2023, Kopin, a principal provider of high-performance micro-displays and application-specific optical systems for enterprise, defense, professional and consumer markets, developed a microdisplay specifically for VR Head-Mounted Displays (HMDs).

虚拟现实 (VR) 耳机在商业和消费应用中的使用日益增多,推动了其市场需求。HMD 的增长归因于各种 HMD 的可用性,例如混合、系留和无线头戴式显示器(HMD)。HMD 设备用于在工程、航空航天、研究、军事和医学等各个行业提供培训,以及通过交互式功能展示广泛的用例。此外,为了给客户带来更好的沉浸式体验,公司正专注于技术进步。例如,2023 年 1 月,夏普推出了一款具有智能手机连接功能的 VR 头戴式显示器 (HMD) 原型。HMD 设备用于培训航空航天、研究、工程、军事和医疗保健等各个领域的个人,以及使用交互式元素展示广泛的应用案例。虚拟现实 (VR) 耳机的需求受到该技术在商业和消费应用中不断扩大的使用推动。因此,预计预测期内对 HMD 的需求不断增长将推动虚拟现实 (VR) 市场的增长。VR) headsets in commercial and consumer applications is boosting its market demand. The growth of HMDs is attributed to the availability of a variety of HMDs, such as hybrid, tethered, and wireless VR with smartphone connectivity. The HMD devices are used to train individuals in a variety of fields, including aerospace, research, engineering, military, and healthcare, as well as to show an extensive range of application cases using interactive elements. Virtual reality (VR) headset demand is fueled by the technology's expanding usage in both commercial and consumer applications. Therefore, the increasing demand for HMDs is expected to drive the virtual reality (VR) market growth during the forecast period.

更加注重产品开发

供应商专注于创造创新的虚拟现实 (VR) 产品,如耳机、智能眼镜和软件平台。为了扩大产品线并增加销售额,市场参与者正在推出新产品。例如,2024 年 5 月,西门子和索尼公司宣布合作推出一种新解决方案,该解决方案将西门子 Xcelerator 行业软件产品组合与索尼的新型 XR 头戴式显示器 (HMD) SRH-S1 相结合 - 使用西门子的 NX 软件设计,这是索尼用于设计其行业领先产品的核心解决方案。同样,2023 年 6 月,苹果推出了 Apple Vision Pro。这款革命性的空间计算机将数字内容与物理世界无缝融合,同时允许用户保持在场并与他人保持联系。因此,预计制造商不断增长的产品开发将在预测期内推动虚拟现实 (VR) 市场的增长。VR) products, like headsets, smart glasses, and software platforms. To expand their product lines and increase sales, market players are introducing new products. For instance, In May 2024, Siemens and Sony Corporation announced that they have partnered to introduce a new solution that combines the Siemens Xcelerator portfolio of industry software with Sony’s new XR head-mounted display (HMD), SRH-S1 - designed using Siemens' NX software, a core solution used across Sony to design its industry-leading products. Similarly, in June 2023, Apple unveiled the Apple Vision Pro. This revolutionary spatial computer seamlessly blends digital content with the physical world while allowing users to stay present and connected to others. Hence, the growing product developments by the manufacturers are anticipated to propel the growth of the virtual reality (VR) market during the forecast period.

虚拟现实(VR)市场报告细分分析VR) Market Report Segmentation Analysis

有助于得出虚拟现实(VR)市场分析的关键部分是组件、设备、技术和应用。VR) market analysis are component, device, technology, and application.

  • 根据组件,虚拟现实 (VR) 市场分为硬件和软件。预计硬件部分将在预测期内出现显着增长。VR) market is segmented into hardware and software. The hardware segment is anticipated to witness significant growth in the forecasted period.
  • 根据设备类型,市场分为头戴式显示器 (HMD)、手势跟踪设备 (GTD) 和投影仪与显示墙 (PDW)。头戴式显示器 (HMD) 部分预计在预测期内将出现显著增长。
  • 根据技术,市场分为半沉浸式和非沉浸式。预计半沉浸式和全沉浸式部分将在预测期内实现显着增长。
  • 根据应用,市场分为航空航天和国防、消费者、商业、企业、医疗保健等。预计消费者市场将在预测期内出现显著增长。

虚拟现实 (VR) 市场份额(按地区)分析

虚拟现实(VR)市场报告的地理范围主要分为五个地区:北美、亚太、欧洲、中东和非洲、南美和中美。

预计北美将在预测期内实现显着增长。该地区也是采用创新的创新者,这使北美比其他地区更具优势。此外,该地区拥有最多的初创公司,专注于将创新的虚拟现实 (VR) 技术引入众多行业。例如,根据 Tracxn Technologies 的数据,美国大约有 951 家虚拟现实 (VR) 初创公司。其中包括 Dreamscape、Orbbec、Sandbox VR 和 JauntVR。

虚拟现实 (VR) 市场报告范围

虚拟现实 (VR) 市场新闻和最新发展

虚拟现实 (VR) 市场通过收集一手和二手研究后的定性和定量数据进行评估,其中包括重要的公司出版物、协会数据和数据库。虚拟现实 (VR) 市场的一些发展如下所列:

  • Meta Platforms Inc. 收购 Within Unlimited, Inc.,以获得其虚拟现实 (VR) 专业知识和名为 Supernatural 的虚拟现实 (VR) 应用程序。(来源:Meta,新闻稿,2023 年)
  • HTC 公司推出了名为 Vive XR Elite 的新型虚拟现实 (VR) 和增强现实耳机。新产品配备高分辨率显示屏,带来身临其境的体验。(来源:HTC 公司,新闻稿,2023 年)

虚拟现实 (VR) 市场报告覆盖范围和交付成果

“虚拟现实 (VR) 市场规模和预测(2021-2031)”报告对以下领域进行了详细的市场分析:

  • 虚拟现实 (VR) 市场规模及全球、区域和国家层面所有主要细分市场的预测
  • 虚拟现实 (VR) 市场趋势以及市场动态,如驱动因素、限制因素和关键机遇
  • 详细的 PEST/波特五力分析和 SWOT 分析
  • 虚拟现实 (VR) 市场分析涵盖主要市场趋势、全球和、主要参与者、法规和最新市场发展
  • 行业格局和竞争分析,涵盖市场集中度、热图分析、知名参与者以及虚拟现实 (VR) 市场的最新发展
  • 详细的公司简介

Report Coverage
Report Coverage

Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends

Segment Covered
Segment Covered

This text is related
to segments covered.

Regional Scope
Regional Scope

North America, Europe, Asia Pacific, Middle East & Africa, South & Central America

Country Scope
Country Scope

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to country scope.

Frequently Asked Questions


What are the future trends of the virtual reality (VR) market?

Growing demand for VR in the healthcare industry to play a significant role in the global virtual reality (VR) market in the coming years.

What would be the estimated value of the virtual reality (VR) market by 2031?

The global virtual reality (VR) market is expected to reach US$ 568.65 billion by 2031.

What are the driving factors impacting the virtual reality (VR) market?

Increasing adoption of HMDs in different industries is the major factors that propel the global virtual reality (VR) market.

Which are the leading players operating in the virtual reality (VR) market?

The key players holding majority shares in the global virtual reality (VR) market are Alphabet Inc., Barco NV, CyberGlove Systems, Inc., Meta Platforms Inc., HTC Corporation, Microsoft Corporation, Samsung Electronics Co., Ltd., Sensics, Inc., Sixense Enterprises, Inc. (Penumbra, Inc.), and Ultraleap Ltd.

Which region dominated the virtual reality (VR) market in 2023?

North America dominated the virtual reality (VR) market in 2023.

What is the expected CAGR of the virtual reality (VR) market?

The global virtual reality (VR) market is estimated to register a CAGR of 28.70% during the forecast period 2023–2031.

The List of Companies

1. Google, Inc.
2. HTC Corporation
3. Magic Leap
4. Marxent Labs
5. Microsoft Corporation
6. Oculus (Facebook Technologies, LLC)
7. SAMSUNG ELECTRONICS CO., LTD.
8. Sony Corporation
9. Vuzix Corporation
10. WorldViz, Inc.

The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.

  1. Data Collection and Secondary Research:

As a market research and consulting firm operating from a decade, we have published and advised several client across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.

Several associations trade associates, technical forums, institutes, societies and organization are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in last 3 years are scrutinized and analyzed to understand the current market trends.

  1. Primary Research:

The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.

For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.

A typical research interview fulfils the following functions:

  • Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
  • Validates and strengthens in-house secondary research findings
  • Develops the analysis team’s expertise and market understanding

Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:

  • Industry participants: VPs, business development managers, market intelligence managers and national sales managers
  • Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.

Below is the breakup of our primary respondents by company, designation, and region:

Research Methodology

Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.

  1. Data Analysis:

Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.

  • Macro-Economic Factor Analysis:

We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.

  • Country Level Data:

Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.

  • Company Profile:

The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.

  • Developing Base Number:

Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.

  1. Data Triangulation and Final Review:

The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.

We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.

We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.

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