体积视频市场预计将从 2021 年的 18.987 亿美元增长到 2028 年的 96.857 亿美元;预计 2021 年至 2028 年的复合年增长率为 26.2%。
增强现实 (AR) 融入营销旨在建立更好的消费者关系、促进销售并为客户体验增加价值。AR 是一种创新工具,可让营销品牌在移动设备上与买家互动。它创造了一种新的数字体验,改善了消费者与营销品牌之间的关系(线上和线下)。2021 年,Wikitude 估计 32% 的客户是 AR 的常规用户,73% 的智能手机 AR 用户对交互式视觉体验非常满意。这些 AR 零售统计数据证明全球市场已经接受了先进的 AR 技术。
即使在 COVID-19 疫情爆发之前,电子商务一直是一个庞大且快速增长的行业。根据 Arsenal 发表的一篇文章,2019 年,电子商务行业在美国创造了 3650 亿美元的收入;2020 年增长了 15%。Arsenal 2021 年 5 月的文章指出,由于疫情,全球实施封锁,使必需品的在线购买量增加了 108%。在电子商务行业,一些电子商务企业正在引入新的 AR 技术。例如,Apple 的 ARKit 4 通过其原生互联网浏览器向每个 iPhone 用户提供 AR 和 3D 模型。因此,Apple 用户可以浏览任何提供 AR 的网站,并体验其产品投射到他们的物理环境中,而无需下载任何其他应用程序。因此,AR 技术在电子商务行业的使用正在增长。
随着 AR 技术在零售和电子商务领域的兴起,由于使用 3D 全息图在线购买产品,对体积视频的需求也随之增加。事实证明,视频内容可以增加电子商务或在线零售网站的流量,并帮助客户购买合适的产品。2021 年 4 月,Arcturus 和 ANAYI(日本服装品牌)通过发布 19 个原创体积视频来展示其 2021 年春夏新品。通过这种方式,客户可以使用任何浏览器从桌面上选择视频,并从任何角度查看运动中的模型,包括特写镜头,以查看面料如何随穿着者垂坠和移动。潜在客户还可以点击 3D 全息图按钮或扫描移动设备上的二维码,使用基于 Web 的 AR 将模型的 3D 全息图放置在他们的房间中。因此,零售和电子商务对 AR 技术日益增长的需求正在推动全球体积视频市场的发展
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体积视频市场:
复合年增长率(2021 - 2028 年)26.2%- 2021 年市场规模
19 亿美元 - 2028 年市场规模
96.9 亿美元
市场动态
- 財政部
- 財政部
- 財政部
- 財政部
- 財政部
- 財政部
- 財政部
- 財政部
- 財政部
关键人物;主力;重要一员
- 4D视图
- 微软公司
- 空间感
- 特塔维
- 迪基因公司
- 杂食动物
- Arcturus Studios Holdings, Inc.
- 永恒海岸
- 8i
区域概况
- 北美
- 欧洲
- 亚太
- 南美洲和中美洲
- 中东和非洲
市场细分
- 硬件
- 软件
- 服务
- 体育赛事和娱乐
- 医疗的
- 标牌及广告
- 电子商务
- 视频游戏和电子竞技
- 训练
- 教育
- 视频流和另类现实
- 旅游
- 其他的
- 示例 PDF 通过定性和定量分析展示了内容结构和信息的性质。
COVID-19 疫情对全球体积视频市场的影响
由于各种遏制措施(例如企业停业、封锁和旅行限制),对数字营销解决方案的需求受到阻碍,导致体积视频的采用率下降。因此,2020 年上半年对体积视频市场产生了不利影响。然而,商业活动从 2020 年最后一个季度开始迅速恢复。体积视频市场参与者预计企业需求将稳步增长。
美国疾病控制与预防中心指示多个职业和业余联赛及体育赛事暂停或推迟体育赛事,以避免大型聚会并减少 SARS-CoV-2 的传播。欧洲足球协会联盟宣布将“2020 年欧洲杯”锦标赛推迟至 2021 年。中超联赛、印第安维尔斯公开赛(美国)、法网、印度超级联赛和一级方程式赛车等赛事被推迟或取消,导致体积视频市场参与者的收入下降。然而,由于 COVID-19 疫情,体积视频的重要性上升,这将在预测期内促进体积视频市场的增长。对虚拟化的日益关注预计将在 2022 年推动市场增长。因此,疫情对体积视频市场产生了积极影响。
体积视频市场洞察
娱乐行业对 360° 视频内容技术的需求不断增长
360° 视频是一种身临其境且引人入胜的视频内容技术,允许观看者以任何所需的角度移动视频显示。由于观看者从不同潜在角度观看视频的便利性增加,预计在预测期内对 360° 视频的需求将会增加。此外,体积视频市场中的各种参与者都专注于推出体积视频软件工具以方便用户使用。2018 年 9 月,Simile Inc 推出了 Depthkit 解决方案,这是一款用于捕获体积视频的创意软件工具。
全球各大视频流媒体平台都在推出 360° 视频平台,以提升观众的观看体验。例如,4DREPLAY(一家 4D 独特视频解决方案技术提供商)发布了使用 360 度视频技术 4DReplay 制作的新媒体剧集(危险情侣)。根据 PR Newswire Association LLC 于 2021 年 11 月发表的文章,这项技术在韩国新媒体平台电视剧史上首次被使用。因此,娱乐行业对制作 360° 视频内容的需求正在增加,这反过来又推动了全球立体视频市场的增长。
体积捕获 - 基于市场洞察
根据体积捕获,体积视频市场细分为硬件、软件和服务。2021 年,硬件部分引领了体积视频市场,占据了体积视频市场的最大份额。
基于应用的市场洞察
根据应用,立体视频市场细分为体育赛事和娱乐、医疗、标牌和广告、电子商务、视频游戏和电子竞技、培训、教育、视频流和替代现实、旅游等。2021 年,体育赛事和娱乐领域占据了最大的市场份额。
立体视频市场的参与者采用合并、收购和市场计划等策略来保持其在立体视频市场中的地位。以下列出了一些主要参与者的发展:
- 2019 年 8 月,伦敦说唱歌手 Tino Kamal 发布了他的单曲“VIP”的音乐视频,其中的体积视频是在 Dimension Studios 使用微软混合现实捕捉技术拍摄的。它是三家使用该技术的工作室之一,另外两家是洛杉矶的 Metastage 以及旧金山和华盛顿雷德蒙德的混合现实学院。
- 2018 年 8 月,微软在雷德蒙德、华盛顿、旧金山和伦敦成立了混合现实捕捉工作室。新工作室是与 Metastage 合作成立的,Metastage 是一家位于洛杉矶的新混合现实制作公司,由 VR 制作人 Christina Heller 领导。与当地制作工作室 Dimension 合作成立的混合现实捕捉工作室与 Metastage 合作,成为微软在美国成立此类工作室的第一个合作伙伴。
体积视频市场报告范围
报告属性 | 细节 |
---|---|
2021 年市场规模 | 19亿美元 |
2028 年市场规模 | 96.9 亿美元 |
全球复合年增长率(2021 - 2028) | 26.2% |
历史数据 | 2019-2020 |
预测期 | 2022-2028 |
涵盖的领域 | 通过体积捕获
|
覆盖地区和国家 | 北美
|
市场领导者和主要公司简介 |
|
- 示例 PDF 通过定性和定量分析展示了内容结构和信息的性质。
公司简介
- 4D视图
- 微软公司
- 空间感
- 特塔维
- 迪基因公司
- 杂食动物
- Arcturus Studios Holdings, Inc.
- 永恒海岸
- 8i
- 螳螂视觉有限公司
- 方面
- 佳能公司
- 索尼公司
- 故事档案
- 逆向工程协会
- 立体摄像系统
- HoloCap
- 沃卢卡普
- 英孚前夕
- Magic Leap 公司
- KDDI 研究公司
- Historical Analysis (2 Years), Base Year, Forecast (7 Years) with CAGR
- PEST and SWOT Analysis
- Market Size Value / Volume - Global, Regional, Country
- Industry and Competitive Landscape
- Excel Dataset
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Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
This text is related
to segments covered.
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
This text is related
to country scope.
Frequently Asked Questions
Growing demand for 360° video content technology in entertainment sector and growing demand for enhanced sports viewing experience are driving the growth of the volumetric video market. These factors are propelling the adoption of volumetric video in various industries.
The market opportunity lies in developing countries. Developing countries have become a hub of opportunity for various markets, including volumetric video market. Thus, the increasing number of sports events and entertainment industry are presenting significant potential for the future growth of the volumetric video market players.
The major companies in volumetric video includes Canon Inc.; Microsoft Corporation; Sony Corporation; DGene Inc; and 8i.
Based on volumetric capture, the volumetric video market is segmented into hardware, software, and services. In 2020, the hardware segment led the volumetric video market, accounting for the largest share in the market.
In 2020, North America led the market with a substantial revenue share, followed by Europe and Asia Pacific. North America is a prospective market for volumetric video manufacturers.
Based on application, the volumetric video market can be segmented into sports events and entertainment, medical, signage and advertisement, e-commerce, video games and esports, training, education, video streaming and alternate realities, others. In 2020, the sports events and entertainment segment accounted for the largest market share.
Trends and growth analysis reports related to Technology, Media and Telecommunications : READ MORE..
The List of Companies - Volumetric Video Market
- 4Dviews
- Microsoft Corporation
- Sense of Space
- Tetavi
- DGene Inc
- Omnivor
- Arcturus Studios Holdings, Inc.
- Evercoast
- 8i
- mantis vision ltd.
- Dimension
- Canon Inc.
- Sony Corporation
- StoryFile
- Imverse SA
- VOLUMETRIC CAMERA SYSTEMS
- HoloCap
- Volucap
- EF EVE
- Magic Leap, Inc.
- KDDI Research, Inc.
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published and advised several client across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organization are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.