壁纸市场分析及预测(按规模、份额、增长、趋势)2031

  • Report Code : TIPRE00039323
  • Category : Chemicals and Materials
  • Status : Published
  • No. of Pages : 151
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Wallpaper Market Trends, Size, Analysis, Top Players 2021-2031

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壁纸市场规模预计将从 2023 年的 305.5 亿美元增至 2031 年的 425.5 亿美元。预计 2023-2031 年期间,壁纸市场的复合年增长率将达到 4.2%。在预测期内,对可持续和环保产品的需求不断增长可能会为市场带来新的趋势。

壁纸市场分析

壁纸的成本效益和良好的耐用性、室内装饰需求的不断增长以及该地区建筑活动的不断增加等因素对壁纸市场产生了积极影响。此外,随着城市化、人口增长和商业部门的快速发展,北美的建筑业也在增长。环保和可持续壁纸选项的不断增加是壁纸市场增长的主要因素。改造业务趋势的快速变化,例如为方便使用而进行的改造、风格混搭、定制和技术集成,正在推动对壁纸的需求。

壁纸市场概览

壁纸是指用于装饰墙壁的设计师图案、纹理和数字图像。它通常用于家庭和商业空间的室内装饰,以满足不同的审美偏好和功能要求。它为住宅空间增添了一丝优雅,或增强了非住宅环境的氛围;壁纸可以根据各种需求和设计偏好进行定制。制造商根据住宅或非住宅用途对其产品进行分类。住宅壁纸旨在满足家庭环境的特定需求,同时考虑到美观、耐用性和安装的简易性。另一方面,商业壁纸经过精心设计,可承受办公室、酒店和餐厅等公共场所的更高水平的交通和磨损。这种分类至关重要,因为它会影响纸张的选择,包括厚度和重量等因素,以确保壁纸满足其预期环境的特定要求。

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壁纸市场:

壁纸市场
  • Wallpaper Market
    复合年增长率(2023 - 2031)
    4.2%
  • 2023 年市场规模
    305.5 亿美元
  • 2031 年市场规模
    425.5 亿美元

市场动态

增长动力
  • 非住宅建筑行业蓬勃发展
  • 乙烯基壁纸的优点
未来趋势
  • 对可持续和环保产品的需求不断增加
机会
  • 增加家居装饰和室内设计活动

关键参与者

  • 米尔顿·金有限公司
  • 沃尔斯共和国 美国
  • 街头印刷品
  • 阿比盖尔·爱德华兹
  • 格拉莫拉有限公司
  • 柯东
  • 博拉斯塔佩特公司
  • 桑德森设计集团
  • 亚洲涂料有限公司
  • 沃尔装饰公司

区域概况

Wallpaper Market
  • 北美
  • 欧洲
  • 亚太
  • 南美洲和中美洲
  • 中东和非洲

市场细分

Wallpaper Market类型
  • 纸质
  • 乙烯基
  • 基于织物
Wallpaper Market最终用途
  • 住宅
  • 非住宅
  • 示例 PDF 通过定性和定量分析展示了内容结构和信息的性质。

壁纸市场的驱动因素和机遇

乙烯基壁纸的优点

乙烯基壁纸因其在住宅和商业应用中的广泛优势而受到消费者的青睐。乙烯基壁纸的耐用性和使用寿命是其主要优点之一;乙烯基坚固、耐刮擦的特性使其能够承受磨损,特别是在人流量大的区域,同时长时间保持其鲜艳的色彩和图案。此外,乙烯基壁纸的防水性和可清洗性使其成为浴室和厨房等易潮湿区域的理想选择,这些区域必须易于清洁。乙烯基壁纸的这种实用性,加上现代印刷技术带来的各种设计选择,使其可以创造性地融入各种设计中。与传统的纸质壁纸相比,这种壁纸也更容易安装和拆卸,使其更加用户友好——尤其是对于那些经常更换装饰的人来说。此外,一些乙烯基壁纸的设计具有低 VOC 排放,可改善室内空气质量并迎合环保意识强的消费者。因此,乙烯基壁纸的优势推动了壁纸市场的增长。

增加家居装饰和室内设计活动

许多终端用户专注于创造个性化和视觉吸引力的生活空间,这推动了对多功能和装饰性壁纸解决方案的需求。人们在家里度过的时间越来越多,房主承担着各种装饰任务,包括安装壁纸。此外,千禧一代和 Z 世代等年轻一代不断变化的偏好也推动了壁纸需求的增加。这一人口群体更倾向于个性化和富有表现力的家居装饰,他们经常寻求独特的壁纸设计来反映个人风格并在生活空间中营造氛围。因此,制造商正在推出各种图案、纹理和饰面的壁纸,以满足消费者的需求。例如,2024 年 2 月,知名奢华壁纸品牌 Life n Colors 推出了其最新系列 Suneherii,该系列以精致的细节和超豪华壁纸设计的新标准为特色。此外,2024 年 3 月,德克萨斯州纺织品设计师 Lisa Fine 与意大利 San Patrignano 设计实验室合作推出了第一款壁纸系列 Persian Garden。此外,家居布置、鼓舞人心的办公室和房地产摄影的日益流行推动了对壁纸的需求,因为它增强了住宅物业的视觉吸引力。因此,预计家居装饰和室内设计活动的增加将为预测期内壁纸市场的增长创造重大机会。

壁纸市场报告细分分析

有助于壁纸市场分析的关键部分是类型和最终用途。

  • 根据类型,壁纸市场分为纸基、乙烯基、织物基和其他类型。乙烯基基部分在 2023 年占据了最大的市场份额。
  • 就最终用途而言,市场分为住宅和非住宅两部分。非住宅部分在 2023 年占据了市场主导地位。

壁纸市场份额(按地区)分析

壁纸市场报告的地理范围主要分为五个地区:北美、亚太、欧洲、中东和非洲、南美和中美。

受城市化进程加快、可支配收入激增和对室内设计兴趣日益浓厚的推动,亚太地区的壁纸市场正在迅速增长。随着该地区各国经济增长,对美观的家居和办公室内饰的需求也随之增加。壁纸是一种经济实惠且用途广泛的室内装饰选择,深受消费者欢迎。此外,住房开发项目的增加和城市中产阶级人口的激增也是推动亚太地区壁纸市场发展的几个因素。由于建筑活动的激增,亚太地区已成为壁纸的主要市场之一。例如,印度制造等政府举措和政策鼓励在印度建造制造厂。在预测期内,众多住宅和商业部门的壁纸用户数量不断增加将继续推动亚太地区对壁纸的需求。例如,印度的建筑业是仅次于农业的第二大产业,约占该国 GDP 的 11%。亚太地区壁纸市场的主要参与者包括 Asian Paints、Berger Paints、D Décor、Marshalls Wallcoverings、Eximus Wallpaper、Life n Colors 等。近年来,主要制造商专注于产品开发和创新以及产品组合扩展。例如,2024 年 2 月,知名豪华壁纸品牌 Life n Colors 推出了其最新系列 Suneherii,该系列以精致的细节和超豪华壁纸设计的新标准为特色。

壁纸市场报告范围

报告属性细节
2023 年的市场规模305.5亿美元
2031 年市场规模425.5 亿美元
全球复合年增长率(2023 - 2031)4.2%
史料2021-2022
预测期2024-2031
涵盖的领域按类型
  • 纸质
  • 乙烯基
  • 基于织物
按最终用途
  • 住宅
  • 非住宅
覆盖地区和国家北美
  • 我们
  • 加拿大
  • 墨西哥
欧洲
  • 英国
  • 德国
  • 法国
  • 俄罗斯
  • 意大利
  • 欧洲其他地区
亚太
  • 中国
  • 印度
  • 日本
  • 澳大利亚
  • 亚太其他地区
南美洲和中美洲
  • 巴西
  • 阿根廷
  • 南美洲和中美洲其他地区
中东和非洲
  • 南非
  • 沙特阿拉伯
  • 阿联酋
  • 中东和非洲其他地区
市场领导者和主要公司简介
  • 米尔顿·金有限公司
  • 沃尔斯共和国 美国
  • 街头印刷品
  • 阿比盖尔·爱德华兹
  • 格拉莫拉有限公司
  • 柯东
  • 博拉斯塔佩特公司
  • 桑德森设计集团
  • 亚洲涂料有限公司
  • 沃尔装饰公司
  • 示例 PDF 通过定性和定量分析展示了内容结构和信息的性质。

壁纸市场新闻及最新发展

壁纸市场的评估是通过收集一手和二手研究后的定性和定量数据进行的,其中包括重要的公司出版物、协会数据和数据库。壁纸市场最近的一个关键发展如下:

  • Style Sisters 与 Galerie Wallcoverings 合作。这份为期两年的协议由授权代理商 Lisle Licensing 促成,将涵盖壁纸和油漆类别。新系列将包括壁纸设计、壁画、边框、墙贴和墙面配件,以及用于室内、室外和家具装饰的所有形式的油漆。该系列计划于今年秋冬推出,将符合 Galerie Wallcoverings 的可持续发展政策,是环保且 100% 不含 PVC 的。Style Sisters 将与 Galerie Wallcoverings 团队合作,成为该系列设计和开发不可或缺的一部分,旨在为消费者提供实用、时尚的解决方案,激发和鼓励他们。(来源:Galerie Ltd,新闻稿,2023 年 6 月)

壁纸市场报告覆盖范围和交付成果

“壁纸市场规模和预测(2021-2031)”报告对以下领域进行了详细的市场分析:

  • 壁纸市场规模及全球、区域和国家层面所有主要细分市场的预测
  • 壁纸市场趋势以及市场动态,如驱动因素、限制因素和关键机遇
  • 详细的波特五力分析和 SWOT 分析
  • 壁纸市场分析涵盖主要市场趋势、全球和区域框架、主要参与者、法规和最新市场发展
  • 行业格局和竞争分析,涵盖市场集中度、热图分析、知名参与者以及壁纸市场的最新发展
  • 详细的公司简介
Report Coverage
Report Coverage

Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends

Segment Covered
Segment Covered

This text is related
to segments covered.

Regional Scope
Regional Scope

North America, Europe, Asia Pacific, Middle East & Africa, South & Central America

Country Scope
Country Scope

This text is related
to country scope.

Frequently Asked Questions


What are the driving factors impacting the wallpaper market?

The proliferating non-residential construction sector and the advantages of vinyl-based wallpaper are major factors contributing to the growth of the market.

What would be the estimated value of the wallpaper market by 2031?

The wallpaper market size is projected to reach US$ 42.55 billion by 2031.

Which are the leading players operating in the wallpaper market?

Milton & King Pty Ltd, Walls Republic US, A-Street Prints, Abigail Edwards, Glamora Srl, Coordonné, Borastapeter AB, Sanderson Design Group, Asian Paints Ltd, Wall&decò S.r.l., Galerie Limited, Farrow and Ball Ltd, Osborne and Little, Cole and Son (Wallpapers) Ltd, and Holden Deco are a few of the key players operating in the wallpaper market.

Which region dominated the wallpaper market in 2023?

Asia Pacific accounted for the largest share of the market in 2023.

What are the future trends of the wallpaper market?

The increasing demand for sustainable and eco-friendly products is likely to emerge as a key trend in the market in the future.  

The List of Companies - Wallpaper Market

  1. Milton & King Pty Ltd
  2. Walls Republic US
  3. A-Street Prints
  4. Abigail Edwards
  5. Glamora Srl
  6. Coordonné
  7. Borastapeter AB
  8. Sanderson Design Group
  9. Asian Paints Ltd
  10. Wall&decò S.r.l.

The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.

  1. Data Collection and Secondary Research:

As a market research and consulting firm operating from a decade, we have published and advised several client across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.

Several associations trade associates, technical forums, institutes, societies and organization are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in last 3 years are scrutinized and analyzed to understand the current market trends.

  1. Primary Research:

The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.

For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.

A typical research interview fulfils the following functions:

  • Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
  • Validates and strengthens in-house secondary research findings
  • Develops the analysis team’s expertise and market understanding

Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:

  • Industry participants: VPs, business development managers, market intelligence managers and national sales managers
  • Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.

Below is the breakup of our primary respondents by company, designation, and region:

Research Methodology

Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.

  1. Data Analysis:

Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.

  • Macro-Economic Factor Analysis:

We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.

  • Country Level Data:

Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.

  • Company Profile:

The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.

  • Developing Base Number:

Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.

  1. Data Triangulation and Final Review:

The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.

We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.

We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.

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